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Tuesday, January 19, 2021

Marketing Glossary

DigitalMarketer Insider Newsletter: weekly online business tips #ad

DigitalMarketer.com, led by Ryan Deiss has been publishing online marketing training for nearly 20 years (four years longer than Internet Marketing NewsWatch). In the process they have become one of the most respected, professional, and successful training companies for internaet marketers.

Through the years, we have watched their progress and have invested in several of their training packages, ourselves. They have staying power because of their quality work. Like IM NewsWatch, they have a newsletter, called the DigitalMarketer Insider Newsletter, that they offer at no charge. We have subscribed for years and have received many good ideas.

Every Monday, they send their weekly newsletter which contains 5 (sometimes more) tips you can apply to improve your work online. They say you can read each newsletter in 7 minutes. But, in addition to the content inside the newsletter, it also links to articles on their website with more detailed information.

For example, last week’s newsletter contained a link to their blog article “101 Best Email Subject Lines”, which reviewed their advertising in 2020 and told which headlines they tested performed the best.

You are getting a lot of good information here on IM NewsWatch, of course, but we suggest you also join us in subscribing to their free newsletter here: DigitalMarketer Insider Newsletter.

Don’t miss this collection of Christmas Deals 2020 #ad

Don’t wait till next week and pay $50 for Alessandro Zamboni‘s collection of Christmas Deals 2020.

This is a collection of 17 of his products (mostly training; one is software) that he released in 2020:
► Ads Empire
► Affiliate Marketing Empire
► Article Helper
► Audiobooks Empire
► Children’s Printable Empire
► Coloring Books Empire
► Cutouts Empire
► Free Funnels Empire
► Jigsaw Empire
► Journals Empire 2.0
► KD Quick Sales Empire
► Public Domain Empire 3
► Recession-Proof Empire
► Scrapbooks Empire
► Self-Publishing For Christmas
► TikTok Empire
► Video Games Empire

This collection shows you 17 ways to earn your living online. This week, as a Christmas deal, the collection is available for only $17. Next week, it will go to its permanent price, $50.

Last year, he did a similar thing, combined all his high-quality, but relatively expensive 2019 products into a single low price bundle at the end of the year. You can see last year’s bundle (but don’t buy it) here for $50: Alessandro Zamboni’s Christmas Deals 2019.

Don’t buy it there, I say, because I found a better deal for you. When we bought Alessandro Zamboni’s Christmas Deals 2020, he offered us a discounted copy of Christmas Deals 2019, at a saving of almost half the price — that’s less than $2 per product.

This way, you can get both packages for less than you can get just one of them next week.

Zamboni knows what he is doing. Get your copy of this super bundle here: Alessandro Zamboni’s Christmas Deals 2020.

Do You Make These Mistakes with Intent Data?

The intent data shows which leads or accounts are actively performing an online search. With appropriate use of intent data, you can boost conversions and sales.

ClickZ contributor Kirsten Markson has shared the three most destructive mistakes marketers make with intent data.

He says, “Growing usage of intent data is proof that marketers are excited about its promise: to illuminate who is actively in the market for a solution, and the topics in which they are likely interested. But the downside is that, if not used correctly, intent data will fail to deliver results.

To help you avoid pitfalls and make the most of intent data, here are three common mistakes that you can avoid with upfront planning.

1) Marketers see intent data as a silver bullet

Intent data is not magical. Its potential is exciting, but it won’t fill in all of your marketing gaps. Many marketers see the possibilities that intent data brings, and assume that the technology will do their work for them. But as with any other marketing tech innovation, we know that they don’t work unless we do”.

The 3 most destructive mistakes marketers make with intent data

ClickZ

Doing Content Right [Podcast]

The latest episode of The Tim Stodz Podcast is entitled ‘Doing Content Right’ featuring Steph Smith.

Podcast announcement

My guest today is Steph Smith.

Steph Smith is a writer, a traveler and currently is leading the team at Trends. Trends is the product associated with The Hustle. You may know them from their insanely popular daily newsletter.

Recently, Steph published an epic guide and resource for people who want to improve their writing skills and create written content for the internet. The guide, entitled “Doing Content Right”, has sold more than 1500 copies and has earned Steph over $40,000 in the first few months of sale.

I’ve read it and it’s a masterful piece of work.

In our podcast, Steph and I spoke about the art of writing, what it means to work in public and well as her past experiences as an engineer, and how her journey of traveling the world eventually brought her to be the team lead at Trends.

Steph has mountains of wisdom to share and she does so with grace.

I loved our conversation and I know you will too.

Please help me welcome, Steph Smith.

Doing Content Right

Delivering Email Perfection [White Paper]

The Email on Acid team has published a new white paper ‘Delivering Email Perfection: How Does Your Team Compare?’ to help you improve your email delivery.

