Hashtags can boost impressions, improve your content’s searchability, and encourage more people to talk about your brand. Content Marketing Institute contributor Ashley Baker has published an article on mastering the use of hashtags on LinkedIn, Twitter, Facebook, and Instagram. She says, “Let’s break it down by platform so you can go from #TheyLoveMeNot to #TheyLoveMe hashtags in 2023. Twitter Hashtags on Twitter can be a powerful tool for boosting your brand’s visibility, encouraging engagement, and expanding your network with like-minded individuals. According to Twitter Business,... [...]

Ann Smarty says, “A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand”. How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr MOZ Blog  [...]

Josh Dreller says, “Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and other tag related issues. Tag management is certainly an important part of online marketing to date, but marketers are beginning to realize that better tag management only takes advertisers and the digital marketing ecosystem so far. Simply put, tag management is just one slice of the advertising data pie that marketers need to wrangle. Yes, tags are a crucial component for collecting web data, but your data doesn’t just live on a website,... [...]

Agnipravo Sengupta says, “What is a Hashtag? The Oxford English Dictionary has recently added ‘hashtag’ and defines it as “a phrase or word preceded by a hash symbol, that identifies content related to a particular topic”. And if you are into networking sites likes Twitter, Facebook, Google+, Instagram and Pinterest, I’m sure you come across dozens of hashtags every day. From this, a clear assumption can be made about the popularity of hashtags; but this is not because they are cool but because they serve a certain purpose magnificently. In short, a hashtag is a metadata that allows... [...]

Jonathan Long says, “Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the hashtag phenomenon that we experience on a daily basis today. They are such a large part of social media culture today and they aren’t going anywhere, so it is in your best interest to learn how to properly utilize them in your social media without becoming “that guy” who is hashtag crazy. 1. Expand Your Reach Via Hashtags Look at every major company’s traditional marketing... [...]

The latest article on  ‘Marketing Land’ is titled “Your Guide To All Things Hashtag Analytics & Optimization”. Daniel Cristo says, “Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags... [...]

The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”. Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create... [...]

The latest post on ‘Mashable’ is titled “Too Many Facebook Hashtags Seriously Hurt Your Brand”. Matt Petronzio says, “You really need to stop using so many hashtags on your brand’s Facebook Page, according to a new report (though, it’s probably a good rule of thumb for your personal page, too). Social media marketing company Socialbakers released data this week showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives. Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Identify Relevant Hashtags for Your Business″. Baer says, “Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag”. How... [...]

The latest article on ‘Business 2 Community’ is titled “Did You Think Facebook Hashtags Did Not Matter? Think Again”. Erin Ryan says, “Many businesses may not see the value in Facebook hashtags, even though there was an outcry for them from general users. Some think that they aren’t useful or may even hurt their posts on their Facebook Pages. The truth is, there is a right and wrong way to create hashtags and depending on how you use them they can either be helpful or hurtful. The wrong way to use a Facebook hashtag is by making up a word. This will definitely be useless... [...]