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Monday, April 15, 2024

Marketing Glossary

What Merchants Should Avoid When Adding New Ecommerce Channels [White Paper]

E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age.

Digital Marketing Depot has published a new white paper ‘What Merchants Should Avoid When Adding New Ecommerce Channels’.

The DMD team says, “Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation.

But before you start listing products on a bunch of new channels, it’s important to consider and prepare for the challenges of scaling your online business.
This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them.”

What Merchants Should Avoid When Adding New Ecommerce Channels

Digital Marketing Depot

Will AI Replace SEO Specialists? [Answered]

SEO specialists are experts in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs), employing strategies like keyword research, on-page optimization, and link building. Their expertise helps businesses attract organic traffic, enhance online presence, and achieve long-term growth in the digital landscape.

Search Engine Journal contributor Winston Burton has published an article explaining whether AI can replace SEO specialists

He says, “Here’s how AI can help us become more efficient. But be careful to also acknowledge the limitations of AI. A humanized approach, incorporating AI where appropriate, is a win-win situation.

Enhancement Of Tools To Drive Better Efficiency

AI has definitely enhanced some of the tools we use to perform our jobs, making tasks like keyword research, competitor analysis, and content optimization more efficient and effective.

AI algorithms can process copious amounts of data faster than humans, providing insights that can inform our SEO strategies.

For example, AI tools can help SEO specialists discover new keyword opportunities, analyze the performance of their content, and identify gaps and areas for improvement more quickly and easily than we previously did in the past.”

Will AI Replace SEO Specialists?

Search Engine Journal

What’s The Best Time To Publish YouTube Videos?

Publishing video content at optimal times maximizes audience engagement and visibility, aligning with peak viewing hours and target audience demographics to enhance reach and impact. Timing considerations can significantly influence viewer retention, interaction, and overall video performance across various platforms.

Blogging Wizard contributor Matt Moran has published an article on the best time to publish YouTube videos in 2024.

He says, “The time you publish videos on YouTube matters more than you might think—and it’s all down to the algorithm.

You see, YouTube’s algorithm likes to recommend videos that it thinks viewers are likely to watch and enjoy, for obvious reasons.

And to work that out, it looks at engagement signals. If lots of people are clicking on your video, engaging with it (by leaving likes and comments), and watching it until the end, YouTube will recommend it to more people.

But when you first publish your video, you only have a short window of time to send those positive engagement signals to YouTube.

If your video doesn’t perform as well as it should within the first few hours, you’ll miss out on that initial recommendation push, and you won’t get the ‘snowball effect’ that makes your videos go viral and get thousands of views.”

The Best Time To Publish YouTube Videos In 2024

Blogging Wizard

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WebWise site builder for WordPress

WebWise site builder for WordPress

WebWise Overview

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Using WebWise

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WebWise Bonuses

If you get WebWise here, you will also get these bonuses, which you will find in the membership area:

1) WordPress Plugin Maker + Code Generator

WordPress Plugin Maker (stand-alone tools) can build a complete plugin with all the code needed. Using it, you can develop a WordPress Plugin with customized features very quickly.

2) WhatsApp Chat on Your Websites

This is Non-stop messaging with clients on your site with on the website. This is one of the best ways to connect and interact with your customers. You can use WhatsApp to offer support directly as well as build trust and increase customer loyalty.

3) WebWise LivePreview

LivePreview is used to manage and switch between your digital products like WordPress themes, HTML templates, HTML 5 games, etc.

4) WebWise Documentation Builder

This is a powerful documentation builder and book publishing application that allows you to create professional-grade documentation with no coding required.

5) WebWise Article Rewriter

WebWise Article Rewriter is an advanced automatic article spinner that can instantly rewrite any data into SEO-friendly unique content. Helps to avoid duplicate content penalties from search engines.

6) WebWise Membership Pro

Connect with your customers better by giving them an excellent post-purchase experience. Engage customers, reduce queries, and build trust with automated tracking notifications and custom branded tracking page.

7) WebWise ForumLab

This helps you to handle unlimited users, topics, answers, votes, shares, comments, views, and more in the easiest way you have ever seen. ForumLab is a simple and lightweight forum platform, the ready-to-go solution, and takes only a few minutes to set up your website.

8) WebWise Support Ticket System

This is the solution to create your own Ticket Support System where you can post unlimited articles, manage tickets, staff, and agents with just a few clicks.

9) Activate/Deactivate a web page

The function of this script is to Activate/Deactivate a certain web page/website folder at a certain date and time. This date and time can be any time in the future, may it be set to 2024 or 2030 or even 2069. (The time zone is GMT)

10) Website Monitoring

This Tool checks if a server is alive and displays latencies on a web page that you can quickly check. If the server is not working, it will send you email alerts.

11) Website Security, Anti-Spam & Firewall

This powerful website security app will protect your site from hackers, attacks, and other threats. It will protect your site from SQLi Attacks (SQL Injections), XSS Vulnerabilities, Proxy Visitors, VPN Visitors, TOR Visitors, Spam and many other types of threats.

