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Thursday, January 26, 2023

Archive for the 'Internet Advertising Tips' Category

Making the Most of Your Digital Ad Budget with Contextual Advertising and Audience Insights, February 2 [Webinar]

By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat,... [...]

HubSpot on AdWords vs. AdSense

AdWords and AdSense are Google’s advertising products. AdWords is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses. HubSpot contributor Clifford Chi has published an article breaking down the differences between AdWords and AdSense. She says, “When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why.... [...]

Optimize your Display campaigns [Guide]

The Google Ads team has published ‘Optimize your Display campaigns’, an official guide to display campaigns. The Google team says, “Reaching the right customers is essential to every advertiser’s success. With Display campaigns, advertisers can serve engaging, relevant ads while customers browse websites, apps, and Google-owned properties such as YouTube and Gmail. This guide offers Display campaign best practices for connecting customers with relevant ads across the web and apps. Learn tips for setting up your campaign with effective ads, reaching the right audiences, and... [...]

How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers [Video Case]

Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add more high-intent potential customers to their sales pipeline.”  [...]

What Is A Good Conversion Rate For Google Ads? [Answered]

Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads. He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness of your Google Ads campaigns. Knowing what your current conversion rate is and taking action on ways to improve it will benefit your business in the long run. To begin with, it’s... [...]

Creative Intelligence And Its Role in Online Advertising [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal podcast ‘Creative Intelligence And Its Role In Online Advertising’ featuring Alex Collmer. Loren Baker says, “You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today’s market conditions. Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your... [...]

My Biggest Advertising Mistake [Video]

Neil Patel has published a new video ‘My Biggest Advertising Mistake (and What I Learned)’. He says, “My biggest advertising mistake and what I learned. Many people assume I’ve always been at the level I’m at now, and the level I’m at now isn’t the best. I can still get better and improve. But I’m a New York Times bestselling author. I’m a sought-after entrepreneur and marketer. I’m a thought leader in the digital marketing space. And that’s not to brag. Behind every success story are thousands of failures, and my biggest failure... [...]

The Complete Guide to Lifecycle Advertising [Guide]

Online advertising enables you to reach your audience and make them aware of your product or service. Search engine Journal contributor Jason J. Zotara has published ‘The Complete Guide To Lifecycle Advertising’. He says, “The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time. The Customer Journey Stages While every business has its own unique lifecycle – some can be days long, others can be years – they all are characterized by the same stages: Awareness:... [...]

Optimizing Your Ad Campaigns in 2023

With rising competition, it is important to create advertising campaigns that help you attract more leads and convert them. Search Engine Land has shared 5 ways to optimize your ad campaigns in 2023. The SEL team says, “With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. 1. Focus more on creative production and personalization As we prepare to enter the... [...]

Meta Ads Automation: An Advertiser’s Guide [Guide]

Search Engine Journal has published ‘Meta Ads Automation: An Advertiser’s Guide’ to help advertisers drive and sustain campaign performance. Sean Johnston says, “Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the various Google ad placements, it all sits under one. At the core of its simplicity is the automation of budgeting,... [...]