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Saturday, October 24, 2020

Marketing Glossary

Optimizing for Holiday SEO Success [Podcast]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro.

The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of a successful holiday strategy – Optimizations. Together they discuss the optimizations you need to watch, tweak and adjust to ensure your strategy stays winning.

Performing regular website crawls is critical in your holiday optimization efforts. Namely, monitoring the URLs of core product and sales pages you’re aiming to win on during the holidays. If you’re working on a weekly ranking process, running daily crawls for particular keywords can help you identify issues early and indicate what updates need implementation.

Given the current economic landscape, it’s encouraged that SEOs take the competitive lead early to establish authority with consumers. As you execute your holiday plans, aim to start the optimization period right at the beginning of Q4”.

Optimizing for Holiday SEO Success

Searchmetrics

Overcoming Blockers: How to Build Your Red Tape Toolkit [Video]

MOZ has published a new Whiteboard Friday video ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’ featuring Heather Physioc.

The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations.

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that’ll help you tear through roadblocks to get your work implemented”.

Overcoming Blockers: How to Build Your Red Tape Toolkit

MOZ

Orbit Media Shares Proven B2B Content Marketing Strategies

Orbit Media Studios’ Andy Crestodina has shared three real-life b2b content marketing strategies driving big results.

He says, “There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely.

Today we are breaking down three real-world B2B content strategy examples.

These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day but in very different ways.

  1. Databox, John Bonini
  2. Animalz, Jimmy Daly
  3. Enchanting Marketing, Henneke Duistermaat

Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous in sharing the details of their strategies and the results of their marketing efforts”.

3 Real Life B2B Content Marketing Strategies Driving Big Results

Orbit Media Studios

One Minute Traffic Machines: low-cost blueprint for traffic #ad

One Minute Traffic Machines

There are no two ways about it: You can’t have a successful site without traffic. Ideally, you won’t have to pay to get it and it won’t take a lot of work to get it.

That’s why The Rhodes Brothers, Matt Rhodes and John Rhodes created One Minute Traffic Machines.

It shows you how you can get free traffic from a pool of 88 million buyers.

So you don’t need Facebook ads. You don’t need paid ads of any kind. So marketers with empty pocketbooks can still bring good traffic to their sites.

This can help you regardless of the niche you sell in. These 88 million buyers have bought products in thousands of niches.

These are the clicks you want in your business, people who have bought before and who want to see what you have to sell.

One Minute Traffic Machines explains the whole process.

It is on sale for a reduced price this week only.

The special benefit of this new traffic system is that it gives you set-and-forget traffic.

And Matt Rhodes says you even get paid to build these machines.

You can do it over and over again in as many niches as you kike; as they say, “Rinse and repeat”.

It’s easy. It’s fast. Anyone can do it.

Here’s why:
■ You don’t need an email list or squeeze page.
■ You don’t need a web site or a blog.
■ You don’t need experience or education.
■ You don’t need Facebook, or Twitter or LinkedIn.
■ You don’t any video or audio or anything.

Free traffic is a wonderful thing for any marketer, especially a beginner. One Minute Traffic Machines shows you how.

Here are the 4 important points to keep in mind:
They give you free traffic
You get paid to build them
They run on autopilot
You can do this over and over and over.

These traffic machines you build can last for years, continuing to bring you fresh traffic.

Plus, you can sell anything you want in any niche:
• Amazon products, print on demand products, dropshipping products
• Info products, digital products, e-books, online courses, and more
• Kindle books, print on demand books, and anything like that
• Coaching, consulting, agency, strategy calls, services, and beyond
• Fundraisers, charity, local events, and any kind of crowdfunding

My wife and I ate at McDonalds for lunch; we really like Big Macs. Through Saturday, Matt and John are offering this valuable training for less than the price of two McDonalds combo meals.

McDonalds can wait. Get your copy now, while it’s still on sale, here: One Minute Traffic Machines.

Optimizing Your Content for Questions

Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic.

Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions.

Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for.

To make that happen, Google wants you to write natural, user-friendly copy. They want you to write with your readers in mind, not with Google in mind. In other words, they want you to optimize for questions people would naturally ask, not for keyword-ese questions. And if you do, this allows for increased organic search visibility, for example in featured snippets, answer boxes, and “People also ask” sections.

But that’s not the only reason why it’s good practice to optimize for questions. Research shows that questions are super engaging. They trigger something in your brain: after reading or hearing a question, you literally can’t think of anything else. The human brain can only think about one idea at a time. So when people see your question on your site or in the search results, they are forced to consider that question. And that can be quite a powerful tool”.

Should you optimize your content for questions?

Yoast

Optimizing and Updating Your Content for B2B Success [Podcast]

Searchmetrics has published a new podcast episode ‘Optimizing and Updating Your Content for B2B Success’ featuring Lillian Haase.

Episode Overview: Most content requires some technical tweaks or edits after publication to truly maximize any content piece’s reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics’ Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility and increase traffic by identifying SEO optimization opportunities in their content strategy.

