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Tuesday, January 19, 2021

Marketing Glossary

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.

Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network”.

Organic LinkedIn Marketing: Proven Techniques for Marketers

Social Media Examiner

Online image-to-text OCR tool available

We got a notice from Prepost SEO informing us about their online OCR tool that scans an image file looking for text. When it finds text in the image, it “reads” the text and places it in a “container” on the site.

You have two options for feeding it a file to analyze:
1. Upload the image file to the online tool
2. Input a URL (where the image is found) to the tool

It can extract text from these formats:
➤ PNG
➤ JPG
➤ BMP
➤ GIF
➤ JPEG
➤ TIFF
➤ PDF

When the conversion completes, you will get the text in a container from which you can:
■ Copy the text to the clipboard,
■ Download the text as .txt file,
■ Save it as a document.

You can find this tool here:
Image to Text Tool

Prepost SEO

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, December 16 [Webinar]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET.

The SEJ team says, “Looking to build the right set of SEO resources for your company?

Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack.

In this presentation, you will learn:

  • How to identify what you really need from your SEO team.
  • The 5-7 core skillsets needed to execute on SEO programs, and how to establish those competencies in different kinds of companies including yours.
  • The value of establishing dedicated and immovable SEO resources.
  • Different ways of configuring hybridized in-house and agency resource solutions.
  • Where waste and inefficiency are most common in SEO budgets”.

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t

Search Engine Journal

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, December 16 [Webinar]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET.

The SEJ team says, “Looking to build the right set of SEO resources for your company?

Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack.

In this presentation, you will learn:

  • How to identify what you really need from your SEO team.
  • The 5-7 core skillsets needed to execute on SEO programs, and how to establish those competencies in different kinds of companies including yours.
  • The value of establishing dedicated and immovable SEO resources.
  • Different ways of configuring hybridized in-house and agency resource solutions.
  • Where waste and inefficiency are most common in SEO budgets”.

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t

Search Engine Journal

Optimizing for Holiday SEO Success [Podcast]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro.

The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning.

Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.

Given the current economic landscape, it’s encouraged that SEOs take the competitive lead early to establish authority with consumers. As you execute your holiday plans, aim to start the optimization period right at the beginning of Q4”.

Optimizing for Holiday SEO Success

Searchmetrics

Optimizing Content Directories [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of the Voices of Search podcast titled ‘Optimizing Content Directories’ featuring Kevin Indig.

Stockton says “Join host Ben as he speaks with G2’s VP of SEO and Content Kevin Indig about how to best optimize a content directory. Together they use Ben’s MarTech directory as a case study to examine optimization best practices.

Content directories are most useful when they offer dynamic experiences and extensive information competitors don’t own yet. A hybrid Glassdoor and Linkedin model is a hypothetical example of how Google would prioritize a new directory website with excellent structure and new, useful information. Providing a preview of your content while keeping the rest of your content gated is a great way to give people an idea of what your site offers. They’ll be more likely to sign up, which helps build an email list.

SEO optimization for a directory includes three steps. One is determining what people are actually searching for and performing the keyword research to get searchers on page. Next is determining how to provide value that creates an excellent user experience. The final step is identifying how to best monetize your endeavors”.

Optimizing Content Directories

Searchmetrics

Omar Martin’s Best Black Friday Sale Ever sale ends at midnight #ad

Last week, we mentioned the sale on Omar Martin‘s major collections of his products that he calls his Best Black Friday Sale Ever/u>. Time is running out to get this gold mine of marketing tools and training.

Martin reports that when taken together and used as directed, this collection will let you:
★ Create beautiful lead funnels easily
★ Build as many targeted lists as you want
★ Assemble attractive bonus offers that you can use, containing top products
★ Attract hot customer leads that want to buy from you
★ Make consistent sales and commissions as a vendor and as an affiliate.
★ Quickly create digital products to sell for 100% profit
★ Keep your online business healthy and growing with multiple income streams
★ Avoid the deadly marketing mistakes that will kill your business
★ Get live coaching and guidance as you grow your real business

Martin has, for several years, been at the top of the IM business, and in this collection, he shares his knowledge and his tools with you.

