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Tuesday, January 19, 2021

Marketing Glossary

Koozai Shares Analysis of Google’s Hidden Search Terms

Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms.

He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here.

In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had.

Our results have been analysed by looking at the ‘Search Terms’ report in Google Ads. We looked back at 6 months worth of data (June-November inclusive) and applied a segment for the month. This provides us with 3 months before and 3 months since the change in search term reporting. The main area to look at in your Google Ads account to see this information is right at the bottom of the search terms report where we see the ‘Totals’. We have compared the ‘Total: Search terms’ with the ‘Total: Omitted search terms’ (or ‘Total: Other search terms’). This essentially compares metrics where the search term has been recorded vs the metrics where the search term has been hidden”.

Analysis of Google’s Hidden Search Terms

Koozai

KDSpy: Your tool for successful Kindle sales #ad

KDSpy is a power tool for authors. It was designed for Kindle authors, but any author can benefit.

If you want to publish a book for the pleasure of seeing your name in print, you won’t need this tool. But, if you want to earn passive income by selling books, particularly on Kindle, this tool can be a life-saver.

What books should you publish for income? The answer is obvious: books that people want to buy.

How do you find out what books people want to buy? Spy on the current Kindle sales data to see what is selling. That’s whatKDSpy does for you, far better than you could do it for yourself.

In moments, it gives you all the data you need for making decisions about what books to write or to hire a ghostwriter to write. Specifically, it gives you:
➤ Revenue metrics for relevant published books,
➤ Keywords used to promote these books,
➤ In-depth competitor data,
➤ Book tracking,
➤ and more, all from a Google Chrome plug-in.

This is a rare tool; it is old (well, let’s say well-seasoned) but new. It was first released in mid-2014, but it has been upgraded many times since then. It’s currently in version 5, but even that was upgraded just last week. This is current, cutting edge technology.

An author has a simple task to start with: choose a topic to write about. To sell the most copies of your new book, you want a topic that many people are searching for, but, if possible, doesn’t already have a lot of competing books. Although this data is hard to pull together manually, these topics could become your key to a successful book. Fortunately, KDSpy supplies you this data.

Hear how two successful Kindle authors (who are twin brothers) use KDSpy to select their next book topic in this short video:

When you publish a Kindle book, Amazon handles the whole business for you:
✅ The Sales page
✅ The promotion
✅ Collecting the money
✅ Delivering the product.

That’s a real time-saver and frustration saver for you because:
✅ No website needed,
✅ No merchant account needed,
✅ No autoresponder needed

Think of the cost you save, besides the time you save.

But you have to go beyond cost reduction. You need to choose the right books to create and sell.

KDSpy:
• Lets you reverse engineer the best-sellers in any niche to learn their secrets.
• Shows you how many copies the top selling books sell in a day so you know how many you need to sell in a day to be at the top.
• Shows you the popular trends in any geo market, reveals the bestselling niches to go after
• Tells you the profit potential of any keyword and gives you lots of additional long-tail keyword suggestions
• Tracks the sales rank and estimated revenue of any Kindle book

When you have all this powerful information, you are no longer shooting in the dark when you publish a Kindle book. You have clear guidance on where to focus your efforts.

We have prepared a cheat-sheet of other tools for Kindle authors, all of them free, that will help you build your Kindle business. We are giving it as a bonus to smart authors who invest here:KDSpy.

If you want to be a successful author, try out this “seasoned but new” tool here: KDSpy.

Keyword Research: The Complete Beginner’s Guide

Blogging Wizard’s  David Hartshorne has published a new guide called ‘Keyword Research: The Complete Beginner’s Guide’.

This comprehensive guide covers the following:

  • What are keywords?
  • What are search queries?
  • Short tail vs long tail keywords
  • The keyword research process.

Hartshorne says, “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?

In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.

And once your research is done, you can start optimizing your content and landing pages for those keywords, so it appears in the top search results”.

Keyword Research: The Complete Beginner’s Guide

Keys to Driving Webinar & Digital Event Registration, November 19 [Webinar]

ON24 is hosting a webinar ‘Keys to Driving Webinar & Digital Event Registration’ on Thursday, December 3 at 2.00 pm ET.

The ON24 team says, “In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them.

Join us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands, including:

  • How to optimize your email invitations
  • Picking subject lines and titles
  • Best days to promote your events
  • Strategies for A/B testing your promotions

It’s time to find your audience, register now and learn how
”.

