Marketing Glossary
Will Zero-Click Search Kill My B2B Website? [Answered]
Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility.
Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My B2B Website?’.
John Buten says, “In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams. After dozens of conversations with providers, agencies, and technology platforms, the zero-click future is becoming clearer — AI-powered search will have a dramatic impact on revenue metrics, but many marketing fundamentals will remain the same or become more important.
What’s The Impact Of Zero-Click Search On Organic Traffic?
While many B2B publishers have seen a dramatic drop in traffic, providers are seeing only a modest decline. The composition of organic traffic is shifting, however. Historically, Google keyword search accounted for well over 90% of organic B2B traffic.”
What SEOs should know about devs [Podcast]
The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary, they share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem.”
What Are Good Google Ads Benchmarks In 2025? [Answered]
Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively.
Search Engine Journal has published a new article answering the question, ‘What Are Good Google Ads Benchmarks In 2025?’.
Brooke Osmundson says, “Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as:
- “Is this a good CTR?”
- “Why is our CPA so high?”
- “What’s a good conversion rate, anyway?”
Questions like these come up all the time, especially when budgets are tight and performance dips even slightly.
But unless you’ve got fresh benchmark data on hand, these conversations are usually filled with guesswork, vague assurances, or worse, outdated reports that no longer reflect how competitive today’s ad landscape really is.”
Why campaign-specific goals matter in Google Ads? [Answered]
Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats.
Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why campaign-specific goals matter in Google Ads?’.
She says, “Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static.
The urge to keep things simple – one set of goals for the whole account, nice and tidy – makes sense.
But if you’re still relying on account-default conversion goals, you’re likely leaving performance (and money) on the table.
The real magic? It happens when you start thinking about what each campaign actually needs to achieve.
Let’s break down why campaign-specific goals aren’t just a “nice-to-have” – they’re the backbone of truly effective Google Ads management.”
Which AI Image Creators make the best images?
Are you tired of trying to figure out which AI image generator best meets your specific needs?
We came across a free website that shows side-by-side images made by many AI image creators from the same prompt.
ImageBattle AI is a straightforward, visual comparison tool designed to show you which models excel with real-world prompts and business applications. It divides the created images into several categories, such as human hands and other anatomy, logos, outer space, etc. For each category, it provides the same prompt to each engine and evaluates the result.
Here’s what you can expect:
– Direct visual comparisons from leading AI image generators
– A gallery format that clearly identifies the winning model for each prompt
– AI-driven evaluations for those interested in more detailed insights
OpenAI ChatGPT-4o and Google Imagen 3.0 were often at the top of the category ratings, but not always.
Whether you’re crafting social media posts, preparing pitch presentations, or designing product images, this tool can save you hours of experimentation and guesswork.
Explore the gallery today to discover what works best for your upcoming project: ImageBattle AI. There is no charge to use it.
What’s the Best Use of AI in Marketing? [Video]
Artificial Intelligence is revolutionizing marketing by enabling personalized customer experiences and data-driven decision-making. It helps businesses automate campaigns, predict consumer behavior, and optimize content for better engagement and ROI.
Content Marketing Institute has published a new video, ‘What’s the Best Use of AI in Marketing?’.
The CMI team says, “AI’s touted efficiency raises existential questions about the future of marketers’ roles and creative output. Rather than dwelling on AI’s speed advantages, Robert Rose recommends redirecting your focus to areas where technology typically falls short: thinking critically and reflecting deeply. Learn about his provocative theory here, then read this week’s Rose-Colored Glasses for more details.”
What Nobody Tells You About Making Money After $10K [Video]
Making money online involves leveraging digital platforms for income through methods like freelancing, e-commerce, content creation, or investing. It offers flexibility, scalability, and global reach for individuals and businesses alike.
Neil Patel has published a new video, ‘What Nobody Tells You About Making Money After $10K’.
He says, “In this video, I’m breaking down exactly why everything changes after your first $10,000—and showing you the steps I used to turn $10K into $100K, then $1M and beyond. Here’s what I’ll cover:
- Why the first $10K is the hardest—and the mindset shift you need to get there
- The easiest $10K business models you can start today
- How I turned one-time deals into consistent monthly income
- Why focus beats diversification when you’re trying to scale
- The exact system I used to build a multi-million dollar agency
- How I solved the “churn problem” that kills most businesses
- My reinvestment strategy to go from $10K to $1M faster than most people ever will“.
Why Your First $10K is the Hardest [Video]
Neil Patel has published a new video, ‘Why Your First $10K is the Hardest (And Everything Gets Easier After)’.
He says, “In this video, I’m breaking down exactly why everything changes after your first $10,000—and showing you the steps I used to turn $10K into $100K, then $1M and beyond. Here’s what I’ll cover:
- Why the first $10K is the hardest—and the mindset shift you need to get there
- The easiest $10K business models you can start today
- How I turned one-time deals into consistent monthly income
- Why focus beats diversification when you’re trying to scale
- The exact system I used to build a multi-million dollar agency
- How I solved the “churn problem” that kills most businesses
- My reinvestment strategy to go from $10K to $1M faster than most people ever will“.
When Should You Do SEO? [Video]
SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time.
MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring Tom Capper.
The MOZ team says, “Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.”
Win Loyalty With Everyday Shoppers, May 13 [Webinar]
The Adweek team says, “Join ADWEEK chief content officer Zoe Ruderman in conversation with Tony Rogers, CMO at Dollar General, and Courtney Cochrane, head of retail at Fetch, as they explore how brands can connect meaningfully with everyday shoppers. You’ll learn how to align with key shopping moments, tailor messaging to local communities, and use purchase insights to build lasting loyalty.
Gain knowledge on how to:
- Engage shoppers during key windows like payday weekends
- Create community-specific offers that resonate locally
- Use real-time insights to acquire and retain budget-conscious consumers—and drive meaningful impact”.
