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Friday, April 23, 2021

Marketing Glossary

Drive Customer Engagement with the Power of Personalization, April 22 [Webinar]

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization.

Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT.

The Martech team says, “Join Adrian Turner, Senior Personalization Lead for Business Development Bank of Canada (BDC), and Leigh Price, Sr. Manager PMM, Salesforce, to learn more about the solution he used to create email campaigns with personalized recommendations at the moment it’s opened – not when it’s sent.

Attend this webinar and gain insights on:

  • The B2B personalization strategy that’s driven an increase in user engagement from 15% to 175%
  • Best practices and benefits of an effective personalization email campaign
  • Adopting a similar approach to your marketing strategy”.

Drive Customer Engagement with the Power of Personalization

Martech Today

Digital Video Marketing [Video]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’.

In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced.

This video covers the following:

  • In the lab: Why digital video matters now
  • Get started with Vidyard online video marketing platform (sponsor message)
  • In the field: Interview with digital video maker A. Lee Judge, co-founder and chief marketing officer, Content Monsta
  • In the future: What’s next for video (spoiler: it’s more than technology)

DeepLink: Last Chance; closing tonight #ad

DeepLink traffic softwareDeepLink has had only a short launch; it started this weekend and closes tonight.

During its short launch (4 days so far), it has sold over 3000 copies.

DeepLink is the world’s first breakthrough app that puts any link of your choice in front of up to 300 million buyers and does it overnight. And you can achieve this breakthrough visibility with just 1 click.

That sounds impressive. It’s all the more impressive since nothing else on the market comes anywhere close to this.

Furthermore, you can do this while avoiding the typical hassles of online marketing.

❌ No Domain Needed
❌ No Content Creation Needed
❌ No Video Creation Needed
❌ No Paid Traffic
❌ No Website Hosting
❌ No Experience Needed
❌ No Extra Expense
❌ No need to Write Emails

DeepLink is a “Set and Forget” Traffic System that is suitable for both beginners and veteran marketers.

As attractive as this value proposition is, good things do come to an end, and at midnight, it will be taken offline or the price will be jacked up a lot.

If passive income sounds good to you, grab it now: DeepLink.

Either it will be unavailable after midnight, or the price will skyrocket. Either way, you’ll miss the launch pricing.

At least, go here to find out more: DeepLink.

P.S. You have no risk and nothing to lose with the 30 day Money Back Guarantee that’s included.

P.P.S. There’s also one more guarantee they are offering: Get results when used as directed or get paid $100. That’s how confident they are about the power of DeepLink.

P.P.P.S. The sooner you get started, the sooner you could be cranking out commissions.

Debunking Link Building Myths in 2021 [Video]

MOZ has published a new whiteboard Friday video ‘Debunking Link Building Myths in 2021’ featuring Shannon McGuirk.

The MOZ team says, “On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.

And, if you’re just starting out on your link building journey (or need a refresher on the basics), be sure to read Moz’s new-and-improved guide”.

Debunking Link Building Myths in 2021


DropMock: brand new design mock-up tool is a game-changer #ad

Jamie Ohler has just released DropMock All-In-One, a tool any online marketer will find helpful.

You don’t need any previous experience with design software or video software to get remarkable results.

DropMock, All-In-One Design Software, is so simple to use that you can make and launch your first video within minutes of logging on to your new account.

Now you can quickly and easily create attention-grabbing, engagement-boosting design mock-ups that are totally customized for your brand.

These designs are impressive, professional-looking designs; innovative, sophisticated designs for your business or for your clients’ businesses.

Using DropMock All-In-One, you can also make studio-quality live action videos that will blow away your competitors.

With all its design capabilities, it can help you sell more products and services than ever before.

What’s included:
✓ Hundreds of professionally designed templates that can be used on all social media sites, for your blogs, newsletters, PDF’s, presentations, or website
✓ Cutting edge video editing software
✓ Thousands of exclusive scenes shot in-house by the professional team of photographers
✓ 3D templates
✓ Live action video templates
✓ Logo reveals
✓ and a whole lot more

As you can see from the robust capabilities of this new tool, Ohler and his team always put their customers first. They’re dedicated to creating state of the art software that literally anyone can use to increase their online engagement and sales.

Now you can:
• Discover what it’s like to create world-class mock-up designs in minutes
• Create modern, branded, live action videos for yourself or your clients
• Take advantage of studio-quality editing software right at your fingertips
• Make images and videos from anywhere in the world, on any device, with the cloud-based dashboard
• And, while you are doing it, save a lot of time and money

With this one-time, limited launch offer, you’ll get a commercial license free of any extra cost. If you want to create a lucrative new income stream by selling unique videos and branded designs to clients, here’s your chance.

