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Tuesday, March 19, 2024

Marketing Glossary

Don’t Believe the AI Headline Hype [Video]

Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose.

The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next stage of development. Rather than panicking about a dystopian future, Robert Rose suggests focusing on how you might adapt and rise to the occasion.”

Content Marketing Institute

Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant, March 14 [Webinar]

Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank.

Content Marketing Institute is hosting a webinar ‘Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant’ on Thursday, March 14, 2024, at 1.00 pm ET.

The CMI team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.

In this session, you’ll learn:

  • Why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
  • How Pillar-Based Marketing shifts the concept of authority away from your own website and towards Google’s own search behavior data.
  • The key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months.”

Domain Authority is Dead: How Pillar-Based Marketing Makes Legacy SEO Metrics Irrelevant

Content Marketing Institute

DMI Lists 27 Useful Social Media Tools

Social media tools play a crucial role in modern marketing strategies due to their ability to streamline processes, enhance engagement, and drive results.

Digital Marketing Institute contributor Nicola Gwillym has published an article 27 social media tools for content creators.

She says, “Marketers and brands know there’s a lot more to creating great content for social media and the tools you use can make all the difference.

Fortunately, there are lots of social media tools to choose from that can make your content creation journey easier, including AI-powered ones. These tools can help inspire new content, create graphics, images and videos, and even optimize scheduling and planning. A recent LinkedIn poll we ran asked which AI tool marketers used most in their content marketing. A resounding 86% said ChatGPT!

So which social media tools are marketers using and what are they using them for?

In this article, we’ll look at some of the most popular and effective tools that can boost your content creation for social media.”

27 Social Media Tools Every Content Creator Needs

Digital Marketing Institute

Deploying JavaScript for Better SEO Performance

JavaScript for SEO is a crucial aspect of modern web development, as search engine optimization (SEO) plays a vital role in ensuring a website’s visibility and accessibility on the internet. With the increasing reliance on JavaScript for building dynamic and interactive web applications, it’s essential to optimize JavaScript code to make it search engine-friendly.

HubSpot contributor Erin Pennings has published an article on how JavaScript can benefit your SEO.

She says, “Most of the JavaScript used on websites, including yours and mine, won’t significantly impact SEO. The biggest challenge comes when your developer uses JavaScript to build sections with lots of important information or entire pages.

The reason is simple: JavaScript can make it more difficult for search engines to read your site.

1. Use dynamic rendering (sparingly) as a workaround.

One of the most significant issues with JavaScript SEO and indexing relates to how your code is rendered — or how Google indexes (or doesn’t index) your site.

That means you must understand how your site can be rendered — server-side rendering, client-side rendering, and dynamic rendering.

Server-Side Rendering (SSR)

What it is: When JavaScript is rendered on the server before appearing in your browser or to Google’s crawlers.”

How Your JavaScript Can Benefit Your SEO

HubSpot

Does Google use user behavior metrics for ranking [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Does Google use user behavior metrics for ranking’.

The SERP’s Up team says, “Does user behavior impact rankings? What has the Department of Justice’s antitrust trial involving Google uncovered about user behavior and rankings?

This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEOs.

SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins the show to cover the Department of Justice antitrust lawsuit against Google and what was revealed there about rankings and user behavior.

The verdict is in as we pass judgment on user behavior’s impact on Google rankings on this episode of the SERP’s Up SEO Podcast!”

Does Google use user behavior metrics for ranking

Do Better Prompts Translate to Better Outcomes? [Video]

Content Marketing Institute has published a new video ‘Do Better Prompts Translate to Better Outcomes? | What’s New?’

The CMI team says, “So what do you think? Have your efforts to “code” better prompts enhanced the quality and value of your content? Let us know in the comments. AI prompts are the hot topic among marketers, with content teams eager to sharpen their prompt engineering skills and thought leaders looking to share – and monetize – their advanced techniques. Yet, Robert Rose argues that learning to prompt generative AI tools like a pro is unlikely to deliver the improved marketing outcomes you seek. Here’s what he suggests doing, instead.”

Content Marketing Institute

Do Keywords Still Matter? [Answered]

Keywords are important for SEO because they help search engines understand what a website is about and match it with relevant search queries.

Search Engine Journal contributor Winston Burton has published an article answering the question ‘Do Keywords Still Matter?’.

He says, “Here are four ways keywords continue to help brands.

1. Keywords Help Indicate User Intent

Keywords are directional. They give very good clues that “point” to the kind of content the searcher is trying to retrieve.

However, there is still a vocabulary problem between the index system and end users, who have many different ways to ask for the same thing or something similar.

This is why Google and other search engines have extremely advanced query expansion technologies.”

Do Keywords Still Matter?

Search Engine Journal

Delta Vacations Approach to Non-Stop Social [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Delta Vacations Approach to Non-Stop Social’ featuring Arielle Berlinsky.

Loren Baker says, “If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.”

Watch this episode to learn:

This episode covers the following:

  • How Delta Vacations’ social content inspires different audiences 
  • Arielle’s approach to different audiences 
  • How Delta Vacations uses audience’s content  
  • How Delta Vacations still sees success on Facebook  
  • Where Delta Vacations’ content fits into travel plans  
  • How Delta Vacations prioritizes inspiring content over promoting deals 
  • Arielle’s advice for keeping social fresh in corporate marketing  
  • Arielle’s approach to personal branding on LinkedIn 
  • Should you throw out the formula on social media? 

Delta Vacations Approach to Non-Stop Social

Convince & Convert

DMI Highlights 2024 Digital Marketing Trends

According to Forbes, digital marketing is one of the fastest-growing skills for 2024.

Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024.

She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute:

  1. In social media, we explore the rise of Instagram Threads, why you should take LinkedIn seriously, and how AI is going to play more of a part in social media platforms.
  2. AI’s use in marketing examines the marketer’s role in driving strategy, the self-learning nature of the technology, the need for new skills, and the importance of co-creation.
  3. SEO trends are focused on us preparing for Google’s Search Generative Experience (SGE), with an emphasis on valuable and shareable content, EEAT, and the value of user experience.
  4. In PPC, Google Ads urges us to look at AI as an assistant and to avoid pressure from Google reps to change campaigns.
  5. In digital marketing strategy, you’ll hear about the increased importance of data privacy and sustainability.”

Key Digital Marketing Trends for 2024

Does SEO’s reputation linger? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘Does SEO’s reputation linger?’.

The SERP’s Up team says, “Why do some people think SEO is snake oil and whose fault is it that they do?

Should you even care about SEO’s good name (Spoiler alert: Yes)? How can you help improve SEO’s reputation?

Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry and change the narrative.

Founder of Zyppy SEO, Cyrus Shepard, joins the show to help evaluate if maybe part of SEO’s bad reputation is legitimate (or maybe not so much).

Michael Lewittes, founder of Ranktify, chimes in on how SEO tools have accidentally helped drive the narrative that has tarnished the SEO industry’s reputation and how emerging SEO tools are a remedy.

Pull out your vinyls because, on this episode of the SERP’s Up SEO Podcast, we’re setting the record straight.”

Does SEO’s reputation linger?