Marketing Glossary
Winning Attention Starts With Customer-Centric Marketing, March 31 [Webinar]
The Adweek team says, “Learn how DoorDash has integrated customer centricity across their marketing with Toby Espinosa, VP of Ads, DoorDash and Ryan Joe, Editor-in-Chief of ADWEEK. You’ll find out:
- Ways to implement customer-centric marketing strategies that leads to higher engagement and better results
- How to ensure advertising solutions are additive to the consumer experience and expand on the value exchange
- How brands can connect with consumers in a meaningful way by using a customer-centric mindset”.
Win Higher-Quality Links: The PR Approach To SEO Success, April 9 [Webinar]
Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET.
The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies are perfect for larger brands, with proven examples you can replicate.
You’ll discover:
- The step-by-step process and tools to earn contextual, editorial links from top publications.
- Ways to combine data insights with expert commentary to attract press coverage.
- Real-world case studies showing how enterprise brands have successfully implemented digital PR.
With Kevin Rowe, we’ll show you the digital PR strategies he used in his firm to gain links for enterprise brands.”
What Content Works Well In LLMs? [Answered]
Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs.
He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score.
💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability (how easy the text is to understand).
The following examples all demonstrate those attributes:
- https://www.byrdie.com/digital-prescription-services-dermatologist-5179537
- https://www.healthline.com/nutrition/best-weight-loss-programs
- https://www.verywellmind.com/we-tried-online-therapy-com-these-were-our-experiences-8780086″.
Win B2B Mindshare Through Strategic Influencer Partnerships, March 19 [Webinar]
Influencer partnerships amplify brand reach by leveraging trusted voices to engage target audiences authentically. This strategy boosts credibility, drives conversions, and enhances marketing ROI.
MarketingProfs is hosting a webinar ‘Win B2B Mindshare Through Strategic Influencer Partnerships’ on Wednesday, March 19, 2025, at 2.00 pm EST.
The MarketingProfs team says, “In today’s crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. That’s why Goldcast and MarketingProfs are bringing together Cindy Dubon, Director of Growth at Goldcast, and Vin Matano, Founder of Creatorbuzz—an agency building and managing B2B influencer marketing programsfor this session.
They’ll explore how strategic influencer partnerships amplify your brand’s reach when it matters most. You’ll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact.
Plus, learn how video content creates the authenticity that today’s B2B buyers crave. Join us to get practical strategies you can implement immediately to transform your influencer marketing approach and drive meaningful results.”.
What’s the Big Deal with the new Inkflow AI Tools? #ad
Inkflow is shaking things up in the world of content creation by bringing in some top-notch automation that’s perfect for small businesses, marketers, and agencies.
Today, March 12th at 10 AM EDT, you have a chance to see it in action on the Launch Webinar. Click Here To Register Now: Inkflow Launch Webinar
This new tool suite is built from next-gen AI that creates marketing content in seconds; Emails, Blogs, Social Media, Ads, SEO Copy, Video Scripts & More—all from a URL or keyword.
Is it worth an hour of your time to learn all about Inkflow? Well, take a look at what it can do for you, and, then, you decide.
Here’s the scoop:
➤ Instant Content Galore: Need to whip up some marketing materials? Whether it’s emails, eBooks, blogs, or social media posts, you can churn it out in no time flat.
➤ Real Talk, Not Robot Talk: Inkflow’s AI can write stuff that sounds like it came from a human. No more stiff, robotic prose.
➤ From Web to Words: Got a webpage link? Pop it in, and watch as it turns your link into content just like that.
➤ Outline Like a Pro: Crafting the structure for your articles is a breeze with its AI helping hand.
➤ Set It and Forget It: Schedule your social and blog posts across all your platforms without breaking a sweat.
➤ Automated Marketing Tasks: Let the AI handle it—your marketing tasks practically do themselves.
➤ Social Media Sync: Connect directly with Facebook, LinkedIn, Twitter, and WordPress without any hassle.
➤ From Video to Blog: Ever wanted to turn a YouTube video into a WordPress post? Inkflow’s got you covered.
➤ SEO Made Simple: Up your ranking game with tools that fine-tune your content for maximum visibility.
➤ Tag It Right: Generate the perfect tags and hashtags to get your posts seen by more eyes.
