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Saturday, April 20, 2024

Archive for the 'Gmail Trips & Tricks' Category

StealthD: Turn Emails into Passive Income #ad

Spend an hour setting up a StealthD campaign, and reap the rewards with no further effort. That’s what Jono Anderson and Brendan Mace, the creators, are saying. Don’t stop with one campaign. Spend an hour from time to time to set up a new campaign. It can only help grow your business. Their method uses inexpensive paid ads offered by a “new-ish” Google service, to place your ads before users of the Google email service. Their recommendation is to start by paying Google $10 daily for these ads. As you grow, judiciously increase your daily ad spend. StealthD is a concise training... [...]

‘Embrace Google’s Promotions Tab’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”. Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to highlight promotional content prior to the user opening the email (which could ultimately mean higher read and click-through rates). The verdict is still out on whether users are avoiding the Promotions tab altogether but early reports are... [...]

‘Gmail unsubscribe tool: Good news for customers and email marketers’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section. This change is important for all marketers as it will assist both senders and customers in the long run. From the... [...]

‘Update: Gmail Image Blocking And Caching’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]

‘How Google’s Change to Gmail Images Affects Email Marketers’ – HubSpot

The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”. Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far. In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather... [...]

‘Google’s Ad Rank update leads to improved performance of PPC ad extensions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

‘Gmail image changes: everything email marketers need to know’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]

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