Stephen Moyers says, “If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy. Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now, and build on your strategy as you get more resources. Building Brand Awareness And Value The more people who recognize your brand from a distinctive logo, voice, and design, the better your chances are of getting content in front of them and driving... [...]