Marketing Glossary
Demystifying SEO for developers [Podcast]
The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”
DMI Reveals 20 Influencer Marketing Statistics
Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements.
Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics.
The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this wildly impactful branch of digital marketing. And, these stats prove it.
Let’s take a look at some of the most eye-popping results of these studies.
Here are 20 influencer marketing stats that will surprise you.
1. Gen Zers generally trust influencers more than celebrities
It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. So much so that 45% of European GenZers are more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers.”
DMI Highlights Importance of Social Listening
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening.
She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?
That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction.
A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.
Remember, 63% of customers will pay more to shop with the brands they’re loyal to while 78% are likely to engage with a personalized offer tailored to their interests, according to Marigold’s 2024 Consumer Trends Index Report.
Find out how to create a killer social listening strategy that can transform your business and propel your brand miles ahead of your competition.”
DMI Shares 10 Tips for Making Great Marketing Videos
Quality marketing videos effectively capture attention, convey messages clearly, and build trust with the audience. They drive engagement, boost conversions, and enhance brand credibility in a competitive digital landscape.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring 10 tips for making great marketing videos.
She says, “Video content remains one of the most powerful tools in digital marketing. In fact, 95% of marketers see video as an important part of their overall strategy, an increase of 7% in just one year, according to Wyzowl’s Video Marketing Statistics 2025 report.
But the landscape for video marketing has evolved significantly. Live action and livestream videos have become popular while the appetite amongst consumers for short-form video and demos or tutorials has exploded – in part due to TikTok content, YouTube Shorts and Instagram Reels.
Plus there’s also artificial intelligence to consider in the creation of your videos. Platforms like Canva and Vimeo now have AI-powered features to help generate videos quickly and easily while Open AI’s video generation model Sora is widely used.”
DMI On Using AI in Your PPC Advertising
Using AI for PPC advertising enables smarter bidding, audience targeting, and ad personalization to maximize campaign performance. It streamlines management while improving ROI through real-time data analysis and automation.
Digital Marketing Institute has published an article on using AI in PPC advertising.
The DMI team says, “Artificial intelligence (AI) is transforming every aspect of digital marketing. Here’s an eye-opening statistics about the use of AI in 2025 — nearly 9 out of 10 marketers already use AI tools in their workflows to streamline workflows and increase ROI.
1. Refine audience targeting
Modern PPC platforms are built with AI features to help advertisers reach the right people — more precisely and efficiently than ever before.
Here are some standout AI-powered audience tools across major platforms:
- Google Ads Custom Audiences: Google combines user behavior, app activity, and search history to create highly targeted audience segments. These evolve automatically as Google learns more about your ideal customer.”
DMI Shares 15 Ways to Grow YouTube Channels
YouTube channels play a vital role in marketing by providing a platform to share engaging video content that builds brand awareness and trust. They help attract, educate, and convert audiences through consistent, visual storytelling.
Digital Marketing Institute has published an article featuring 15 ways to grow your YouTube channel.
The DMI team says, “One of the most effective ways for digital marketers to inform and connect with an audience is through video content.
Long-form videos can help introduce and inform people about a brand, product or service while short-form videos can show a brand’s personality, as well as being fun and engaging.
88% of marketers say video has helped them increase user understanding of their product or service while 86% believe it has helped increase web traffic according to Wyzowl research.
As the second most visited website (after Google) and with over 2.5 billion monthly users and 100 million paid subscribers, YouTube is one the best places for businesses across sectors to promote video content. ”
Debugging the Internet: HTTP, TCP, and You [Podcast]
The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter, and analogies ranging from messenger pigeons to teapots. The conversation spans key concepts like packet transmission, connection handshakes, and the importance of status codes such as 404, 204, and even 418 (“I’m a teapot”).”
Digital Advertiser’s Playbook 2025 [Guide]
Digital advertising in 2025 is being revolutionized by generative AI, enabling hyper-personalized, immersive experiences across platforms like streaming services and social media. Brands are leveraging omnichannel strategies and interactive formats to combat ad fatigue and foster deeper consumer engagement.
Digital Marketing Depot has published ‘Digital Advertiser’s Playbook 2025’.
The DMD team says, “Learn how top brands are preserving performance, expanding reach, and optimizing for the future—all while regaining full-funnel visibility.
In this ebook, you’ll discover how to:
- Build a scalable first-party data strategy to unify online and offline data
- Improve measurement accuracy—our customers report up to 35% better conversion visibility
- Boost campaign ROI, with some brands seeing up to a 25% increase in ROAS
- Fuel AI-driven advertising with cleaner, more complete customer data
- Follow a proven three-stage maturity model: Preserve, Expand, and Optimize”.
Do More With Less: How To Build An AI Search Strategy With Limited Resources, May 22 [Webinar]
An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms.
Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited Resources’ on Wednesday, May 14, 2025, at 2.00 pm ET.
The SEJ team says, “Historically, organic search has been technical, time-consuming, and slow to show results, especially compared to the immediate impact of paid and social campaigns. Add to this that you now need to optimize not only for Google but multiple AI search platforms, and you might just push organic search to the bottom of your priority list.
What if you could:
- Build an effective search strategy without getting too technical
- Implement optimizations in seconds
- See growing traffic in days, not months, thanks to AI
- Build an SEO strategy to improve your visibility on both traditional and AI search
- Receive a helpful SEO framework following a 45-minute webinar.”
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Decoding Google’s 2025 Ad Priorities
Google advertising in 2025 focuses on AI-driven automation, personalized targeting, and privacy-compliant strategies. Marketers must optimize for Performance Max, voice search, and evolving ad formats to stay competitive.
Search Engine Journal contributor Brooke Osmundson has published an article featuring the 2025 advertising priorities listed by Google’s VP of Ads and Commerce.
She says, “In Srinivasan’s letter to the industry, she summed up Google’s main priorities into these categories:
- AI and personalization
- YouTube’s engaged audiences
- New ways to search
AI-Driven Personalization and Shopping Experiences
AI isn’t just a buzzword for Google—it’s the backbone of its advertising strategy. Srinivasan emphasized that AI will play a larger role in shaping ad creatives, optimizing bidding strategies, and curating shopping experiences tailored to individual users.”
