MarketingSherpa has released a case study titled “Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%”. Courtney Eckerle says, “In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the “Taste the Spirit of the Holidays” campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes. By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa... [...]