In today’s digital age, healthcare marketers (such as hospitals, clinics, doctors, and health and wellness stores) have a golden opportunity to engage clients effectively. However, many are struggling with content marketing efficacy. Central to overcoming this challenge is crafting SEO-driven content for client engagement. Here’s a deep dive into nine actionable tips to help healthcare providers master this art. No. 1 Understand Your Audience’s Needs People with healthcare needs are constantly searching for reliable information to address their health concerns. As healthcare... [...]

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO). When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back. Patel plans to release more content marketing training. But this is a good place to start:... [...]

Search Engine Optimization plays a vital role in helping you make your blog content popular. For proper optimization you need to keep abreast with the search engine algorithm changes. HubSpot’s Lindsay Kolowich has shared ten tips to help marketers search engine optimize their blog contents. On focusing on long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as... [...]

Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]