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Saturday, September 30, 2023

Marketing Glossary

Do Offline Ads Work? [Video]

Neil Patel has published a new video ‘Do Offline Ads Work?’.

He says, “In the age of digital marketing dominance, the question of whether offline ads still work is a pertinent one. With the rise of social media, search engine marketing, and other online advertising channels, some marketers may wonder if traditional forms of advertising, such as print, TV, radio, and billboards, have lost their effectiveness. To answer this question, it’s essential to explore the dynamics of offline advertising in the context of today’s digital landscape.”

Discovering the Brain Science That Drives B2B Buyer Behavior [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Discovering the Brain Science That Drives B2B Buyer Behavior’ featuring Nancy Harhut.

George B. Thomas says, “For all of our technological and social advancements, we humans haven’t changed much in how we make decisions—and that includes B2B buyers and buying groups.

“We think they’re making these very well-thought-out, well-considered decisions, that they’re making decisions that are the best for their company,” says Nancy Harhut on Episode 563 of Marketing Smarts.

“This is true, but there is another component there, too…. They’re also responding to elements that maybe they’re not even aware of.”

Nancy, behavioral specialist and CCO at HBT Marketing, and author of the recently published Using Behavioral Science in Marketingexplains that much of decision-making is instinctive rather than rational.”

Discovering the Brain Science That Drives B2B Buyer Behavior

MarketingProfs

Digital Marketing For Small Business [Guide]

HubSpot has published a new guide ‘Digital Marketing For Small Business’.

This in-depth guide includes:
  • SEO basics and an audit you can run on your site
  • A buyer persona template to help you target the right audience
  • Resources to help you conduct competitive analysis
  • A step-by-step guide to get started with text message marketing
  • Effective uses for email marketing that resonate with audiences
  • Paid search ad tactics you’ll be bookmarking
  • And so much more!

Digital Marketing For Small Business

HubSpot

Debugging Core Web Vitals with Chrome Devtools [Video]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’.

The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools.

Google Search Central

Do You Have a Mid-Funnel Content Strategy?, September 13 [Webinar]

By optimizing your mid-funnel content efforts toward conversion, you can streamline sales efforts, maximize ROI, build loyalty and gather actionable feedback about what gets your customers over the finish line.

Adweek is hosting a webinar ‘Do You Have a Mid-Funnel Content Strategy? Conversions Don’t Happen in a Vacuum’ on Wednesday, September 13, 2023, at 1.00 pm EDT.

The Adweek team says, “Uncover the top mid-funnel content marketing strategies for success from Erin Tye, Nativo’s director of content insights and innovation. You’ll find out:

  • How to identify the best mid-funnel content strategy for your campaign
  • Production tactics to optimize branded content for conversion
  • Test-and-learn strategies for identifying conversion drivers within your content”.

Do You Have a Mid-Funnel Content Strategy?

Adweek

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek, September 21 [Webinar]

In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance and boost productivity.

Search Engine Journal is hosting a webinar ‘Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek’ on Thursday, September 21, 2023, at 11.00 am ET.

The SEJ team says, “Join our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success.

In this exclusive webinar, you’ll discover the benefits of this movement and gain insights into successful transitions to a four-day workweek.

You’ll learn how to:

  • Plan ahead and structure your workflow for maximum productivity.
  • Establish and communicate boundaries with clients while maintaining exceptional service.
  • Manage billable hours in ways that empower your team and help you retain top talent during your transition.”

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek

Search Engine Journal

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek, September 21 [Webinar]

In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance and boost productivity.

Search Engine Journal is hosting a webinar ‘Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek’ on Thursday, September 21, 2023, at 2.00 pm ET.

The SEJ team says, “In this exclusive webinar, you’ll discover the benefits of this movement and gain insights into successful transitions to a four-day workweek.

You’ll learn how to:

  • Plan ahead and structure your workflow for maximum productivity.
  • Establish and communicate boundaries with clients while maintaining exceptional service.
  • Manage billable hours in ways that empower your team and help you retain top talent during your transition.”

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek

Search Engine Journal

Does social media matter for SEO? [Podcast]

WIX SEO Hub has published a new episode of the SERP’s UP SEO podcast ‘Does social media matter for SEO?’.

The WIX team says, “Is social media good for SEO? What are the myths and truths when it comes to ranking signals and social media?

Join Wix’s own Crystal Carter and Mordy Oberste and learn how social media does and doesn’t impact Google rankings and what you should be doing as a result

Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively.

Lirut Nave, Head of Social Media at Wix.com, joins the show to help you understand how to balance the various goals you have for your activity across social media.”

Does social media matter for SEO?

WIX SEO Hub

Doremi Slides Pro (PLR): Your easy way to create an animated presentation #ad

Doremi Slides Pro could be the easiest, fastest, and most complete tool for creating unlimited stunning and high-converting professional presentations in minutes.

And it includes a PLR License.

No need for:
• complicated software, and
• design skills or
• technical skills.

Doremi Slides Pro is a new multipurpose presentation template that comes with over 1000 new multipurpose professional slides that you can mix and match to create unlimited combinations of presentations.

It’s the easiest and simplest presentation maker. It will transform the way you create powerful, effective and present visual content to the audience.

On top of this, you can rebrand this collection of templates under your name and sell it, using the Private Label Rights (PLR) License that is included. in main offer.

Doremi Slides Pro goes live at 10:00 AM EDT. At that time, you’ll get an early bird price.

So if you want to get this at the lowest possible investment – the early bird – make sure you get in early.

Think of the marketing power this puts in your hands. Now, you can easily create & sell marvelous animated presentations in minutes that look like they were designed by a pro and have good conversions.

It’s an all-in-one solution:
❌ No Need to hire a video designer
❌ No Need to buy a template again
❌ No Need to try to learn tricky software from scratch
❌ No Need to hassle to sell presentation templates
❌ No more wasting time and money trying to create high-quality animated presentations.

Doremi Slides Pro will transform the way you create visual content to your audience.

Here’s what it offers:
➤ 1,000+ HUGE Variety of Unique, Ready-to-Go slide presentation templates
➤ 43+ Categories Modules Ready
➤ Pro-Design to get more stunning, persuasive and effective easily
➤ Easy to Use and Customize, even if who aren’t designers
➤ Save Time and Money on creating your own presentation
➤ PLR License included in main offer

Act fast now…
and get fast action bonus (limited time):
➤ Bonus #1 – Poster Pack
➤ Bonus #2 – Roll Up Banner Pack
➤ Bonus #3 – eBook Cover Pack
➤ Bonus #4 – Ads banner Pack

Remember, you can rebrand it under your name with Private Label Rights (PLR) License that is included in main offer.

Get your own copy here: Doremi Slides Pro.

Don’t Underestimate the Power of Content Management, August 8 [Webinar]

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told.

MarTech is hosting a webinar ‘Don’t Underestimate the Power of Content Management’ on Tuesday, August 8, 2023.

The MarTech team says, “Every day, content creators, social media managers, and industry professionals spend significant resources on generating unique, high-quality content to attract, engage, and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

It’s time to redefine how we manage our creative assets and use innovative solutions designed to unify, streamline, and amplify the content management processes.

Join experts from Acquia, as well as a few of our esteemed clients in the beauty space, as they discuss how Digital Asset Management (DAM) solutions have enabled their brands to organize, distribute, and control their digital assets efficiently, protecting their brand image while enhancing their ability to engage their diverse consumer base.”

Don’t Underestimate the Power of Content Management

MarTech