Location based advertising helps you target the customers in a specific geographical area. It is a great way to promote your products and services to a targeted group. Forbes contributor Andrew Arnold has shared four ways to help marketers make their location based ads more effective. Arnold says, “According to a report on CX trends, most customers find personalization to be at least a bit creepy. Despite this, brands are using personalization and localization now more than ever. For instance, “near me” searches on Google – when the user adds ‘near me,’ ‘nearest’ and... [...]