Jeff Rajeck says, “The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices. Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective. These same forces are also being used in marketing. AI, or ‘cognitive’, marketing systems use industrial computing power, big data, and machine learning to improve marketing performance. While... [...]

Jeff Rajeck says, “The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices. Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective. These same forces are also being used in marketing. AI, or ‘cognitive’, marketing systems use industrial computing power, big data, and machine learning to improve marketing performance. While... [...]