Marketing Glossary
Decoding AI’s Org-Wide Marketing Impact, December 4 [Webinar]
The MarketingProfs team says, “In this one-of-a-kind conversation leveraging Scott Brinker’s deep expertise, Florian Delval (Snowflake) and Scott explore AI’s integration as the new lifeblood flowing through your organization.
They’ll dissect practical implications of AI across your entire organization: executives, martech leaders, managers, and practitioners.
And you’ll leave with a new sense of clarity on the future of B2B marketing.
Join us to tackle the critical questions AI brings to your organization:
- What are the real challenges and transformative opportunities?
- How does AI rewire strategy and execution?
- What do these shifts mean for you and your team’s future?”.
DMI Shares Nine Black Friday Deals for Marketers in 2025
Digital Marketing Institute has published an article featuring nine of the best Black Friday deals for marketers in 2025.
The DMI team says, “Here are 9 of the best Black Friday 2025 deals for marketers that can help you be more effective in your role and even advance your career.
1. AppSumo Plus
Do you want access to deals on software, tools, and services designed to help entrepreneurs and small businesses grow?
If so, AppSumo Plus are offering $50 off lifetime access (from $149 to $99), which will give you early access to deals, 10% off purchases, and access to exclusive tools.
Why is this a great offer?
This deal will give you access to tools and software such as:
- Productivity tools
- Marketing and sales software.”
DMI Guide to Lead Generation and Nurturing [Ebook]
Lead generation and nurturing help businesses attract the right prospects and guide them through a personalized journey. This builds trust, strengthens engagement, and increases conversion rates with long-term customer value.
Digital Marketing Institute has published a new ebook ‘DMI Guide to Lead Generation and Nurturing’.
Kelsey Jones says, “Whether you’re in B2B or B2C, this comprehensive ebook will guide you through the lead generation strategies, channels, tools, and emerging technologies you need to master to drive real results by exploring:
Section 1: Lead Generation
- Quality Versus Quantity: How to Qualify Leads
- How Is B2B Lead Generation Different from B2C?
- B2B Lead Generation
- B2C Lead Generation
Section 2: Lead Nurturing
- How Does Lead Generation Work with Nurturing?
- Types of Channels & Content Used in Lead Nurturing
- How Does Nurturing Strategy Differ Between B2B and B2C?
- Nurturing Customers
- How to Measure Lead Generation and Lead Nurturing Performance
- The Role of AI in Lead Generation and Nurturing”.
Digital Marketing For Small Business [Guide]
Digital marketing empowers small businesses to reach the right customers with minimal budgets by using targeted ads, social media visibility, and search optimization. With the right strategy, even a small brand can build strong online presence, attract leads, and compete effectively in the digital marketplace.
HubSpot has published a new guide, ‘Digital Marketing For Small Business’.
This in-depth guide includes:
- SEO basics and an audit you can run on your site
- A buyer persona template to help you target the right audience
- Resources to help you conduct competitive analysis
- A step-by-step guide to get started with text message marketing
- Effective uses for email marketing that resonate with audiences
- Paid search ad tactics you’ll be bookmarking
- And so much more!
Decoding AI’s Org-Wide Marketing Impact, December 4 [Webinar]
The MarketingProfs team says, “In this one-of-a-kind conversation leveraging Scott Brinker’s deep expertise, Florian Delval (Snowflake) and Scott explore AI’s integration as the new lifeblood flowing through your organization.
They’ll dissect practical implications of AI across your entire organization: executives, martech leaders, managers, and practitioners.
And you’ll leave with a new sense of clarity on the future of B2B marketing.
Join us to tackle the critical questions AI brings to your organization:
- What are the real challenges and transformative opportunities?
- How does AI rewire strategy and execution?
- What do these shifts mean for you and your team’s future?”
DMI On Search Everywhere Optimization
Digital Marketing Institute contributor Nicai de Guzman has published an article on Search Everywhere Optimization explaining SEO, GEO, and AEO.
He says, “Ranking number one on the Search Engine Results Page (SERP) used to be the holy grail of digital marketing success. If your website hit the top spot for your keyword or your article was in a Featured Snippet, you made it. However, in today’s AI-driven world, that’s no longer enough.
Search has evolved beyond the traditional list of blue links. Users now find answers through voice assistants, AI chatbots, and generative search engines that summarize information instantly. And with Google’s AI Overviews, customers are no longer clicking through websites.
In a study by Smartly Marketing, they found that 90% of businesses are worried about the future of Search Engine Optimization (SEO) because of AI and large language models (LLMs). Many digital marketing professionals are in a flurry to adjust their search visibility strategies.”
DMI Reveals 20 Influencer Marketing Statistics
Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements.
Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics.
The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this wildly impactful branch of digital marketing. And, these stats prove it.
Let’s take a look at some of the most eye-popping results of these studies.
Here are 20 influencer marketing stats that will surprise you.
1. Gen Zers generally trust influencers more than celebrities
It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. So much so that 45% of European GenZers are more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers.”
Did Black Hat SEOs Just Hack Disney’s Website? [Video]
Ahrefs has published a new video, ‘Did Black Hat SEOs Just Hack Disney’s Website?’.
The Ahrefs team says, “In this video, we dive deep into a bizarre SEO anomaly involving Disney’s login page. When a sitelink labeled “Black-Hat SEO Packages” appeared in Google search results for “Disney account,” we knew something was up. Using Ahrefs Site Explorer, we uncover the likely cause of this which was related to backlink spam and technical SEO issues. This video breaks down the technical glitch, the classic SEO trick behind it, and how even a giant like Disney can fall victim to weird search engine behavior.”
Deploying Agentic AI For SEO: A Playbook For Technology Leaders [Guide]
Agentic AI for SEO enables autonomous systems to analyze, optimize, and execute search strategies with minimal human input. It enhances keyword targeting, content creation, and technical SEO through real-time decision-making and adaptive learning.
Search Engine Journal has published a new guide, ‘Deploying Agentic AI For SEO: A Playbook For Technology Leaders’.
Dan Tylor says, “Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions, guidance, and confidence that they are making the right choice.
Agentic AI pushes this shift further. Instead of waiting for instructions, agents act on goals. They discover information, compare options, trigger workflows, and adjust based on feedback. For digital leaders, this means visibility is no longer only a ranking problem. It becomes a problem of influence inside AI systems.
SEO now touches product, data, knowledge management, and experience design. This playbook explains how to prepare for that shift, build capability, and lead change.”
Deploying Agentic AI For SEO: A Playbook For Technology Leaders
DMI on Using AI Tools for Copywriting
Using AI tools for copywriting enables marketers to generate persuasive, on-brand content quickly and consistently across multiple platforms. These tools analyze audience behavior and tone patterns to craft messages that boost engagement and conversion rates.
Digital Marketing Institute contributor Kerry Harrison has published an article on using AI tools for copywriting.
She says, “AI tools are used for a variety of marketing tasks, and copywriting is no exception. To use generative AI well, it’s best to concentrate on just three or four tools. Although it’s tempting to try every new arrival on the market, sticking to a few tools and mastering them will likely give you better results.
Right now, there are four key AI-powered chatbots to consider:
- ChatGPT, developed by OpenAI
- Claude, from Anthropic
- Gemini, Google’s model
- Copilot, Microsoft’s AI assistant
These are the four tools I find most useful as a copywriter. Each one has its unique features, so I often move between them depending on what I need.”
