The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Rank Ranger contributor Darrell Mordecai has published an article featuring some useful tips to rank in ‘People Also Ask’ (PAA) boxes. He says, “Google’s “People Also Ask” (PAA) feature presents a list of questions that are related to the original query and may be of interest to the user. These questions are usually presented in a drop-down format, allowing users to expand the list to view additional questions and answers. The... [...]

A mix of quality content and SEO is the key to achieving higher rankings in Google search. Search Engine Journal contributor Chuck Price has shared five proven ways to increase your Google rankings. He says, “If you want to boost sales and conversions by taking your website to the first page of Google, here are five steps you should take. 1. Start With A Sound Foundation Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. Pay attention to Core... [...]

Search Engine Journal has published a new e-book ‘Google Ranking Factors: Fact or Fiction’. This 85-chapter e-book explains Google ranking factors in detail. The SEJ team says, “The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors. And now you can read our results in Google Ranking Factors: Fact or Fiction. With this investigation into the validity of supposed ranking signals, our team has done its best to avoid guesses... [...]

Search Engine Journal contributor Anna Crowe has published an article anweing this important question: Is Your IP Address A Google Ranking Factor? She says, “When it comes to IP addresses as a ranking factor, things can get cloudy in the SEO community. And it’s difficult to know who or what to believe. The idea of IP addresses as a ranking factor began with the term “bad neighborhoods.” Bad neighborhoods are based on the idea that if you’re on shared hosting, your IP address is shared with all those other sites on the same shared server. Essentially, this could mean you’re sharing... [...]

Quality content plays a pivotal role in improving your search engine rankings. Apart from getting new visitors, your content also helps you retain them on your website. Search Engine Journal is hosting a webinar ‘How to Create and Optimize Content for Higher Google Rankings’ on Wednesday, September 29, 2021, at 2.00 pm EDT. The SEJ team says, “Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? Register now for this sponsored Search Engine Journal webinar and discover how to create better-ranking content based... [...]

By choosing the right keywords for your SEO campaigns, you can continue to grow your search traffic resulting in better business. Adam Riemer has shared some useful tips to help you improve your Google search rankings. He says, “This post will teach you one of my favorite SEO tips.  I use this for clients and affiliates that want to show up for highly competitive phrases who also cannot compete against big brands with more authority. This strategy is not going after low hanging fruit, it is about using the search interface in a smart way.  The phrases I present normally show 20 to 50 searches,... [...]

The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. Using the search console, you can also identify important keywords and further optimize your content. Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console. Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]

MOZ has published a new Whiteboard Friday video titled ‘Is Google E-A-T Actually a Ranking Factor?’ featuring Cyrus Shepard. In this video Shepad talks about the Google ranking factors and how the new E-A-T update has affected them. The MOZ team says, “Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking... [...]

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Simple and easy to understandable content has been the key to achieve good Google search rankings. But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking. On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change how we think about Google. Yet we seem to remain desperate to make the algorithms simple. “Oh, it’s this one factor that really drives things,” we want to say, but that world is gone forever. This is not a PageRank situation, where we’ll... [...]