AppLift’s Alon Chicorel recently wrote an article crediting mobile attribution for advanced fraud protection and analysis, ad revenue attribution, cost and ROI reporting etc. It suggests the brighter side of marketing with mobile attribution. Marketing Land contributor Shani Rosenfelder has published an article detailing how the mobile attribution is evolving. Rosenfelder says, “There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 percent of mobile marketers either cannot or... [...]