Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential. Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation’. He says, “Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as... [...]