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Wednesday, February 8, 2023

Archive for the 'YouTube Marketing' Category

YouTube AdSense: How To Get Started [Step-by-Step Guide]

AdSense is a Google product that lets YouTube Creators in the YouTube Partner Program get paid. Search Engine Journal contributor Ben Steele has published a step-by-step article on getting started with YouTube AdSense. He says, “To become eligible for the YouTube Partner Program and start using YouTube AdSense, you need to meet a set of specified requirements and then put your channel through a review process. You need an existing YouTube channel in good standing, with videos uploaded, an existing audience of at least 1,000 subscribers, and at least 4,000 hours of total watch time within... [...]

How to Keep People Watching YouTube Videos to the End [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Keep People Watching YouTube Videos to the End’. Michael Stelzner says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.” How to Keep People Watching YouTube Videos to the End Social Media Examiner  [...]

How to Keep People Watching YouTube Videos to the End [Video]

Engagement is one of the essential criteria for achieving online video marketing success. Social Media Examiner has published a new podcast episode ‘How to Keep People Watching YouTube Videos to the End’ featuring Pat Flynn and Michael Stelzner. The SME team says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? Discover how to keep people watching YouTube videos to the end.” Social Media Examiner  [...]

YouTube on what will go viral in 2023!

In the latest episode of YouTube’s official trends podcast, Brian Farnham has shared the video trends that will dominate the platform in 2023. He says, “With 2022 in the books, it’s a natural time for one to look back on the year while dreaming of what 2023 might bring. For YouTube’s new trends podcast, Like & Describe, that means dropping a second episode, on New Year’s Day, that does exactly that for the world of digital video. Hosted once again by creator MatPat, episode two takes a look at the videos and creators who made YouTube’s year-end Top... [...]

Your Guide to Launch & Optimize YouTube Video Ad Campaigns

YouTube advertising is a proven way to increase your leads and get more sales done. Appealing ads can help you give a boost to your business. HubSpot contributor Jami Oetting has published an in-depth article on launching & optimizing YouTube video advertising campaigns. Oetting  says, “In this post, we’ll guide you through YouTube ads—how they work, how you get paid, and best practices for growing revenue from your YouTube channel through advertising. By the end of this guide, you’ll be ready to launch advertisements across your YouTube channel as part of your... [...]

Your Guide to Performing YouTube Keyword Research

The selection of the right keywords is an important step to rank your YouTube videos. You should find keywords that will drive traffic to your video – phrases that people are searching for frequently. Search Engine Lanc contributor Sherry Bonelli has published a comprehensive guide on how to find the best traffic-generating keywords for your YouTube content. She says, “Using traditional SEO tools can make your keyword research for YouTube life a lot easier. Use YouTube SEO tools to find the right keywords for your video optimization If you want to find the right keywords for YouTube... [...]

Four Steps to Run Shoppable Ads in YouTube Shorts

Shoppable Ads allow advertisers to take consumers from awareness right through to purchase, all within a single ad format. Social Media Examiner’s Anna Sonnenberg has published an article featuring four steps to run shoppable ads in YouTube Shorts. She says, “You can advertise in the Shorts feed by creating a Video Action or App campaign. The setup process is similar for both campaign types, so we’ll walk through how to create a Video Action campaign, including what to do if you need a new short-form creative for advertising. #1: Launch a New YouTube Video Action Campaign Open... [...]

YouTube Handles Are Coming

YouTube has announced the launch of YouTube Handles. Handles will make it easier for members of the community to find and connect with each other. The YouTube team in an email says, “We’re gradually rolling out the ability to choose a handle for all channels over the coming weeks, and you will receive another email and a notification in YouTube Studio when you’re able to choose yours. In most cases, if you already have a personalised URL for your channel, we’ve reserved this for you as your handle. If you want a different handle from the one that we’ve... [...]

A Better Way to Advertise on YouTube [Video]

Neil Patel has published a new video featuring a new way to advertise on YouTube. He says, “YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It’s because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is... [...]

Strategies to Promote Your YouTube Channel

YouTube is the one-stop source for publishing and promoting your video content. You can get the most from your investment with the right blend of content and tactics. Blogging Wizard contributor Nicola Bleu has published an article featuring valuable ways to promote your YouTube channel. She says, “In this article, we’ll be showing you how to promote your YouTube channel the right way and revealing 18 powerful, lesser-known tactics that you can use to jump ahead of the competition. 1. Focus on watch time The great thing about YouTube is that if it thinks your videos are good enough,... [...]