Marketing Glossary
Don’t Blink: Marketing by Turning Controversy into Growth with Craig Brommers [Video]
Adweek has published a new video, ‘Don’t Blink: Marketing by Turning Controversy into Growth with Craig Brommers’.
What You’ll Learn:
- How to Build a Year-Round Holiday Marketing Engine by launching campaigns in August
- The “Don’t Blink” Principle for Crisis Management
- Why Social Media Noise Is Often Just Noise
- Reserving 20-30% “Open-to-Buy” Marketing Capacity to react to cultural moments
- The Competitive Advantage of Leaning Into Americana Without Politics
- How to Sustain Momentum Post-Viral Campaigns
Adweek
DMI Shares Strategies to Use AI Automation in PPC
The need for AI automation in PPC lies in its ability to analyze vast datasets in real time, optimize bids, and target audiences with greater precision than manual methods. It improves campaign performance, reduces ad spend wastage, and enables marketers to make faster, data-driven decisions at scale.
Digital Marketing Institute contributor Nical de Guzman has published an article featuring smart ways to use AI automation in PPC.
She says, “AI fatigue in PPC is not accidental. Platforms have strong incentives to push automation aggressively. More often than not, they also frame it as the only path forward. But with seemingly new features, marketers can feel overwhelmed at the thought of using AI in their PPC campaigns.
Three forces are driving this momentum:
- The pace of change: Google Ads alone has introduced features like broad match expansion, Performance Max, demand gen campaigns, automated creatives, and AI-driven recommendations in rapid succession. Each feature claims to be essential, leaving little time for evaluation.
- The messaging: AI is often positioned as “set it and forget it,” implying that human intervention is not only unnecessary but actively harmful. This creates anxiety among experienced practitioners who know that good PPC performance has never been fully hands-off.”
DMI Highlights Top Social Media Trends for 2026
In 2026, social media trends will center around immersive experiences like AR/VR integration, short-form video dominance, and deeper community engagement through niche platforms. Brands will increasingly leverage AI-driven personalization and social commerce to boost interaction and drive conversions.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring top social media trends for 2026.
She says, “The world of social media is constantly evolving and fast-paced, but it’s seen huge change in the lead up to 2026. In many ways, the last few years have acted as a tipping point for how platforms are governed, used, and perceived by the public.
The agreement to buy TikTok in the U.S to satisfy the divest or ban law, the generation of explicit images by X’s AI platform Grok, and the ban of social networks for under 16’s in Australia (with other countries looking to follow suit) has put social media in the spotlight.
Together, these developments highlight growing concerns around regulation, safety, trust, and accountability in the social media ecosystem.
Despite these challenges, there are 5.66 billion social media users representing 68% of the global population, a figure that makes up a ‘supermajority’ according to Digital 2026 research. Users are also active spending more than 2.5 hours a day on social and video platforms.”
Digital Advertising Trends Defining 2026, February 18 [Webinar]
DFY Agent AI: World’s 1st No-Code app to build YouTube channels on autopilot #ad
DFY Agent AI is a done-for-you YouTube automation platform that lets anyone launch and scale faceless YouTube cash-flow channels without recording, editing, or coding.
Turnkey AI YouTube Business
DFY Agent AI is positioned not as a simple tool, but as a complete AI-powered YouTube business in a box. With a few basic inputs, it can plan, create, and publish videos around the clock, allowing you to focus on strategy and revenue instead of production tasks.
This makes it especially attractive for entrepreneurs, agencies, and side hustlers who want to leverage YouTube’s reach without ever stepping in front of a camera.
Under the hood, it uses integrated AI modules to handle ideation, content creation, design, and optimization in a unified workflow. Instead of stitching together separate apps for scripts, voiceovers, thumbnails, and SEO, you get a streamlined system designed specifically for launching and scaling monetized YouTube channels.
What DFY Agent Does For You
DFY Agent AI automates the entire YouTube content pipeline from concept to published video. Specifically, it:
- Generates viral-ready video ideas based on your niche and audience.
- Writes human-like scripts tailored to engaging, watch-time focused content.
- Produces natural-sounding voiceovers without needing on-camera talent.
- Designs eye-catching thumbnails that stand out in crowded feeds.
- Creates visuals and video assets aligned with your script and branding.
- Optimizes titles, descriptions, tags, and hashtags for YouTube SEO.
- Publishes videos automatically to your channels on autopilot.
Because DFY Agent AI supports multiple channels, languages, formats, and complete AI pipelines, you can scale horizontally into new niches or markets without hiring a team.
The platform is built specifically to be user-friendly for non‑tech users, with an interface that feels like a virtual production team rather than a complex software stack.
Ideal For Marketers And Agencies
DFY Agent AI is built with digital marketers and agencies in mind, especially those selling through platforms like JVZoo, WarriorPlus, ClickBank, and Digistore24.
Its automation capabilities make it easy to spin up YouTube channels that promote affiliate offers, digital products, or local services without ongoing manual production work.
Agencies can use DFY Agent AI to offer “done-for-you YouTube channels” as a premium service to clients, layering strategy and branding on top of the platform’s automated execution.
