Marketing Glossary
Demonstrating the ROI of Content to Senior Leadership, March 23 [Webinar]
Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.
Content Marketing Institute is hosting a webinar ‘Demonstrating the ROI of Content to Senior Leadership’ on Thursday, March 23, 2023, at 2.00 pm EST.
The CMI team says, “Join seasoned marketing expert and entrepreneur Ali Roach, alongside Compose.ly’s Head of Marketing, Nicole MacLean, for a captivating session. They will present a comprehensive framework for pinpointing the ideal resources for your content strategy and offer templates to convincingly present your business case to the executive team.
During this webinar, they will explore:
- Resourcing insights, including when to opt for in-house versus external talent
- Crafting a persuasive business case, featuring a spreadsheet template to demonstrate ROI effectively
- Messaging techniques and a model email template to communicate your resource needs to key decision-makers like the CEO and CFO.”
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Design Social Content Like a Pro, March 16 [Webinar]
Great social posts take on a life of their own. They get shared, win tons of engagement, and build brand awareness and reputation at a scale that’s difficult to achieve in any other channel.
Hootsuite is hosting a webinar ‘Design Social Content Like a Pro’ on Thursday, March 16, 2023.
The MarketingProfs team says, “In this webinar, you’ll hear from Senior Graphic Designer Eric Uhlich and Social Marketing Coordinator Eileen Kwok as they review top performing social posts from various industries and explain why they were successful.
Plus, we’ll take a deeper look at the design principles used to create the posts and how you can use them for your own social content.
Ready to get started?
What You’ll Learn:
- How to look at top performing social content through a designer’s lens and use what you’ve learned to create your own content
- The top design principles you should be following when creating social content
- Tools you can use to start creating social content today
- How to find what social content works best for your audience.”
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus.
George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is a different beast. It can’t be measured using traditional methods.
“Thought leadership is about trust and affinity,” says Ashley on the latest episode of Marketing Smarts. “You can drive those and measure those in different ways, depending on the audience, the platforms, the person. But if the ultimate outcome that you are measuring in the short term is some sort of revenue or sale, you’re not doing thought leadership.”
But if you can’t measure thought leadership using traditional attribution and it’s not focused on making a sale, how do you know your content is having an effect at all?
Sometimes rabid fans come out of the woodwork. Host George B. Thomas relates an anecdote in which he sent what he thought was a “ho-hum” New Year’s email only to have someone reply and convert for a huge amount of money. Ashley talks about someone who took the time to screenshot, download, link, and put all of the content that she had created into a folder so it would be easily accessible. “Where does that show up in the dashboard?” Ashley quips.
Realistically, successfully fostering thought leadership looks a little bit like networking, Ashley says.”
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth
DMI Shares Seven Popular Content Types
Quality content can help you quickly grow your business. It helps you to influence people and win them as your customers.
Digital Marketing Institute has published an article featuring seven popular content types and how to use them.
The DMI team says, “Content is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers, and entice new prospects.
But with all the different types of content that are out there, it can be difficult for brands to know which ones to focus on, so today we’re going to go over the top seven content types and how you can use them to drive growth.
1. Blogs
Blogging has been around for as long as the internet has, but the practice has become more sophisticated over the years, especially when it comes to businesses using blogs to engage audiences.
Today’s blogs are relevant, high-quality, and well-written pieces about topics that your audience finds interesting.”
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building, March 15 [Webinar]
If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience.
Search Engine Journal is hosting a webinar ‘Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building’ on Wednesday, March 15, 2023, at 2.00 pm ET.
The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority.
Key Takeaways:
- Discover why building authority online is so important, especially with the rise of AI-generated content.
- Learn how to leverage authentic subject matter expertise to increase your website authority.
- Uncover the benefits that outreach has beyond simply generating backlinks.
Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share expert tips to help supercharge your marketing efforts and answer your most pressing content promotion questions.”
Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building
Drive Growth With Omnichannel Intelligence, March 28 [Webinar]
Today’s CMOs are growth agents, leveraging their knowledge of the marketplace and customers to design strategies and create new opportunities.
Adweek is hosting a webinar ‘A Better Way to Identify Trends and Uncover Blind Spots: Drive Growth With Omnichannel Intelligence’ on Tuesday, March 28, 2023, at 1.00 pm EDT.
The Adweek team says, “Learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy from Jenny Frazier, NielsenIQ’s SVP of omni solutions. You’ll find out:
- How to identify your competitive threats across channels
- Where to look for opportunities
- Strategies to activate for digital growth”
A Better Way to Identify Trends and Uncover Blind Spots: Drive Growth With Omnichannel Intelligence
Data That Delivers – Insights to Results, February 22 [Webinar]
Digital Marketing Institute is hosting a webinar ‘Data That Delivers – Insights to Results’ on Wednesday, February 22, 2023.
The DMI team says, “Customer insights are crucial to successful marketing. In this webinar, we will explore passive and active ways of collecting customer data with a focus on when and how to and conduct primary research to better understand your target audiences. We’ll also discuss how to integrate the collected data with other information sources to bring the customer to life and help your team create messages and campaigns to meet them where they are.
Katrina will use a retailer case study as an example throughout and focus on the outcomes and benefits the brand experienced by including primary research methods in their process.
In the meantime, listen to her on our podcast where she gives the lowdown on Market Research 101.”
Digital Engagement Benchmarks 2023, February 23 [Webinar]
Audiences want more engaging digital experiences – in fact, the latest data shows there’s been a 25% increase in webinar participation year-over-year.
MarketingProfs is hosting a webinar ‘Digital Engagement Benchmarks 2023’ on Thursday, February 23, 2023, at 2.00 pm ET.
The MarketingProfs team says, “Join us for “Digital Engagement Benchmarks 2023,” where you’ll see new data on audience behaviors and preferences, personalization trends, on-demand consumption and best practices for creating engaging experiences.
You’ll learn benchmarks to help you:
- Optimize audience conversion rates
- Boost audience engagement and interactivity
- Maximize your reach with on-demand experiences
- Drive greater ROI through your webinars and virtual events.”
Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant, February 16 [Webinar]
Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, February 16, 2023, at 1.00 pm EST.
The CMI team says, “If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.
In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.
In this session, you’ll learn:
- Why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
- How Pillar-Based Marketing shifts the concept of authority away from your own website and towards Google’s own search behavior data.
- The key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months.”
Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant
