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Monday, January 24, 2022

Marketing Glossary

Don’t Make This Marketing Launch Mistake [Video]

Social Media Examiner founder Michael Stelzner has published a new video ‘Don’t Make This Marketing Launch Mistake’ highlighting the mistakes you avoid while marketing your business.

The SME team says, “Have a new product launch coming up? Wondering what NOT to do to ensure a successful launch? In this video, you’ll learn what major marketing launch mistake to avoid from the founder and CEO of Social Media Examiner, Michael Stelzner. Discover what strategy we used, what worked, what didn’t, and what we should have done differently.”

Social Media Examiner

Digital Analytics Setup for 2022

Analytics is a vital element that helps you foster the growth of your marketing campaigns. In 2022 too, you need to stay focused on marketing analytics for sales improvement.

Portent’s Michael Wiegand has shared six ways to prepare your digital analytics setup for 2022.

He says, “As the holiday season draws near, more clients and co-workers are taking some well-deserved breaks with friends and family. If you have some time to take a breath and look toward the future, you’ll want to use it to prepare your digital analytics practice for some of the inevitable changes looming next year.

1. Adopting Google Analytics 4

Back in October of 2020, Google launched the latest version of their much-relied-on analytics platform to mixed reviews. Do a quick search for “google analytics 4,” and you’ll find a “People Also Ask” section filled with things like:

  • Is Google Analytics 4 better than Universal Analytics?
  • Why does Google Analytics 4 suck?
  • Why do I need GA4?

The digital marketing industry is notoriously change-averse, and we heard a lot of the same protests when Universal Analytics launched.”

Driving More Sales With Affiliate Marketing [Video]

Affiliate marketing helps you get more partners in your business. Since they are paid directly based on the sales they are able to generate, affiliate marketers treat your business as their own.

Watch HubSpot’s new video ‘How to Use Affiliate Marketing to Drive Sales and Signups for Any Business’ to discover some useful strategies to improve your affiliate marketing performance.

The HubSpot team says, “If you’re looking for a way to generate sales and sign-ups, affiliate marketing is an excellent strategy. But with so many different options out there, it can be difficult to figure out which one will work best for your business. In this video, HubSpot will show you what affiliate marketing is, some of the most popular strategies, and how they might fit into your current efforts to generate sales and signups.”

HubSpot

Do You Make These SEO Mistakes?

SEO is one of the most important processes that you need to master to grow your business. With changing search engine algorithms, you need to adjust your SEO strategies.

Search Engine Journal contributor Kristopher Jones has shared 10 of the worst SEO mistakes even the experts make.

He says, “Here are 10 of the worst SEO mistakes even the old masters can still make.

1. Presenting a Poor Internal Link Structure

As your website balloons in size with all of your awesome content, you’re bound to encounter some pretty basic internal linking errors.

This includes everything from producing mass duplicate content to 404 page errors cropping up.

I think internal linking structures are vastly overlooked by webmasters, yet serve as one of the most valuable functions in your UX and SEO strategy.

Internal links provide five valuable benefits for your website:

  • Providing clear pathways to conversion pages.
  • Spreading authority to webpages hidden deep on your site.
  • Providing additional reading or interactive material for users to consume on your site.”

10 of the Worst SEO Mistakes Even the Experts Make

Search Engine Journal

Dealing With SEO For A New Website That Has No Traffic [Video]

SEO is the key to establishing and growing your website. With the right guidance and strategies, you can make sure that your website delivers expected results.

In his new video, Neil Patel explains how much time you need to invest in SEO with a new website that has no traffic.

He says, “They say it takes six months to a year to start seeing SEO results. And you have to invest hundreds, if not thousands of hours to see results. But does it really have to be that way? Today, I’m going to break down how much time you really need to invest in SEO with a new website that has no traffic.”

Neil Patel’s Blog

Don’t Build Backlinks This Year – Do This Instead [Video]

Link building is one of the most essential processes to improve your SEO performance. It also helps you attract quality links to your site that may result in improved traffic.

