Marketing Glossary
What Are URL Parameters? A Guide on How to Use Them [Guide]
URL parameters are key–value pairs added to a web address to pass extra information, often used for tracking, filtering content, or personalizing pages. They help marketers and developers understand user behavior, campaign performance, and dynamic page requests without changing the core URL.
Semrush has published ‘What Are URL Parameters? A Guide on How to Use Them’.
Sergei Bezdorozhev says, “URL parameters appear after a question mark (?) and include key-value pairs that are separated by one or more ampersands (&), which means:
- Everything before the question mark (?) is a standard URL
- All parameters come after the question mark (?)
- Each parameter is written as a key and value separated by an equal sign (category=shoes)
- Multiple parameters are separated with an ampersand (&)
Multiple URL parameters combined. And what you see on the page can adjust based on those values.
URL Parameters vs. Query Strings
The terms “URL parameters” and “query strings” are often used interchangeably, which is perfectly fine in most contexts.”
What Google Analytics is doing to win back advertisers [Ads Decoded Podcast]
Google has published the first episode of ‘Ads Decoded Podcast’ titled ‘What Google Analytics is doing to win back advertisers’.
The Google Ads team says, “Let’s face it, the transition to GA4 wasn’t easy. If that hurdle has left you feeling disconnected from your data, this episode is the re-introduction you need to help turn Google Analytics from complicated chore to strategic advantage.
It’s time for a fresh start. Over the past year, a ton of new features and capabilities have rolled out to help advertisers get more out of Google Analytics. That includes more ads reporting capabilities. But what’s really exciting is that Google Analytics is becoming an activation engine for your campaigns – across your marketing mix.
In this episode of Ads Decoded, Ginny Marvin sits down with Eleanor Stribling, a Group Product Manager, Google Analytics, for a candid reset. We’re moving past the migration headaches to reveal what GA4 actually is today: an activation platform for predicting, planning, and enabling your next media opportunity.
Also in this episode:
- Why ‘Data Strength’ is your new competitive advantage
- The measurement audit: Is your setup firing on all cylinders?
- Feature spotlight: ask questions and get insights from your data by chatting with Analytics Advisor
- Community Q&A: Why don’t my Google Analytics and Google Ads data match?”.
Why Do Large Language Models (LLMs) Love Press Releases? [Answered]
Large Language Models (LLMs) are advanced AI systems trained on vast amounts of text to understand, generate, and analyze human language with high accuracy. They power applications like chatbots, content creation, coding assistance, and intelligent search across industries.
MarketingProfs has published an article answering the question, ‘Why Do Large Language Models (LLMs) Love Press Releases?’.
The MarketingProfs team says, “Working in B2B marketing, you’ve probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website.
These days, your customers aren’t always starting their research with Google. They’re now asking questions on ChatGPT, Gemini, or Claude and relying on zero-click searches.
As for what feeds these AI search results, here’s what’s really interesting: AI-driven search systems love well-written press releases.
That’s right; the format that’s been around for decades is now the content type AI trusts the most.
Let’s unpack why and explain how you can use this to your advantage.
The New Rules of Discoverability in the Age of AI Search
For years, SEO only involved keywords, backlinks, and meta tags. But now, people are searching differently.
When someone types latest cybersecurity solutions for healthcare into Gemini or which manufacturer announced new sustainability goals in 2025 into ChatGPT, these tools don’t just look at blogs.”
What really matters in marketing this year? [Video]
The CMI team says, “Yes, AI dominates marketing trends in 2026, but something else should dominate the list, too. In a recent Content Marketing Institute webinar, marketing executives at Alchemer, Reddit, and the American Marketing Association shared variations on a theme for marketers in 2026: People.”
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What is ChatGPT Atlas? [Video]
MOZ has published the latest episode of the Whiteboard Friday video ‘What is ChatGPT Atlas?’ featuring Charlie Marchant.
The MOZ team says, “What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.”
What Is The PPC Manager’s Role In The AI Era? [Answered]ppc
Search Engine Journal contributor Navah Hopkins has published an article answering the question, ‘What Is The PPC Manager’s Role In The AI Era?’.
She says, “Every few months, someone asks a version of the same question “What happens to PPC managers now that AI runs the platforms?” The question usually comes wrapped in anxiety, sometimes in frustration, and often in the hope that there is still a lever left to pull.
At this point, the answer has become clearer. PPC did not lose its human role. It shed the parts of the job that never required human judgment in the first place. The real shift is not about replacement. It is about responsibility.
Automation exposed where strategy was missing.
What Still Matters In PPC
PPC still lives and dies by business context. AI does not understand your margins, your inventory constraints, or which customers actually grow the business over time. It also does not know when a message feels off-brand, misaligned, or risky.”
