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Saturday, October 24, 2020

Marketing Glossary

Do You Use These Google Search Operators?

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query.

Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers.

Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other.

1. site:URL [input]

Sometimes search functions within sites themselves aren’t great. Reddit is notorious for having a bad search engine. If you’re interested in pulling up all related pages on a site for a specific keyword or topic, your best bet is to use site:URL [input].

Example → site:siegemedia.com “link building”

2. related:URL

You just found the perfect prospect for a link building campaign. You think, there have to be other sites out there just like this one. Related:URL helps you find sites in the same niche”.

39 Google Search Operators Every Content Marketer Should Know

Does Your Business Need an Audio Strategy?

When it comes to marketing and promotion today, you need to create content that helps you to reach a wider audience. Because your extended reach allows you to boost your business growth.

Media Post contributor Arundati Dandapani has shared an article highlighting the importance of an audio strategy for today’s businesses.

Dandapani says, “The pandemic has accelerated global media adoption rates of streaming across devices and platforms. Digital video consumption has soared, followed by digital audio, with Spotify being the most listened-to platform in the U.S. followed by Pandora, according to eMarketer. Over three-quarters of American internet users aged 13+ years listen to music via streaming (as tracked in a 2019 MusicWatch survey), signaling new opportunities for brands to innovate with audio.

Record growth in e-listening.E-listening includes streaming (listening) online or listening to downloaded music, radio or TV. With the rise in digital streaming, people have replaced their televisions and radios with the internet on computers or mobile devices. According to Nielsen, in the U.S. 63% of respondents reported paying for at least one audio-streaming subscription, while 53% paid for two”.

Developing Audio Strategy Is Critical For Brands Today

Media Post

Delivering Email Perfection [White Paper]

The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery.

Download this white paper to learn:

  • The methods being used to test and optimize emails.
  • The adoption rate of automated programs in email marketing.
  • How email frequency impacts the possibility for increased errors.
  • Who uses manual processes vs. state-of-the-art technology.
  • What kinds of email mistakes occur most frequently.
  • The importance of implementing a pre-deployment checklist.

Delivering Email Perfection: How Does Your Team Compare?

Email on Acid

Do you have trouble writing good marketing content? #ad

We aren’t all good writers; that’s a fact, although with practice we can get better. Until then, it can be helpful to outsource some of your writing challenges. Content Sparks has just released a packages of 50 Done-for-You Blog Posts and Emails, targeted for 5 online business areas, that you can use as though you wrote them yourself. This is the second time they have produced a bundle of short content.

Sharyn Sheldon, the president of Content Sparks, has organized a group of good writers (that know the subject matter and know how to write engaging content) to create this collection for you. Of course, as with all PLR, you should edit the content to put it into your voice, so it “sounds like you.” (And, so that you are not just one among many bloggers and marketers with identical content.)

These posts and emails address 5 niche areas:
► Leveraging Partnerships
► Sales Objections
► Pricing Your Offers
► Product Launches
► Get More Clients

You may buy one, two, or more of these five packs. Each of them has 5 blog posts and 5 emails of interest to readers in these niches.

The pricing during this sale is quite reasonable: Each pack is $14 or all 5 for $47.

50 Done-for-You Blog Posts & Emails: Bundle 2 will help you attract more leads and nurture relationships with your subscribers.

All you need to do is:
1. Edit to suit your style,
2. Add your links to any offers you want to make, and
3. Load your fresh, unique content into your blog or email platform.

The five-pack bundle is only available this week, during the launch. The individual packs will continue to be available, but no longer discounted. Next week the individual packs will rise from $14 to their regular price of $19.

This is your chance to get professionally written content for use in your business, here: 50 Done-for-You Blog Posts & Emails: Bundle 2.

Do You Make These Eight SEO Mistakes?

Search Engine Optimization is a creative and continuous process. You need to adjust your SEO tactics in connection with the changing search algorithms.

To help you improve your SEO performance, Search Engine Journal contributor Loren Baker has shared a list of eight harmful SEO mistakes he has observed.

