Marketing Glossary
Zero to launch: Using AI for campaign and content creation at scale [Video]
Using AI for campaign and content creation at scale empowers businesses to produce high-quality, personalized assets across multiple channels with remarkable speed and consistency. It streamlines ideation, copywriting, design, and optimization, enabling teams to launch data-driven campaigns that adapt in real time to audience behavior.
MarTech has published a new video, ‘Zero to launch: Using AI for campaign and content creation at scale’.
MarTech team says, “The creative bottleneck is over: AI is transforming content development from the ground up. Whether you need a landing page, email sequence, or multichannel campaign, come see how AI can draft, optimize, and deliver assets in record time without compromising quality.
After this session, you’ll be able to:
- Go from idea to execution using AI tools across formats and platforms.
- Implement techniques for coordinating tone, messaging, and visuals at scale with AI.
- Leverage AI to make the creative process more efficient.”
Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions, August 12 [Webinar]
Digital Marketing Depot is hosting a webinar, ‘Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions’ on Thursday, August 12, 2025, at 1.00 am EDT.
The DMD team says, “This webinar will explore how brands like Free People, Centrum, and RMS Beauty are turning product discovery into a full-on growth engine—driving higher AOV, more conversions, and real retention. We’ll break down exactly how they do it using interactive quizzes, guided experiences, and personalized journeys.
What powers all of it? Zero-party data—information that customers willingly and proactively share, like preferences and needs. You’ll see how these brands collect it through value exchanges and activate it to deliver smarter, intent-driven recommendations.
You’ll learn:
- How to use guided experiences to capture real buyer intent (not just clicks)
- Why smart recommendations beat “you might also like” every time
- How to trade value for data and build loyalty in the process”.
Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions
Zontee Hou on Data-Driven Personalization [Video]
Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions.
Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’.
The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down with her to chat about why marketers need a seat at the table when it comes to shaping the the strategy around what data is collected. Take a listen.”
Zero-Clicks, SEO and AI, April 17 [Webinar]
Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET.
The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”.
There will be three sessions as part of the webinar:
- Zero-Click Content in the Modern Marketing Age
- Evidence-based SEO Strategies for 2024
- How to Master AI for Content Design.
Zeus: The World’s First AI-Powered Viral TikTok Builder #ad
The launch of Zeus will kick off with an online gathering where Billy Darr will demo what it can do for your online sales.
It is designed to help you market on TikTok. (We don’t use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.)
If you are still searching for a ready-made marketing solution that is designed to bring in passive profits, Zeus may be just what you need.
This could be the easiest way for you to start earning passively at home.
The creators call it “The New 2023 World’s First AI-Powered Viral TikTok Builder”
Plus, when you invest, you get access to this remarkable collection of software bonuses we have arranged:
Aura
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Get it all right here: Zeus.
Zapable creates an app in 60 seconds #ad
Longtime readers will remember Zapable ads in past years. There is a new version just released and the creators (Chris Fox and Andrew Fox) are holding a sale through Sunday night for anyone who didn’t acquire it in the past.
Zapable taps into what the Fox brothers call “the fastest-growing revenue stream in history.”
It is even more valuable now than when the first generation of this tool was released 6 years ago.
Here’s why. A website used to be all you needed to attract customers and make sales. But the market is changing, and if you don’t have an app, you’re missing out on untold thousands of dollars in revenue.
In fact, by 2023, apps will generate over 1 trillion dollars in revenue. That’s amazing growth over the last 6 years.
Now, imagine if you could design an app in less than 60-seconds and do it without a bit of programming experience and use it to build a profitable e-business for yourself.
Even better, what if you could build apps for other businesses? These apps will be critical for the success of all businesses, and business owners are just beginning to wake up to this issue.
With the new ‘point-n-click’ app builder by Zapable, you can do both.
It includes:
➤Unlimited access to the propriety ‘point-and-click’ app builder with over 30 features so you can build custom apps with ease.
➤Five fully customizable app templates working right now in the hottest markets
➤Five done-for-you agency videos with regional voiceovers plus landing pages and swipe files.
➤A Client Acquisition Guide to help with pricing, negotiation, and crafting the perfect product offerings.
➤Access to an active community of app builders ready to answer your every question.
You get it all with Zapable.
By the way, you really should think about app-making as a business. It’s a simple process with Zapable.
Businesses are terrified of getting closed down due to loss of revenue during the recent pandemic and are scrambling to get their own mobile app fast.
Now you can build amazing mobile apps within minutes using ‘drag n drop’.
