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Saturday, December 4, 2021

Marketing Glossary

Keyword Search Intent Explained

Search intent refers to Internet users’ purpose of a specific online search. Common types of Search Intent include informational, commercial, navigational, and transactional.

BrightEdge contributor Millie Reinhardsen has published an article explaining Keyword Search Intent.

She says, “Pages that gain the most visibility and attract the most site visitors for a specific keyword in specific context begin to earn authority for that keyword (i.e., it is understood by search engines to be the most relevant and authoritative result for that keyword in that context), and will garner a top spot on the search engine results page.

The 4 Types of Search Intent

There are 4 common types of search intent:

1. Informational Search Intent: this is when a user is looking for information, such as definitions and explanations. The results for these search intents are usually How-To, What, and Why types of evergreen content (e.g., Wikipedia pages, blog posts, and instructional videos).

Examples: “what is tomato sauce?,” “types of beer,” “history of Spain”

2. Navigational Search Intent: users with this search intent want to go to a specific place, such as a site or a physical location, or even a specific spot on a webpage”.

What is Keyword Search Intent?

Keyword Research for SEO: Best Practices & Top Tips, November 3 [Webinar]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO.

Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage.

Search Engine Journal is hosting a webinar ‘Keyword Research for SEO: Best Practices & Top Tips’ on Wednesday, November 3, 2021, at 2.00 pm ET.

The SEJ team says, “We’ll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.

Register now and discover how to take your keyword research to the next level.

In this webinar, you’ll learn:

  • All about keyword relevancy and intent.
  • Keyword research best practices.
  • How to identify profitable keywords.”

Keyword Research for SEO: Best Practices & Top Tips

Search Engine Journal

Kiire manages and grows your Instagram account using AI #ad

Kiire Automation Software

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire.

Growing Instagram accounts is a very time-consuming process. You need to:
• Create content and Stories to get organic reach,
• Answer tons of messages and comments every single day,
• and a lot more.

Kiire is designed to fully-automate and grow your Instagram accounts by doing all this and more.

And, if you have a marketing agency, it can automate your clients’ accounts, too. It does all this by handling all of the hard work that is needed to make sure your Instagram account thrives.

Your Direct Messages, comments, posts, hashtags, stories – Kiire handles all of it for you, using AI, hands-free. And the best part? You can schedule uo to a year’s worth of content in advance in a few clicks.

The process is simple:
Step #1 – Choose which of the 20 automated Instagram growth processes you want to use (or sell to clients as a service).

Step #2 – Connect your or your clients’ Instagram accounts that you want to automate. You can automate DMs, comments, posts, hashtags, stories, tags, captions, and even content posting.

Step #3 – That’s it. Watch Kiire manage and grow your Instagram accounts hands-free.

In a few clicks, it manages these for you using Instagram growth automation:

Your DMs, comments, posts, hashtags, stories. It handles everything for you in full automation using AI. And the best part? You can even schedule a year’s worth of content in a few clicks!

Here are some of the details of what Kiire can do for you:

1. Instantly responds to Stories with its Instagram Story Bot
2. Ice-breakers and FAQs sent to your visitors using Instagram Messenger Bot
3. The Auto-DM Reply answers your messages in auto-pilot
4. It posts images and videos in auto-pilot using its Instagram Scheduler feature
5. Its Instagram Story-Mentions Bot auto-replies to Stories 24/7
6. Its Instagram Auto-Comments Bot instantly replies to all your comments
7. Its Instagram Bulk Messaging feature sends a DM campaign to unlimited accounts
8. Its Instagram Story Replies feature auto-responds to your Stories interaction
9. Its Story Mentions Alerts feature notifies you whenever your account is mentioned
10. Its Hashtag Manager lets you extract current viral hashtags you can use for your own
11. Its Bulk Comment Replies feature lets you reply to multiple comments in auto-pilot
12. Its Comments Manager effortlessly manages your comments section on all posts

Pick Up Kiire right here with its early birds pricing, which will be going up regularly.

We have a special coupon that brings the cost down: instagram

Remember, the price will go up again at midnight, and we’re not sure how long the coupon will be active.

Use our special Kiire Discount Coupon, “instagram”, here: Kiire.

Keyword Research for SEO: Best Practices & Top Tips, November 3 [Webinar]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO.

Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage.

Search Engine Journal is hosting a webinar ‘Keyword Research for SEO: Best Practices & Top Tips’ on Wednesday, November 3, 2021, at 2.00 pm ET.

The SEJ team says, “We’ll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.

Register now and discover how to take your keyword research to the next level.

In this webinar, you’ll learn:

  • All about keyword relevancy and intent.
  • Keyword research best practices.
  • How to identify profitable keywords.”

Keyword Research for SEO: Best Practices & Top Tips

Search Engine Journal

Key Challenges in SEO

SEO continues to change with advances in search algorithm design. You need to keep your SEO strategies updated for better results.

Vertical Leap contributor Gemma Scarth has shared four biggest challenges in SEO right now.

She says, “Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a preview of what the next chapter in search will look like. In this article, we explore how the latest changes in search create new challenges for SEOs and make some older ones even trickier to deal with.

1. UX becoming a top ranking factor

With the recent page experience update and the rollout of Core Web Vitals, Google is paying more attention to user experience (UX) signals than ever. Over the years, we’ve had mobile-friendly updates, page speed signals and a range of UX factors introduced to the ranking algorithm but, now, Google has a cumulative signal for page experience capable of measuring the user experience of websites and individual pages.

Historically, signals like mobile-friendly have never been too demanding but Core Web Vitals puts pages under the microscope.”

4 of the biggest challenges in SEO right now

Vertical Leap

Killer Paid Search Tactics That Every Marketer Needs to Know, October 14 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls.

Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021.

The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Search Engine Land

Killer Paid Search Tactics That Every Marketer Needs to Know, October 14 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls.

Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021.

The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Search Engine Land

Killer Paid Search Tactics That Every Marketer Needs to Know, August 10 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT.

The Martech team says, “In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Martech

Killer Paid Search Tactics That Every Marketer Needs to Know, August 10 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT.

The Martech team says, “In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Martech

Kevin Indig on The Demise of Amateur Content

Kevin Indig has published article importance of creating quality content. He has also talked about building a system that determines how deep an article goes into a subject sounds easy but is very difficult to build.

He says, “Let’s start with the outcome. The questions Google provides around the product reviews update give us an understanding of what its many algorithms are trying to achieve:

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?”.

The demise of amateur content

Kevin Indig’s Blog