Baker says, “Here are eight silly mistakes that even the SEO professionals sometimes make.

1. Leaving a Noindex / Nofollow Command on the Site Upon Launching

You can prevent a page on a website (or an entire website) from appearing in Google by using a noindex meta tag in your site’s header code.

When Googlebot sees that tag, it’ll immediately drop the page from the search results.

That’s useful if you’re still developing your site, or you don’t have root access to a server and want more control over access to specific pages or the whole site for any reason.

But if you forget to take it out before your big site launch?

Oops.

Another mistake can be putting a noindex meta tag into the site’s header code and then blocking the command with a robots.txt“.

8 Silly But Harmful SEO Mistakes Even Professionals Make

Search Engine Journal

DoodleMaker: No Ordinary Video Creation App (Earlybird Discount) #ad

The fastest way to grow your business and generate more leads and sales is to create captivating doodle videos that educate and convert your prospects into buyers.

But that is easier said than done. Making your own colorful doodle explainer videos was always hard, time-consuming and creativity-intensive. But Paul Ponna has tackled these problems and solved them with his new software: DoodleMaker.

Doodle maker Software

Now you can make complete doodle videos using simple articles and text.

All you need to do is copy/paste any text or any YouTube URL and the app automatically creates professional doodle explainer videos in minutes. And you have full flexibility (using game-changing artificial intelligence technology).

Ponna has uploaded a demo video for you here: DoodleMaker Demo.

This new SaaS software comes loaded with “first to market” features like:

► Artificial intelligence doodle video creation engine
► Flexible drag and drop video editing canvas
► 300+ ready-made templates that include pro voiceovers
► Convert any image/photo into a colorful Doodle Video
► Convert any video into a Doodle Video in a few clicks
► Groundbreaking text-to-speech in 60+ languages so your reach can be world-wide.
► Automatic video translation engine in 60+ languages
► Cutting edge AI photo background removal technology
► The largest premium doodle video assets library online
► Agency license is included, allowing you to create videos for clients
► No limit on how many videos (with full flexibility) you create

The special “earlybird discount” will expire very soon. Check out this new marketing video solution here: DoodleMaker.

If you ever wanted to create videos like the pros without having the skills or participating in hundreds of hours of training, this is the best (and apparently, the only available) complete solution.

Every time you use this app, you are training the AI component, so it will do a better and better job. The more you doodles you create, the better your video creation process becomes.

They provide you lots of flexibility. You can modify and customize things however you choose every step of the way.

Using DoodleMaker is easier than using PowerPoint, according to Ponna.

When you invest in this new software, you will be invited to join Ponna’s “Inner Circle” Facebook Group where you will share ideas and learning with your fellow doodlers. In addition, you will have a chance to win $3000 in prizes.

Our Bonuses

We have partnered with Ponna and his organization to offer IM NewsWatch readers a package of bonuses that will make DoodleMaker more productive for you:

BONUS #1: 21 Day Video Mentorship Training

Don’t know how to get traffic, leads, and sales from your doodle videos? Join the 21-day mentorship training calls where we reveal step-by-step how you can get traffic, leads, and sales from your videos. This is a MUST HAVE if you want to get real results from your DoodleMaker videos or any other video app you own.

BONUS #2: Skype Mentorship Group Access

Join this private Skype mentorship group to interact, learn, network, and thrive alongside hundreds of other like-minded online entrepreneurs who all share the same passion of building and growing successful businesses.

In this group, you will receive weekly training, bonuses worth thousands and free software giveaways.

BONUS #3: VideoAgency Biz Bundle

This all-inclusive video agency biz bundle includes done-for-you emails, client contracts, business cards, invoices, and other tools you can start using immediately and look like an authority. Video creation services are HOT right now, so you can use this to start selling immediately.

BONUS #4: Artificial Intelligence Logo Creator

Create professional eye catching logos and sell them to local business or integrate them with your DoodleMaker videos in seconds.

The unique built-in “artificial intelligence” engine that automatically finds the relevant icons, images & fonts and then generates dozens of variations of your logos in minutes. Select the one you like and download.

