Forrester’s Shar VanBoskirk has posted an article presenting the details of Alphabet’s Q1 2017 earnings. The article focuses on Google’s largest revenue drivers — adwords and programmatic ads, status of the search volumes over a period of time and Amazon’s competition with Google. VanBoskirk adds, “I don’t expect Google to feel a pinch as much as a change in its revenue composition. By the time Google’s paid search business starts to give way to intelligent agents just offloading decisions, its online video (youtube) ad products will take over... [...]

Ginny Marvin says, “Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over year. That’s above analyst expectations, and the stock is up in after-hours trading. Ad revenues were $21.4 billion, a 19 percent increase over Q1 2015. Google site revenues were $17.4 billion (up 21 percent), and network revenues were $4 billion (up 9 percent). Paid clicks were up on Google sites and network properties, 53 percent and 10 percent respectively. The trend of lower YoY CPCs continued, with Google site CPCs down 21 percent... [...]