Remember, this offer is only open for a limited time – so you need to move fast. The price rises significantly at midnight EDT.

Do yourself (and your business) a favor and check it out now: DropMock.

Even if you’re completely allergic to software, or a total klutz at design, you can customize and launch your own professional-grade design and video mock-ups in a matter of minutes.

This is a new generation of DropMock. It was originally released way back in 2016. 20,000+ business owners, marketers, and entrepreneurs across hundreds of industries have already seen incredible results with the earlier version. Now it’s your turn.

Don’t miss out. This special launch offer ends tonight, and after that, you won’t be able to get it for this super low, one-time payment again.

Click here to lock in your only chance for the heavily discounted launch price – before it’s too late: DropMock.

DNS Beginner’s Guide [Guide]

Quick Sprout’s Lars Lofgren has published ‘DNS Beginner’s Guide’ sharing detailed information about the DNS (Domain Name System) and various tools to improve DNS.

He says, “DNS is one of the most critical internet services in existence. But for most beginners, the concept seems complex—especially for those without a technical background.

Due to the importance of DNS, it’s often a target of hackers and other cybercriminals.

That’s why it’s essential for webmasters to track DNS performance and deploy a DNS monitoring strategy. There are many great tools out there that can let you know if there’s a change or unusual activity associated with your DNS to help eliminate your vulnerabilities.

This guide will help you put your mind at ease and give you a better understanding of DNS”.

DNS Beginner’s Guide

Quick Sprout

Digital Marketing Predictions for 2021

FRCTL contributor Domenica D’Ottavio has published an article highlighting useful data-backed digital marketing predictions for 2021.

She says, “In a combined effort, Fractl and Semrush examined global search traffic data and global organic traffic data from 2019 and 2020 for this study.

We analyzed the available organic traffic information of the Top 20 Clutch agencies across nine categories:

  1. Digital PR agency
  2. Content marketing agency
  3. PPC agency
  4. Email marketing agency
  5. Social media marketing agency
  6. SEO agency
  7. Influencer marketing agency
  8. Full-service agency
  9. Branding agency”.

2021 Data-Backed Digital Marketing Predictions


Do You Make These Mistakes with Intent Data?

The intent data shows which leads or accounts are actively performing an online search. With appropriate use of intent data, you can boost conversions and sales.

ClickZ contributor Kirsten Markson has shared the three most destructive mistakes marketers make with intent data.

He says, “Growing usage of intent data is proof that marketers are excited about its promise: to illuminate who is actively in the market for a solution, and the topics in which they are likely interested. But the downside is that, if not used correctly, intent data will fail to deliver results.

To help you avoid pitfalls and make the most of intent data, here are three common mistakes that you can avoid with upfront planning.

1) Marketers see intent data as a silver bullet

Intent data is not magical. Its potential is exciting, but it won’t fill in all of your marketing gaps. Many marketers see the possibilities that intent data brings, and assume that the technology will do their work for them. But as with any other marketing tech innovation, we know that they don’t work unless we do”.

The 3 most destructive mistakes marketers make with intent data


DuckDuckGo Receives 100 Million Searches Per Day

Search Engine Journal contributor Matt Southern has reported that the search engine DuckDuckGo has set a new record by getting 100 million searches per day.

He says, “DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.

DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11.

DuckDuckGo Hits New Record: 100 Million Searches Per Day

Including Monday’s milestone number, DuckDuckGo is on track to hit around 90 million daily average searches for the month of January”.

DuckDuckGo Hits New Record: 100 Million Searches Per Day

Search Engine Journal

DigitalMarketer Insider Newsletter: weekly online business tips #ad, led by Ryan Deiss has been publishing online marketing training for nearly 20 years (four years longer than Internet Marketing NewsWatch). In the process they have become one of the most respected, professional, and successful training companies for internaet marketers.

Through the years, we have watched their progress and have invested in several of their training packages, ourselves. They have staying power because of their quality work. Like IM NewsWatch, they have a newsletter, called the DigitalMarketer Insider Newsletter, that they offer at no charge. We have subscribed for years and have received many good ideas.

Every Monday, they send their weekly newsletter which contains 5 (sometimes more) tips you can apply to improve your work online. They say you can read each newsletter in 7 minutes. But, in addition to the content inside the newsletter, it also links to articles on their website with more detailed information.

For example, last week’s newsletter contained a link to their blog article “101 Best Email Subject Lines”, which reviewed their advertising in 2020 and told which headlines they tested performed the best.

You are getting a lot of good information here on IM NewsWatch, of course, but we suggest you also join us in subscribing to their free newsletter here: DigitalMarketer Insider Newsletter.