Keys to Driving Webinar & Digital Event Registration

ON24

Koozai Shares 8 Content Ideation Methods

To generate new ideas for your content is one of the most important things that can help you to come out with quality content.

Koozai’s Managing Director Sophie Roberts has shared eight effective content ideation methods.

She says, “If you need inspiration to help you come up with your own content ideas, take a look at these eight brainstorming methods below.

1. Key Dates, Events and Seasonality

The first brainstorming method is to list all of the key dates and events throughout the year specific to your industry that are worth creating content around. You may want to start adding these to a calendar, so you can see them at a glance.

Come up with a second list of brainstorming ideas around any products or services that you could push at different times of the year to reflect trends in seasonality.

Once you’re done, it’s worth seeing if you can combine any of the key dates and events with seasonality trends to form the basis of your content ideas”.

8 Effective Content Ideation Methods

Koozai

Koozai Highlights 5 Factors for Successful Content

Creating quality content is a challenge. Your content should attract your readers’ attention and motivate them to take an action.

Koozai contributor Stacey Parsons has shared five key factors to help you create successful content.

Parsons says, “Powerful content can bolster your online marketing by generating leads, as well as facilitating SEO.

With this in mind, let’s look at five key factors for successful content.

1. Quality

“Quality content” is so much more than a catchy buzzword for marketers. It’s one of the factors that search engines such as Google use to determine your rankings, so it’s imperative that your content is up to scratch. Spelling mistakes, typos and broken links are not acceptable in the digital age, and you’d be surprised at how often they occur.

So what is considered quality content? As we’ve already highlighted, this is precisely what Google wants to provide users with, but it can be tricky to determine what that is, especially as it’s subjective. The easiest way to ensure your content is deemed worthy by Google, is to ensure it’s relevant and effectively answers a user query. Good quality links also help, and you want to make sure your content is targeting some specific keywords too”.

 

Koozai Lists Best SEO Chrome Browser Plugins for 2020

Right Chrome SEO plugins can help you to achieve better SEO results and improve your website traffic.

Koozai contributor Joe Johnson has published a list of best SEO Chrome browser plugins for 2020 to help choose the right plugin for your SEO tasks.

Johnson says, “Whether you’re completely new to browser plugins, or you have too many and are looking to de-clutter, here are some of the most essential Chrome browser plugins that’ll allow you to do your job that little bit better (and faster!).

Detailed https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba

There are a ton of plugins out there that give you all the ‘SEO Vital Signs’ (e.g. page titles, descriptions, H1s etc) on a plate. There’s not a huge amount to choose between them but Detailed has a clean layout with a  large typeface which works well for me. Detailed also goes a bit further than most other similar plugins in listing all heading tags, internal links, and schema mark-up”.

The Best SEO Chrome Browser Plugins For 2020

Koozai

Krowd – when you want a crowd of website visitors #ad

Krowd software was just released by Venkata Ramana and Mark Bishop. It looks like this is hit. In less than a week, over 3000 copies were sold.

It’s late here, so for the sake of time, I will let Mark Bishop explain [I abbreviated a little] what they were trying to accomplish.

What if you could unlock instant access to one of the biggest Free Traffic phenomena of 2020 in the next 5 minutes?

Right now this platform is exploding, with over 320 Million highly targeted users and potential buyers each month.

320 Million people waiting to click very specific links, and when they click those links, a tiny percentage of ‘Clever Marketers’ siphon unlimited free traffic to their own offers, affiliate links or anywhere else they choose.

If you you want access to over 320,000,000 potential buyers, then pay close attention, because we’ve discovered a simple way to unlock this massive traffic source in minutes with a new, unique and newbie friendly software called Krowd.

Krowd is the first software tool to crack open this massive traffic source by emulating what is working right now. The software instantly finds, extracts and emulates the same hidden formulas currently used to siphon daily traffic. Giving users instant access to one of the biggest free traffic sources of 2020

Forget learning curves, tech, knowhow and additional costs. In fact, forget everything you think you know about generating free buyer traffic & online income because this isn’t like anything you’ve seen or tried before.

And with Krowd, you’re literally 3 steps away from making this happen.

