Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized data. The MarketingProfs team says, “This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download... [...]

Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ emphasizing the importance of data analytics. The Semrush team says, “Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills.” Semrush  [...]

This is a reminder for the Adweek webinar to be held on March 29, 2023.  Adweek is hosting a webinar ‘The Biggest Event Marketing Trends of 2023: High-Impact Ways to Do More With Less’ on Wednesday, March 29, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from Cvent CMO and SVP Patrick Smith, along with Alyssa Peltier, director of market strategy and insights at Cvent, who will share high-impact tactics you can use to take advantage of the latest trends in event marketing. You’ll find out: How to maximize your event ROI, even after the doors have closed Trending ways to... [...]

This is a reminder for the Adweek webinar to be held on March 21, 2023.  Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia. You’ll find out:  Marketing strategies to build a strong funnel without relying on third-party data Why first-party data converts new customers at a much higher rate Best... [...]

With budgets shrinking and event costs rising, it’s harder than ever for marketers to break through the noise and get their messages noticed. Adweek is hosting a webinar ‘The Biggest Event Marketing Trends of 2023: High-Impact Ways to Do More With Less’ on Wednesday, March 29, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from Cvent CMO and SVP Patrick Smith, along with Alyssa Peltier, director of market strategy and insights at Cvent, who will share high-impact tactics you can use to take advantage of the latest trends in event marketing. You’ll find out: How to maximize... [...]

The post-cookie world presents new challenges for marketers that need to drive acquisition and boost engagement. Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia.... [...]

Data is one of the key elements to help you enhance your possibility of achieving success in marketing domain. It helps you rightly understand the customers and rightly target them. Integrating the data with Artificial Intelligence helps you achieve even better results. ReadWrite contributor Brad Anderson has shared three strategies to improve data and AI integration. Anderson says, “Because AI can analyze customers’ behavior in real time, it can prompt automated systems to respond rapidly enough to influence consumer behavior favorably. This has important applications not only in retail,... [...]

Data analysis and utilization leads you business to new heights. Weather it is email marketing or online ad campaigning, analyzing the market helps you target the right mass. In the process of data analysis, marketers face various challenges and make mistakes. MOZ columnist Tom Capper has shared four data analysis pitfalls and has provided ways to avoid them. Capper says, “Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate... [...]

The collection and proper utilization of data is one of the most crucial elements of marketing. There are multiple channels with which we gather the data but it is important to learn the ways we can use data to enhance our marketing ROI. Econsultancy columnist Frederic Kalinke has shared an informative article to guide marketers effectively experiment and use the data. On ‘what not to do with data’ Kalinke says, “Marketers have been getting their relationship with data the wrong way round. Simply, the answer is never in the data. In fact, the best way to get answers is to forget... [...]

Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business. The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]