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Tuesday, January 19, 2021

Marketing Glossary

What’s the Best Times to Post on Social Media?

Blog2Social has published an article highlighting the best times to post on social media platforms. It is based on the analysis of posts of 60,000 social media users from all over the world.

Social Media

The Blog2Social team says, “Social media are powerful communication channels for your content. In social media, you can reach new target groups, score likes and shares and engage with your community. Links from social media posts to your website, blog, or online store offer a significant added value in that they generate valuable backlinks and drive traffic to your site.

However, social media are subject to rapid changes. The average lifetime of a tweet, for example, is only 20 minutes before it drowns in the never-ending flow of content on Twitter.

Whenever you share a post on social media, only a fraction of your followers will actually see your post. The outreach of your post is depending on the level of activity in your community at the time you publish your post.

If only 10 % of your followers are online, only 10 % will get the chance to see your post. In reality, it will be even less. Most of your valuable content is likely to go down in the constant flow of social media streams. If you post your content on different networks at different times when your followers are online, your chances are much better that people will actually see your post. The right timing will determine the success of your social media post”.

The Best Times to Post on Social Media

Blog2Social

White Hat & Black Hat SEO Linking – Are these Labels Still Relevant [Podcast]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘White Hat & Black Hat SEO Linking – Are these Labels Still Relevant’ featuring Kevin Rowe.

Podcast Announcement

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant.

– What does Black Hat SEO mean?

– What is Black Hat linking?

– If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency?

– I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers.

– If no one knows what it means, why are we still using these labels?

White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe [Podcast]

What is a Dofollow Link? [HubSpot]

HubSpot has published an in-depth article on ‘What is a Dofollow Link?’.

The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner.

The problem? Almost immediately after their introduction, getting points in any way possible became the strategy of many unscrupulous marketers.

The easiest way to achieve this aim? Leaving comments on the posts of popular websites that contained links back to client sites, in turn boosting their profile. The more reputable the linking site — think well-respected retailers or news organizations — the bigger the link juice boost.

By default, these links were “dofollow” — they instructed search engines to follow the link back to the originating site and boost its PageRank. To solve the growing problem of spam links the “nofollow” link was created: Site admins could add an HTML tag:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>

… to any link on their site, which instructed search engines not to follow the link back to its destination and, in turn, not boost its PageRank”.

What is a Dofollow Link?

White Hat Ways to Build Links [Podcast]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘White Hat Ways to Build Links’ featuring Hayk Saakian.

Mordy Oberstein says, “Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google’s guidelines all at the same time!

  • Creative ways to build links and offer added value
  • How to think outside the box when it comes to link building
  • How to use niche level strategies to legitimately gain links”.

White Hat Ways to Build Links

Rank Ranger

What Marketers Can Learn from the Evolution of Podcasts [Podcast]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer.

Listen to this episode to learn:

  • Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor.
  • Why podcasts have succeeded as a content form, according to Jay.
  • Stand-out guests and moments from the show’s history.
  • The four major trends emerging in podcasting right now.
  • Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts.
  • What’s next for Randy, Anna, and Jay, including details on upcoming Convince & Convert programming.

What Marketers Can Learn from the Evolution of Podcasts

Convince & Convert

What’s in your Marketing Toolkit?, November 17 [Webinar]

Smart Company is hosting a webinar ‘What’s in your Marketing Toolkit?’ on Tuesday, November 17 at 2:00 pm AEST.

The Smart Company team says, “We’ll be diving into how these three business owners perfected their marketing strategy, how they adapted to the events of 2020, and what their number one tips for business owners looking to finesse their marketing blueprint would be.

You’ll hear from:

  • Fiona Killackey, business, brand and marketing consultant at My Daily Business Coach;
  • Michelle Akhidenor, CEO and founder of specialist podcast production agency The Peers Project;
  • and Andrew Rutherford, co-founder and CFO of financial solutions firm Koda Capital.

Register today to join this interactive conversation, and be sure to bring along your questions for our live audience Q&A. Questions may be submitted during the webinar using Zoom’s Q&A feature”.

What’s in your Marketing Toolkit?

Smart Company

WP Video Streamer: for professional video streaming #ad

Many individual marketers and small marketing companies use YouTube to host their videos. No wonder; it is free and convenient, and there’s a chance that random YouTube visitors might come across your video.

That’s all good, but there are also drawbacks. Primarily, on YouTube, you don’t have control over how your content is displayed. YouTube takes over the display of your videos.

Matthew McDonald, the creator if many video tools has just released a new tool, WP Video Streamer, that lets you host videos directly from your WordPress site, with no extra load on your bandwidth. 

This WordPress plugin is a simple Drag and Drop video manager, that gives you the control over your videos that only major companies have had until now.

Let’s face it: YouTube’s logo on your video screams “cheap”. YouTube also can cluster your video with other videos they think a visitor might want to see — maybe competitors’ videos or extraneous videos that, at a minimum, take the focus away from what you want to share.

WP Video Streamer is a tool (along with video training) that shows the best way to start hosting your own videos, and streaming them directly from your WordPress website. It is easy to learn and easy to use. You can get started in moments.

McDonald’s solution takes advantage of Dropbox to host your videos and uses his software to connect your video seamlessly to your WP website. People who play the video don’t know it’s coming from Dropbox.

