https://unsplash.com/photos/LtNvQHdKkmw Why do you have a blog? If your answer is because most other businesses in your niche do, you are dead wrong. If you are looking at your blog as just something you “need” to do, then just stop. Let’s look at the right answer. You have a blog because it is a part of your content marketing strategy. It is where you educate, entertain, and inspire people – people who should ultimately become customers. You have a blog to ultimately make money. Every blogger has “been there.” He writes what he thinks is an amazing... [...]

In establishing and helping your brand survive, your customer’s trust and loyalty are the two most important parameters. Trust is an element that helps you to strengthen the roots of your organization. Econsultancy columnist Nikki Gilliland has shared three ways to help brands gain customer confidence. On importance of ‘value’ Gilliland says, “As last year’s record-breaking Black Friday shows, discounts and promotions still hold mass appeal for consumers. But while this strategy can be effective for increasing sales in the short-term, it can also lead to lower levels... [...]