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Saturday, May 21, 2022

Marketing Glossary

Outrank in Organic Search with These 5 Core Tactics, May 17 [Webinar]

SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle.

Digital Marketing Depot is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET.

The DMD team says, “If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. Before you get tactical, it’s time to look under the hood.

In this webinar, SEO experts will share insights on these top five tactics:

  1. Driving SEO Success via User Intent
  2. Rev-Up Qualitative Content – Not Quantitative
  3. E-A-T and Link Acquisition to Drive YMYL
  4. The Simple Secret – Tune-Up Your Consistency
  5. Go from 0 to 60 with Cohesion.”

Outrank in Organic Search with These 5 Core Tactics

Digital Marketing Depot

Outrank in Organic Search with These 5 Core Tactics, May 17 [Webinar]

SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle.

Digital Marketing Depot is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET.

The DMD team says, “If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. Before you get tactical, it’s time to look under the hood.

In this webinar, SEO experts will share insights on these top five tactics:

  1. Driving SEO Success via User Intent
  2. Rev-Up Qualitative Content – Not Quantitative
  3. E-A-T and Link Acquisition to Drive YMYL
  4. The Simple Secret – Tune-Up Your Consistency
  5. Go from 0 to 60 with Cohesion.”

Outrank in Organic Search with These 5 Core Tactics

Digital Marketing Depot

Off-Page SEO Strategies to Increase Site Traffic [Video]

Off-page SEO helps build a website’s recognition and domain authority. Without it, your site will continually rank below other websites that already have a more substantial lead.

HubSpot has published a new video ‘4 Best Off-Page SEO Strategies to Increase Site Traffic’ to help you get more traffic using off-page SEO strategies.

The HubSpot team says, “Search engine optimization (SEO) has never been more important, with the majority of searches done from mobile devices. Off-page SEO means taking actions outside of your website to get your business noticed and to the top of search engines. You’ll find four tips and tricks to make off-page SEO work for you and your business.”

HubSpot

On Page SEO: What Is It and How to Make it Work For You [Video]

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience. This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.

HubSpot has published a new video ‘On Page SEO: What Is It and How to Make it Work For You’ explaining on page SEO.

The HubSpot team says, “Today we’re going to go through five steps to up you On-Page SEO game. From curating your content to internal linking, there are tips and tricks to get your site to the top of every search engine and bring more traffic to your site to increase your business.”

HubSpot

OrangeMail: Low-fee autoresponder, high inbox deliverability #ad

OrangeMailThere are a lot of well-known autoresponders, such as aWeber, GetResponse, MailChimp, and Constant Contact, but OrangeMail has a number of superior features, besides being much less expensive. Look at what it can do:

➤ Send Unlimited Broadcasts for No Restrictions on Send List
➤ Store and Send Unlimited Autoresponder Emails
➤ Provide you with Advanced Segmentation Based on Your List Behavior
➤ Spam Score Checker, Reducing Bounce Rate
➤ Unlimited List Import/Export: Don’t Lose Even a Single Lead
➤ Deep Analytics of Every Campaign’s Growth: Accurate Reporting
➤ Smart Suppression Feature to Segment Your Subscribers and Send Exclusive Mail
➤ Drag and Drop Template Editor, making it easy to Create High Converting Emails
➤ Track and Analyze Every Single Visitor Response to Lead Campaign’s Growth
➤ High Converting Email Templates, Getting You More Open Rate and Clicks
➤ Easy Built-in Editor
➤ Your Choice of Single Optin or Double Optin
➤ Personalize Your Mails to Give a Unique Call-out to Each Subscriber
➤ Total Media Integration: Send Media through Emails
➤ Emoji Integration in the Headline and Body of an Email
➤ Fully Cloud-Based Software so there’s Nothing to Install
➤ Secure, Regular Backup
➤ GDPR and Can-Spam Compliant so there will be No Compliance Hassles
➤ Step-By-Step Video Training
➤ Regular System Updates as Compliance Requirements Change, without Any Fee

And it comes with:
➤ 40,000 pre-written email swipes: use the emails, and you will have a series of interactions, day after day.
➤ 100+ Conversion Tested Ready-To-Use Lead Templates to Drive Maximum Leads For Your Offers

All this is availavle for a One-Time Low Fee here : OrangeMail.

