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Wednesday, May 18, 2022

Marketing Glossary

Why WordPress Is a Great Choice for Your Podcast [Podcast]

Podcasting is a great way to enhance your online reach and grow followers. Consistent podcast publishing can also help is boosting sales.

WP Tavern has published a podcast episode ‘Why WordPress Is a Great Choice for Your Podcast’ featuring Joe Casabona.

Nathan Wrigley says, “As this is a podcast about WordPress we make sure to discuss how WordPress and podcasting are a perfect match. Whilst many podcast hosting platforms will allow you to have a basic website, it’s likely that you’ll be able to make your podcast more effective if you are able to extend the website’s functionality. WordPress is perfect for this. There’s no restrictions on what you can do and you’re free to change anything whenever you like.

So if you’re curious about how to set up a podcast, or if you’ve already got one going and just want to hear some fresh perspectives, this episode is for you.”

Why WordPress Is a Great Choice for Your Podcast

WP Tavern

What Does Measuring Your Marketing Actually Mean? [Answered]

Marketing measurement is either the act of measuring the data that results from measuring something. A marketing measurement may provide limited value until it is combined with other measurements to form a marketing metric.

MarketingProfs has published an in-depth article on marketing measurement.

The MarketingProfs team says, “If you ask various people within agencies and brands, you get varying answers. When I am out on the speaking circuit, I often open with that question, and the range of responses I get is fascinating.

The answers include…

  • Leads
  • Brand awareness
  • Revenue
  • Orders
  • New customers

Although the range of answers is wide, most align with business value metrics. However, when I look across the marketing landscape and talk to clients and prospects daily, the reporting and analytics we use to demonstrate marketing effectiveness do not convey that level of value.”

What Does Measuring Your Marketing Actually Mean?

MarketingProfs

When and How to Use Plain Text Emails [Answered]

It is important to recognize the right type of email format as per the needs of your business.

Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out.

AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails.

She says, “When two versions of an email are sent (using “​​multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s email client.

For the email senders who expressly want to send only text emails, many email service providers allow them to set up their email campaign so it only goes out as plain text.

This is why you’re probably sending plain text emails already – because your email service provider automatically makes a text version of every email you send.”

When and How to Use Plain Text Emails

AWeber

White Hat SEO Techniques to Grow Web Traffic

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results.

Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your search traffic.

He says, “By addressing these five factors, you will be putting yourself in a position to outperform the competition. Here are some specific tips on how to do it:

1. Mobile First

I first began promoting a “mobile-first” approach to SEO back in March of 2015, after dubbing Google’s pending mobile update “mobilegeddon.”

The name caught on, but on April 21, 2015, the update didn’t create as big an upheaval as expected at the time.

It did, however, put everyone on notice, that mobile was here and no longer “the future.” Those who did not heed the warning to go mobile later paid the price.”

8 White Hat SEO Techniques To Double Your Search Traffic

Search Engine Journal

Why You Should Leverage Interactive Videos? [Answered]

HubSpot defines ‘Interactive video’ as a non-linear form of media that allows viewers to engage with the video they’re watching by clicking on hotspots, answering questions, choosing their own paths, and other forms of engagement.’

To help marketers discover and reap the benefits of interactive video content, HubSpot contributor Martina Bretous has published a comprehensive article.

She says, “The biggest reason to leverage interactive videos is the high return on investment.

Our video marketing report revealed that interactive video offers the fifth-highest ROI, behind product-related, funny and trendy, and behind-the-scenes videos.

In addition, 47% of marketers surveyed say interactive content is one of the most effective lead generators.

When it comes to engagement, interactive video is also one of the best performers. In fact, 47% of marketers surveyed say interactive content is one of the top three video types that get the most engagement.

This video type can also leave a deeper impression on its viewers. With so many brands fighting for our attention, one way to keep them engaged longer is through interaction.”

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

HubSpot

What is On-Page SEO? [Video]

HubSpot has published a new video for beginners ‘What is On-Page SEO?’ explaining on-page SEO.

The HubSpot team says, “Today we’re going to go through five steps to up your On-Page SEO game. From curating your content to internal linking, there are tips and tricks to get your site to the top of every search engine and bring more traffic to your site to increase your business.”

HubSpot

WordPress SEO Guide: Everything You Need to Know [E-book]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.

Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’.

SEJ team says, “This guide is composed of 11 chapters and 353 pages of expert insights written by some of the industry’s top practitioners.

What You’ll Learn in This WordPress SEO Guide

  • What you need to know when launching a WordPress site. Key considerations before, during, and after publishing your site.
  • How to build a WordPress site in 24 hours. A step-by-step tutorial on how to get your site up and running with little to no development time required.
  • SEO tips to improve your WordPress site and avoid duplicate content issues. Tactics to boost your organic search performance and avoid content duplication.
  • Local SEO for WordPress websites. Simple SEO improvements to boost the local search ranking of your WordPress site.
  • Tips for selecting the right WordPress plugins – plus some options to choose from
  • How to do WordPress SEO without using a plugin. Take full control of your SEO without a plugin.
  • Ways to strengthen your WordPress website security. Addressing vulnerabilities and securing your WordPress site from hackers.
  • Top WordPress mistakes to avoid. Common issues in WordPress sites and how to fix them”.

WordPress SEO Guide: Everything You Need to Know

Search Engine Journal

Win a Free Copy of ViralLead Funnels today only #ad

ViraslLead FunnelsViralLead Funnels is an unconventional 2-Step List Building System for Building Quality Leads Fast, and it is being launched today. And the product creator is giving away several copies in celebration.

Ifiok Nkem, a 7-figure marketer and coach, shared with us that, using a simple 2-step system, without spending anything on Ads, he was able to build a list of 11,745 Leads From 1,092 Visitors In 15 Days.

