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Monday, September 27, 2021

Marketing Glossary

Optimizing Your Content for Multiple Languages SEO [Podcast]

By optimizing your content for multiple language SEO, you can grow your presence across various parts of the world.

Tune into the latest Voices of Search podcast episode, ‘Optimizing Your Content for Multiple Languages SEO’ to discover some useful tips to do it.

Today, Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about creating the international SEO strategy that will secure your site’s best possible SEO performance worldwide.

Optimizing Your Content for Multiple Languages SEO

Searchmetrics

Optimize Connectivity Between Your Content and Customers, August 11 [Webinar]

It’s clear that e-commerce is a determining factor in a brand’s success. Digital is no longer just a medium to build an audience and connect with your customers – it’s where purchases are happening. So how can brands empower customers with various types of content in all of the places they expect it?

Content Marketing Institute is hosting a webinar ‘Optimize Connectivity Between Your Content and Customers’ on Wednesday, August 11, 2021, at 2.00 pm ET.

The CMI team says, “In this webinar, you’ll join Nate Holmes, Product Marketing Manager at Widen, as he explores how to efficiently coordinate and automate steps in your content supply chain to get your content to where it needs to be. The result: meaningful, connected experiences for your customers.

You’ll learn:

  • How to organize content for access, findability, and discoverability
  • Ways to optimize your content for use and repurposing
  • What it takes to deliver meaningful and connected customer experiences.”

Optimize Connectivity Between Your Content and Customers

Content Marketing Institute

Overnight Commissions: Jeremy Kennedy says it’s possible #ad

Jeremy Kennedy just released his new training, Overnight Commissions. In it, he shows you step-by-step, using over-the-shoulder videos, exactly how to set up the list-building affiliate funnel (that he has set up over and over again with his personal clients) to get overnight subscribers and sales.

Nothing is left out and everything is an exact duplicate of what he is currently using to get real results.

Kennedy says it this way:

Absolute Beginners Are Getting Sales Their Very First Day With My Oddly Effective”Overnight Commissions” Formula!

His affiliate marketing method doesn’t require you to have a website or create videos or even post on social media. It couldn’t be easier for a beginner to get started in affiliate marketing.

If you have been scattered in your attempts to earn a living online, maybe it’s time for you to forget about everything else and focus on a simple proven way works for real people like you.

You won’t believe how small the investment is for this powerful affiliate marketing training.

Watch him explain the whole process here: Overnight Commissions.

Get your copy while the investment is so low.

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.

Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network”.

Organic LinkedIn Marketing: Proven Techniques for Marketers

Social Media Examiner

Oncrawl Shares 6 WordPress SEO Myths

The WordPress CMS platform enables webmasters to easily create and manage their websites. It also offers a range of plugins that operate autonomously and keep maintenance costs low.

Oncrawl contributor Hazel Raoult has published an article highlighting six WordPress SEO myths.

She says, “Some webmasters swear by this CMS; but some others aren’t convinced or are misinformed about its SEO capabilities. In this post, we have busted some common SEO myths that have been floating around WordPress.

1. WordPress Isn’t Great When It Comes to SEO

This is one of the top myths floating around about WordPress. The myth survives because most webmasters only depend on WordPress for optimizing their websites.
In fact, WordPress shares that it’s “optimized for search engines right out of the box”. This makes it easy for you to add and adjust your content in a way that it performs well in the SERPs.

WordPress is incredibly SEO friendly; however, that doesn’t mean you don’t need to put in any effort”.

6 WordPress SEO Myths Busted!

Oncrawl

On-Page SEO Checklist For 2021 [Guide]

On-page SEO refers to the optimizations made within one specific web page of the website. For example, a meta description is a unique on-page SEO element that differs from web page to web page.

SEOSLY’s Olga Zarzeczna has published a guide called ‘On-Page SEO Checklist For 2021’.

She says, “The essential on-page SEO checklist (70+ items) that every SEO should always have at hand.

SEO is the heart and soul of ranking organically on the top of Google’s SERPs. Since content is KING when it comes to on-page SEO (or on-site SEO for that matter), many people neglect other important on-page SEO elements.

Thanks to this on-page SEO checklist, you will:

  • get to know 70+ on-page SEO elements that are essential if you want your site to achieve its full SEO potential,
  • discover several SEO best practices for each of the on-page SEO elements discussed,
  • learn a total of 500+ pro SEO tips that come from my real-life experience with SEO,
  • become a better and smarter SEO”.

On-Page SEO Checklist For 2021

SEOSLY

Organic Keywords: SEO for Beginners [Guide]

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms.

SEMrush contributor Michelle Ofiwe has published a guide called ‘Organic Keywords: SEO for Beginners’.

It covers the following:

Organic Keywords: SEO for Beginners

SEMrush

On-Page SEO: Complete Beginner’s Guide

Ahrefs’ Joshua Hardwick has published a new guide called ‘On-Page SEO: Complete Beginner’s Guide’.

It covers the following:

  1. On-page SEO basics
  2. How to create SEO content
  3. How to optimize your content
  4. . Advanced on-page optimizations
  5. On-page SEO tools.

Hardwick says, “Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be.

While on-page optimization is less straightforward than it once was, it’s still arguably the easiest part of SEO. It’s one of the few things you have full control over and doesn’t require much technical prowess. If you know how to make basic website edits, write (or know someone who can), and are willing to do a bit of research, you can do it well”.

On-Page SEO: Complete Beginner’s Guide

Ahrefs

On-Page SEO Pt 2: How to Optimize a Page for a Keyword [Video]

Ahrefs has published another video as a part of an SEO lesson sharing titled ‘On-Page SEO Pt 2: How to Optimize a Page for a Keyword’.

The Ahrefs team says, “You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword”.

Ahrefs

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis.

Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast.

Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think Video: Smart Video Marketing and Influencing.

You’ll learn what kind of content works best in the LinkedIn feed and how best to use LinkedIn Stories and Live video to engage the people in your network”.

Organic LinkedIn Marketing: Proven Techniques for Marketers

Social Media Examiner