Step 1: Enter in a keyword or niche

Step 2: Krowd extracts the winning formula for you to copy using the emulation tool

Step 3: Share & watch the Avalanche of Free Traffic pour in

Krowd is easy to use, it’s newbie-friendly and it’s unlike anything else…

It’s like ‘Copy and Paste’ Buyer Traffic

You enter a keyword or a niche, and Krowd reveals what works right now. So you can emulate and use the same formula to siphon traffic to your own links and offers in minutes.

You can do this multiple times a day if you want to.

► You won’t need to bother with videos
► You don’t need websites, domains or hosting
► You can do this without any experience.

And there are no additional costs.

All you need is Krowd

It’s simple. If you want results this week, plug your copy of Krowd into this massive free traffic source, and copy what works right now!

You’re probably thinking that this sounds very expensive.

And to be quite frank, we really should be charging you $47 a month for this, considering the value you get ongoing access to. And you would still be getting a bargain even at that price.

But, during Krowd’s exclusive launch period, you won’t have to pay $47 a month. In fact, you won’t have to have to pay monthly at all.

You get instant ongoing access to Krowd for a heavily discounted, one-time only payment.

But, it gets better.

When you act now, you also get access to a collection of high value Krowd additions to help you increase your results from day 1.

And of course, there is zero risk when you order today because we’re including our unbeatable 30 day money-back guarantee, so you really can order with confidence.

But wait, it gets even better.

If you put Krowd to use and you still don’t get results, not only will we send you your money back, but we will also send you one hundred dollars out of our own pocket for wasting your time.

So, the only way you lose today is if you don’t take action on this incredible offer right now, because the price is set to rise every 60 minutes. That means; if you wait, you will pay more.

Are you ready to unlock access to one of the biggest free traffic phenomenons of 2020 today?

Using Krowd Emulation enables you to instantly tap into more than 320 Million users every month.

And when you take action right now, you’ll also get our enhanced Krowd package with our Huge ‘Pay Once’ Special Discount

Do it now; ckick here: Krowd.

Knowing Your Audience is the Key to a Successful Blog






Know your audience

https://unsplash.com/photos/LtNvQHdKkmw

Why do you have a blog? If your answer is because most other businesses in your niche do, you are dead wrong. If you are looking at your blog as just something you “need” to do, then just stop.

Let’s look at the right answer. You have a blog because it is a part of your content marketing strategy. It is where you educate, entertain, and inspire people – people who should ultimately become customers.

You have a blog to ultimately make money.

Every blogger has “been there.” He writes what he thinks is an amazing post, hoping to drive a bunch of new readers, who then turn into followers, follow-through on calls to action, and become new customers. It is an epic fail – very few readers, lack of engagement and follow-through, and certainly no interest in coming back for more.

What went wrong?

It didn’t “connect.” For some reason, it didn’t resonate, because it was not what your intended audience was looking for. Which begs the question – what is your audience looking for?

If you haven’t answered this question, then you don’t know your audience. And no more content should be written until you really do.

So, let’s unpack how you get to know your audience and then how you design and produce content that will resonate, grow that following, and get those conversions.

  1. What do You Already Know About Your Customer?

You have customers who have purchased your products/services. And some of them have probably returned to re-purchase.

What is it about your offering that makes them buy from you? What problem or pain point are you solving for them? And do you know anything about their demographics?

You may have an audience that is diverse and yet still has common needs and wants. And you need to know what those are.

One thing you should consider is a customer survey about these things. People will usually provide their opinions, especially if you offer an incentive – a discount or freebie perhaps.

This is an “old-school” method, but it does still provide some valuable information.

The other and more scientific method is to use what technology now provides, specifically in the arena of data science.

  1. How Can You Use Data Science?

Ron Johnson became the CEO of JC Penney, as it was faltering. He set about changing the entire image of the brand. He sacked the private Penney’s label and instead stocked designer labels; he sacked the coupon and discount programs for “everyday low prices.”

It was a disaster. He now admits that he really did not know the Penney’s customer well enough – someone who wants a bargain, who does not want designer-labels, and who doesn’t want to pay a lot for his clothing. He should have taken a lesson from Kohls. He should have invested in some solid data science.

There are oceans of unstructured data floating around in cyberspace. You may not have the internal IT staff to collect and churn it, but there are a large number of data science services that do.

The key is to ask the right questions about your audience, to develop a customer persona based on real data, not gut feelings. According to data research expert Tony Zambito:

“Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”

Consider how a bank uses data science to learn about its target audience and then decide what types of retail loan products it should offer. Data science gathers information about previous popularity of loan products, those that have become unpopular, what types of consumers “buy” specific loans, and will predict the types of products they will find popular. This allows the bank to create loan products and market them to its audiences.

