Marketing Glossary
What’s your SEO maturity? [Podcast]
The latest The SERP’s Up SEO podcast episode is titled ‘What’s your SEO maturity?’.
The SERP’s Up team says, “How does the maturity of your site factor into SEO?
Ultimately, an SEO strategy without phases of site development is no SEO strategy at all.
Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial to organic search success.
Grace Frohlich of Brain Labs stops by to discuss a framework you can use to determine the maturity of your site and how to build your SEO strategy around it.”
What is the Best Times to Publish on Social Media?
Social media marketing plays a pivotal role in modern-day business strategies, offering unparalleled opportunities for engagement, brand building, and audience growth. With billions of active users across various platforms, social media provides businesses with direct access to their target demographics, allowing for tailored content delivery and real-time interaction.
HubSpot contributor Flori Needle has published a data-backed article on
She says, “According to a survey conducted by CoSchedule of 30,000+ brands, the best times to post on social media are 7:00 PM, 3:15 PM, and 8:41 AM. The best days to post are Fridays, Wednesdays, and Mondays.
Here are some of the most recent and relevant studies around the best time to post on Instagram:
- Based on analyzing 5.5 million social media posts, Buffer states that the best times to post on Instagram are 7 AM to 8 AM on weekdays.
- According to the same report, the best day to post on Instagram is Friday. The worst day is on Sunday.
- The worst times to post are 11 PM to 12 AM and 1 AM to 2 AM.”
What Merchants Should Avoid When Adding New Ecommerce Channels [White Paper]
E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age.
Digital Marketing Depot has published a new white paper ‘What Merchants Should Avoid When Adding New Ecommerce Channels’.
The DMD team says, “Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation.
What Merchants Should Avoid When Adding New Ecommerce Channels
Will AI Replace SEO Specialists? [Answered]
SEO specialists are experts in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs), employing strategies like keyword research, on-page optimization, and link building. Their expertise helps businesses attract organic traffic, enhance online presence, and achieve long-term growth in the digital landscape.
Search Engine Journal contributor Winston Burton has published an article explaining whether AI can replace SEO specialists
He says, “Here’s how AI can help us become more efficient. But be careful to also acknowledge the limitations of AI. A humanized approach, incorporating AI where appropriate, is a win-win situation.
Enhancement Of Tools To Drive Better Efficiency
AI has definitely enhanced some of the tools we use to perform our jobs, making tasks like keyword research, competitor analysis, and content optimization more efficient and effective.
AI algorithms can process copious amounts of data faster than humans, providing insights that can inform our SEO strategies.
For example, AI tools can help SEO specialists discover new keyword opportunities, analyze the performance of their content, and identify gaps and areas for improvement more quickly and easily than we previously did in the past.”
What’s The Best Time To Publish YouTube Videos?
Publishing video content at optimal times maximizes audience engagement and visibility, aligning with peak viewing hours and target audience demographics to enhance reach and impact. Timing considerations can significantly influence viewer retention, interaction, and overall video performance across various platforms.
Blogging Wizard contributor Matt Moran has published an article on the best time to publish YouTube videos in 2024.
He says, “The time you publish videos on YouTube matters more than you might think—and it’s all down to the algorithm.
You see, YouTube’s algorithm likes to recommend videos that it thinks viewers are likely to watch and enjoy, for obvious reasons.
And to work that out, it looks at engagement signals. If lots of people are clicking on your video, engaging with it (by leaving likes and comments), and watching it until the end, YouTube will recommend it to more people.
But when you first publish your video, you only have a short window of time to send those positive engagement signals to YouTube.
If your video doesn’t perform as well as it should within the first few hours, you’ll miss out on that initial recommendation push, and you won’t get the ‘snowball effect’ that makes your videos go viral and get thousands of views.”
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Using WebWise
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WebWise Bonuses
If you get WebWise here, you will also get these bonuses, which you will find in the membership area:
1) WordPress Plugin Maker + Code Generator
WordPress Plugin Maker (stand-alone tools) can build a complete plugin with all the code needed. Using it, you can develop a WordPress Plugin with customized features very quickly.
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This is Non-stop messaging with clients on your site with on the website. This is one of the best ways to connect and interact with your customers. You can use WhatsApp to offer support directly as well as build trust and increase customer loyalty.
3) WebWise LivePreview
LivePreview is used to manage and switch between your digital products like WordPress themes, HTML templates, HTML 5 games, etc.
4) WebWise Documentation Builder
This is a powerful documentation builder and book publishing application that allows you to create professional-grade documentation with no coding required.
