Promotional videos are essential for capturing audience attention, boosting engagement, and effectively conveying brand messages. They enhance marketing efforts by making content more shareable, memorable, and persuasive across digital platforms. HubSpot contributor Erica Santiago has published an article featuring useful tips to create budget-friendly promotion video content. She says, “Like many consumers, I spend an obscene amount of hours scrolling through videos on apps like TikTok and Instagram. The most persuasive promo videos I’ve come across are compelling enough to stop my... [...]
Archive for the 'Internet Marketing' Category
MarketingProfs is hosting a webinar ‘3 SEO Insights and Tips for 2025’ on Tuesday, February 25, 2025, at 2.00 pm EST. The MarketingProfs team says, “Search will continue changing this year. What does that mean for SEO? How do you plan for the unknown? What do you need to know to focus your energy among the bombardment of changes and updates? Join SEO expert Janet Driscoll Miller for 3 SEO Insights and Tips for 2025. In this free webinar, you’ll learn: AI Overviews: How to prepare for their increased presence in search The Importance of Site Quality: How you can position... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Hey SEOs, here’s how to grab your bag (of $)’. The Wix team says, “Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies. Plus, Nick LeRoy drops by to share... [...]
AI-driven content creation and personalization are reshaping social media, making engagement more dynamic and user-focused. Additionally, short-form video content continues to dominate, with platforms like TikTok and Instagram Reels driving trends in storytelling and brand marketing. MarketingProfs contributor Susan Ganeshan has published an article featuring important social media trends. She says, “As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to strategically leverage trends for success. AI and Automation: The Content... [...]
B2B marketing in 2025 is driven by AI, hyper-personalization, and data-driven decision-making, enhancing lead generation and customer retention. Account-based marketing (ABM) and video content continue to dominate, fostering deeper engagement and trust in an increasingly competitive digital landscape. HubSpot contributor Rachael Nicholson has published an article featuring tips to nail b2b marketing in 2025. She says, “Marketing depends on its audience. While B2B and B2C marketing vary, not every piece of B2B marketing material is alike, either. In this section, I’ll cover various B2B marketing... [...]
Most marketers underuse their marketing automation tools, applying automation only to simple email nurture flows. It’s not intentional—it’s just what happens when busy marketers are stretched thin. MarketingProfs is hosting a webinar ‘Beyond Email: Tips to Get the Most Out of Marketing Automation’ on Tuesday, February 18, 2025, at 2.00 pm EST. The MarketingProfs team says, “You may be missing out on efficiencies and revenue that automation can provide. In this free webinar, Ortto VP of Customer and Operations Bridie Easton reveals how to get more out of marketing... [...]
Reddit marketing thrives on authenticity and community engagement, making it essential for brands to participate in discussions, share insights, and provide value rather than just promoting products. Utilizing targeted ads, AMAs, and relevant subreddits can help businesses build trust, increase visibility, and drive meaningful interactions. HubSpot contributor Pamela Bump has published an article featuring Reddit stats and facts for 2025. She says, “In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising... [...]
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Thursday, February 20, 2025, at 10.00 am EST. The SEL team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. During... [...]
Search Engine Land contributor Nichola Stott has published an article featuring 57 insightful Facebook statistics for marketers in 2025. She says, “If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Facebook statistics highlights Here are five of the most impactful Facebook marketing statistics we found: Nearly one quarter (23%) of marketers say that Facebook has the best return on investment (ROI) of all social platforms (HubSpot, 2024) Facebook is the most popular... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How To Use AI to Start, Build & Grow Your Small Business’. The HubSpot team says, “Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs, small business owners, and side hustlers looking to work smarter, not harder. TIMESTAMPS: How to Start a Business with AI How to Build a Business with AI How to Grow a Business with AI”. HubSpot Marketing [...]