Digital ad spending continues to charge forward, but not every industry is created equal. Some are mega-spenders, while others are relatively small contributors to the overall pie. EMARKETER is hosting a webinar ‘US Ad Spending by Industry: Our Forecasts Unpacked’ on Friday, October 11, 2024, at 1.00 pm ET. The Adweek team says, “You’ll walk away with answers to these questions and more: Which industries are growing their ad spending faster or slower than the average, and why? How are industries dividing their ad budgets among various formats, channels, and devices? Which... [...]

First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information. Digital Marketing Depot has published a new guide ‘Operationalizing First-Party Data in Advertising’. The DMD team says, “The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years,... [...]

EMARKETER is hosting a webinar ‘Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media’ on Thursday, September 19, 2024, at 2.00 pm ET. The EMARKETER team says, “Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold by the retailer. In this Meet the Analyst Webinar, Sarah Marzano, our principal analyst, will break down the basics of non-endemic advertising—including key players and notable partnerships—to help you understand the implications it will have on... [...]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective 
Google Advertising in 2024’. The DMD team says, “Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies... [...]

Display ads are visually engaging advertisements that appear on websites, apps, and social media, using images, video, and text to capture audience attention. They are effective for brand awareness and retargeting, helping businesses reach a broad audience across the internet. Search Engine Journal has published ‘What Are Display Ads: A Complete Guide for Digital Marketers’. Brooke Osmundson says, “By understanding the various types of display ads available, you can choose the right format to align with your marketing goals and effectively reach your target audience. Each type... [...]

Google Ads Campaign optimization involves fine-tuning ad settings, targeting, and budgets to maximize performance and ROI. It includes A/B testing ad creatives, adjusting keywords, and leveraging data analytics to improve ad relevance and reach. Search Engine Land contributor Anu Adegbola has published an article featuring 10 advanced strategy ideas for Google Ads. says, “PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager... [...]

Google Ads Certification is a professional accreditation that validates your expertise in using Google Ads effectively. Earning this certification demonstrates your proficiency in managing online advertising campaigns and optimizing ad performance. Search Engine Journal has published a ‘Step-By-Step Guide To Earning Your Google Ads Certification’. Corey Morris says, “After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials. There have been a tremendous... [...]

This is a reminder for the Adweek webinar to be held on June 20, 2024. Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater. Adweek is hosting a webinar ‘An Insider’s Approach to Measuring Ad Effectiveness’ on Thursday, June 20, 2024, at 1.00 pm ET. The Adweek team says, “Discover how top agencies are measuring... [...]

Advertisements are crucial for businesses to reach potential customers and drive sales. They also play a key role in informing consumers about new products, services, and innovations. HubSpot contributor AJ Beltis has published ‘How to Make an Advertisement: A 15-Step Guide’. He says, “To make your advertising planning easier, use HubSpot’s free Advertising Planning Kit. Included are templates to help you plan and present your ad pitch, schedule your release dates, and inform your stakeholders. We’ve also thrown in an advertising best practices guide to help you choose... [...]

Google Ads is a powerful advertising platform that allows businesses to target specific audiences with highly relevant ads based on search queries and user behavior. It offers flexible budgeting options and measurable results, making it a cost-effective way to drive traffic and conversions. Search Engine Land has published ‘A guide to ad variations in Google Ads’. Tim Jensen “Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For... [...]