Social selling is a lead-generation strategy that involves using social media to connect with and nurture sales prospects. It can help businesses reach their sales targets. HubSpot contributor Olivia Deng has published an article featuring six useful social selling tools. She says, “Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year. HubSpot’s Social Media Management Software is a comprehensive... [...]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s time to master this and become an A+ social seller. Download this free guide and receive 37 tips for becoming a great LinkedIn social seller – for... [...]