Perfectly integrates with DoodleMaker. Just import the logo created by the AI Logo Creator into DoodleMaker and add it to your video templates.

BONUS #5: 80,000 Content Engine Library

Content Engine comes with a library of 80,000 content pieces from all the top niches. You can convert this content into engaging voiceovers and add them to your videos inside DoodleMaker.

You can also use the content for your blog posts, videos, and emails to get traffic, leads, and sales.

BONUS #6: DoodleMaker Agency Website

Want to sell the videos you create with DoodleMaker?

Use the bonus professionally designed “done-for-you” agency website to look like an authority. Authorities can command higher fees for their services.

The site is ready to go, with professional copywriting geared to convert your prospects into customers.

BONUS #7: Doodle Video Framework Scripts

If you don’t know how to write compelling scripts for your Videos, use this time-tested doodle video creation video script framework to make engaging videos that work in any niche. This will be your shortcut to effective video scripts.

BONUS #8: Royalty-Free Music Tracks

No longer will you need to waste time and money searching to find music tracks for your videos; not to mention avoiding the hefty fees to get access to them.

Use this royalty-free music library that’s integrated with the VideoDashboard to spice up any video and improve your results

BONUS #9: DoodleMaker Success Case Studies

Copy your way to video success without reinventing the wheel. These case studies of other DoodleMaker successful users to grow your own revenues, leads, and sales.

BONUS #10: Video Summarizer App

This app allows you to automatically summarize the key content in a long video so you can then paste these short notes & bullet points into Doodle Maker app to create short educational videos that get more traffic, leads and sales whatever your niche or
industry.

Bonus Delivery – Please email your order receipt to [email protected] with the title “BONUS REQUEST” along with the names of the bonuses (just copy and paste them from here) to get access.

Today is the day. Don’t miss the intro webinar or the earlybird pricing. Go here now: DoodleMaker.

DoodleMaker: Today is last chance to enter the free drawing #ad

Tomorrow the introductory webinar for DoodleMaker is scheduled for 2 PM Eastern (New York Time). On the webinar, Paul Ponna will show you the “ins and outs” of this powerful new video creator tool.

If you haven’t seen the preliminary introductory video, you can catch it here: DoodleMaker Launch Video. This new tool lets you build attractive, realistic, and professional animated Doodle videos in any language within minutes.

On the webinar, Ponna will give even more details on how the software works and how it can build your business and even sell the videos you create on Fiverr, Upwork, or elsewhere.

As a reminder of what is being released tomorrow, DoodleMaker is AI-powered video creation technology that allows you to create spectacular, realistic and professional animated Doodle videos in any language within minutes.

They have built in a lot of innovative techniques for users so that making your videos has been simplified. Now you can create colorful full-length animated doodle explainer videos in record time.
T
he app comes loaded with industry-leading features such as:
★ Artificial intelligence video creation engine
★ Flexible drag and drop video editing canvas
★ Automatic video translation engine provides text-to-speech voice-overs in 70+ languages
★ 300+ ready-made templates with pro voiceovers
★ The largest premium doodle video assets library online
★ Converts any video into a Doodle Video in a few clicks
★ Converts any image/photo into a colorful Doodle Video
★ Cutting edge AI provides photo background removal technology.
★ An Agency license is included to create videos for clients.
★ Create unlimited videos with full flexibility.

On the webinar tomorrow, you will see what all the excitement is about. And you can possibly win one of the many prizes and bonuses being offered:
► Software Giveaway: 20 free Copies of Doodle Maker app
► Six $100 Cash Prizes
► $3000 Giveaway On Our Secret FB Group
► Tons of other prizes and bonuses.

Prize winners will be picked at random on the webinar.

(By the way, you don’t have to buy anything now, on the webinar, or later. Registration and attendance are free.)

Doodle (whiteboard) videos can be good 24 x 7 sales tools for you and your clients.

Get the whole story here: DoodleMaker Launch Festivities.