The 6 products in Omar Martin’s Best Black Friday Sale Ever/u> are:

My Unfair Advantage Every week Martin coaches you in a group coaching session. You also get access to 400 episodes in the archives. In addition, you get access to 5 of Martin’s core products: Buzzinar, Funnel Boss, Rapid Profit System, Internet Selling For Newbies, and Content Nitrous.
Launch Pad Complete over-the-shoulder training on digital product development and the launch process. This training will take you step-by-step from a blank screen through a 6 figure product launch.
Viral Traffic Boost is a WordPress plugin that drives traffic, builds your list, and makes sales for you, and it’s push-button easy.
CONVERToolz creates beautiful lead funnels in under 2 minutes with over 150 products to choose from. Includes a page builder, unlimited campaigns, and cloud hosting.
IM Clinic gives you a collection of 4 comprehensive online business courses t, not getting ahead in their business. Each clinic is taught by Omar and Melinda Martin, who uncover the issues most marketers fall prey to that keep them from getting ahead.
Commission Magnets Software and training for creating powerful bonus pages that get people to purchase products through your link. Each of your pages is based on fully customizable templates hosted for you and you may offer your prospects your choice from over 40 bonus products as an “ethical bribe”.

Time is of the essence. Go here nowOmar Martin’s Best Black Friday Sale Ever/u>.
+++++++++++++++++++

Omar Martin’s “Best Black Friday Sale Ever” #ad

Beginning at 9 AM EST, Omar Martin is opening the doors on his bundle of products in a true Black Friday sale for online marketers, a sale that he calls his Best Black Friday Sale Ever.

This is an opportunity for you to grab 6 of his products that will increase your online business for one low price (95% off, he says), until midnight Monday (Cyber Monday), when the sale ends.

The 6 products are:
My Unfair Advantage LIVE weekly coaching plus over 400 episodes in the archives. Includes access to 5 of Martin’s core products: Buzzinar, Funnel Boss, Rapid Profit System, Internet Selling For Newbies, and Content Nitrous.
CONVERToolz creates beautiful lead funnels in under 2 minutes with over 150 products to chose from. Includes page builder, unlimited campaigns, and cloud hosting.

   Plus, it comes with 180 products, and a new one is added for you every month at no additional cost. Choose products from 9 separate categories. Each of these robust digital products includes a video and a PDF. Really, you’re getting 180 videos and ebooks that you can offer as an ethical bribe on your squeeze funnels.
Viral Traffic Boost is a WordPress plugin that drives traffic, builds your list, and makes sales for you, and it’s push-button easy.
Commission Magnets Software and training for creating powerful bonus pages that get people to purchase products through your link. Fully customizable templates hosted for you and over 40 bonus products to offer your prospects as “ethical bribes”. Use these proven bonus pages, products, and marketing materials to attract buyers and make sales.
IM Clinic is a collection of 4 comprehensive online business courses created for Internet Marketers that are stuck, not getting ahead in their business. Each clinic is taught by Omar and Melinda Martin, who uncover the issues most marketers fall prey to that keep them from getting ahead.
Launch Pad Complete over-the-shoulder training on digital product development and launch that will take you step-by-step from a blank screen through a 6 figure product launch.

Each of the products in Omar Martin’s Black Friday Sale will play an important role in building your online business. Using them all in coordination, allows you to:
★ Build as many targeted lists as you want
★ Create beautiful lead funnels easily
★ Attract hot customer leads that want to buy from you
★ Quickly create digital products to sell for 100% profit (or you can invite affiliates, giving them a share of profits, to increase sales)
★ Assemble attractive bonus offers containing top products
★ Avoid the deadly marketing mistakes that will kill your business
★ Get live coaching and guidance as you grow your real business
★ Keep your online business healthy and growing with multiple income streams
★ Make consistent sales and commissions as a vendor and as an affiliate.

As Martin says, this package gives you his most current software and marketing funnels, plus the training you need to use them effectively.

Only during this sale, will you be able to get all these products that usually cost over $3000 (plus monthly fees for some products), for a single payment with no monthly fees,

For the next few days only, the Black Friday pricing is in effect, bringing this bundle of 6 products within your budget and eliminating monthly fees, here: Omar Martin’s Black Friday Sale.

Overcoming Blockers: How to Build Your Red Tape Toolkit [Video]

MOZ has published a new Whiteboard Friday video ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’ featuring Heather Physioc.

The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations.

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that’ll help you tear through roadblocks to get your work implemented”.

Overcoming Blockers: How to Build Your Red Tape Toolkit

MOZ

Orbit Media Shares Proven B2B Content Marketing Strategies

Orbit Media Studios’ Andy Crestodina has shared three real-life b2b content marketing strategies driving big results.

He says, “There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely.

Today we are breaking down three real-world B2B content strategy examples.

These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

  1. Databox, John Bonini
  2. Animalz, Jimmy Daly
  3. Enchanting Marketing, Henneke Duistermaat

Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous in sharing the details of their strategies and the results of their marketing efforts”.

3 Real Life B2B Content Marketing Strategies Driving Big Results

Orbit Media Studios