Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions.

Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’.

The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down with her to chat about why marketers need a seat at the table when it comes to shaping the the strategy around what data is collected. Take a listen.”

Content Marketing Institute

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