No more YouTube logo, distracting video recommendations, or expensive monthly video hosting alternatives. Dropbox is very inexpensive (a basic account is even free), and if you are already using it to host files, it costs almost nothing to add a video file to your account. And Dropbox gives you plenty of download capacity (20GB daily, even with a basic account) for dozens of people to watch your videos daily.

You don’t have to use Dropbox for all your videos, but for the most important ones, at least, this is the best solution.

However, “raw” Dropbox videos don’t play in the Safari browser, used on all Apple products.

With WP Video Streamer , that problem is solved. And it’s all done simply.

No complications. No limitations. Get your copy here while the launch pricing is in effect

Get your own copy (with a money-back guarantee), here: WP Video Streamer.

Website Speed, Google News & Web Stories with Barry Schwartz [Video]

The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz.

Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and rankings work.

Watch the video here.

WP Visualize: The future of online shopping – Augmented reality, Launch discount #ad

WP Visualize, which was just released, lets your website or social media enable Augmented Reality (AR) for your customers so they can see themselves in or with your product. Your visitors don’t need an app or special downloads to see this image.

Augmented reality software has previously only been available to big businesses, due to the cost. This is the first time AR has been available priced for small to medium-sized businesses. It’s available in two versions: a WordPress plugin and a SaaS application, for use on non-WordPress sites (such as Shopify, Wix, Social Media, SMS, Email, your existing website, and more) and social media.

WP Visualize is the first tool of its type that can be easily and affordably added to any e-commerce website, allowing users to visualize themselves with products in a simple AR experience.

Top marketing experts believe that Augmented Reality is going to be one of the most transformative marketing trends in 2021. That prediction is based on the billion-dollar businesses that are investing heavily to beat their competitors as they roll out their AR solutions.

L’Oreal, Gucci, Toyota, and others are investing huge amounts because they understand the potential of letting a customer see themselves enjoying the product.

WP Visualize is the first affordable solution for tiny to medium businesses who want their customers overlay the product picture on their personal picture.This capability helps buyers of many kinds of products see themselves enjoying their purchase. And of course, engaging their emotions like that is the first step to a sale.

If you are planning holiday promotions, they can be more engaging with this new Virtual Reality tool.

There’s an old saying, “It’s all about timing”. That clearly applies for WP Visualize. You are getting in on the ground floor.

The first step in the sales process is to capture your customer’s attention. WP Visualize does that perfectly and engages them intensely by allowing them to virtually try out your products in real-time.

With just a click, potential customers can try on your products, view your products in their home, or simply overlay your products on their personal photo. They do it straight from your webpage, social media, blog, email, or anywhere you can put a link.

They can do it with ease. There are no apps to run or downloads they have to install.

Using an image of themselves, they can put your eyeglasses on their face to see how they look; they can place themselves behind the wheel of the car you have for sale; they can virtually wear the clothes that look so nice in the catalog.

If that can boost your business, get all the details here during this launch pricing period: WP Visualize

What if you could click one button to market your product? #ad

Commission Blaster lets you click one button and promote any website or affiliate link on 30 social sites.

These sites have over 2.5 billion members who are buyers when they see something they like.

Login to Commission Blaster, insert the link you want to promote, and “blast” your link to the 30 sites by clicking the “TRAFFIC” button.

That’s it. You can promote your websites and other links (for example, affiliate links) in seconds, while also earning commissions.

Do you actually want to get potentially unlimited buyer traffic? How could any marketer say “No”?

Now you can get it in as little as 60 seconds. And while you are getting your traffic, you can make commissions with the top affiliate site, ClickBank.

Commission Blaster is the world’s first cloud-based software suite that does everything you need to finally get traffic from real buyers.

You are also getting 60 ClickBank affiliate products preloaded in Commission Blaster, so you will have something to promote to put this new tool to work right away.

That’s in addition to the built-in 30 social sites to automatically send your promotional messages to.

These 30 sites send you free traffic to your link, which could be for your own product or for an affiliate product or for one of the built-in Clickbank products.

You can do all this in less time than was ever possible before.

Don’t forget that as one of our readers, you receive bonuses to help you maximize your results:

Commission Blaster Bonuses

When you invest in Commission Blaster, you will receive:

Affiliate Funnel Bots Affiliate Funnel Bots – 3,000 units sold“Sell 75x Done-For-You Digital Products, List-Building Funnels & Affiliate Video for ClickBank, JVZoo,Amazon and Warrior+ in 60 seconds”
Don’t buy it here, but check ths sales page to understand what it can do for you: Affiliate Funnel Bots
affiliate traffic bots Affiliate Traffic Bots – 2,900 soldNEW “7-in-1” Traffic App Gets You Unlimited free Buyer Traffic.. in 60 Seconds “
Don’t buy it here, but check ths sales page to understand what it can do for you: Affiliate Traffic Bots

 

Commission Blaster Upgrade Bonuses

And our readers who invest in one of the upgrades will also receive:

affiliate video bots Affiliate Video Bots – 2,400 sold “Create $1,000/Minute “YouTube Videos” & Send Unlimited Free Buyer Traffic To Any Website Or Affiliate Program… In 60 Seconds.“ Check ths sales page to understand what it can do for you: Affiliate Video Bots

Affiliate Resell Bots – 1,400 sold“Launch Your Instant Software Store, selling 9 Hot $400k Software Tools. Keep 100% of the Profits and the Leads!“
Check this sales page to understand what it can do for you: Affiliate Resell Bots

To build your own business with these buyers clicking on your link, check out this new social media tool here: Commission Blaster.