WhatsApp has launched the WhatsApp Business App for small businesses to help them connect with their customers. The following are the core features of the App. Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website. Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy. Messaging Statistics: Review simple metrics like the number... [...]

WhatsApp’s new WhatsApp Business App is aimed at enabling the small businesses to connect with their customers. It will make it easy for the businesses to reach out their big customer base – on mobile. WhatsApp has cited a Morning Consult study which states that more than 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today. To help marketers better understand the new app, Econsultancy columnist Patricio Robles has shared seven things about it. Robles says, “WhatsApp Business is an Android app designed... [...]