12) SEO Studio – Professional Tools for SEO

SEO Studio is a curated collection of 22 search engine optimization and marketing tools that deliver high-quality information with zero operational costs. Most of the tools are also local-first, giving you an immediate advantage over the competition.

13) Appointment Management System

Smart Booking system is a website built on Laravel that will help you create categories, services, employees, and customers manage appointment bookings.

14) WebWise SiteDoctor – Website Health Checker

This can check your website’s health status within a minute. Follow the suggestions provided by the SiteDoctor and make your site more SEO-friendly. SiteDoctor will analyze all the metrics of your website such as title, description, keyword, tag, page size, page speed, server status, compression status, mobile-friendly status, image/CSS/javascript status, and many other important metrics.

It has multilingual support, and you can add any language easily.

15)Server to Server File Transfer

This is a Server-to-Server File Transfer system, which uses the max speed of the server to transload files. Every webmaster needs to copy files between servers remotely without having to download them to a PC and then upload them to the new server. It doesn’t require a database to run and will benefit from the high connection speeds that the servers have, copying your large files and databases from server to server with maximum speed.

16) WP Thumbnail Creator

Create attention-grabbing thumbnails with the world’s only A.I. thumbnail creation app (without any design skills.)

17) WordPress Manager

Control your plugins for all your websites in one place. You can access multiple websites from one single dashboard. As a result, you will streamline site management tasks and work more efficiently.

18) WordPress Websites Scheduler

This app is for scheduling, planning, and publishing media content on the most popular social networks. It allows you to publish one post on an unlimited number of websites.

19) Email Site Manager

This Email manager performs email-related Cpanel operations without having to log in to your Cpanel. It enables you to easily create emails, list all email accounts, and change email passwords. You can easily integrate this app with your project or use it as a stand-alone app.

20)WP Cloud Hosting

This enables freelancers, small businesses, and webmasters to easily share their files online. It’s been built to be extremely robust, secure, and very fast.

21) Hosting Billing & Automation Software

HostBilling is a self-hosted alternative to WHMCS that makes it easy to manage your web hosting and digital service agency business. The robust features automate the whole life cycle of your customers. It is designed with powerful automation features to help you sell more and keep your clients happy.

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Will AI Automate 95% Of What Marketers Do? [Podcast]

AI-driven marketing automation revolutionizes campaigns, analyzing data to personalize content, optimize targeting, and streamline customer interactions, driving efficiency and maximizing ROI in real-time.

HubSpot has published the latest ‘Will AI Automate 95% Of What Marketers Do?’.

The HubSpot team says, “Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.”

HubSpot

Why entity SEO matters so much! [Podcast]

Entity SEO focuses on optimizing content around entities rather than just keywords, leveraging structured data and semantic relationships to improve search engine understanding and relevance. By emphasizing entities such as people, places, and things, this approach enhances organic visibility and fosters richer search results.

The latest The SERP’s Up SEO podcast episode is titled ‘Why entity SEO matters so much!’.

The SERP’s Up team says, “What is “entity SEO” and how can entities play a practical role when doing SEO?

Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.

Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.

Plus, we explore YouTube’s contextual approach to entities.”

Why entity SEO matters so much!

What is a web crawler, really? [Video]

A web crawler, also known as a spider or bot, is a program designed to systematically browse the internet, retrieving and indexing information from web pages. It operates by following hyperlinks from one page to another, collecting data for search engines or other purposes such as website indexing and data mining.

Google Search Central has published a new video ‘What is a web crawler, really?’.

The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.”

Why Identifier Deprecation Won’t Kill the Open Web, April 11 [Webinar]

Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies.

Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT.

The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer, and guest speaker Tina Moffett, principal analyst at Forrester, will examine new research and insights on identifier deprecation and marketers can do today—and tomorrow—to deliver high-performing campaigns. You’ll find out:

  • What marketers believe are their greatest pain points right now
  • How the right tools and strategies can empower an omnichannel approach across the open web that surpasses the third-party cookie-driven capabilities of yesterday
  • How strong identity resolution that respects consumer privacy enables better measurement and person-based marketing regardless of data deprecation”.

Why Identifier Deprecation Won’t Kill the Open Web

Adweek

Whose Thought Leadership Is This Anyway? [Video]

Thought leadership involves pioneering ideas and insights that challenge norms and inspire progress in a particular field. It requires not only expertise but also the ability to communicate innovative perspectives effectively to influence others.

Content Marketing Institute has published a new video ‘Whose Thought Leadership Is This Anyway?’ featuring Robert Rose.

The CMI team says, “New research from Edelman and LinkedIn finds that over 50% of B2B executive decision-makers are consuming thought leadership content, yet only 15% of those leaders feel inspired by the materials. Robert Rose blames the tendency to view thought leadership as a marketing tactic rather than treating it as a business strategy. He says if brands don’t want to march toward mutually assured irrelevance, they should place more focus on providing rarely given answers.”

Content Marketing Institute

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