A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. HubSpot contributor Clifford Chi has published an article highlighting 15 of the best A/B testing tools for 2023. He says, “Before we jump into the top A/B testing tools, let’s talk about the features you should look for in an A/B testing tool. Look out for: A/B Tests: The tool should, as a baseline, offer A/B testing. Some have additional capabilities, so consider what else is offered if you’re looking for a... [...]

A/B testing is a user experience research methodology. It consists of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. SeedProd contributor Stacey Corrin has published a step-by-step guide to running Google Optimize A/B testing. She says, “Do you want to test and optimize elements on your website or landing pages? With A/B testing, you can experiment with different website elements to see which variations lead to the best conversion rates. But the... [...]

Marketing Week has made available the replay of a webinar ‘Avoid Epic Webinar Fails: 5 Tips for Better Presentations’. The MW team says, “Watch now to discover these critical components of a rock-solid webinar: Learn the overlooked aspects of your webinar software to ensure flawless delivery of content See how you can set up a professional background appearance from inside your home Incorporate an approachable demeanor and ‘human’ navigation of unexpected twists and turns Be open to on-the-fly questions while still reserving audience participation for the end of your presentation Leverage... [...]

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time to find out which page drives more conversions. VWO’s Astha Khandelwal has published an article highlighting 13 A/B testing tools for you business. She says, “Besides VWO, we’ve also listed 12 additional paid and free A/B testing, split URL testing, and multivariate testing tools for you to choose from to improve customer experience, increase conversions, and for overall revenue gains. Let’s take a look: Other 5 popular paid A/B testing tools 1.... [...]