Marketing Glossary
What Is LLMs.txt & Should You Use It? [Answered]
Semrush contributor Tushar Pol has published an article answering the question, “What Is LLMs.txt & Should You Use It?”.
He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges:
- Modern websites are hard to read. Most AI crawlers can only read your pages’ basic HTML—not content that gets loaded by JavaScript. That means llms.txt provides a clear, structured format that helps AI crawlers quickly digest the information.
- Most websites have an overabundance of information. When AI crawlers visit your website, they don’t necessarily know what’s important. If they spend time scraping pages that aren’t useful (like older blog posts), they may generate responses based on suboptimal information—llms.txt helps solve this problem.
llms.txt may also reduce the inefficiencies in large language model training.
There’s a massive computational cost involved in training LLMs. With llms.txt guidance, LLMs are less likely to waste resources on irrelevant content.”
Why Aren’t My Pages Getting Indexed? [Answered]
In the ‘Ask An SEO’ series, Search Engine Journal contributor Helen Pollitt has answered the question: ‘Why Aren’t My Pages Getting Indexed?’.
She says, “This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.”
Is It Definitely Not Indexed?
The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well.
It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that doesn’t mean it’s not indexed.
This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.”
Is It Definitely Not Indexed?
The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well.
It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that doesn’t mean it’s not indexed.”
Why Aren’t My Pages Getting Indexed?
Winning the Local SEO Game in the Age of AI, August 21 [Webinar]
Digital Marketing Depot is hosting a webinar, ‘Winning the Local SEO Game in the Age of AI’ on Thursday, August 21, 2025, at 1.00 am EDT.
The DMD team says, “Google’s AI results are changing everything about how local businesses get found—and reviews are sitting at the heart of it all.
They shape visibility. They build trust. And when used right, they convert.
In this live webinar, GatherUp VP of Marketing Mél Attia teams up with renowned Local SEO expert Miriam Ellis to present never-before-shared findings from our joint research initiative. Together, they’ll break down what your agency needs to know about how consumers evaluate local businesses, how Google’s AI-powered results are ranking them, and why reputation is the lever most agencies still aren’t pulling hard enough.
You’ll get new consumer data. Benchmark comparisons. Tactical breakdowns. And a narrative that helps you sell review strategy as a core Local SEO offering your clients can’t afford to skip”.
What Is Google AI Mode? [Video]
Google AI Mode enhances search and productivity by leveraging generative AI to provide smarter, more contextual responses across Google products. It transforms how users interact with Search, Docs, Gmail, and more by offering real-time suggestions, summaries, and task automation.
MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google AI Mode?’ featuring Tom Capper.
The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the “query fan-out” technology works, its current limitations, and what it could mean for the future of search and content visibility.”
What Top Google Ads Experts Do That Beginners Don’t [Video]
Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.
Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.
What You’ll Learn:
- The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)
- Why most websites kill conversions — and the 8-second test that predicts profitability
- The 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person study
- How bad data tricks you into killing winning campaigns (and what to track instead)
- The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.
What is the ideal length of a sales email? [Answered]
The ideal length of a sales email is between 50 to 125 words, keeping it concise yet persuasive. Shorter emails have higher response rates, as they respect the reader’s time and quickly convey value.
HubSpot contributor Mike Renahan has published an article on ideal length of a sales email.
He says, “Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail.
It’s not about nitpicking word count; it comes down to holding the reader’s attention long enough to stick out in the never-ending sea of emails.
One analysis of over 20 million cold emails found that the more people you email, the lower the open rates go. That statistic might as well say, “the harder you work, the worse the results get.” But in reality, being successful in sales isn’t about doing more — it’s about being more effective. This makes learning how to write a sales email that people want to respond to more important than ever.
Let’s look at how email length can help you get the results you want from your email marketing strategy.”
Which Marketing Jobs Are Most Affected by AI? [Answered]
Search Engine Journal contributor Matt G. Southern has published an article answerinf the question ‘Which Marketing Jobs Are Most Affected by AI?’.
Matt says, “New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.
The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks.
AI’s Role In Marketing & Sales Work
Microsoft calculated an “AI applicability score” to measure how often AI is used to complete or assist with job-related tasks and how effectively it performs those tasks.
Sales representatives received one of the highest scores (0.46), followed closely by customer service representatives (0.44), writers and authors (0.45), and other marketing roles”.
What is an editorial calendar? My guide to building one [Guide]
HubSpot has published a guide to building an editorial calendar.
Hannah Harris says, “Whether you’re managing a blog, podcast, email newsletter, or a dozen social accounts, an editorial calendar gives you visibility into your content pipeline. It helps you spot gaps, plan ahead, and keep your team aligned, especially when multiple people are creating or reviewing content.
There’s no one-size-fits-all format. I’ve used everything from simple spreadsheets to full-blown project management tools, depending on the size of the team and complexity of the strategy. What matters most is that it fits your workflow and makes it easier to stay consistent.
Before you choose a format or tool, take a step back and think about how you’ll actually use your editorial calendar. Here are a few key questions I like to consider:
- How often are you publishing content? Daily blog posts? Weekly newsletters? Quarterly campaigns? Your cadence will impact how much detail you need to include.
- What kinds of content are you managing? If you’re juggling blog posts, videos, and social media, your calendar should make it easy to see what’s going where and when.”
What Top 1% Marketers Know About Google Ads [Video]
Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’.
The video covers the following:
- -The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitability
- The 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person study
- How bad data tricks you into killing winning campaigns (and what to track instead)
- The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.
What kind of AI videos can Vidatia create #ad
Vidatia Faceless Video Creation Software
Vidatia is the latest AI-based marketing video creation tool. We gave a long report of its capabilities here: Unleash Your Inner Filmmaker with Vidatia.
That may have been too long for you, so we are giving you an overview of its power here.
Its AI offers you these important video creation tools:
✔️ Seamlessly produce videos in any language.
✔️ AI-powered voice cloning and natural-sounding narration.
✔️ Compatible with both Windows and Mac.
✔️ No need for editing, scripting, or design expertise. The AI handles it.
But what kind of videos can it create for marketers? Have a look:
Get your new go-to video creator here:Vidatia.
