In the fresh video of MOZ’s Whiteboard Friday, Rand Fishkin talks about Google’s organic quality score and how SEOs can optimize for it. MOZ team says, “Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there’s no hard proof it exists, the organic quality score is a concept that’s... [...]