Download this white paper to learn:

  • The methods being used to test and optimize emails.
  • The adoption rate of automated programs in email marketing.
  • How email frequency impacts the possibility for increased errors.
  • Who uses manual processes vs. state-of-the-art technology.
  • What kinds of email mistakes occur most frequently.
  • The importance of implementing a pre-deployment checklist.

Delivering Email Perfection: How Does Your Team Compare?

Email on Acid

Do You Use These Google Search Operators?

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query.

Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers.

Kramer says, “If you’re new to search operators, you’ll first want to get familiar with the basic building blocks. The following 14 operators search sites, URLs, titles, in-post text and more. They can be used alone or in combination with each other.

1. site:URL [input]

Sometimes search functions within sites themselves aren’t great. Reddit is notorious for having a bad search engine. If you’re interested in pulling up all related pages on a site for a specific keyword or topic, your best bet is to use site:URL [input].

Example → site:siegemedia.com “link building”

2. related:URL

You just found the perfect prospect for a link building campaign. You think, there have to be other sites out there just like this one. Related:URL helps you find sites in the same niche”.

39 Google Search Operators Every Content Marketer Should Know

Does Your Business Need an Audio Strategy?

When it comes to marketing and promotion today, you need to create content that helps you to reach a wider audience. Because your extended reach allows you to boost your business growth.

Media Post contributor Arundati Dandapani has shared an article highlighting the importance of an audio strategy for today’s businesses.

Dandapani says, “The pandemic has accelerated global media adoption rates of streaming across devices and platforms. Digital video consumption has soared, followed by digital audio, with Spotify being the most listened-to platform in the U.S. followed by Pandora, according to eMarketer. Over three-quarters of American internet users aged 13+ years listen to music via streaming (as tracked in a 2019 MusicWatch survey), signaling new opportunities for brands to innovate with audio.

Record growth in e-listening.E-listening includes streaming (listening) online or listening to downloaded music, radio or TV. With the rise in digital streaming, people have replaced their televisions and radios with the internet on computers or mobile devices. According to Nielsen, in the U.S. 63% of respondents reported paying for at least one audio-streaming subscription, while 53% paid for two”.

Developing Audio Strategy Is Critical For Brands Today

Media Post

Do you have trouble writing good marketing content? #ad

We aren’t all good writers; that’s a fact, although with practice we can get better. Until then, it can be helpful to outsource some of your writing challenges. Content Sparks has just released a packages of 50 Done-for-You Blog Posts and Emails, targeted for 5 online business areas, that you can use as though you wrote them yourself. This is the second time they have produced a bundle of short content.

Sharyn Sheldon, the president of Content Sparks, has organized a group of good writers (that know the subject matter and know how to write engaging content) to create this collection for you. Of course, as with all PLR, you should edit the content to put it into your voice, so it “sounds like you.” (And, so that you are not just one among many bloggers and marketers with identical content.)

These posts and emails address 5 niche areas:
► Leveraging Partnerships
► Sales Objections
► Pricing Your Offers
► Product Launches
► Get More Clients

You may buy one, two, or more of these five packs. Each of them has 5 blog posts and 5 emails of interest to readers in these niches.

The pricing during this sale is quite reasonable: Each pack is $14 or all 5 for $47.

50 Done-for-You Blog Posts & Emails: Bundle 2 will help you attract more leads and nurture relationships with your subscribers.

All you need to do is:
1. Edit to suit your style,
2. Add your links to any offers you want to make, and
3. Load your fresh, unique content into your blog or email platform.

The five-pack bundle is only available this week, during the launch. The individual packs will continue to be available, but no longer discounted. Next week the individual packs will rise from $14 to their regular price of $19.

This is your chance to get professionally written content for use in your business, here: 50 Done-for-You Blog Posts & Emails: Bundle 2.

Do You Make These Eight SEO Mistakes?

Search Engine Optimization is a creative and continuous process. You need to adjust your SEO tactics in connection with the changing search algorithms.

To help you improve your SEO performance, Search Engine Journal contributor Loren Baker has shared a list of eight harmful SEO mistakes he has observed.

Baker says, “Here are eight silly mistakes that even the SEO professionals sometimes make.

1. Leaving a Noindex / Nofollow Command on the Site Upon Launching

You can prevent a page on a website (or an entire website) from appearing in Google by using a noindex meta tag in your site’s header code.

When Googlebot sees that tag, it’ll immediately drop the page from the search results.

That’s useful if you’re still developing your site, or you don’t have root access to a server and want more control over access to specific pages or the whole site for any reason.

But if you forget to take it out before your big site launch?

Oops.

Another mistake can be putting a noindex meta tag into the site’s header code and then blocking the command with a robots.txt“.

8 Silly But Harmful SEO Mistakes Even Professionals Make

Search Engine Journal

DoodleMaker: No Ordinary Video Creation App (Earlybird Discount) #ad

The fastest way to grow your business and generate more leads and sales is to create captivating doodle videos that educate and convert your prospects into buyers.