5) WebWise Article Rewriter
WebWise Article Rewriter is an advanced automatic article spinner that can instantly rewrite any data into SEO-friendly unique content. Helps to avoid duplicate content penalties from search engines.
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Connect with your customers better by giving them an excellent post-purchase experience. Engage customers, reduce queries, and build trust with automated tracking notifications and custom branded tracking page.
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This helps you to handle unlimited users, topics, answers, votes, shares, comments, views, and more in the easiest way you have ever seen. ForumLab is a simple and lightweight forum platform, the ready-to-go solution, and takes only a few minutes to set up your website.
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This is the solution to create your own Ticket Support System where you can post unlimited articles, manage tickets, staff, and agents with just a few clicks.
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The function of this script is to Activate/Deactivate a certain web page/website folder at a certain date and time. This date and time can be any time in the future, may it be set to 2024 or 2030 or even 2069. (The time zone is GMT)
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This Tool checks if a server is alive and displays latencies on a web page that you can quickly check. If the server is not working, it will send you email alerts.
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This powerful website security app will protect your site from hackers, attacks, and other threats. It will protect your site from SQLi Attacks (SQL Injections), XSS Vulnerabilities, Proxy Visitors, VPN Visitors, TOR Visitors, Spam and many other types of threats.
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SEO Studio is a curated collection of 22 search engine optimization and marketing tools that deliver high-quality information with zero operational costs. Most of the tools are also local-first, giving you an immediate advantage over the competition.
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Smart Booking system is a website built on Laravel that will help you create categories, services, employees, and customers manage appointment bookings.
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This can check your website’s health status within a minute. Follow the suggestions provided by the SiteDoctor and make your site more SEO-friendly. SiteDoctor will analyze all the metrics of your website such as title, description, keyword, tag, page size, page speed, server status, compression status, mobile-friendly status, image/CSS/javascript status, and many other important metrics.
It has multilingual support, and you can add any language easily.
15)Server to Server File Transfer
This is a Server-to-Server File Transfer system, which uses the max speed of the server to transload files. Every webmaster needs to copy files between servers remotely without having to download them to a PC and then upload them to the new server. It doesn’t require a database to run and will benefit from the high connection speeds that the servers have, copying your large files and databases from server to server with maximum speed.
16) WP Thumbnail Creator
Create attention-grabbing thumbnails with the world’s only A.I. thumbnail creation app (without any design skills.)
17) WordPress Manager
Control your plugins for all your websites in one place. You can access multiple websites from one single dashboard. As a result, you will streamline site management tasks and work more efficiently.
18) WordPress Websites Scheduler
This app is for scheduling, planning, and publishing media content on the most popular social networks. It allows you to publish one post on an unlimited number of websites.
19) Email Site Manager
This Email manager performs email-related Cpanel operations without having to log in to your Cpanel. It enables you to easily create emails, list all email accounts, and change email passwords. You can easily integrate this app with your project or use it as a stand-alone app.
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This enables freelancers, small businesses, and webmasters to easily share their files online. It’s been built to be extremely robust, secure, and very fast.
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Will AI Automate 95% Of What Marketers Do? [Podcast]
The HubSpot team says, “Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.”
Why entity SEO matters so much! [Podcast]
Entity SEO focuses on optimizing content around entities rather than just keywords, leveraging structured data and semantic relationships to improve search engine understanding and relevance. By emphasizing entities such as people, places, and things, this approach enhances organic visibility and fosters richer search results.
The latest The SERP’s Up SEO podcast episode is titled ‘Why entity SEO matters so much!’.
The SERP’s Up team says, “What is “entity SEO” and how can entities play a practical role when doing SEO?
Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.
Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.
Plus, we explore YouTube’s contextual approach to entities.”
What is a web crawler, really? [Video]
A web crawler, also known as a spider or bot, is a program designed to systematically browse the internet, retrieving and indexing information from web pages. It operates by following hyperlinks from one page to another, collecting data for search engines or other purposes such as website indexing and data mining.
Google Search Central has published a new video ‘What is a web crawler, really?’.
The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.”
Why Identifier Deprecation Won’t Kill the Open Web, April 11 [Webinar]
Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies.
Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT.
The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer, and guest speaker Tina Moffett, principal analyst at Forrester, will examine new research and insights on identifier deprecation and marketers can do today—and tomorrow—to deliver high-performing campaigns. You’ll find out:
- What marketers believe are their greatest pain points right now
- How the right tools and strategies can empower an omnichannel approach across the open web that surpasses the third-party cookie-driven capabilities of yesterday
- How strong identity resolution that respects consumer privacy enables better measurement and person-based marketing regardless of data deprecation”.
