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Saturday, December 2, 2023

Archive for the 'Branded paid search' Category

Free White Paper: ‘How to Increase Calls from Paid Search’

The Digital Marketing Depot has published a white paper ‘How to Increase Calls from Paid Search: 10 Guaranteed Tactics’. About the white paper The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns. Download this step-by-step guide from... [...]

‘Tackling branded paid search in complex APAC markets’ – EConsultancy

Ben Davis says, “Local technology and expertise is the key to biddable media success in the APAC region. I recently spoke to Hannes Ben, EVP International at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search. Strategy cannot be transferred from west to east According to Ben, “brands fall down because you can’t automatically transfer your strategy in the west to these complex markets.” “By complex markets,” he continues, “I mean China, Korea and Japan. In China and Korea, nothing in those two markets... [...]