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Monday, June 27, 2022

Marketing Glossary

Digital Marketing And Cybersecurity [Video]

Ignite Visibility has published a new video ‘Digital Marketing And Cybersecurity: 4 Ways to Protect Your Company’ sharing some useful tips.

The Ignite Visibility team says, “Cybersecurity and digital marketing are colliding more than ever before! With cybersecurity threats on the rise, how are you keeping your company safe and secure? In this video, John discusses 4 ways to protect your company.”

Ignite Visibility

Drive sales, leads and web traffic with Video [Guide]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites.

The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.

Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve purchased products they found on YouTube.1 Follow these best practices for effective direct-response campaigns on YouTube.

1. Make it easy for viewers to take action from your video

  • Use Video action campaigns to make it easy for viewers to engage with your business on places on and off YouTube.”

Drive sales, leads and web traffic with Video

Don’t get overwhelmed; get AgencyScale CRM #ad

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We have placed a link to these bonuses on the JVZoo Thank You page.

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Deliver Webinars and Online Event Experiences That Delight Both You and Your Attendees, June 16 [Webinar]

MarketingProfs is hosting a webinar ‘Deliver webinars and online event experiences that delight both you and your attendees’ on Thursday, June 16, 2022, at 1.00 pm EST.

The MarketingProfs team says, “Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online?

In this webinar hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time CMO Mike Piddock will chat with Jon Fisher to discuss:

  • How do marketers move the needle and deliver online experiences that are more than just another Zoom call?
  • When selecting providers, what’s important in developing this as a strategic channel that drives warm leads and high-converting sales opportunities?
  • How do you integrate with your existing tech stack?”

Deliver webinars and online event experiences that delight both you and your attendees

MarketingProfs

Developing Authoritative Content for Google

Authoritative content is unique content that informs the reader, demonstrates subject expertise, and provides the right level of depth for the target audience. It’s a piece of content that also helps the creator to achieve higher search engine rankings.

Search Engine Land contributor Danny Goodwin has shared 5 tips to develop authoritative content for Google and searchers.

He says, “Here are five tips Clark shared during her SMX Advanced keynote on how to develop authoritative content for Google and searchers.

1. Focus on depth, not breadth

Clark said Wirecutter had a “mile-wide, inch-deep approach” to product reviews.

But their content strategy shifted in 2018 to go a mile deep. They started creating:

  • Top-level pages: These acted as a collection of summaries for specific guides and related use cases. These pages were linked to mid-level pages for more in-depth analysis.
  • Mid-level pages: These went deep on specific use cases or types of products.
  • Supporting content: These included blog posts, how-tos and news. Meant to add breadth and depth of topical coverage by answering frequently searched for questions and linking to other pages when it made sense. “

5 tips to develop authoritative content for Google and searchers

Search Engine Land

Deliver Webinars and Online Event Experiences That Delight Both You and Your Attendees, June 16 [Webinar]

MarketingProfs is hosting a webinar ‘Deliver webinars and online event experiences that delight both you and your attendees’ on Thursday, June 16, 2022, at 1.00 pm EST.

The MarketingProfs team says, “Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armoury, so how do marketers maintain interest in this channel as we emerge from the pandemic and their audiences remain open to attending events online?

In this webinar hosted by Glisser & MarketingProfs, Glisser Founder and former multi-time CMO Mike Piddock will chat with Jon Fisher to discuss:

  • How do marketers move the needle and deliver online experiences that are more than just another Zoom call?
  • When selecting providers, what’s important in developing this as a strategic channel that drives warm leads and high-converting sales opportunities?
  • How do you integrate with your existing tech stack?”

Deliver webinars and online event experiences that delight both you and your attendees

MarketingProfs

Don’t Make Ads, Make TikToks [E-book]

Social media platforms work best when it comes to promoting your products and services. With rising number of users, TikTok brings a great marketing opportunity for everyone.

Smartly has published a new e-book ‘Don’t Make Ads, Make TikToks’.

The Smartly team says, “With the heightened competition and changes in consumer behavior, executing a multi-platform social strategy has become even more critical.

And as 92% of consumers say they follow a brand or make a purchase  after watching a TikTok, it’s clear TikTok has become a powerful player in how to engage with customers.

After Reading This Guide You’ll Learn:

  • Why brands should incorporate TikTok to their social advertising strategies
  • How to get started and how to create TikToks that consumers engage with
  • What makes TikTok unique
  • Top creative best practices.”

Don’t Make Ads, Make TikToks

Smartly

Data-Driven Answers to Achieve Omnichannel Success [Webinar Replay]

Martech has made available the replay of ‘Data-Driven Answers to Achieve Omnichannel Success’ webinar.

The Martech team says, “A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology.

Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.”

Data-Driven Answers to Achieve Omnichannel Success

Martech

Demand Generation Summit [Available on Demand]

Content Marketing Institute hosted ‘Demand Generation Summit’ webinar sessions on May 18-19, 2022. It is available on-demand now.

The CMI team says, “It seems the demand generation landscape is evolving every day. Whether it’s changes in data protection laws or the growing list of new tools to consider in satisfying sales’ insistence for higher quality leads, it’s no doubt a head-spinning time for content marketers!

Join us for our fifth annual Demand Generation Summit where we’ll dig deep on topics to help you generate higher caliber opportunities and deliver measurable results. Sessions cover how to pique curiosity and convert more lead with video, use content to fuel your demand gen strategy, attract buyers with bite-sized video content, leverage first-party data to drive revenue, maximize ROI with personalization, and adopt agile marketing to get more done.”

Demand Generation Summit

Content Marketing Institute

Do You Follow These SEO YouTube Channels?

SEOSLY’s Olga Zarzeczna has published an article highlighting 40+ SEO YouTube channels you should follow for better SEO performance.

She says, ”

Here is the list of 40+ YouTube SEO channels to follow to master SEO.

You liked my list of SEO podcasts so much that I decided to create yet another list to help you in your SEO learning journey.

This time I am sharing with you my favorite YouTube channels about SEO.

These YouTube channels are run by brilliant SEO professionals who want to share their knowledge and expertise with you.

Contents

40+ SEO YouTube Channels To Follow

SEOSLY