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Thursday, February 2, 2023

Archive for the 'Customer Experience' Category

Five ways to improve the CX

Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows. Here are five charts on how and why you should be thinking about CX, and who is responsible for... [...]

5 CX Trends That Will Shape 2023, February 9 [Webinar]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the... [...]

CX Teams Face Diverging Fates In 2023 [Podcast]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance... [...]

MarketingProfs Customer Experience (CX) Guide [E-book]

MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

Customer Experience Automation Impact Report [Report]

Your customers are looking for personalized, relevant, and timely experiences when it comes to engaging with your business—something Customer Experience Automation (CXA) helps to create across the customer lifecycle. MarketingProfs has published the ‘Customer Experience Automation Impact Report’. The MarketingProfs team says, “Download the Customer Experience Automation Impact Report from ActiveCampaign now for more. You’ll Learn: How B2B teams are increasing lead conversions and sales effectiveness with CXA What other marketing automations CXA supports (hint: it’s... [...]

Build A Successful Voice Of The Customer Program [Podcast]

Forrester has published a new podcast episode ‘Build A Successful Voice Of The Customer Program’. The Forrester team says, “Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and get stakeholders excited.” Forrester  [...]

Achieving Customer Success Through Automation

Automation helps businesses improve efficiency and eliminate human error leading to better customer experiences. Inc. contributor Kelly Richardson has shared four ways to use automation for customer success. She says, “Every business wants loyal customers, and what better way to get them than to keep them happy and satisfied with fast and efficient service? Is automation for customer success expensive? The answer to this question is no–there are many ways to use customer success automation without breaking the bank. In fact, some of the most effective techniques are pretty simple and... [...]

Strategies to Create a Better Customer Experience

The effective customer experience (CX) can help you optimize your ability to turn qualified leads into conversions. Inc. contributor Joel Comm has shared three ways to create a better customer experience that increases conversions. He says, “Here are a few tips to make sure your company is approaching CX in an effective manner: 1. Make a Thoughtful Initial Impression The keyword here is “thoughtful.” How are you presenting your brand to new clientele? What is it about your initial impression that speaks to them from the get-go? Psychology Today attributes the importance of... [...]

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World, June 30 [Webinar]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now... [...]

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World, June 30 [Webinar]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now... [...]