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Monday, July 26, 2021

Marketing Glossary

What is Guestographics and How to Use It

A guestographic is a guest infographic. It means creating your infographic and publishing it on other’s blogs.

MOZ contributor Nadya Khoja has published an article on improving SEO performance using guestographics.

She says, “If you’re wondering how to improve website SEO using guestographics, here’s the six-step strategy we’ve perfected.

1. Find the right guestographic content

One thing we’ve learned the hard way is that not all posts make for great infographic content. A super-long article with multiple headers and subheadings is going to be impossible to condense into one graphic.

You also don’t want to promise more than one guestographic. Whether you’re relying on a designer, agency, or an infographic solution like Venngage, designing takes time.

What we did find is that simple list articles make for great infographics. Lists are easy to read and follow an established pattern. All they lack is visual appeal, which is where Guestographics come in.”

One Secret to Improve SEO in 2021: Guestographics

MOZ

Ways to Get More Traffic from Social Media

It is important to receive more and more traffic to your website, as it helps you get the leads that can be converted into customers.

Content Marketing Institute contributor Madison Tierney has shared nine useful tips to help you drive more web traffic from social media.

She says, “How can you reap the web traffic benefit and more? Here are nine ways to help.

1. Optimize your social profiles

When people look to understand more about your brand, they turn to your profile or bio section. It should quickly communicate your brand value proposition while establishing your tone and style.

The more distinct your bio is – without sacrificing clarity – the more likely you can catch the attention of and resonate with your ideal audience.

Don’t make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action for your home or landing page”.

9 Tips to Drive More Web Traffic From Social Media

Why Google’s Focus on User Intent Matters to You [Video]

Perficient, Inc. has published a new video ‘Why Google’s Focus on User Intent Matters to You’ featuring Duane Forrester, VP of Industry Insights at Yex.

Te Perficient team says, “Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us?

Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified as SEO and how building a program centered around the needs of your users will help you rank well.

This video is the second in a four-part series on the impact of user intent on search”.

Perficient, Inc.

WordPress SEO Guide: Everything You Need to Know [Guide]

Search Engine Journal has published a new guide ‘WordPress SEO Guide: Everything You Need to Know’ to help you effectively manage your WordPress site SEO.

The SEJ team says, “What You’ll Learn in This WordPress SEO Guide

  • What you need to know when launching a WordPress site. Key considerations before, during, and after publishing your site.
  • How to build a WordPress site in 24 hours. A step-by-step tutorial on how to get your site up and running with little to no development time required.
  • SEO tips to improve your WordPress site and avoid duplicate content issues. Tactics to boost your organic search performance and avoid content duplication.
  • Local SEO for WordPress websites. Simple SEO improvements to boost the local search ranking of your WordPress site.
  • Tips for selecting the right WordPress plugins – plus some options to choose from
  • How to do WordPress SEO without using a plugin. Take full control of your SEO without a plugin”.

WordPress SEO Guide: Everything You Need to Know

Search Engine Journal

What is VidProposals? #ad

VidProposals is your all-in-one secure business proposal and contract management suite that helps you create professional video proposals, which include legal contracts for your clients to sign and seal the deal, all from one place.

Here is what you can do with it:
➤ Create custom business proposals from dozens of included templates or from scratch
➤ Add graphics, text, and video that can be recorded right in the app
➤ Include a legal, secure contract for clients to sign with an E-Signature
​​​​​​​➤ Be notified when your client opens the contract and signs it
➤ Review returned contracts at any time
➤ Create proposals for local businesses and charge them
➤ Setup your own video proposal Agency Platform

Of course, you can use the videos it creates for other purposes, but video presentations for contract negotiation is where it really shines and where it automatically links to the other proposal tools.

Listen to Neil Napier (the inventor) explain what VidProposals can do for you.

Now you can quickly create professional video proposals that can make prospects sit up and take notice. Once they decide to buy, you can automatically process all the contract paperwork.

