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Sunday, June 16, 2024

Archive for the 'B2B Content Marketing' Category

The Ultimate Guide to B2B Content Marketing Strategy [Guide]

B2B content marketing is a strategy for creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies. Influencer Marketing Hub has published ‘The Ultimate Guide to B2B Content Marketing Strategy’. Geri Mileva says, “Welcome to the world of B2B content marketing in 2024, where change is constant. Content strategies are vital for businesses, but it’s crucial to understand that content is not static or a one-and-done entity. It is a living, breathing document that demands perpetual evolution and adaptation to cater... [...]

Five Strategies to Improve B2B Content Marketing

B2B content marketing is the process of creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies. Ahrefs contributor Ryan Law has published an article featuring five useful strategies to strengthen you b2b content marketing. He says, “I interviewed experienced B2B content marketers to find out exactly how they solve these problems through their content. I talked to: Eliana Cameira, Content Marketing Manager at Persefoni, a carbon accounting platform Mark Rogers, Director of Content Marketing at Freshpaint, a healthcare... [...]

Why B2B Creators Are The Next Big Thing [Video]

Neil Patel has published a new video Why B2B Creators Are The Next Big Thing’. He says, “In the ever-evolving landscape of business and marketing, a new phenomenon is rapidly gaining traction and reshaping the way companies connect with their audience: B2B Creators. While the term “creator” has been synonymous with influencers in the B2C (business-to-consumer) space for some time, it is now making significant inroads into the B2B (business-to-business) sphere. This paradigm shift is driven by various factors and is transforming the way B2B businesses interact, engage, and... [...]

ReadWrite Highlights Eight B2B Content Marketing Practices that Work

B2B content marketing is all about using different content formats (video, audio, text, or other formats) to promote your product or service online to different businesses. ReadWrite contributor Irina Weber has published an article featuring eight b2b content marketing practices that work. She says, “B2B content marketing success lies in having a solid strategy, and it will prevent you from making one of the biggest content marketing mistakes to work blind. It is crucial to get your direction, prove the investment, and develop an effective action plan. Here are some valuable things to consider... [...]

Ahrefs Shares 7 Successful B2B Content Marketing Examples

B2B (business-2-business) content marketing refers to the  creation and promotion of content that appeals to businesses that are your target customers. Ahrefs contributor Si Quan Ong has published an article highlighting seven successful examples of B2B content marketing. Quan Ong says, “In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify’s Free Tools Ahrefs’ Blog Slidebean’s YouTube Channel MeetEdgar’s Podcast Strategy First Round — The Review Kinsta’s Blog YouGov’s Blog Shopify... [...]

Five tips to improve your B2B content marketing

B2B content marketing is growing and with some unique efforts you can give an edge to your content promotion and marketing. Entrepreneur magazine contributor Syed Balkhi has shared five useful B2B content marketing strategies. Balkhi says, “With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business. Create story-driven content. One of the biggest mistakes most businesses make when crafting content... [...]

Improve your B2B video content marketing with thes cases

Every form of marketing needs constant upgradation and B2B content marketing is not an exception. With continuous research and innovations you can make your content stand out. Econsultancy columnist Nikki Gilliland has shared six examples of B2B video content that can help you to plan out your strategies. Gilliland says, “According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around. 62% of survey respondents said that video helps them to build brand awareness, while 26% said they are planning to spend more... [...]

HubSpot shares 10 examples of effective B2B marketing content

HubSpot columnist Meghan Keaney Anderson has shared 10 examples of effective B2B marketing content. Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. The point? No marketing, including content, is uninteresting... [...]

Five tips to improve your B2B content marketing

Wordstream defines B2B content marketing as “the art of using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses”. With time, all forms of marketing are becoming challenging and the B2B content marketing is not an exception. Econsultancy columnist Matthew Davis has shared five tips to help BeB marketers improve their content marketing efforts. Davis says, “B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business... [...]

Create an effective B2B content marketing strategy with these steps

Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five step process to help marketers develop an effective B2B content marketing strategy. Singh says, “B2B communication is the key to B2B marketing. Often without providing proper information on product details such as... [...]


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