➤ Visuals for a Thousand Days: Dive into a treasure trove of over 15 million stock images and AI-made visuals to make your content pop.
➤ Stay Original: With its tools checking for plagiarism and citations, your work stays credible and fresh.
➤ Readability and Uniqueness: Want to make your content clearer or more distinctive? Inkflow has you covered.
➤ Edit with Ease: Whether you need to rewrite, expand, or sum up your content, it’s all just a click away.
➤ Keep It Consistent: Save your favorite writing prompts and styles to keep things uniform.
➤ No More Grammar Woes: Let the AI polish your content to perfection.
➤ Tone It Up or Down: Want to go formal, casual, or persuasive? Change your content’s style to fit the vibe you’re going for.
➤ Language Barrier? What Barrier?: Create content in over 100 languages or translate it to reach a global audience.
➤ Turn Engagement into Sales: Craft content that not only engages but also converts potential leads into loyal customers.
➤ Time is Money: Let the AI take over the content creation grind so you can focus on the big picture.
➤ User-Friendly: You don’t need to be a tech whiz to use Inkflow. It’s super easy to get the hang of.
➤ Commercial Freedom: With a commercial license baked in, you can create and sell as much content as your heart desires.
Bottom Line: Inkflow makes content creation a cinch, helps boost your marketing results, and lets you scale up your agency without breaking a sweat. Why not give it a whirl today? Start by attending the Launch Webinar at 10 Eastern. If you are too late for the webinar, there will be a recorded demo at this link: Inkflow.
What’s the Future of Marketing Analytics in the AI Age? [Video]
Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before.
Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’.
The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts. Suraj Rajdev, Google’s head of data measurement and analytics for home and consumer industries, has some thoughts. And you don’t need to be a data nerd to understand them. Watch the video (above) of Suraj’s presentation, AI and Marketing: Measurement and Analytics in a Privacy-First World, delivered at the recent Marketing Analytics and Data Science conference.”
Workforce AI offers all the major AI ‘workers’ #ad
Discover Workforce AI, the ultimate AI app that simplifies and streamlines every task for you. This innovative, all-in-one platform empowers you to create content, videos, images, chatbots, code, and more—all from a single, intuitive dashboard.
Now you can build viral videos, engaging reels, voice clones, blog posts, social media content, and more in one place.
Additionally, Workforce AI offers Multi-AI Models, instant content generation, automatic SEO ranking, over 50 AI tools, and much more.
You should invest in this powerful new tool today if you want to:
➤ Develop AI-driven influencers to dominate on social media
➤ Produce high-engagement reels and videos using SORA AI
➤ Clone voices in over 150 languages for personalized voiceovers
➤ Automatically generate SEO-optimized blogs and articles
➤ Craft stunning images and visuals with DALL-E and Midjourney
➤ Integrate multiple AI models without the need for separate tools
➤ Instantaneously create content in text, image, video, and audio formats
➤ Design professional video ads with a single click
➤ Access premium voiceover models like ElevenLabs in any language
➤ Generate multilingual content to reach an international audience
➤ Automate distribution across all platforms
➤ Optimize content in real-time for enhanced conversions
➤ Create captivating eCommerce product and fashion visuals
➤ Automate social media posts that have the potential to go viral
➤ Generate visuals that drive eCommerce sales
➤ Design striking PowerPoint® presentations in moments
➤ Repurpose old content into new formats instantly
➤ Access strategies for lead generation and AI-driven marketing plans
➤ Develop custom chatbots and AI assistants for any business need
➤ Accelerate content generation and optimization like never before.
But there’s more, and it makes this tool a game-changer for building your marketing agency business.
Workforce AI comes with a built-in commercial license allows you to create and sell these high-demand assets to eager clients with ease.
Don’t miss out—get Workforce AI before the price increases.
Apply the code WORKFORCE2 to enjoy a $2 discount on the basic version.
Alternatively, take advantage of a bundled offer with upgrades at a discounted rate.
Use the code WORKFORCE50 for a $50 discount on the bundle.
In summary, Workforce AI is a comprehensive AI solution designed to assist users in content creation, video production, voiceover generation, workflow automation, and the development of AI-powered chatbots and assistants.