Get your copy while it is still available for a single payment. This weekend, Sunday evening, it changes to have a monthly fee.

When you get it, we will include two bonuses that will make it more useful:

Video Script Template

Create compelling marketing videos with ease. Earning sales and generating leads can now be done really fast with our Do-it-for-You Video Script. Your videos engage your viewers and compel them to take action!

3 Sales Video Presentation Templates

3 Done-For-You presentation templates that you can use for your business or for your clients. Each template comes with complete resell and white-label rights.

For the best deal, go now to get your copy, here: VidProposals.

WordPress SEO Guide: Everything You Need to Know [E-book]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.

Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’.

SEJ team says, “This guide is composed of 11 chapters and 353 pages of expert insights written by some of the industry’s top practitioners.

What You’ll Learn in This WordPress SEO Guide

  • What you need to know when launching a WordPress site. Key considerations before, during, and after publishing your site.
  • How to build a WordPress site in 24 hours. A step-by-step tutorial on how to get your site up and running with little to no development time required.
  • SEO tips to improve your WordPress site and avoid duplicate content issues. Tactics to boost your organic search performance and avoid content duplication.
  • Local SEO for WordPress websites. Simple SEO improvements to boost the local search ranking of your WordPress site.
  • Tips for selecting the right WordPress plugins – plus some options to choose from
  • How to do WordPress SEO without using a plugin. Take full control of your SEO without a plugin.
  • Ways to strengthen your WordPress website security. Addressing vulnerabilities and securing your WordPress site from hackers.
  • Top WordPress mistakes to avoid. Common issues in WordPress sites and how to fix them”.

WordPress SEO Guide: Everything You Need to Know

Search Engine Journal

What’s Missing From Your Content Marketing Tech?

Content Marketing Institute has published a new video ‘What’s Missing From Your Content Marketing Tech?’.

The CMI team says, “Content Strategist Buddy Scalera helps us navigate the world of content technology. He sits down ⭐️ LIVE ⭐️ with host Amanda Subler to tackle what you need to know – including what tech is missing from your stack that can help you create content effectively and efficiently”.

Content Marketing Institute

Why Your First-Party Data Should Lead Your Organic Search Strategy, July 14 [Webinar]

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.

Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 14, 2021, at 2.00 pm ET.

The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue.

In this presentation, you’ll learn:

  • How unifying the most critical datasets – from technical SEO metrics to website analytics – uncovers growth opportunities.
  • Why the biggest blocker between you and better search performance probably isn’t a competitor – but your own website’s discoverability.
  • Why maximizing the impact of organic search is the best way to prove the ROI of your website.
  • Why putting technical SEO as the foundation of your strategy helps to future-proof it and set you up for long-term success”.

Why Your First-Party Data Should Lead Your Organic Search Strategy

Search Engine Journal

Why Optimize Content [Video]

Content Marketing Institute has published a new video ‘Why Optimize Content’ highlighting the importance of optimizing your content.

The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains why content optimization now needs to consider so much more than search engines – and the challenges to getting it right”.

Content Marketing Institute

Why Your First-Party Data Should Lead Your Organic Search Strategy, July 7 [Webinar]

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.

Search Engine Journal is hosting a webinar ‘Why Your First-Party Data Should Lead Your Organic Search Strategy’ on Wednesday, July 7, 2021, at 2.00 pm ET.

The SEJ team says, “Join this webinar and learn how your first-party data can unleash the hidden potential of your digital presence to drive more profitable and sustainable revenue.

In this presentation, you’ll learn:

  • How unifying the most critical datasets – from technical SEO metrics to website analytics – uncovers growth opportunities.
  • Why the biggest blocker between you and better search performance probably isn’t a competitor – but your own website’s discoverability.
  • Why maximizing the impact of organic search is the best way to prove the ROI of your website.
  • Why putting technical SEO as the foundation of your strategy helps to future-proof it and set you up for long-term success”.

Why Your First-Party Data Should Lead Your Organic Search Strategy

Search Engine Journal