Optimizing Your Website For Google Discover

Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google.

LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance.

The LoudGrowth team says, “The approach of “Google Discover” is easy to understand. Since they already have your information, they know about you.

According to Google, Discover works this way:

  • Google tracks and saves your web and app activities.
  • Google Discover retrieves your data from Google properties.
  • Analyzes your web activities and experiences.
  • And presents you with personalized and relevant information using an automated system. When new content is published, the feed is refreshed automatically. The information displayed to you comes across the web in different types and formats, both new and evergreen – Videos, articles, and web stories.”

How to Optimize & Track Your Google Discover Performance

LoudGrowth

Optimizing Google Display Ads

By creating attention-grabbing Google ads, you can increase your sales resulting in better business growth.

DealerOn, Inc. contributor Justin Robinson-Prickett has shared four useful tips to optimize your Google display ads.

He says, “Are your display campaigns optimized on the Google Display Network? If not, you could be losing out on traffic right now. Today, we’re going to over the 4 questions you need to be asking whenever you set up a Google Display Ad.

Number one. Are your campaigns set up correctly?

To ensure your campaigns get off on the right foot, there are a couple steps you need to take. Check your conversion tracking tag so that you will be tracking website and app conversions accurately. Keep your search and display campaigns separate so as to optimize for the right context. And look beyond last-click attribution. The pathway to conversion is a complex one and too many campaigns look only at the final click and weight it too heavily in analysis.

Number two. Are you reaching the right audience when they’re most receptive?

Some of the best customers are those who have visited your site once and returned later. Use the Display marketing guide to target these re-engagers.”

4 Tips to Optimize Your Google Display Ads

DealerOn

On-Page SEO: An In-Depth Guide

On-page SEO is the process of optimizing pages on your site to improve rankings and user experience.

Semrush has published ‘On-Page SEO: An In-Depth Guide’ to help you understand this process.

Connor Lahey says, “Google regularly updates its algorithm, improving its ability to understand both user intent and overall user experience once a user lands on a page. That’s why it’s important to learn SEO and keep up with best practices.

Additionally, Google prioritizes user experience, so it’s key to consider on-page SEO practices in your overall strategy.

A well-optimized page also helps Google understand what the content is about, which helps it organize and rank your page. Essentially, you’re helping Google do its job better.

According to Google“the most basic signal that information is relevant is when content contains the same keywords as your search query.” 

There’s a fine line, though. You don’t want to stuff keywords or ignore content quality. However, Google is still taking the basics into account when ranking pages.”

On-Page SEO: An In-Depth Guide

Semrush

On-Site Search Intent: 3 Powerful Ways To Increase Sales, March 2 [Webinar]

Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there.

Search Engine Journal is hosting a webinar ‘On-Site Search Intent: 3 Powerful Ways To Increase Sales’ on Wednesday, March 2, 2021, at 2.00 pm ET.

The SEJ team says, “Register for this webinar to discover the advantages of leveraging on-site search intent.

You’ll learn how to:

  • Use search navigation tracking to gain insight into your traffic.
  • Build more traffic dynamically with search intent data.
  • Create informed, high-conversion SEO strategies using internal search intent.”

On-Site Search Intent: 3 Powerful Ways To Increase Sales

Search Engine Journal

Operational Excellence in Content Management: DAM + CMS + DX, February 23-24 [Webinar]

Strong and structured collaboration, organization, and content management are all critical elements of a successful content marketing team. Couple that with an amazing digital experience for your customers and you have achieved operational excellence.

Content Marketing Institute is hosting a two-part webinar ‘Operational Excellence in Content Management: DAM + CMS + DX ‘ on February 23-24, 2022.

The CMI team says, “Join us February 23 – 24, 2022 for two days of learning about digital asset management (DAM), content management systems (CMS), and digital experience (DX).

Learn how to:

  • Identify your organization’s needs to successfully implement DAM and workflow systems
  • Make your processes stronger and create seamless workflows
  • More easily manage assets across your organization
  • Provide customers with consistent experiences across your brand
  • Make your team more efficient.”

Content Marketing in a Demand-Gen World

Content Marketing Institute