Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels. Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service. Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging. Marketers... [...]

Last week Google launched Google Attribution to help marketers measure the impact of their marketing across devices and across channels. It is integrated with AdWords, Google Analytics and DoubleClick Search. Econsultancy’s Patricio Robles has shared some facts about Google Attribution to help marketers understand and utilize this new service. Patricio says, “Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google... [...]

Google has launched ‘Google Attribution’, a new product intended to help marketers measure the impact of their marketing across devices and across channels. Google Attribution is integrated with AdWords, Google Analytics and DoubleClick Search. It unifies data, analyzes performance and takes action. Sridhar Ramaswamy, Google’s Senior Vice President of Ads & Commerce, says, “Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey... [...]