Driving The SEO Conversation Forward [Podcast]

By continuously improving your SEO strategy, you can get steady website traffic to create more chances of conversions.

Rank Ranger has published new In Search SEO podcast titled ‘Driving The SEO Conversation Forward’ featuring John Mueller.

The Rank Ranger team says, “The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:

  • How talking to search marketers of all levels impacts the SEO dialogue
  • Handling the problems of SEOs and the complications that come with it
  • On dealing with SEO controversy

Plus, we take a look at Google’s ability to update entities in a flash!”.

Driving The SEO Conversation Forward

Rank Ranger

Desktop, Mobile, or Voice? (D) All of the Above [Video]

When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them.

MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers.

The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that’s now become part of our day-to-day lives?

As with most things, the most important factor is to consider your audience. People aren’t siloed to a single device — your optimization strategy shouldn’t be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touchpoint”.

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

MOZ

Drop-shipping gets you into eCommerce without inventory worries #ad

The easy way to get started in eCommerce is with drop-shipping. With drop-shipping you avoid the hassles of shipping products and handling return. A manufacturer or wholesaler handles the mechanics of fulfilling a sale. You just:
1. advertise the product,
2. accept orders (and collect the money) and
3. tell your drop-shipper where to ship the product and pay them for the product.

If you want a store selling physical goods, this is the way to get started right away.

You just pick a niche, find products that appeal to people who are interested in that niche, and place ads for the products on your website, and manage the orders and any requests for refunds, as they come in.

Do I hear you asking, with an incredulous sneer, “Is that all? That’s more than enough, too much for me to do, in fact.”

Well, that’s why Devid Farah created the new software, Dropshiply. It is designed to smooth your way in drop-shipping.

This new drop-shipping tool offers you these business functions to make taking are of your store so much easier than doing everything manually:
► Connects to any Shopify stores you have or build for using this new tool
► Lets you see all the sales data from all of your stores and work with it to produce reports
► Shows you all the Google SEO data for your stores
► If you don’t have a store, you need a domain name for each new store. Dropshiply has a built-in domain name finder.
► Niche Intelligence Tool shows you which niches will support profitable stores
► Ali Express Spy Tool will show you products in your niche that are available for drop-shipping, but are hidden by red tape and obscure text
► eBay Spy: This powerful tool locates top eBay products so you can get product ideas from top competition
► Walmart Product Finder finds products you can sell on your store right away
► Alexa Site Spy tool lets you discover traffic stats and global rankings your competitors’ websites
► FB Ads Explorer searches out profitable high-interest keywords
► 1-Click Product Importer tool will add products to your site, once you have decided which to promote.
► There’s a built-in editor that lets you customize product descriptions, title, price, tags, category, images, etc.

That’s a (what?, 90%?) reduction in your workload keeping your site running.

To make using Dropshiply even easier, we have found bonuses that will help you with your e-Store.

IM NewsWatch Bonuses for Dropshiply

1. 1 Million Niche Product ideas for products you may sell on Dropshiply

This list of over 1 Million search terms consumers are using in various profitable niches will make it simple to populate your stores with worthwhile products. They have been painstakingly researched from 360+ major niche markets to help you pull in the biggest profits.

2. eCom Sniper Training accelerates Dropshiply success

The Secret “Copy, Paste & Click” eCommerce system that made Over $221,323.47 in profits in 3 Months. In this detailed training, you will discover the strategies, tactics, tricks, and tools you need to do well on Shopify.

3. Turbo eCom Builder

This site builder is designed to create an affiliate site full of Amazon products in a Prestashop store — you pick the niche — so you can earn eCommerce commissions from Amazon. This can supplement your drop-shipping earnings; Amazon ships these products for you.

4. 400+ Shopify Niches Suitable for a Dropshiply Store

You are getting a complete guide to 400+ top niches, including global monthly search stats for each. Don’t waste time in doing your own niche research.

This new drop-shipping automation software has been enhanced since we last mentioned it 2 months ago. Get your own access plus all our bonuses here: Dropshiply.