But that is easier said than done. Making your own colorful doodle explainer videos was always hard, time-consuming and creativity-intensive. But Paul Ponna has tackled these problems and solved them with his new software: DoodleMaker.

Doodle maker Software

Now you can make complete doodle videos using simple articles and text.

All you need to do is copy/paste any text or any YouTube URL and the app automatically creates professional doodle explainer videos in minutes. And you have full flexibility (using game-changing artificial intelligence technology).

Ponna has uploaded a demo video for you here: DoodleMaker Demo.

This new SaaS software comes loaded with “first to market” features like:

► Artificial intelligence doodle video creation engine
► Flexible drag and drop video editing canvas
► 300+ ready-made templates that include pro voiceovers
► Convert any image/photo into a colorful Doodle Video
► Convert any video into a Doodle Video in a few clicks
► Groundbreaking text-to-speech in 60+ languages so your reach can be world-wide.
► Automatic video translation engine in 60+ languages
► Cutting edge AI photo background removal technology
► The largest premium doodle video assets library online
► Agency license is included, allowing you to create videos for clients
► No limit on how many videos (with full flexibility) you create

The special “earlybird discount” will expire very soon. Check out this new marketing video solution here: DoodleMaker.

If you ever wanted to create videos like the pros without having the skills or participating in hundreds of hours of training, this is the best (and apparently, the only available) complete solution.

Every time you use this app, you are training the AI component, so it will do a better and better job. The more you doodles you create, the better your video creation process becomes.

They provide you lots of flexibility. You can modify and customize things however you choose every step of the way.

Using DoodleMaker is easier than using PowerPoint, according to Ponna.

When you invest in this new software, you will be invited to join Ponna’s “Inner Circle” Facebook Group where you will share ideas and learning with your fellow doodlers. In addition, you will have a chance to win $3000 in prizes.

Our Bonuses

We have partnered with Ponna and his organization to offer IM NewsWatch readers a package of bonuses that will make DoodleMaker more productive for you:

BONUS #1: 21 Day Video Mentorship Training

Don’t know how to get traffic, leads, and sales from your doodle videos? Join the 21-day mentorship training calls where we reveal step-by-step how you can get traffic, leads, and sales from your videos. This is a MUST HAVE if you want to get real results from your DoodleMaker videos or any other video app you own.

BONUS #2: Skype Mentorship Group Access

Join this private Skype mentorship group to interact, learn, network, and thrive alongside hundreds of other like-minded online entrepreneurs who all share the same passion of building and growing successful businesses.

In this group, you will receive weekly training, bonuses worth thousands and free software giveaways.

BONUS #3: VideoAgency Biz Bundle

This all-inclusive video agency biz bundle includes done-for-you emails, client contracts, business cards, invoices, and other tools you can start using immediately and look like an authority. Video creation services are HOT right now, so you can use this to start selling immediately.

BONUS #4: Artificial Intelligence Logo Creator

Create professional eye catching logos and sell them to local business or integrate them with your DoodleMaker videos in seconds.

The unique built-in “artificial intelligence” engine that automatically finds the relevant icons, images & fonts and then generates dozens of variations of your logos in minutes. Select the one you like and download.

Perfectly integrates with DoodleMaker. Just import the logo created by the AI Logo Creator into DoodleMaker and add it to your video templates.

BONUS #5: 80,000 Content Engine Library

Content Engine comes with a library of 80,000 content pieces from all the top niches. You can convert this content into engaging voiceovers and add them to your videos inside DoodleMaker.

You can also use the content for your blog posts, videos, and emails to get traffic, leads, and sales.

BONUS #6: DoodleMaker Agency Website

Want to sell the videos you create with DoodleMaker?

Use the bonus professionally designed “done-for-you” agency website to look like an authority. Authorities can command higher fees for their services.

The site is ready to go, with professional copywriting geared to convert your prospects into customers.

BONUS #7: Doodle Video Framework Scripts

If you don’t know how to write compelling scripts for your Videos, use this time-tested doodle video creation video script framework to make engaging videos that work in any niche. This will be your shortcut to effective video scripts.

BONUS #8: Royalty-Free Music Tracks

No longer will you need to waste time and money searching to find music tracks for your videos; not to mention avoiding the hefty fees to get access to them.

Use this royalty-free music library that’s integrated with the VideoDashboard to spice up any video and improve your results

BONUS #9: DoodleMaker Success Case Studies

Copy your way to video success without reinventing the wheel. These case studies of other DoodleMaker successful users to grow your own revenues, leads, and sales.

BONUS #10: Video Summarizer App

This app allows you to automatically summarize the key content in a long video so you can then paste these short notes & bullet points into Doodle Maker app to create short educational videos that get more traffic, leads and sales whatever your niche or
industry.

Bonus Delivery – Please email your order receipt to [email protected] with the title “BONUS REQUEST” along with the names of the bonuses (just copy and paste them from here) to get access.

Today is the day. Don’t miss the intro webinar or the earlybird pricing. Go here now: DoodleMaker.