Video marketing is one of the most essential tactics that we marketers have been utilizing in different forms. The Facebook Live video has added one more option for us to reach newer audience in a different way. With different kinds of content policies and formats it is possible to improve the effectiveness of your video marketing. Business 2 Community contributor Ana Gotter has shared information about five types of Facebook Live videos that can bring more variety to your video marketing arsenal. Gotter says, “Live videos are as engaging as they come, and people love being able to interact... [...]

HubSpot columnist Christine White has published seventy-five tips to help marketers improve their Facebook and Instagram video marketing. White says, “It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” Why Facebook and Instagram? At this point, social media is basically synonymous with video. Facebook alone boasts 8 billion daily video views. Regardless of your business size... [...]

Video is a key player that boosts your marketing efforts on Facebook. With right development and posting strategy you can make more from the social media. HubSpot columnist Nick Carney has shared eleven metrics to help marketers improve their Facebook video marketing efforts. Carney says, “Enter Facebook Videos Insights: Facebook’s metrics panel that tells you anything and everything you’d want to know about how your videos are performing on the platform. In this post, I’ll take you through why you should be creating videos for Facebook (if you aren’t already), what... [...]

According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 87% of online marketers use video content for their marketing today. Facebook video content is an excellent way to reach out masses with minimum efforts. Entrepreneur contributor Rose Leadem has shared an infographic featuring eleven strategies to build effective Facebook marketing videos. Leadem says, “Today, one of the best ways to engage customers is through video. Facebook videos can be a great, cost-effective way to do that. Creating a Facebook video campaign sounds daunting,... [...]

According to a Google survey, 50% of internet users look for videos related to a product or service before visiting a store. Another research from TubularInsights states that 500 million people watch videos on Facebook everyday. Video has become a vital part of your marketing strategy on social media too. Videos with creative efforts and attention-grabbing content can help your sales efforts pay back. Marketing Land contributor Sweta Patel has shared five important metrics to help marketers measure their Facebook video performance. Patel says, “Here are the metrics that matter the most... [...]

Mario Brown has been using Facebook as a profitable marketing tool. The key to his success is retargeting, showing ads to people wherever they go after they have clicked on his ad in Facebook. The key to getting a large retargeting list is his video ads that cause Facebook users to make that first click. In Video Ads Mastery, he shows how you can use this same advertising + retargeting technique to build your own business. Brown says this approach can start a revolution in social media marketing by giving you Step By Step instructions in how to build passionate audiences in your niche and do it... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains. According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now. More Findings In Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017. When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time. Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos. Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement,... [...]

An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions. More findings from the Animato survey: 92% of marketers make videos with assets they already have 81% of marketers optimize their social videos for mobile audiences 39% of marketers create square and/or vertical videos 48% of marketers create 4+ videos every month 27% of them create 6+ videos every month. State of Social Video: Marketing in a Video-First World  [...]

Angela Moscaritolo says, “When Facebook first started rolling out auto-play videos on timelines, it mercifully muted the footage by default. That changes going forward, though, as videos will now automatically play with the sound turned on. Facebook Engineering Manager Alex Li and Product Manager Dana Sittler announced the change in a Tuesday blog post, writing that “as people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on.” The social network has been testing this new “sound on” feature, and received... [...]