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Saturday, December 4, 2021

Marketing Glossary

What Is Content Marketing? [Guide]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’.

This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts.

The guide’s author Kevin Phillips says, “Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and (ultimately) empower the sales team to close more deals faster.

So, what does that mean for you? Is content marketing the right move for your company?

This is your ultimate guide to gaining a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

This guide will cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.”.

What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders


What High-Impact SEO Consulting Looks Like [Video]

Siege Media has published a new video ‘What High-Impact SEO Consulting Looks Like’.

Watch this video to learn:

  • Make an impact, don’t fix 404s
  • Proactive vs. reactive recommendations
  • Optimizing keywords ranking 6-30
  • Focus on big, site-wide changes
  • Encourage UX improvements
  • Back up SEO recommendations with sources
  • Back up SEO recommendations with traffic value
  • Focus on optimizing the bottom-funnel.

WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]

Search Engine Journal has published a new podcast ‘WordPress SEO for Enterprise: Top Tips & Best Practices’ to help you improve your WordPress performance.

The SEJ team says, “For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital.

This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for.

Don’t be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends if something ever happens. –Shelly Fagin, 55:44

WordPress is really only as great as what you put on top of it, so your theme and foundations are really important.”

WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]

Search Engine Journal

What is Flat Rate Pricing? [Answered]

A flat fee or flat rate refers to a pricing structure that charges a single fixed fee for a service, regardless of usage.

HubSpot contributor Erin Rodrigue has published an in-depth article on flat-rate pricing.

She says, “If you price things correctly, a flat rate will cover the direct and indirect costs with a healthy profit leftover. But calculating an optimal one requires a solid strategy — and a little guesswork. So if you want to determine a fixed rate that will work for you, follow these steps:

  1. Start by estimating the number of hours it will take to complete a project. If you’re unsure, use your work history as a guide —or research what your competitors charge for similar projects.
  2. Multiply the number of hours you’ll work on the project by your hourly rate. The resulting number is your total labor cost.
  3. If applicable, calculate the cost of materials for the project.
  4. Multiply the cost of materials by your markup percentage. The resulting number is your total materials cost.”

What is Flat Rate Pricing? [+5 Examples]

Why Getting Indexed by Google is so Difficult [Answered]

Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity.

MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult.

He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address some of the most common issues, and how to mitigate them.

Reasons why Google isn’t indexing your pages

Using a custom indexing checker tool, I checked a large sample of the most popular e-commerce stores in the US for indexing issues. I discovered that, on average, 15% of their indexable product pages cannot be found on Google.

That result was extremely surprising. What I needed to know next was “why”: what are the most common reasons why Google decides not to index something that should technically be indexed?

Google Search Console reports several statuses for unindexed pages, like “Crawled – currently not indexed” or “Discovered – currently not indexed”. While this information doesn’t explicitly help address the issue, it’s a good place to start diagnostics.”

Why Getting Indexed by Google is so Difficult


WordStream Shares 268 Catchy & Creative Business Name Ideas

Finding the right name for your business is a challenge. By referring to various resources can be a way to make this work easier.

WordStream contributor Kristen McCormick has published an article highlighting 268 catchy & creative business name ideas.

She says, “So in this post, I’ll be sharing over 200 business names ideas and examples to help you come up with business names that are catchy, personal, cryptic, thought-provoking, bold, and more.

About this business name ideas list

The examples accompanying each idea are real business names, so use them only as inspiration. See the end of the post for ways to check for business name availability in your state and the U.S.

Here are the categories of business name ideas this post covers:

268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)

Why Google Discover Traffic Goes Away [Explained]

With Discover, you can get updates for your interests, like your favorite sports team or news site, without searching for them. You can choose the types of updates you want to see in Discover in the Google app or when you’re browsing the web on your phone.

Search Engine Journal’s Roger Montti has published an article citing Google’s John Mueller on why Google Discover traffic goes away.

He says, “The key to understanding Google Discover is understanding that the traffic sent by Discover is dependent on how well a website’s content matches user interest in a topic.

So it’s important to clearly communicate what a web page is about from within the title tag and headings so that Google can understand what the page is about and match it to users interested in that specific kind of content.

John Mueller first clarified that he could not comment specifically about the persons website since he didn’t know it and thus his answer would be more general.”

Why Google Discover Traffic Goes Away

Search Engine Journal

WordPress SEO Guide: Everything You Need to Know [E-book]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.

Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’.

SEJ team says, “This guide is composed of 11 chapters and 353 pages of expert insights written by some of the industry’s top practitioners.

What You’ll Learn in This WordPress SEO Guide

  • What you need to know when launching a WordPress site. Key considerations before, during, and after publishing your site.
  • How to build a WordPress site in 24 hours. A step-by-step tutorial on how to get your site up and running with little to no development time required.
  • SEO tips to improve your WordPress site and avoid duplicate content issues. Tactics to boost your organic search performance and avoid content duplication.
  • Local SEO for WordPress websites. Simple SEO improvements to boost the local search ranking of your WordPress site.
  • Tips for selecting the right WordPress plugins – plus some options to choose from
  • How to do WordPress SEO without using a plugin. Take full control of your SEO without a plugin.
  • Ways to strengthen your WordPress website security. Addressing vulnerabilities and securing your WordPress site from hackers.
  • Top WordPress mistakes to avoid. Common issues in WordPress sites and how to fix them”.

WordPress SEO Guide: Everything You Need to Know

Search Engine Journal

Why Intent and Design Is Important in Digital PR [Podcast]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro.

Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies.

In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR.”

Why Intent and Design Is Important in Digital PR

Search Engine Journal

Why Are Most SEO Campaigns Unsuccessful? [Answered]

SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly.

Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful?

Carter says, “It’s almost impossible to measure the number of companies that practice SEO (since “practicing SEO” is a vague term reliant on self-reporting), so it’s practically impossible to definitively state what percentage of companies ultimately fail when practicing SEO.

Still, in my experience, the majority of SEO campaigns end up unsuccessful – that is, they don’t meet the expectations of the people managing them. Why is this the case?

High expectations (and quitting too soon)

One possible explanation is that, going into a new SEO strategy, people set expectations that are too high. SEO experts and general marketing enthusiasts often proclaim that SEO is a near-perfect strategy. They claim it’s useful for every business, it’s cost-efficient and it’s capable of generating massive returns.”

Why Are Most SEO Campaigns Unsuccessful?