An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will cover: How can you make AI content unique The keys... [...]
Archive for the 'Internet Marketing' Category
The latest The SERP’s Up SEO podcast episode is titled ‘When to throw SEO best practices out the window’. The SERP’s Up team says, “When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios... [...]
Orbit Media Studios has published a new video ‘SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown’ featuring Andy Crestodina. The Orbit Medi team says, “This surprisingly simple explanation covers something that so many websites miss. And it answers some very important questions in SEO and B2B lead generation: What are the three types of intent? How does visitor intent affect website conversions? Which types of pages should we focus on first? How do keywords map to pages on a website’s sitemap? What do junior SEOs (and cranky executives) miss about search?” [...]
Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Foster Safe Spaces for Women in Digital Marketing’ featuring Amy Vaughan. This episode covers the following: The Key Components of a Successful Membership Model for a Business or Agency How to Identify and Understand... [...]
Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result.” [...]
AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility. The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary, who emphasizes the fundamentals of search marketing that won’t change: good UX and optimization, understanding... [...]
This is a reminder about the Adweek webinar to be held on April 25, 2024. YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]
Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder and CMO, Content Monsta) share tips on taking your podcast game to the next level.” Content Marketing Institute [...]
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience... [...]
Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The video covers the following: Role of traditional marketing and website in AI. AI helps communicate with customers effectively, disrupting websites. Potential disruption in traditional search engines acknowledged. Uncertainty about websites’... [...]