Neil Patel has shared some useful link-building advice in his new video ‘Don’t Build Backlinks This Year – Do This Instead’.

He says, “Did you know that building backlinks doesn’t guarantee that your rankings are going to go up? Today I’m going to break down why you should not build backlinks this year and instead you should do this.”

Neil Patel’s Blog

Download Social Media Marketing Industry Report

By discovering the ongoing social media trends, you can plan your marketing campaigns that generate more and more leads.

Social Media Examiner has published a new report called ‘Social Media Marketing Industry Report’ to help you improve your social media marketing performance.

The SME team says, “Wondering how fellow marketers are using social media?

Want to know what marketers plan to do with their organic social activities, video marketing, and social ads over the next year?

In our 13th annual social media study, you’ll find the answers. It reveals insights and trends from more than 4,300 marketers.

If you’re responsible for marketing your business, you’ll want to closely analyze the solid gold insights in this free 40-page report—and use it to persuade others.”

Social Media Marketing Industry Report Social Media Examiner

Digital Download Underground: Over $3,390 for the letter A? #ad

Digital Download UndergroundIn Digital Download Underground, James Renouf and Debbie Drum show you how to make items that take seconds to make that have the potential for long-term sales coming from free traffic.

Is it really possible that in 5 seconds you can make a thank-you note that produces $14,364 in sales? Renouf and Drum say “yes”.

And, again, just to be sure it sinks in, you didn’t notice, Digital Download Underground is showing you a passive income strategy. You get paid over and over again after setting up one time.

Sales can be made with literally seconds of work. Besides that, you make these sales with:

❌ No money out of pocket
❌ No website is needed
❌ No experience
❌ No fancy tools
❌ No paid Traffic
❌ No videos
❌ No notoriety (you are completely anonymous)
❌ No artistic ability

Even if you are brand new at being online, you can crush it with this. Seasoned marketers should be taking advantage of this, too, for another income stream.

In seconds you make a “digital asset” that is purchased over and over again.

And Digital Download Underground takes zero artistic ability.

For example, can you type the letter A? This may sound crazy to you, but that’s all the skill you need to create these “printables”. It really can be that simple, as you will see on the sale page.

We all hate this marketing tactic, but the price is rising with every sale so don’t delay.

So often people think that building a business online has to be complicated.

They focus on funnels, and ads, and layer after layer of complications, but often they don’t see results.

With Digital Download Underground you quickly can make a download that many people may buy.

The market for digital downloads is huge.

No matter your education, sex, gender, age, nationality, etc., you can do this.

You make a simple PDF with a title, graphic, and some lines. (If you don’t have PDF software, google “free PDF maker”.)

These become tiny digital downloads that people buy over and over and over again.

A lot of times, people purchase content that is already free online. Yours is easy to find, and they don’t want to bother to keep looking until they find something similar that is free.

Look at some of the examples on this page: Digital Download Underground.

This will be available at 10 AM EDT. Get it early for the best price, here: Digital Download Underground.

Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences, September 15 [Webinar]

Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization.

Content Marketing Institute is hosting a webinar ‘Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences’ on Wednesday, September 15, 2021, at 2.00 pm ET.

The CMI team says, “Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint.

In this webinar, you’ll learn:

  • Why you need to democratize your data
  • What happens when data is not democratized
  • How different groups in your organization benefit from data democratization
  • What you need to support data democratization across the organization.”

Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences

Content Marketing Institute

Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences, September 15 [Webinar]

Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization.

Content Marketing Institute is hosting a webinar ‘Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences’ on Wednesday, September 15, 2021, at 2.00 pm ET.

The CMI team says, “Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint.

In this webinar, you’ll learn:

  • Why you need to democratize your data
  • What happens when data is not democratized
  • How different groups in your organization benefit from data democratization
  • What you need to support data democratization across the organization.”

Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences

Content Marketing Institute