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Friday, September 29, 2023

Archive for the 'Search Engine Optimization' Category

Improving Technical SEO Using WordPress Hooks

WordPress Hooks are functions that theme and plugin developers use to modify Actions or Filters to change the default functionality. Search Engine Journal contributor Vahan Petrosyan has published an article on use WordPress Hooks to improve technical SEO. He says, “This article aims to help you in your learning path, and we will cover the most needed WordPress hooks to help you improve your website’s technical SEO. What Is A WordPress Hook? WordPress hooks are key features in WP that allow developers to extend the functionality of the CMS without a need to modify core WP files – making... [...]

The State of Technical SEO Report 2023 [Report]

Aira has published ‘The State of Technical SEO Report 2023′. The Aira team says, “After the success of our report in 2022, we’re thrilled to join forces again and launch the 2023 version of the report. This year, we received insights from over 500 SEOs and once again, have experts exclusively from the Women in Tech SEO Community who have shared their thoughts on the results. We’ve split the report into a range of sections which we hope will make it easier for you to read and digest. Some questions have been asked across in-house SEOs, agencies and freelancers, allowing for... [...]

Tools to Improve Your Website

To achieve the best results from your website, it needs to be tested regularly. There are plenty of free resources available to help. Practical Ecommerce contributor Sig Ueland has published an article featuring 25 free tools to test your website. He says, “Here is a list of free tools to test your website. There are tools to measure download speed, monitor user experience, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile friendliness. All of these tools have free plans, and most offer premium options. Free Tests for Your Site W3C... [...]

The complete guide to on-page optimization [Guide]

On-page optimization refers to the measures that can be taken directly within the website in order to improve its position in the search rankings. Search Engine Land has published ‘The complete guide to on-page optimization’ explaining how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. The SEL team says, “On-page SEO includes a variety of tasks for every page element, but some are easy to miss. To stay on track, use an automated tool with a step-by-step checklist and actionable tips. You can still complete most tasks... [...]

Eight-Step Guide to Technical SEO Audit

Technical SEO audit helps teams understand behind-the-scenes issues that affect search engine rankings like site speed, indexing, and backlinks. Sitepoint contributor Magnus Eriksen has shared eight steps to complete a technical SEO audit. She says, “In this article, we’ll go over eight steps to help you complete a technical SEO audit, increase web traffic to your web pages, and build your confidence as an SEO specialist. When you should complete a technical SEO audit It’s important to complete technical SEO audits regularly. Some businesses use technical SEO to help improve cash flow... [...]

Five Steps to Conducting Technical SEO Site Audit for E-commerce

A technical SEO audit involves gathering data and analyzing your eCommerce site based on its technical performance Inflow contributor Sean Salamone has published an article highlighting five steps to conducting a technical SEO site audit for E-commerce. He says, “Inflow has developed this checklist over our years of working with eCommerce websites, and it’s a process our team still uses today when completing audits for our clients. 1. Google Search Console & Analytics First things first: If your Google Search Console & Analytics accounts show errors, the rest of this checklist will... [...]

11 Technical SEO Strategies to Increase Organic Traffic [Guide]

If your technical SEO isn’t implemented properly, your website will never rank high on SERPS—no matter how valuable your content is because poor technical site health most often equates to a poor user experience. Conductor has published a new guide ’11 Technical SEO Strategies to Increase Organic Traffic’. The Conductor team says, “It’s time to expand your technical SEO expertise and get the help you’re after with this in-depth guide. Learn the fundamentals of technical SEO, why it’s important, and actionable tips you can use to improve your website performance and increase... [...]

Eight-Step Technical SEO Audit

Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues. Step 1. Crawl your website All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for... [...]

Technical SEO Best Practices: Schema [Webinar Replay]

seoClarity has made available the replay of its webinar on ‘Technical SEO Best Practices: Schema’. Watch the replay to learn the following: What is Structured Data? Why is Schema Markup Important? Increased SERP Visibility: Schema Examples Is Structured Data a Ranking Factor? What Makes Schema so Hard to Implement? How to Implement Structured Data What is JSON-LD? Schema Opportunity: What Types of Schema Are Supported by Google? How Featured Snippets and People Also Ask Play into Schema The Most Common Schema Types How to Identify Opportunities for Schema How to Track Success and Performance Why... [...]

Strategies To Improve Your SEO Strategy

Your SEO strategy needs to be adjusted according to the search engine algorithm changes and the events that occur around. Oncrawl author Antoine Eripret has published an article highlighting some useful ways to make your SEO strategy evolve according to current events. He says, “Strategy is a roadmap that can (and should) evolve according to the internal & external changes of a company. But it doesn’t have to change every day. For many, COVID has impacted (and continues to impact) their business, which can obviously impact the strategy to be followed in order to ensure the sustainability... [...]