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Saturday, June 6, 2020

Marketing Glossary

What You Didn’t Know About Google’s SERP Features [Podcast]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig.

The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive!

We’ll get into:

  • SERP features and the notion that they are organic
  • The topic layer, what is & why you should care
  • Google’s targeting users via SERP features

Plus, we ask if the ranking signal is a thing of the past (relatively speaking)”.

What You Didn’t Know About Google’s SERP Features

Rank Ranger

WordPress (WP) Training Kit (with rights) #ad

You have probably heard of WordPress. It started as a blogging platform, but now it is a complete is a content management system (CMS) for websites. Use WordPress to build any kind of website you like and use its build-in power to manage:
■ All your pages of content
■ All your graphics, videos and other media
■ All your members, if you have a membershp site
■ All your download pages when you sell something
■ And lots more

Yes, it’s powerful. But do you know how to use that power? Now, there is a complete, step-by-step WordPress video training encompassing everything
you need to know to make WordPress work for your business, starting from scratch, WP Training Kit.

In this new package, here’s what you are getting:
1. Eight chapters of step-by-step training videos
2. Your Premier Training guide on WordPress, from installation to operation

Optionally, you may want a product to sell on your website, If so, choose the “Resell Rights” version of WP Training Kit, so you can use it yourself and sell it to others.

One more option: Private Label Rights to WP Training Kit. This lets you change the product you sell by adding your name, modifying content, changing the covers, etc. This is a shortcut to having you own product that builds your reputation in the marketplace.

When you choose either the Resell or PLR version, you also get a sales letter and other assets to use to build your custom website to sell the product.

And these upgraded versions of this WP Training only cost a few dollars more (the PLR version is only $5 more than the personal use version).

Get the whole story here: WP Training Kit.

What’s The Best Time to Publish on Social Media?

By publishing content on social media you can engage your target audience and achieve desired outcome. But to catch their attention, it is important to know the right time to publish you content.

To help you with this, Sprout Social contributor Elizabeth Arens has published a detailed article highlighting the right time to post on social media sites including Facebook, Instagram, Twitter and LinkedIn.

Arens says, “If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly move away from the reverse chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalize on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.

We worked closely with our data science team to pull information based on Sprout Social’s own customer base and understand when our 20,000+ customers’ content was most and least frequently engaged with, broken out by platform and industry”.

The best times to post on social media in 2020

Sprout Social

What Companies Does Google Own?

The Hatchwise Blog team has published an article entitled ‘What Companies Does Google Own?’ sharing the detailed information about the companies owned by Google.

The Hatchwise team says, “Since its publishing, in August 2004, Google has made a substantial name for itself. A name so big, the company decided it needed a parent company.

In 2015 Google had all acquired businesses organized under Alphabet, Inc. The parent company is currently administered by Larry Page (Google’s founder and current CEO) and Sergey Brin (co-founder of Google.) In 2016 Alphabet Inc.’s revenue skyrocketed to nearly $90 billion thanks to Google and its affiliates.Those numbers weren’t just temporary either. In 2018 Google reported a whopping $97.1 billion in revenue from January to September. Together, Google and Alphabet own over 200 companies.And it doesn’t stop there; by implementing Google’s aggressive acquisition strategy, the companies continue to grow.

Companies Owned by Google

(This list contains only a fraction of Google’s companies)
• Adsense

• Android

• DoubleClick”.

What Companies Does Google Own?

The Hatchwise Blog

What is a Social Media Marketing Funnel and How Does it Help?

A marketing funnel is the path your customers travel through as they comes in contact with your business and make a purchase. Similarly the social media marketing funnel helps you to create your brand advocates.

Sprout Social contributor Sarah Aboulhosn has shared some useful tips on creating a social media funnel that helps you to improve your conversion rate.

Aboulhosn says, “If social media is a significant part of your marketing strategy, you’ll be able to incorporate social posts into each stage of the funnel. Depending on the platforms you use, you can guide your audience through the customer journey organically.

When implemented together, these phases create a customer journey that continues to build trust with your audience and raise awareness of your brand.

Streamline your social marketing funnel with Sprout Social

Sprout can help you make every step of your marketing efforts more efficient.

Plan posts and tag them by funnel stages so you can find out where your funnel is working and where it needs more attention”.

How to build a social media marketing funnel that converts

Sprout Social

Ways to Benefit from Your Email Subscriber Lists

Your email subscriber list is a treasure which can help you to unleash new business opportunities.

Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists.

Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line.

Every email database has hidden opportunities in my experience. I’ll address those opportunities in this post.

Hidden Opportunities in a Subscriber List

Lapsed subscribers. Subscribers come and go. Ecommerce companies often clean-up their lists, wherein subscribers who have not purchased in, say, 12 months are removed from the “active” database and no longer receive marketing promotions.

But customers who have not purchased in a while can resurface and buy again”.

Hidden Opportunities in an Email Subscriber List

Practical Ecommerce

Why Content, Links, and URLs Are Key to JavaScript for SEO [Podcast]

In ‘The Ultimate Guide to JavaScript SEO (2020 Edition)‘, Onely’s Tomek Rudzki states that “JavaScript is the future of the web”. This script’s ability to dynamically update the content of a page improves your SEO performance.

Perficient’s Eric Enge has published a new podcast episode ‘Why Content, Links, and URLs Are Key to JavaScript for SEO’ featuring Matts Tolander.

Enge says, “Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page?

In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and URLs are key to JavaScript for SEO”.

Why Content, Links, and URLs Are Key to JavaScript for SEO

Perficient

Why TikTok Will Never Die [Video]

TikTok has created its own space in the modern digital landscape. This app has made it to most popular app download charts for the last few months.

To help you learn about the future of TikTok, Entrepreneur contributor Dacid Meltzer has published a new video ‘Why TikTok Will Never Die’ featuring Thomas Ma, co-founder of Sapphire Apps Media.

Meltzer says, “Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means to be an entrepreneur and how today’s social media platforms are being leveraged to create impactful content that goes viral. 

Ma and The Playbook host David Meltzer share their thoughts on how to identify which trends are the important ones to follow, how brands are using emerging social media platforms like TikTok and why you need to adapt your content for specific platforms and audiences. Ma also provides his best bit of advice for someone who wants to get involved in TikTok but doesn’t know how to go about it”.

Why TikTok Will Never Die

Entrepreneur

Why You Need a Business Plan, Not a Marketing Plan [Video]

The Marketing Week team has published a new video ‘Why you need a business plan, not a marketing plan’ featuring Rachel Lockwood.

In this video Lockwood talks about the importance of a business plan vs. creating a marketing plan.

MW team says, “Sponsored by The Marketing Practice – SAS UK and Ireland marketing director Rachel Lockwood explains why all business functions need to be aligned to a single set of goals. It may be common to have separate marketing, sales and service plans, but she argues that to address the market’s needs and your own revenue objectives, everyone needs to pull in the same direction and not work in silos”.

Why you need a business plan, not a marketing plan

Marketing Week

Working Remote During COVID-19, Content Writing Tips & More [Podcast]

Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Working Remote During COVID-19, Content Writing Tips & More’ featuring Miranda Miller.

Listen to the podcast and learn:

  • How can people get involved with Get Remote Ready? 
  • On managing stress – whether personal or client-related.
  • What marketers and consultants can tell clients who are looking to make budget cuts in marketing.
  • What led Miranda into the world of SEO 15 years ago?
  • How does she define success for her clients?
  • What’s working well for clients in the content world?
  • How can newcomers achieve longterm success in our industry?

Working Remote During COVID-19, Content Writing Tips & More with Miranda Miller

Search Engine Journal