Solo creators and side hustlers can leverage the same infrastructure to build faceless “cash-flow channels” that run 24/7, growing views, subscribers, and revenue while they focus on scaling and new opportunities.
Key Benefits At A Glance
DFY Agent AI’s value proposition centers on speed, automation, and leverage:
- No recording, editing, or technical skills required.
- Launch unlimited faceless YouTube channels from a single platform.
- One-time investment model with no ongoing monthly subscription fees advertised.
- AI-driven optimization for ideas, content, visuals, and SEO in one place.
- Designed to convert viewers into buyers when promoting offers on JVZoo and similar networks.
In practical terms, that means you can go from niche selection to a fully operational, content-producing YouTube channel in a fraction of the time traditional production would require. For many digital entrepreneurs, this shifts YouTube from a time-intensive content grind into a scalable traffic and revenue engine.
Take The Next Step
If you want to turn AI into a 24/7 YouTube content team that plans, produces, and publishes for you, DFY Agent provides a complete, ready-made solution.
Visit the DFY Agent AI sales page to review full details, live demos, and current launch pricing, and see how quickly you can start building faceless YouTube channels on autopilot: DFY Agent AI.
Discover New Ecommerce Tools
Ecommerce tools are essential to manage products, payments, inventory, marketing, and customer support efficiently from a single platform. They help businesses scale faster, reduce manual work, improve customer experience, and make data-driven decisions that increase sales and retention.
Practical Ecommerce has published an article featuring new ecommerce tools.
Sig Ueland says, “This week’s rundown of new products and services for merchants includes rollouts for product imagery, agentic commerce, AEO and GEO analytics, logistics tools, deferred payments, omnichannel platforms, automated operations, and tariff refunds.
Got an ecommerce product release? Email updates@practicalecommerce.com.
New Tools for Merchants
Yolando launches competitive intelligence platform. Yolando, an intelligence and generative engine optimization platform, has launched with $8.5 million from Drive Capital. The platform helps companies understand how they appear in AI-generated responses and take action to improve visibility. Yolando says it combines continuous competitor monitoring, strategic recommendations, and on-brand content generation, giving marketing teams visibility into where performance is won or lost and the ability to act on those insights at scale.”
DMI Highlights 2026 Digital Marketing Trends
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring important digital marketing trends for 2026.
She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.
To keep up, marketers need to know the digital marketing trends to leverage this year to stay ahead of the competition and create impactful and successful campaigns.
The widespread adoption of artificial intelligence (AI) now means that the technology is embedded into many systems, processes, and platforms. As a result, digital marketers need to know how to leverage AI to optimize and elevate marketing initiatives and campaigns.
AI is no longer just a nice skill to have as a marketer; it’s a must have to succeed and advance in your career.
So, what are the key digital marketing trends to know in 2026? To find out, we asked a panel of experts across a range of marketing disciplines.”
The Most Important Digital Marketing Trends You Need to Know in 2026
Do Communities & Forums Help With AI Visibility? [Video]
MOZ has published a new video ‘Do Communities & Forums Help With AI Visibility?’ featuring Mark Williams-Cook.
The MOZ team says, “Should you build communities or compete head-to-head? In this video, Mark explains how community building aligns with the future of search, making it a smart long-term strategy for brands.”
DMI Highlights 2026 Digital Marketing Trends
Digital marketing in 2026 will be driven by AI-first strategies, predictive analytics, and hyper-personalized experiences across search, social, and immersive platforms. Brands will focus on trust, community, and intent-based engagement while optimizing for humans, algorithms, and answer engines alike.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring digital marketing trends for 2026.
She says, “The digital marketing realm moves fast, and 2026 looks to be as dynamic as any other year.
To keep up, marketers need to know the digital marketing trends to leverage this year to stay ahead of the competition and create impactful and successful campaigns.
The widespread adoption of artificial intelligence (AI) now means that the technology is embedded into many systems, processes, and platforms. As a result, digital marketers need to know how to leverage AI to optimize and elevate marketing initiatives and campaigns.
AI is no longer just a nice skill to have as a marketer; it’s a must have to succeed and advance in your career.”
The Most Important Digital Marketing Trends You Need to Know in 2026
DMI on Digital Detox at Work
A digital detox is essential to reduce stress, improve mental well-being, and restore focus in an always-connected world. Stepping away from screens helps people reconnect with real-life experiences, boost productivity, and maintain a healthier work–life balance.
Digital Marketing Institute contributor Dan Hughes has published an article featuring useful tips on doing a digital detox at work.
He says, “Taking a digital detox can help you feel less overwhelmed during your workday and in your free time.
Putting the right boundaries and practices in place can:
Improve your mental focus: Setting digital detox periods can remove potential distractions that can affect your concentration and flow, allowing you to focus deeply on specific tasks. Really need to get end-of-month reporting done? These mundane tasks can feel a lot more bearable by taking a break from your screen!
Improve your mental health: Using digital technology more mindfully can improve your mental health by helping you feel more connected with your surroundings. Digitally detoxing can also help you reduce feelings of anxiety and better regulate your emotions.”