Core Features of Workforce AI (Powered by DeepSeek & More)
✔ Comprehensive AI Platform – Text, images, videos, voiceovers, chatbots, automation, and beyond.
✔ AI-Driven Automation – Effortlessly generate and optimize content with AI.
✔ Multilingual Support – Generate content in over 50 languages to engage a global audience.
✔ Advanced AI Chatbots – Develop unlimited AI assistants using OpenAI’s Assistant API.
✔ Realistic Voiceovers & Cloning – Access 1,700+ voices in 150+ languages.
✔ AI Video Creation – Instantly transform images into animated videos.
✔ Live AI Web Search – Access real-time data beyond pre-trained knowledge.
✔ AI Code Generation – Write and debug code in any programming language with AI support.
✔ Cloud-Based & Scalable – No installations required; works seamlessly on any device.
✔ Monetization and White-Labeling – Offer AI-generated content and automation services for sale.
The investment won’t stay this low for long (and the coupons will expire). Get your copy today: Workforce AI.
Workforce AI: No more hiring expensive freelancers #ad
Workforce AI lets you join the world’s leading companies that are discreetly transitioning from costly freelancers and agencies to AI alternatives. This shift is not simply theoretical; it’s already occurring.
For example,
🔥 Corporations are letting video editors go because AI now crafts Hollywood-quality videos from simple text prompts.
🔥 Design agencies are being replaced because AI can instantly produce visually captivating and high-converting images.
🔥 Social media marketers are moving away from hiring copywriters since AI can develop entire marketing strategies in mere minutes.
🔥 Local businesses are opting for AI avatars over influencers, reaping the benefits of brand partnerships.
What most marketers haven’t grasped yet is the substantial gap in the market: businesses are eager for AI-generated content, but there are few who can supply it effectively.
Currently, a select group of early adopters is reaping significant profits with Workforce AI, while others remain burdened by outdated, costly AI tools.
This innovative platform brings together several top-tier AI models, including SORA, Midjourney, ElevenLabs, and DeepSeek, making them available in a single, unified dashboard.
With Workforce AI, you can:
– Quickly create viral, AI-generated videos
– Develop influencer-level AI avatars to secure brand partnerships
– Produce voiceovers in over 150 languages with lifelike quality
– Instantly transform text, images, videos, and voice
There’s one special “feature” of Workforce AI you should know about. Unlike other AI solutions that charge $99/month, this offers a one-time payment option.
Think of it as owning a content-generating powerhouse that operates around the clock—without the need for employees.
Early access is now available, but only for a limited period.
By acting now, you can outpace 99% of businesses still paying for disjointed, overpriced AI tools.
There’s an introductory webinar at 10:00 eST today. Register here: Workforce AI Webinar
Explore WorkForceAI now to stay ahead of the curve: Workforce AI.
What is Bluesky & How Can Marketers Use it? [Answered]
Bluesky is a microblogging platform for sharing short text posts, images, and videos. It offers a decentralized alternative for open and interactive social networking.
Digital Marketing Institute contributor has published an article answering ‘What is Bluesky & How Can Marketers Use it?’.
Clodagh O’Brien says, “Even if you don’t use Bluesky, you will have probably heard or read about it. The social platform has been heralded as an alternative to X and as consumers flock to join (26 million users and counting), it’s popping up on the radars of digital marketers looking for new and untapped opportunities.
There’s no doubt this most recent growth has been due to users leaving X following many issues on that platform, while some big companies have taken the decision to stop advertising on the platform altogether.
Bluesky is flourishing for many reasons. First, it’s a “democratic republic-type platform” rather than a billionaire-led platform, it offers a place for people to get informed and connect without ads flooding their feed, and it’s proving to be a hit for the media industry.
But what is Bluesky’s future in such a competitive social media landscape (especially Meta’s rival microblogging site Threads) and how can marketers leverage the platform to inform and engage its audience?”
What is Index Bloat? [Video]
Index bloat occurs when a database accumulates excessive or unnecessary indexes, leading to increased storage usage and slower query performance. Regular index maintenance and optimization help prevent inefficiencies and improve database speed.
MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’ featuring Tom Capper.
The MOZ team says, “Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site’s index health and implement effective remediation steps, from content consolidation to proper URL handling.”
