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Saturday, July 13, 2024

Archive for the 'Online Advertising' Category

Online Advertising: All You Need to Know in 2023 [Guide]

Online advertising is geared toward defining markets through unique and useful applications. It helps persuade targeted customers to take specific actions like purchasing. HubSpot has published a new guide ‘Online Advertising: All You Need to Know in 2023‘. Corey Braccialini says, “There are three key ways that digital advertising can help you improve the performance of your organic marketing efforts. With digital ads, organic performance can benefit from: An increase in brand awareness by displaying your content to individuals within and outside of your networks. A better understanding... [...]

The Click Engine: 100% real buyer traffic to any link you want #ad

Jeff Ayman wasn’t having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click on the buy buttons. The Click Engine explains how he now gets automated buyer traffic for all his businesses. The program has let hundreds of affiliates promote a variety of products and services that they create or that they are affiliates for.... [...]

Paid Ads VS SEO: Which is Better for Lead Generation? [Answered]

When it comes to promoting your products and services online, there always remains a doubt about which media to choose. In his latest video, Neil Patel has explained the pros and cons of paid ads and SEO for better lead generation. He says, “You can generate tons of leads through many different channels, but they aren’t all equal. The real question is, are paid ads or SEO better for lead generation?” Neil Patel’s Blog  [...]

A Publisher’s Guide to Understanding AMP Ads

The AMP ads appear on AMP-enabled webpages and deliver advertising experiences that are faster, lighter and more secure than standard display ads. AdAge’s Vishveshwar Jatain has published ‘A Publisher’s Guide to Understanding AMP Ads’ to help you better understand AMP ads and use them. He says, “If you are considering leveraging AMP ads, there are a few best practices to keep in mind. First, every AMPHTML ad should be validated before going live on your website. I also recommend testing AMPHTML ads on a few pages before setting them up for your entire website. When... [...]

How to Create High-performing Personalized Ads

By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a few ways to make sure your personalization and advertising efforts are more effective than they are jarring. 1. Start With the Data You Have & Look at All of It Too often, buyer or user personas aren’t a foundation or a starting point for brands. Instead,... [...]

Business2Community Highlights 17 Best Display Ads of 2020

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1. Apple TV uses simplicity to grab your attention You may not need a lot of text or compelling ad copy to grab someone’s attention with a display ad. In fact, it’s often much better to keep things simple, like with this Apple display ad example... [...]

Paid Media Pulse: Tracking COVID-19’s Impact [Infographic]

Brainlabs has published a new infographic titled ‘Paid Media Pulse: Tracking COVID-19’s Impact’. It is compiled based on a survey of marketers from all across the globe on how COVID-19 has been impacting their paid media efforts. The Brainlabs team says, “See how the paid media landscape has changed since the onset of COVID-19. We surveyed experts across the globe over three months and compiled key trends into an infographic. You’ll see: The impact on budget forecasts Channel and platform investments Opinions on long-term impact of the virus”. Paid Media Pulse:... [...]

B2B Paid Advertising in 2020 [Podcast]

Business-to-Business (B2B) marketing is a form of advertising designed for companies to sell their services or products to other companies.  As we have entered the new year, it is time to explore how B2B paid advertising is expected to change. Search Engine Journal contributor Brent Scutoras has published a new podcast episode ‘B2B Paid Advertising in 2020’ featuring Greg Finn. Scutoras says, “For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top... [...]

Things to know about Amazon advertising

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network. The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by eMarketer... [...]

Amazon advertisers to increase their budget in 2019 [Survey]

A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual ad spend on Amazon 20% plan to increase their Amazon budgets by 50 percent or more 55% said that at least some additional budget will come from incremental sources. To find out more about the survey results, visit the following link. 80% of Amazon advertisers plan to increase budgets in 2019 Search... [...]

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