When every step of the creative process depends on what comes before it, one missed deadline can derail your entire project’s timeline. Adweek is hosting a webinar ‘Agile Marketing for Creative Teams: A Fresh Approach to Better Workflow’ on Tuesday, February 28, 2023, at 1.00 pm EST. The Adweek team says, “If creatives own only their piece of a project or campaign, the likely results are a siloed team, an incohesive final product and an ultimately dissatisfied client. The solution? Using agile marketing practices for your creative teams. Smooth the transition to agile marketing... [...]
Archive for the 'Agile Marketing' Category
MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET. The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)? Join us as we unpack a hybrid approach that’ll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world’s best-known... [...]
MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET. The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)? Join us as we unpack a hybrid approach that’ll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world’s best-known... [...]
Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows the exact same Agile approach. Some stick to the traditional frameworks while others pick and choose which parts work for them to create a hybrid method. The method you choose can depend on the goals you want to accomplish. While its roots are in... [...]
Agile marketing refers to the act of using data and analytics to find promising opportunities or solutions to problems that exist in an organization’s marketing process. Martech Today is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday, August 19, 2020, at 1.00 pm EDT. The Martech Today team says, “The only constant in marketing is change. And with that constant change comes greater expectations for the marketing team to produce bigger results at a faster pace with limited resources and a newly remote workforce. Now more than ever, marketers must be ready... [...]
Agile marketing refers to the act of using data and analytics to find promising opportunities or solutions to problems that exist in an organization’s marketing process. Content Marketing Institute is hosting a webinar ‘Agile Marketing and the Role of Content in the Age of Disruption’ on Thursday, August 13, 2020, at 2.00 pm EDT. The CMI team says, “Join this session to hear from Samuel Monnie (Marketing Transformation Leader, and Host of Across the Pond: Marketing Transformed Podcast) and Deanna Ransom (Global Head of Marketing and Marketing Services, Televerde) to gain expert... [...]
Agile marketing refers to the act of using data and analytics to find promising opportunities or solutions to problems that exist in organization’s marketing process. Content Marketing Institute is hosting a webinar ‘Agile Marketing and the Role of Content in the Age of Disruption’ on Thursday August 13, 2020 at 2.00 pm EDT. The CMI team says, “Join this session to hear from Samuel Monnie (Marketing Transformation Leader, and Host of Across the Pond: Marketing Transformed Podcast) and Deanna Ransom (Global Head of Marketing and Marketing Services, Televerde) to gain expert insights... [...]
Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business. DELVE has shared five ways you can enhance your marketing strategy with an agile marketing strategy. The DELVE team says, “The opposite of a one size fits all approach, agile marketing relies on consistent testing and accurate real-time measurement to gauge results. As a result, marketing team members learn how to effectively balance competing priorities and run high-performing campaigns that drive results in real-time. This constant work-in-progress mindset is... [...]
In the era of COVID-19 and post-pandemic, digital is going to be the savior. With a strong digital marketing and communication strategy, you can get your business on track. MarketingProfs is hosting a webinar ‘Doubling Down on Digital’ on Thursday June 25, 2020 at 2.00 pm ET. The MarketingProfs team says, “Businesses everywhere are currently rethinking their strategy. And brands are doubling down on digital in hopes of minimizing current business disruption while preparing for the “new normal.” The brands that will thrive will be those who understand digital experience management. Join... [...]
Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business. Content Marketing Institute is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 24, 2020 at 2.00 pm EDT. The CMI team says, “To keep up, many marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Agile marketing allows marketers to be more organized, get more done and be more responsive to market changes or with shifting company strategy. In... [...]