Nkem is hosting a webinar today to show how he did it. On the call, he will be revealing an unconventional 2-step system that he and his team are using to generate thousands of leads daily.

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If you’re struggling to collect subscribers & build your list, then this training may be eye-opening.

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Why Your YouTube Videos Are Failing [Video]

Video is an integral element of your marketing strategy today. With the help of quality video content, you can drive more sales and grow your business.

Social Media Examiner has published a new video ‘Why Your YouTube Videos Are Failing’.

The SME team says, “Are your YouTube videos getting really low (or zero) views? Wondering how to boost traffic on your channel? Discover the keys to attracting more viewers to your YouTube channel.”

Social Media Examiner

When to Optimize and When to Pay for Traffic


Which is better, SEO or PPC?

SEO requires a lot of work but yields excellent results in the long run

Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses.

But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you should choose depends on your business. So how should you know when to optimize to attract organic traffic from search engines and when to pay for traffic? Start by weighing the pros and cons of each approach

SEO vs. PPC – what are they?

Before deciding between SEO and PPC, it's essential to know what they are and what they are not. So, let's start with the basics. SEO stands for “Search Engine Optimization”. It refers to the process of making your website more visible in search engine results and thus increasing “organic” traffic.

The vast majority of people turn to Google when looking for answers to questions such as the best Indian restaurant in the area, the nearest car dealership, or who can help them move to another state. By investing in SEO, you increase the chances of finding your business when doing searches related to your industry.

A person looking at statistics on a laptop screen

SEO requires a lot of work but yields excellent results in the long run

PPC stands for “Pay Per Click”. It refers to a type of advertising where you only pay the advertising platform when people interact with your ads. Typically, these ads appear on search engine result pages above the organic results. Investing in PPC advertising can be a good solution for businesses that can't achieve satisfactory results with SEO alone but still want to stay on budget with their marketing. Both SEO and PPC have their benefits; which one you choose will depend on the goals you're trying to achieve.

When should you invest in SEO?

If you follow SEO best practices, optimization can yield excellent results in the long run. Its many benefits make it a popular choice for digital marketing. So, what are some good reasons to optimize for traffic?

If you want what's cheaper in the long run

SEO requires an investment when you first start working on it. You either need to learn how to do it yourself, or you need to outsource it. Either way, it'll take a bit of time and money to get off the ground. But once you've created quality content and started ranking on Google, you don't have to keep paying for it. Unlike PPC campaigns, the costs won't keep adding up, which makes SEO more affordable in the long run.

A person looking at graphs on a laptop

In the long run, the numbers are better for SEO

If you're looking for a stable source of traffic

Once your optimized content is out there, it will help your website rank consistently, even if you don't work on it much. Significant drops in rankings are relatively rare and only happen due to serious issues like manual penalties or big changes to the Google algorithm. So, you can count on consistently attracting people with your content sometimes for years after it was created. Then, you can focus on retaining users instead of just drawing them in.

If you're working on your brand

Consistently ranking at the top of the search results will spread the word about your business and make it appear more authoritative in your niche. So, even if people don't click on the link to your website, they'll still become aware of your brand and begin to associate it with the industry. This pays off in the long run.

Are there any cons to SEO?

SEO has its limits. So, if you opt for this strategy, you need to be prepared for some drawbacks. To begin with, SEO requires particular expertise. Therefore, you may need to hire someone to help you with it. Even then, it'll take time to see results. And because of algorithm changes, you'll need to keep optimizing your website to maintain your ranking.

When is it a good idea to pay for traffic?

Despite the popularity of SEO, many businesses are choosing to invest in PPC advertising. This is because PPC has many benefits as well and may be more suitable in certain situations. Why is that?

If you're looking for quick results

Your ranking on Google is calculated based on a vast variety of factors, some of which you can't control. For this reason, it can take months and even years to reach the top of the results page even with the best possible strategy, especially for highly competitive keywords. So if you want to increase the traffic and attract a crowd quickly and efficiently, PPC is the answer because it puts you above other results right from the start.

PPC ads will quickly attract more traffic

PPC ads will quickly attract more traffic

If you want to reach a specific audience

When setting up a PPC campaign, you specify the parameters for who sees your ads. So you can be very specific with who you're targeting based on age, location, interest, and intent. This allows you to attract specifically the people who are ready and willing to spend money on your business, ensuring that your investment in PPC advertising pays off.

If you're looking for an easy-to-implement campaign

While both PPC and SEO require a strategy, setting up a PPC campaign is faster and more intuitive than implementing an optimization plan. It doesn't require as much time or work; you can even easily run multiple campaigns to compare results. This is why PPC is often a better idea for beginners.

What are the cons of PPC?

The biggest problem with PPC campaigns is that they don't pay off as much in the long run. To start with, you can only run a PPC campaign for as long as you have a budget for it. Secondly, you'll pay for each person who clicks on your ad, regardless of how much, if anything, they spend with your business. Finally, PPC ads tend to be the most effective early on; they get stale and stop yielding results after a while.

Making the final decision on when to optimize and when to pay for traffic

When deciding when to optimize and when to pay for traffic, you need to consider your goals. SEO and PPC both can bring you traffic, but in different ways and for different purposes. If you want quick results that don't require as much continuous effort, then PPC is the way to go. But if you're looking for an investment that pays off in the long run by providing more consistent and stable results, then you should focus on SEO. Of course, it's always possible to run both strategies at the same time for maximum success. It all depends on your business, your resources, and your future plans.

Meta description: SEO and PPC are the two most common techniques for attracting more visitors. But when to optimize and when to pay for traffic? Read to learn.

Photos used:

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