You can do it:
❌ Without spending thousands
❌ Learning to code
❌ Hiring a team of developers.
Zapable allows you to create professional 100% customized apps with a push of a button.
The Zapable team is throwing in a lot of extras to help you build a business with Zapable, including:
✓ 5 fully customizable app templates for ultra-hot industries screaming for mobile apps.
✓ Done-for-you agency videos and voiceovers so you can start promoting yourself and selling your apps immediately.
✓ 5 high-converting landing pages ready to pull in clients.
✓ A quick reference client negotiation card for stress-free negotiations that earn you top dollar.
✓ Highly targeted email swipes to engage potential clients and make sales with ease.
✓ Plus a whole lot more…
And the fast action bonuses can still be claimed:
⚡ Full Access to iTaggz Agency Edition (Value $497)
⚡ Full Access to Hyper Funnel Formula (Value: $696)
⚡ They say that they also are including over $19,213 of value for the “fast-movers” ready to take action now.
By the way, the guys over at Zapable were kind enough to offer our readers a 75% discount, but there’s a catch. There are a limited number of spots in the launch so if you’re ready to create impressive, powerful apps, do it quickly, and then sell them to business owners who needed them yesterday, click here now: Zapable.
Zeta Live 2022, September 29
Zeta Live marketing event will be held live on Thursday, September 29, 2022.
Join this event to explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem.
This year’s discussions cover the following:
- The next chapter in digital acceleration: Join senior executives from the largest marketing and advertising holding corporations to discuss the progress, challenges and vision for the future of marketing.
- Preparing for the democratization of data and identity: Consumers are gaining more control over their data. This creates a conundrum for brand marketers — how to provide highly personalized experiences with constrained data access.
- Brand building in a World of Web3: How brands can prepare for a decentralized world of tomorrow and the commitment needed for NFTs, cryptocurrency and an immersive Web to future-proof their business.
- Recession-proof your marketing: Here, you’ll discover how to make your marketing strategy more efficient and long-lasting.
Zero Search Volume Keywords [Podcast]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Zero Search Volume Keywords’ featuring Mark Williams Cook.
The Rank Ranger team says, “Do you ignore zero volume keywords? If so, that could be a big mistake.
That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. He’s currently the director of Candour, a digital agency based in Norwich in the UK. And he’s also the founder of Also Asked, a keyword research tool that served over 2 million people in the past two years. A warm welcome to the In Search SEO podcast, Mark Williams Cook.
In this episode, Mark will be sharing four steps to getting started with zero search volume keywords.
The steps are:
- Forecasting with Zero Volume Keywords
- Researching Zero Volume Topics
- Planning Zero Volume Content
- Discovering New Zero Volume Opportunities.”
Zairp: sophisticated unique-content writer; just supply a topic #ad
Zairp is an A.I. web-app that will write, optimize, post, and even rank content for all your sites (and for your client sites) for any keyword and many languages.
A while back, we bought a set of 5 or 6 Brazilian domain names. We thought they would let us address a part of the eCommerce world where there might not be as fierce competition as in the USA.
However, we have never developed them. Being busy is part of the reason, but a major issue was the cost of translating our content into Portuguese, the national language of Brazil, so the average person in Brazil could read the content.
That makes us ideal customers for Zairp because it will write content for us in Portuguese (among the many languages it supports.)
Specifically, it will:
✅ Set up your sites (install theme, plugins, activate SEO-friendly URLs, etc.)
✅ Write Your Content (in up to 25 different languages)
✅ Optimize Your Content (for any keyword and or location worldwide)
✅ Post Your Content for You
✅ And even syndicate your content for you to over 25 different social sites
✅ (plus a whole lot more)
What more could you ask?
Its SEO work is intrinsic to your success with Zairp. It’s what results in high viewership. That’s because SEO is still the best to get free, targeted buyer-traffic in today’s online world.
The automated SEO in Zairp really beats doing your SEO manually. Manual SEO:
❌ Takes too much time
❌ Requires too much effort
❌ Requires too many resources
❌ Requires too many steps to actually get results.
We all enjoy getting free traffic from SEO, but we hate the steps it takes. So let this new software do it for you. Life’s too short.
You can literally use it to automate SEO for
➤ affiliate niche sites
➤ local niche sites
➤ client sites
➤ rank-n-rent sites
➤ eCommerce niche sites
As you can tell, that’s pretty much any site, offer, or service you can imagine.
We have arranged a collection of bonuses for our readers. Take a look: Zairp Bonuses for IM NewsWatch Readers.
Get your own copy here during the launch week sake: Zairp.
