In the world of online marketing, customer reviews are given importance. Reviews are not always genuine. Many a times negative reviews are posted to hurt the competitors. In such situations, marketers get into trouble. MOZ writer Miriam Ellis has published a guide on fighting the review spam. On spotting review spam, Ellis says, “Here are some basic tips: Strange patterns: A reviewer’s profile indicates that they’ve been in too many geographic locations at once. Or, they have a habit of giving 1-star reviews to one business and 5-star reviews to its direct competitor. While neither... [...]