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Sunday, May 9, 2021

Marketing Glossary

On-Page SEO Checklist For 2021 [Guide]

On-page SEO refers to the optimizations made within one specific web page of the website. For example, a meta description is a unique on-page SEO element that differs from web page to web page.

SEOSLY’s Olga Zarzeczna has published a guide called ‘On-Page SEO Checklist For 2021’.

She says, “The essential on-page SEO checklist (70+ items) that every SEO should always have at hand.

SEO is the heart and soul of ranking organically on the top of Google’s SERPs. Since content is KING when it comes to on-page SEO (or on-site SEO for that matter), many people neglect other important on-page SEO elements.

Thanks to this on-page SEO checklist, you will:

  • get to know 70+ on-page SEO elements that are essential if you want your site to achieve its full SEO potential,
  • discover several SEO best practices for each of the on-page SEO elements discussed,
  • learn a total of 500+ pro SEO tips that come from my real-life experience with SEO,
  • become a better and smarter SEO”.

On-Page SEO Checklist For 2021

SEOSLY

Organic Keywords: SEO for Beginners [Guide]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms.

SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’.

It covers the following:

Organic Keywords: SEO for Beginners

SEMrush

On-Page SEO: Complete Beginner’s Guide

Ahrefs’ Joshua Hardwick has published a new guide called ‘On-Page SEO: Complete Beginner’s Guide’.

It covers the following:

  1. On-page SEO basics
  2. How to create SEO content
  3. How to optimize your content
  4. . Advanced on-page optimizations
  5. On-page SEO tools.

Hardwick says, “Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be.

While on-page optimization is less straightforward than it once was, it’s still arguably the easiest part of SEO. It’s one of the few things you have full control over and doesn’t require much technical prowess. If you know how to make basic website edits, write (or know someone who can), and are willing to do a bit of research, you can do it well”.

On-Page SEO: Complete Beginner’s Guide

Ahrefs

On-Page SEO Pt 2: How to Optimize a Page for a Keyword [Video]

Ahrefs has published another video as a part of an SEO lesson sharing titled ‘On-Page SEO Pt 2: How to Optimize a Page for a Keyword’.

The Ahrefs team says, “You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword”.

Ahrefs

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.

Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network”.

Organic LinkedIn Marketing: Proven Techniques for Marketers

Social Media Examiner

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, December 16 [Webinar]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET.

The SEJ team says, “Looking to build the right set of SEO resources for your company?

Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack.

In this presentation, you will learn:

  • How to identify what you really need from your SEO team.
  • The 5-7 core skillsets needed to execute on SEO programs, and how to establish those competencies in different kinds of companies including yours.
  • The value of establishing dedicated and immovable SEO resources.
  • Different ways of configuring hybridized in-house and agency resource solutions.
  • Where waste and inefficiency are most common in SEO budgets”.

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t

Search Engine Journal

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, December 16 [Webinar]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET.

The SEJ team says, “Looking to build the right set of SEO resources for your company?

Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and Wes Flippo of Inseev Interactive will share the clearest framework for establishing your ideal SEO resource stack.

In this presentation, you will learn:

  • How to identify what you really need from your SEO team.
  • The 5-7 core skillsets needed to execute on SEO programs, and how to establish those competencies in different kinds of companies including yours.
  • The value of establishing dedicated and immovable SEO resources.
  • Different ways of configuring hybridized in-house and agency resource solutions.
  • Where waste and inefficiency are most common in SEO budgets”.

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t

Search Engine Journal

Optimizing for Holiday SEO Success [Podcast]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro.

The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning.

Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.

Given the current economic landscape, it’s encouraged that SEOs take the competitive lead early to establish authority with consumers. As you execute your holiday plans, aim to start the optimization period right at the beginning of Q4”.

Optimizing for Holiday SEO Success

Searchmetrics

Optimizing Content Directories [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of the Voices of Search podcast titled ‘Optimizing Content Directories’ featuring Kevin Indig.

Stockton says “Join host Ben as he speaks with G2’s VP of SEO and Content Kevin Indig about how to best optimize a content directory. Together they use Ben’s MarTech directory as a case study to examine optimization best practices.

Content directories are most useful when they offer dynamic experiences and extensive information competitors don’t own yet. A hybrid Glassdoor and Linkedin model is a hypothetical example of how Google would prioritize a new directory website with excellent structure and new, useful information. Providing a preview of your content while keeping the rest of your content gated is a great way to give people an idea of what your site offers. They’ll be more likely to sign up, which helps build an email list.

SEO optimization for a directory includes three steps. One is determining what people are actually searching for and performing the keyword research to get searchers on page. Next is determining how to provide value that creates an excellent user experience. The final step is identifying how to best monetize your endeavors”.

Optimizing Content Directories

Searchmetrics

Omar Martin’s Best Black Friday Sale Ever sale ends at midnight #ad

Last week, we mentioned the sale on Omar Martin‘s major collections of his products that he calls his Best Black Friday Sale Ever/u>. Time is running out to get this gold mine of marketing tools and training.

Martin reports that when taken together and used as directed, this collection will let you:
★ Create beautiful lead funnels easily
★ Build as many targeted lists as you want
★ Assemble attractive bonus offers that you can use, containing top products
★ Attract hot customer leads that want to buy from you
★ Make consistent sales and commissions as a vendor and as an affiliate.
★ Quickly create digital products to sell for 100% profit
★ Keep your online business healthy and growing with multiple income streams
★ Avoid the deadly marketing mistakes that will kill your business
★ Get live coaching and guidance as you grow your real business

Martin has, for several years, been at the top of the IM business, and in this collection, he shares his knowledge and his tools with you.

The 6 products in Omar Martin’s Best Black Friday Sale Ever/u> are:

My Unfair Advantage Every week Martin coaches you in a group coaching session. You also get access to 400 episodes in the archives. In addition, you get access to 5 of Martin’s core products: Buzzinar, Funnel Boss, Rapid Profit System, Internet Selling For Newbies, and Content Nitrous.
Launch Pad Complete over-the-shoulder training on digital product development and the launch process. This training will take you step-by-step from a blank screen through a 6 figure product launch.
Viral Traffic Boost is a WordPress plugin that drives traffic, builds your list, and makes sales for you, and it’s push-button easy.
CONVERToolz creates beautiful lead funnels in under 2 minutes with over 150 products to choose from. Includes a page builder, unlimited campaigns, and cloud hosting.
IM Clinic gives you a collection of 4 comprehensive online business courses t, not getting ahead in their business. Each clinic is taught by Omar and Melinda Martin, who uncover the issues most marketers fall prey to that keep them from getting ahead.
Commission Magnets Software and training for creating powerful bonus pages that get people to purchase products through your link. Each of your pages is based on fully customizable templates hosted for you and you may offer your prospects your choice from over 40 bonus products as an “ethical bribe”.

Time is of the essence. Go here nowOmar Martin’s Best Black Friday Sale Ever/u>.
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