This is a reminder for the MarTech webinar to be held on August 17, 2023.  MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable insights for product development and sets new standards for customer-centric innovation. The audience will walk away with a strong understanding of the following: Why... [...]

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace, and customer expectations have reached an all-time high, this approach will no longer cut it. MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable... [...]

This is a reminder for the Adweek webinar to be held on June 6, 2023.  Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing consulting, Ryan Doubet, and Acquia’s VP of sales and marketing, Jake Athey. You’ll find out:  The five signs that you need a CDP Steps to move to a single source of truth for all... [...]

Despite their digital investments, many companies still fall short of providing even a satisfactory customer experience. Irrelevant product recommendations, overly complex checkout processes, mistargeted ads and emails can all lead to dissatisfaction and churn. Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing... [...]

Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter 3: Building Your CX Program Chapter 4: Strategic Considerations of Customer Experience Chapter 5: Winning at CX Conclusion. The DMI Guide to Customer Experience (CX) Digital Marketing Institute  [...]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Content Marketing Institute has published a new video ‘Show, Don’t Tell: Putting CX at the Center of Marketing’ featuring Zontee Hou. The CMI team says, “This is a clip from Zontee Hou’s session at Content Marketing World 2022 called: Show, Don’t Tell: Putting CX at the Center of Marketing.” Content Marketing Institute  [...]

MarketingProfs has published a new guide ‘Marketing in Today’s Metaverse’. The MarketingProfs team says, “Download Marketing in Today’s Metaverse—a new free guide from Allseated. It explains what you and your team need to consider before taking the “metaverse plunge” and how the metaverse will change how you think about the customer journey. Plus, you’ll walk through case studies from companies that are already thriving in this exciting new world. You’ll learn: What to consider before jumping into the metaverse Marketing fundamentals you... [...]

MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting in increased customer loyalty, better customer service and program support, and happier customers and employees. You’ll learn: How to easily order, track, and send rewards from a central hub How to... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on February 9, 2023.  Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the front line to the C-suite. Businesses that leverage these strategies successfully find that consumers... [...]