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Friday, February 3, 2023

Archive for the 'Internet Advertising News' Category

The Click Engine: 100% real buyer traffic to any link you want #ad

Jeff Ayman wasn’t having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click on the buy buttons. The Click Engine explains how he now gets automated buyer traffic for all his businesses. The program has let hundreds of affiliates promote a variety of products and services that they create or that they are affiliates for.... [...]

ProfitEngage: Lifetime autoresponder, built-in leads #ad

With the new autoresponder ProfitEngage, you can simply start generating traffic and (potentially) commissions from email marketing even before you build a list and without writing your own emails. SMTP comes built-in (budget autoresponders rarely have SMTP, but it’s crucial, and you usually have to buy it separately), and you pay only once; there are zero monthly fees. ProfitEngage is the perfect autoresponder, according to its creators, especially since: ➤ It doesn’t cost an arm and a leg, ➤ It comes with no restrictions and ➤ There is zero downtime. It has... [...]

eMarketer: Video ad spend to account for 25% of US digital ad spending

A new eMarketer research has revealed that the video ad spend will account for 25% of US digital ad spending this year. Here are some more stats from the eMarketer: Facebook will  gain 24.5% of all video ad spending in the US this year Facebook will remain the top social video ad platform in the US It controls 87% of US social network video ad spending Twitter will gain 55% of its total US ad revenues from video in 2018 YouTube will generate $3.36 billion in net US video ad revenues. Video Swells to 25% of US Digital Ad Spending eMarketer  [...]

Pandora and SoundCloud Announce Ad Sales Partnership for US

Pandora and SoundCloud have announced an ad sales partnership for the US. Their new partnership will allow will allow advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through Pandora. Kerry Trainor, Chief Executive Officer, SoundCloud, said, “Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans. Through this partnership, we gain access to Pandora’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in... [...]

How brands are experimenting with digital audio advertising [Video]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’. Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR. With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location. In the next instalment of Marketing... [...]

The #1 Reason Paid Ads (On Search, Social, and Display) Fail [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get... [...]

Quora ads: more targeting options available now

Quora has announced the expansion of its suit of targeting for advertising. The company now offers contextual and behavioral targeting options. Quora’s Puja Ramani says, “Our development team has been hard at work over the last few months and today we’re excited to announce an expanded suite of targeting options for Quora Ads. When we launched our self-service ads platform in May 2017, we offered Topic Targeting and the ability to filter by Location and Platform (web or mobile). Today we’re launching our expanded suite of targeting options to all advertisers on Quora. People... [...]

2018 Online advertising trends to watch

According to Statsia, the worldwide digital ad spend will reach $335.5 billion by 2020. This indicates good rise in the online advertising in the coming years. Econsultancy columnist Jeff Rajeck has shared five online advertising trends for this year. Rajeck says, “Acording to brand marketers, what are the online advertising trends for 2018? 1) Building up internal ad teams One of the first and most-agreed-upon trends discussed was that brands are going to stop relying so heavily on agencies in 2018 for media buying. Instead, participants said, marketing heads are now hiring online advertising... [...]

IAB: U.S. 2017 Q2 Internet ad revenues reach $20.8 billion

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results. In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter total of $16.9 billion. According to the report, advertising revenues delivered on mobile devices totaled $21.7 billion. On shift from mobile to desktop, IAB says, “2017 second-quarter revenues increased 23.1% on a year-over-year basis, resulting... [...]

Forrester: US social and display ad spend to grow by 70%

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to two out of every three mobile ad dollars”) will be in-app. That will also benefit Facebook and Google, which together control eight out of the top 10 apps in the US. The report projects that Amazon’s... [...]