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Saturday, December 2, 2023

Archive for the 'Internet Marketing' Category

Here’s What The Top YouTubers Taught Us About YouTube Marketing [Video]

YouTube marketing is a strategy that uses videos and ads to promote a business’s products or services. It’s a powerful tool for businesses to reach new audiences, engage with customers, and drive growth. YouTube is the second most visited site in the world, after Google. Neil Patel has published a new video ‘Here’s What The Top YouTubers Taught Us About YouTube Marketing’ sharing useful YouTube marketing strategies. He says, “In the dynamic realm of digital content creation, the influence and success of top YouTubers are not merely a testament to their entertaining... [...]

The Buyer’s Guide to Premium Video [Guide]

Premium content is digital content that is usually of higher quality or more desirable than free content. It often comes as a subscription service. Adweek has published a new guide ‘The Buyer’s Guide to Premium Video’. The Adweek team says, “Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together... [...]

Unraveling SEO Secrets for B2B Marketers [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to... [...]

YouTube Introduces Transparency Measures for Synthetic Videos [Report]

Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions. Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content. Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes. YouTube altered or synthetic... [...]

I would do anything for links, but I won’t do that [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘I would do anything for links, but I won’t do that’. The WIX SEO Hub team says, “Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience... [...]

How Agencies Can 10X Client Content for More Awareness [Podcast]

Content creation is the process of creating and publishing informational content. It involves: Researching, Generating ideas, Creating content, Promoting content. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid These Unethical Marketing Practices’ featuring Lauren Teague. The SME team says, “Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? Discover how to 10x the content your clients already have for more awareness, engagement, and growth.”   Social... [...]

How To Create High-Impact Content In A Changing Landscape [Podcast]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]

How to Start Affiliate Marketing With No Experience or Money [Video]

Affiliate marketing is a marketing model where third-party publishers promote a company’s products or services and receive a commission for each sale or web traffic generated. HubSpot has published a new video ‘How to Start Affiliate Marketing With No Experience or Money’ featuring useful tips for working as an affiliate marketer. The HubSpot team says, “In this video, we’ll walk you through 4 free tools to streamline the process and solve a common pain point for each recommendation, then share some of the biggest mistakes to avoid. Learn everything from... [...]

8 New Winning SEO Tests [Guide]

SEO testing involves evaluating pages for inclusion in SEO testing groups, measuring more than rankings, and repeating tests to ensure accurate results. Digital Marketing Depot has published ‘8 New Winning SEO Tests’. The DMD team says, “In this free PDF, you’ll learn about eight SEO A/B tests that have produced positive results. These tests are based on real data from our customers and include a variety of test types from title tags to markups and on-page content placement. For each test, you’ll learn about: The specific change that was made The results of the test What... [...]

How I Went from Job Loss to Online Success [Podcast]

Copyblogger has published the latest podcast episode ‘How I Went from Job Loss to Online Success’ featuring Jose Rosado. The Copyblogger team says, “In this podcast episode, Tim Stoddart is joined by guest, Jose Rosado. They discuss Jose’s journey as a testament to anyone being capable of achieving success, even without English as their first language. They also talk about Jose’s experience of being fired from his job, starting freelancing, and eventually building his online presence.” Copyblogger  [...]