AI agents in digital marketing automate tasks like customer segmentation, content creation, and campaign optimization. They enhance efficiency, personalize user experiences, and improve overall marketing performance. Digital Marketing Institute has published a new guide, ‘How to use AI Agents for your Digital Marketing‘. Clark Boyd says, “This guide explores what AI agents are, how they’re transforming digital marketing practices, and practical steps to implement them in your organization. What are AI agents? How do AI agents work? How to use AI agents for digital marketing Examples... [...]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service types. Where one audience may typically have a very short journey, your efforts can be better focused on the action phase with SEO or PPC. Essentially, be there when they are looking for a first-touch conversion. Awareness should be a critical component... [...]

Digital Marketing Institute has published ‘The DMI Guide to Digital Marketing for Small Business’. Will Francis says, “This ChatGPT Prompt Guide will help you develop the key stages of your digital marketing plan or strategy: Set objectives Define audience personas Set channel strategy Create content pillars Generate content ideas Determine paid media Develop the execution roadmap Remember! The more guidance you give ChatGPT, the more likely it will deliver the results you want and the more useful a tool it will be in your digital marketing.” The DMI Guide to Digital... [...]

The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy Prunty says, “Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change, but use your strategy as a blueprint you can return to for guidance. Now you’ve got to grips with... [...]

Neil Patel has published a new video ‘Webinars for Sales Funnel: A Guide to Understanding the Ins and Outs’ explaining how you can grow your sales using webinars. He says, “Webinars have become an essential part of the modern business landscape, and they are now recognized as a powerful tool for driving sales funnel success. However, understanding how webinars work and how they can be leveraged for sales funnel optimization can be a daunting task for many business owners and marketers. That’s where this guide comes in.” Neil Patel’s Blog  [...]

Neil Patel has published a new video ‘Unlocking Success: Omnichannel Strategies for 2023’ sharing omnichannel strategies for 2023. He says, “Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience.” Neil Patel’s Blog  [...]

Neil Patel has published a new video ‘New to Digital Marketing: 10 Essential Tips for a Strong Start’ sharing useful digital marketing tips to grow your business. He says, “Welcome to our channel, where we dive deep into the exciting world of digital marketing! If you’re new to this field and looking for a strong start, you’re in the right place. In this video, we’ll provide you with a comprehensive guide to help you get started in digital marketing. Whether you’re a business owner, a marketing enthusiast, or someone seeking a career in digital marketing,... [...]

Digital Marketing Institute has published a new podcast episode ‘Digital Marketing Skills for Today & Tomorrow’ featuring Mischa McInerney. The DMI team says, “In this episode, host Will Francis chats with DMI’s Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn’t exist 10 ago – e.g. in automation, omnichannel, CRO, data science. A recent survey by DMI of 500 CMOs saw similar patterns of needs and gaps in marketing skills around the world. So what are Mischa’s tips... [...]

Digital Marketing Institute has published a new podcast episode ‘Data Insights in Digital Marketing’ featuring Will Francis and Chris Penn. The DMI team says, “As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interesting real world metaphors! Chris also offers 5 key takeaways that any marketer... [...]

Contentsquare has published the  ‘2022 Digital Experience Benchmark Report’. Download this report to explore the following: Insights into where you fall within your industry’s competitive landscape Expert analysis and guidance to improve your digital CX and help your brand stand out Strategic data to help you make informed updates to your digital strategy. 2022 Digital Experience Benchmark Report Contentsquare  [...]