Marketing Glossary
Orbit Media Reveals 2024 Blogging Statistics
Using blogs for marketing helps businesses engage audiences by providing valuable content, building trust, and improving SEO rankings. Regular blog posts also establish authority in a niche, driving traffic and generating leads.
Orbit Media Studios’ founder has published an article featuring the 2024 blogging statistics.
He says, “Welcome to the 11th Edition of the Annual Blogger Survey. This is a big, ungated research piece filled with trends, charts and inputs from experts. We keep updating this same URL because “digital ink is never dry.”
We’re going to answer a lot of content marketing questions:
- How are bloggers using AI?
- How long does it take to write a blog post?
- How long is the typical blog post?
- How is traffic to blogs changing over time?
- Are bloggers publishing more or less often than before?
- Which formats are driving results?
You find answers to these questions and many many more. In the final section, we’ll show what top bloggers do differently, so you can score your own strategy against what’s working for others.”
2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers
Optimizing Shopping Ads for Natural Language Search [Guide]
Optimizing shopping ads for natural language search enhances visibility by aligning ad content with how users naturally phrase queries. This improves relevancy, boosts click-through rates, and captures traffic from voice and conversational searches.
Digital Marketing Depot has published a new guide ‘Optimizing Shopping Ads for Natural Language Search’.
The DMD team says, “Quick start guide to harnessing AI for enriching product data with customer-centric attributes
Operationalizing First-Party Data in Advertising [Guide]
First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information.
Digital Marketing Depot has published a new guide ‘Operationalizing First-Party Data in Advertising’.
The DMD team says, “The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. With all of the data being generated, bought and sold online, first-party data is ours. There’s no question about its age, accuracy or source.
Optimizing For Google’s New Landscape And The Future Of Search, October 16 [Webinar]
Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET.
The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead.
Join us as we dive deep into the evolution reshaping Google’s search rankings in 2024 and beyond. We’ll show you actionable insights to help you navigate the disruption and emerge with a winning SEO strategy.
You’ll hear:
- The top ranking signals to optimize for increasing your search visibility.
- Expert-level SEO strategies that will improve performance right now.
- Insights on how to optimize your website to win rich search result types.”
Optimizing For Google’s New Landscape And The Future Of Search
Optimizing for AI Overviews [Video]
AI is revolutionizing industries with its ability to analyze vast amounts of data and make intelligent decisions. From healthcare to finance, AI technologies are enhancing efficiency and innovation across various sectors.
MOZ has published the latest Whiteboard Friday video ‘Optimizing for AI Overviews’ featuring Garrett Sussman.
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.
Optimizing Marketing Strategies Through Digital Asset Management
Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels.
MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing.
She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as:
- Does the company own the perpetual rights to use a photograph and in what markets?
- Has the legal team approved the latest version of a video?
- Has an infographic or whitepaper been checked to ensure it complies with the brand’s design standards?
How do companies use DAM?
Enterprises use DAMs in a variety of ways. Marketing agencies leverage DAM technology to help clients maintain consistency across content and assets produced in-house and by partners.
B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. DAMs are also integrated with others”.
Optimize Your LinkedIn Routine [Podcast]
The latest Digital Marketing Institute podcast is ‘Optimize Your LinkedIn Routine’.
The DMI team says, “LinkedIn is 20 years old, and it’s never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan’s thoughts on the latest LinkedIn AI tools.”
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide [Guide]
Search Engine Journal has published ‘Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide’.
The SEJ team says, “INP measures how quickly your website responds to user interactions – for example, a click on a button. More specifically, INP measures the time in milliseconds between the user input and when the browser has finished processing the interaction and is ready to display any visual updates on the page.
Your website needs to complete this process in under 200 milliseconds to get a “Good” score. Values over half a second are considered “Poor”. A poor score in a Core Web Vitals metric can negatively impact your search engine rankings.
Google collects INP data from real visitors on your website as part of the Chrome User Experience Report (CrUX). This CrUX data is what ultimately impacts rankings.”
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide
Outlook on AI Transparency Is Unclear [Video]
Content Marketing Institute has published a new video ‘Outlook on AI Transparency Is Unclear’ featuring Robert Rose.
The CMI team says, “Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.”
Orbit Media Lists 13 Things To Remove From Your Website
Effective web design is crucial for capturing user attention and fostering engagement, ultimately shaping perceptions of a brand’s credibility and usability. It serves as the digital storefront, influencing visitor behavior and facilitating seamless navigation for enhanced user experience.
Orbit Media Studios founder Andy Crestodina has published an article featuring 13 things to remove from your website immediately.
He says, “This is based on our experience planning 1000+ website projects and reviewing just as many Google Analytics accounts. But there is rarely one correct answer in digital marketing. At the end of this article, we’ll give you a chance to provide your own input.
1. Vague homepage headers …we’re the best, at what?
It’s the first question of every visitor on every web page: “Am I in the right place?”
The H1 header on the homepage answers that question by telling visitors (and search engines) what the business does. But homepage headers often fail at this. Instead they offer a general statement about quality or value. They often say “We love us.”
Ironically, the “what we do” information is usually just below the headline in smaller text. Here’s an example”.