Summary

  • Google rewards sites that cater to the user experience, including providing quality content and ensuring the website is user friendly.
  • Strategically place call to actions, popups and notifications where they make the most sense and genuinely contribute to improving the user experience.
  • Utilizing software like Hotjar can help you identify where user attention is and isn’t, which helps inform your content strategy to remove, edit or add elements to your content.

Optimizing and Updating Your Content for B2B Success

Searchmetrics

Offline Marketing IM Checklists by Kevin Fahey, with PLR #ad

Local business owners are generalists. They have to do everything at their business or hire someone rlse to do it. They don’t have time to be experts at copywriting, marketing strategy, and media selection. They probably know almost nothing about what it takes to do good marketing online.

That’s why they need a marketing expert like you to fill this valuable role in their company.

But you may have a problem. Your expertise is online marketing.
• How do you build a business selling to offline businesses, showing them they need you online skills?
• How do you create a professional relationship with customers in the offline world, so they respect you? and honor their contract and pay you?
• How do you find and nourish prospective customers?
• How so you build a marketing funnel, starting with a “foot in the door” service that is so good they will have a hard time refusing?

These skills are critical to building your marketing agency business with offline clients.

If you need guidance, Kevin Fahey has creted a collection of IM Checklists for Offline Marketing that will give you step-by-step instructions on setting up you marketing agncy and running it smoothly.

You may remember that since December, 2017, Fahey has been producing a collection of internet marketing checklists each month, each one covering a different topic in online marketing. IM Checklists for Offline Marketing is his 31st collection.

Each collection contains a large number of checklists (usually 18-30, depending on the complexity of the topic) to make sure you don’t overlook any important aspect needed to successfully practice this type of marketing.

IM Checklists for Offline Marketing has 30 checklists for setting up your marketing consultancy for offline businesses.

For example, Checklist 10 explains what he calls the “Donut Drop” approach to attract a prospect, a method that doesn’t involve cold calling, door knocking, or any of the usual “prospecting” tools you’ve heard of before.

If you are looking for the blueprint to get your local marketing agency set up properly and running smoothly, Fahey has your blueprint ready to go.

He is raising the price regularly during this launch period. At the end of the launch, the price will stabilize at the ultimate long-term cost. But you can get a discount here: IM Checklists for Offline Marketing.

Our Top 10 Marketing Lessons For 2020 [Video]

Neil Patel and Eric Siu have published a new video ‘Our Top 10 Marketing Lessons For 2020’.

Neil Patel and Eric Siu decided to help get your business ready for the changes in 2020 by going live with the next series of Marketing School podcast episodes. Join us in today’s recording session.

He says, “We’ll discuss topics like the hottest trends in Marketing, actionable strategies and tactics around SEO and advertising, and ultimately, how to thrive in 2020”.

Watch  the video here.

Neil Patel’s Blog

Octopus transforms YouTube into a profit-making machine #ad

Octopus was just released by Tom Yevsikov and Gaurab Borah.

As you may know YouTube is the world’s second-most-popular search engine. Once they search, they watch a lot of videos. A lot of people use it, and that’s an understatement.

As a result of its popularity, YouTube can be one of the best marketing channels on earth.

Yevsikov and Borah’s new software is simple to use and has let them get millions of visitors to their offers for free. The software is empowered by a set of simple tactics for how to use it. Together, they have produced the results Yevsikov and Borah have realized.

And, to top it off, they were able to achieve these results without being on camera and without building up personal authority on YouTube..

Octopus is what they call “the 4-in-1 YouTube takeover bundle”, consisting of software, resources and tactics that you can apply to your own marketing, and you can get started today.

Just imagine what you would do if you had 1,000,000 visitors, yourself, as they did. (Of course, YMMV.) And these aren’t random visitors. They are targeted, niche-specific, engaged, and sent to you directly from YouTube.

(And it doesn’t even have to be your own YouTube account to get these visitors.)

That kind of boost could make a big difference in your business and even in your life.

With Octopus, it doesn’t matter if are selling your own products, selling affiliate products, promoting CPA offers, inviting people to a webinar, or whatever else your business might be. YouTube can help you get free visitors to your offer.

Octopus supports a variety of (three, in fact) monetization tactics using YouTube, to get the most results from your effort. (By the way, they report that even beginners can start with only 30 minutes a day dedicated to these tactics. Once you have some experience, scale it up to an hour or more to grow your business even faster.

This software is brand new. Take a look now and get the first mover advantage, here: Octopus.

The tactical training that comes with the software includes detailed and step-by-step video lessons, all presented by a professional, native English speaking marketer. They explain exactly what you should do to replicate the successful process followed by the creators.

One more thing: We have arranged for our readers to get a collection of valuable bonuses to use with this new software. Check them out here. You will be impressed: Octopus Bonuses for IM NewsWatch Readers.

Off-Page SEO: The Definitive Guide [Guide]

Backlinko has published a new guide called ‘Off-Page SEO: The Definitive Guide’ to help you easily handle the off-page SEO functions.

In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including:

  • Backlinks
  • Social signals
  • E-A-T
  • Branded searches
  • Online reputation signals.

Off-Page SEO: The Definitive Guide

Backlinko