Growing a YouTube channel requires consistent, high-quality content that engages and retains viewers, combined with effective use of SEO to enhance discoverability. Building a community through regular interaction with your audience and leveraging social media for promotion can also significantly boost growth. The latest ‘Masters in Marketing’ video is titled ‘How to Start & Grow a Youtube Channel using Evergreen Videos’. The MiM team says, “In this video, we’ll dive into the secret... [...]
Archive for the 'YouTube Marketing' Category
The latest version of ShortsAI Elite Webinar, an updated 2.0, now known as ShortsAI Elite,lets you increase your visibility and reach, improve engagement and interaction with your clients and prospects, and enhance your monetization opportunities and brand recognition. This new software features: ✔ AI-Generated Scripts from YouTube Transcripts (NEW!): Quickly turn any YouTube video into a polished script, saving time on content creation and ensuring your videos are engaging and relevant. ✔ In-App Thumbnail and Graphic Creation (NEW!): Create eye-catching thumbnails and graphics directly... [...]
The YouTube algorithm is designed to maximize viewer engagement by recommending personalized content based on user behavior and preferences. It plays a crucial role in video discoverability, impacting creators’ visibility and audience growth. Search Engine Journal contributor Matt G. Southern has published an article featuring 20 facts about YouTube’s algorithm. She says, “Early on, YouTube ranked videos based on watch time data, assuming longer view durations correlated with audience satisfaction. However, they realized that total watch time alone was an incomplete measure, as viewers... [...]
This is a reminder about the Adweek webinar to be held on April 25, 2024. YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]
YouTube offers marketers a vast platform for audience engagement and brand visibility, where compelling storytelling and authentic connection reign supreme in driving conversions and fostering brand loyalty. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating Viral Reach on YouTube Even if You’re Brand New’ featuring Liz Germain. This episode covers the following: Why Marketers Should Pay Attention to YouTube Understanding YouTube’s Algorithms and Traffic Sources How to Create Viral... [...]
YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova, Starcom, Culture Genesis and Pixability. You’ll find out: Best practices... [...]
Publishing video content at optimal times maximizes audience engagement and visibility, aligning with peak viewing hours and target audience demographics to enhance reach and impact. Timing considerations can significantly influence viewer retention, interaction, and overall video performance across various platforms. Blogging Wizard contributor Matt Moran has published an article on the best time to publish YouTube videos in 2024. He says, “The time you publish videos on YouTube matters more than you might think—and it’s all down to the algorithm. You see, YouTube’s algorithm likes... [...]
YouTube description templates are pre-designed formats or structures that creators use to craft descriptions for their videos. These templates typically include sections such as an introduction, video summary, links to related content or social media, calls to action, and any necessary disclaimers or disclosures. They provide a consistent framework for creators to efficiently communicate important information to their viewers, optimize searchability, and encourage audience engagement. HubSpot contributor Erica Santiago has published an article featuring 13 YouTube description templates that can... [...]
YouTube competitor analysis involves researching and evaluating other YouTube channels that operate within the same niche or industry as yours. This analysis helps you refine your own YouTube channel strategy, optimize content, improve audience engagement, and stay ahead of competitors in the platform. HubSpot contributor Amal Kalepp has published an article featuring five steps to perform YouTube Competitor Analysis. She says, “Competitor analysis helps you understand the competitive landscape for your target market. This is crucial in my role because it allows me to gain valuable insights... [...]
YouTube competitor analysis is the process of examining the strategies, strengths, weaknesses and opportunities of your closest YouTube rivals. Similarweb has published ‘The Essential Guide to YouTube Competitor Analysis’. Shai Belinsky says, “YouTube Competitive analysis helps you: Evaluate and contextualize your video marketing performance Collect ideas and inspiration to boost your video strategies Learn from your competitors’ most successful tactics Spot gaps and find opportunities that your competitors have missed Enhance your SEO strategies by analyzing their keywords,... [...]