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Friday, December 2, 2022

Marketing Glossary

DMI on How Twitter May Change

Digital Marketing Institute contributor Clark Boyd has published an article presenting three scenarios on how Twitter may change.

He says, “We cannot predict what Mr Musk will do next and since Twitter is now a private company, his whims will dictate the course of events. With this in mind, it is sensible to plan for scenarios instead. Depending on which factors are uppermost in Musk’s mind, the following are the most probable future situations for brands.

Scenario 1: Twitter continues on its current path

In this scenario, Musk carries his recent actions to their semi-logical conclusion. Rather than seek to court advertisers for their much-needed short term investment, he decides to rip off the Band-Aid. In this new Twitter, advertising is not the priority and he seeks instead to build a much better product that can attract subscription revenues. By “better product”, we assume that Musk wants engineers to build an open-source platform with few restrictions on content publication.”

How Will Twitter Change: 3 Possible Scenarios

Do At Least 10 Google Reviews Help Your Rankings? [Answered]

Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search.

Eurisko has published an article explaining whether 10 Google Reviews can help improve your rankings.

The Eurisko team says, “Getting more customer reviews is not just about improving your search visibility (rankings).

The bigger picture is the perceived value of your products and services in the eyes of the customer.

We all look at customer reviews, whether we’re on Google, Amazon, ProductReview.com.au or wherever.

2020 study by Capterra revealed that “98% of Australians read online reviews before they make a purchase, and 94% believe them to be trustworthy”.

Online reviews have a huge influence on some of our purchase decisions.

What does this mean for your local SEO strategy?

The data shows a strong relationship between getting 10 customer reviews and seeing a Google Business Profile rankings boost.”

Do At Least 10 Google Reviews Help Your Rankings?

Eurisko

Digital Marketing For Small Business [Guide]

HubSpot has published a new guide titled ‘Digital Marketing for Small Business’ featuring the basics of digital marketing.

The HubSpot team says, “This guide helps you establish the groundwork for what we call inbound marketing—tactics you can use to attract, convert, close and delight visitors to your website, social media pages, and blog. Every part of your digital marketing is a great opportunity to learn something—so it’s all about starting small, testing, learning, and growing over time.

We’re going to take you through the easy-access ways to get started, from making the most of search engines to buying your first online ads. All the channels will be familiar to you—Facebook, Twitter, Google, email, text messaging, and your own website, but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.

Templates and examples will be there to help you get started as you read—you’ll want to bookmark this for your digital marketing strategy plans.”

Digital Marketing for Small Business

HubSpot

Do More with Less: Connect Customer Data to Drive Marketing Efficiency, December 8 [Webinar]

With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights.

Digital Marketing Depot is hosting a webinar ‘Do More with Less: Connect Customer Data to Drive Marketing Efficiency’ on Thursday, December 8, 2022, at 1.00 pm EDT.

The DMD team says, “In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers – is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. Inter is sending fewer communications that are more relevant and targeted, and they’ve seen incredible success and business results.

We’ll cover:

  • How CDPs work, including data ingestion, segmentation, activation and insights
  • Inter’s success story with a CDP, including a 20x increase in ROI and 35x improvement in conversion rates
  • Best practices for implementing and leveraging a CDP.”

Do More with Less: Connect Customer Data to Drive Marketing Efficiency

Digital Marketing Depot

Digital Marketing Skills for Today & Tomorrow [Podcast]

Digital Marketing Institute has published a new podcast episode ‘Digital Marketing Skills for Today & Tomorrow’ featuring Mischa McInerney.

The DMI team says, “In this episode, host Will Francis chats with DMI’s Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, especially in roles that didn’t exist 10 ago – e.g. in automationomnichannelCRO, data science. A recent survey by DMI of 500 CMOs saw similar patterns of needs and gaps in marketing skills around the world.

So what are Mischa’s tips for your top three skills? An understanding of data, an interest in CX & UX, but also those soft skills you’ve learned on the job or in your free time. Listen in to also hear her take on the role of creativity, hybrid working, and, as a bonus, some of her standard interview questions.”

Digital Marketing Skills for Today & Tomorrow

Digital Marketing Institute

Developing a social media strategy for holidays

You need strong social media to plan to reach a wider audience during the holiday season.

Search Engine Land contributor Erin Jones has published an article featuring seven tips for a holiday-ready social media strategy.

She says, “Here are seven tips to make your social media strategy holiday-ready.

1. Be helpful

Give your audience the info they’re looking forearn their trust and, as a result, their attention.

Simplify their experience by providing:

  • Click-to-shop options directly from your social profiles.
  • Direct links to products or booking information from your posts to assist them in finding what they need quickly.

Work with complementary businesses to provide one-stop shopping and tag those businesses in your posts. Not only is this helpful to your customer base, but it also expands the reach of both brands.

Go above and beyond

Brainstorm ideas to help your audience simplify their lives.

Offer expedited delivery options or added service perks to save time during the busy season.”

7 tips for a holiday-ready social media strategy

Search Engine Land

Drive More Sales and Improve Customer Experience Using Marketing Automation, November 15 [Webinar]

Marketing automation can help businesses of all sizes scale their efforts and reach more customers at the right time.

MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET.

The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign.

You’ll learn how to:

  • Measure and optimize your marketing automation efforts
  • Align marketing automation and Sales for more conversions and deals
  • Determine the mission-critical outcomes you want from your marketing automation efforts.”

Drive More Sales and Improve Customer Experience Using Marketing Automation

MarketingProfs

Developing an Email Marketing Strategy

Email is one of the most preferred marketing tools today. It helps businesses stay connected with their clients.

Copyblogger’s Sonia Simone has published an article featuring the betty crocker secret to an email marketing strategy people enjoy.

She says, “You’ve heard the email marketing strategy principle a thousand times: The money’s in the list.

If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one …

Email marketing strategy 101

Reward them. Give subscribers something great as a “thank you” for signing up.

This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode.”

The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

Does Google ignore hashtags in a URL? [Answered]

Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘.

The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.”

Digital Brand Compliance in Content Marketing

Brand compliance allows organizations to create and distribute digital assets that reflect the company’s voice, values, and aesthetic sensibilities.

Content Marketing Institute contributor Robert Rose has published an article explaining digital brand compliance in content marketing.

He says, “Over the last few years, the rapidly evolving set of digital content management responsibilities in business began to fall into the laps of marketing practitioners. Among the challenges you face:

  • Diverse digital content formats, including images, audio, video, and even interactive applications, provide complex and dynamic media experiences for audiences. Those digital media assets must be managed in a more rapid and integrated manner.
  • Reuse and repurposing of others’ content in your business must comply with complex usage rights, copyright regulations, and licensing agreements.
  • As more brands act like media companies, monitoring the quality of digital content assets on third-party channels has become critical. These assessments range from ensuring an image or video contains the appropriate colors in an image or video to complying with usage requirements and paying royalties based on consumption quantity.

Together, these challenges have given rise to an emerging market need for content operations management – the real-time capability to manage brand compliance across digital assets on multiple channels.”

Digital Brand Compliance: A New Responsibility of Content Marketing