Return To Home Page
Main Site Navigation
Search This Site
Wednesday, February 8, 2023

Archive for the 'LinkedIn Marketing' Category

Succeeding With LinkedIn Company Pages [Podcast]

LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding With LinkedIn Company Pages’ featuring Michelle J. Raymond. The SME team says, “Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy... [...]

Six Steps to Build a Loyal LinkedIn Community

LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers. #1: Get to Know Your Target Audience on LinkedIn The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your... [...]

How to Schedule LinkedIn Posts [Guide]

Publishing on LinkedIn is a great way to reach your target audience and promote your services with authentication. Hootsuite has published ‘How to Schedule LinkedIn Posts: A Quick and Simple Guide’ to help you learn LinkedIn Posts scheduling. Christina Newberry says, “In November 2022, LinkedIn started rolling out a simple native scheduling tool. To schedule a post on LinkedIn, follow these steps: Step 1. Sign in to your LinkedIn account and start creating a post Type out your broem, add hashtags, include a photo or link… you know the drill. Create a post the same... [...]

A guide to LinkedIn content marketing [Guide]

Search Engine Land has published ‘A guide to LinkedIn content marketing’ to help marketers achieve content marketing success. Julia McCoy says, “I always recommend focusing on your website first for content marketing, but LinkedIn could be a worthwhile side channel of focus. Here are a few reasons why. Reach more of your audience By publishing content on LinkedIn, you have the potential to reach a wider audience. As we said, LinkedIn has an impressive user base that hovers near 1 billion worldwide users. Tapping into that reach is a good way to extend beyond your main organic... [...]

Guide to using LinkedIn matched audiences

Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience. Search Engine Land contributor Tim Jensen has published a new article on how to get started with LinkedIn matched audiences. Jensen says, “This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns. Types of matched audiences LinkedIn allows for a variety... [...]

HubSpot’s 37 LinkedIn Social Selling Statistics

Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. HubSpot contributor Lestraundra Alfred has published an article featuring 37 LinkedIn social selling statistics. She says, “When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the... [...]

LinkedIn Updates: Visual Content Tools, Search & Discovery Updates [Video]

Social Media Examiner has published a new video ‘LinkedIn Updates: Visual Content Tools, Search & Discovery Updates, and More’ highlighting the most recent LinkedIn updates. The SME team says, “Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.” Social Media Examiner  [...]

How to Master LinkedIn Sales Navigator to Smash Your Sales Goals [Video]

LinkedIn has created greater possibilities for marketers to reach out to professionals who belong to their niche. HubSpot has published a new video ‘How to Master LinkedIn Sales Navigator to Smash Your Sales Goals’ to help marketers use LinkedIn sales navigator. The HubSpot team says, “Sales Navigator taps into LinkedIn’s massive database of potential prospects, and lets you search, sort, and sell directly on the platform. These tips will help your whole team optimize the process to keep your sales funnel full of qualified leads!” HubSpot  [...]

LinkedIn Content Strategy: Post Ideas for Growth [Video]

LinkedIn is one of the most preferred social media platforms by marketers to reach a professional set of people. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ explaining a LinkedIn content strategy for better results. The SME team says, “In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance. Plus, get... [...]

Eight Tips for Using LinkedIn Campaign Manager

The LinkedIn Campaign Manager prompts you to choose a campaign objective with one of three core objectives mirroring the sales funnel. Social Media Examiner contributor Anna Sonnenberg has published an article sharing eight tips to help you efficiently use LinkedIn Campaign Manager. She says, “In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool. #1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with... [...]