Data science will give a blogger lots of valuable customer information, no matter what the product or service. It can be used to drive topic selection, verbiage, type of humor, psychological triggers, pain points and problems, things that will inspire, and more.

In short, the data allows you to “connect” with your audience in very personal ways.

  1. Use Your Customer Persona to Empathize

Now that you know who your customer is, what he wants, and what keeps him up at night, you are ready to “empathize,” – putting yourself in their shoes and crafting blog content that shows you understand their needs and wants.

Dan Collier, a content marketer for Studicus, puts it this way:

“A large chunk of our clientele are college students who are totally overwhelmed with the sheer amount of essay and research paper assignments they face, along with the other stressors of college life. Our blog focuses on tips to make their academic, social, financial, and emotional college life better. Along the way, we also include content that this demographic will find humorous and inspirational.”

Determine how you can empathize with your customer’s pain points. Dollar Shave Club built an entire business around empathy – the frustration consumers have of running out of disposable razors or having to make a special trip to the store to buy them. Now, they get those razors delivered to their mailbox once a month. Its audience is mostly millennial (and coming Gen Z’ers), and its site and blog content are built around personal grooming issues (much of it is also hilarious).

Crafting Amazing Blog Posts for Your Audience

Now that you have a full picture of your audience, you are ready to craft those posts. Let’s look at the factors that should be included:

  1. Choosing the Topics

It’s all about quality – quality in the eyes of your customers, that is, not necessarily yours. And quality in this sense translates to relevance to the personas you now have.

You can use a lot of tools as you explore topics. Here are some key ones:

       Buzzsumo has a topic explorer based upon a lot of research. You will learn which topics are the most popular with your audience.

       SemRush Topic Research will comb the web, based upon relevant keywords and how often consumers in your niche use those keywords to search for content, as well as the popularity of specific content.

       Ahrefs is a bit like a search engine, and it has a huge database. You can enter a topic and it will return related content and its popularity level.

       Check out the blogs of your competitors. Look at those that are most popular. The idea is not to copy but to take topic ideas and see how you can improve them and provide some unique and new insights. You can use MozBar to find these popular blogs in your niche, saving you lots of time. These are blogs/posts that Google has ranked high.

 

  1. Matching Style to Audience

Every piece of content has a message (topic). How that message is delivered is just as important as the message, if it is to resonate with your audiences. And this is all a part of the style of your posts.

The style includes vocabulary, how formal or informal, reading level and the “voice” of the brand. It also includes, by the way, the “look” of the piece (short or long paragraphs, use of headings, bullet points, and the visuals that are included).

These are all choices made based upon your understanding of your audience. It’s sort of like clothing styles – the choices people make send messages about themselves. What is your style saying about your brand?

Let’s unpack the factors of the style.

  1. Vocabulary: Your audience has a certain level of sophistication. Someone looking for pet supplies, for example, will not want “scientific” terminology that has little meaning or that he may not understand. On the other hand, a seasoned programmer will understand computer technical terminology.

 

Choose a vocabulary that fits the product or service you offer and the consumer who is looking for it. If you are selling a baby diaper subscription service, the blog post vocabulary should be simple and direct, as well as include words that have an emotional appeal to new mothers.

 

For example, in the case of TrustMyPaper.com writing agency, vocabulary (including current slang terms) is selected to resonate with students, a young audience with very specific and largely informal voice tone, except, of course, when they have to write academic papers.

 

If you are selling power tools, obviously the vocabulary will be far different – appealing to hands-on skilled workers and DIY enthusiasts who want to be able to “see” and “feel” the toughness of a product.

 

  1. Level of Formality: If your audience is scientific or in some other way comprised of niche professionals, the style may be more formal. However, for the majority of customers/clients, posts should be informal and conversational in tone. Use short sentences and simple language

 

  1. Reading Level: Most experts believe that the vast majority of blog posts should be at the reading level of 7th grade. This impacts both vocabulary and sentence structure. And, they recommend active rather than passive voice. Use a tool such as Readable to test this.
  2. Brand Voice: Every brand has a voice, and that voice should be used to match the audience you have. Some brands are more serious with more serious customers (e.g., financial services) while some are far more casual and even fun (e.g. Dollar Shave Club). Customers expect a language tone that matches their own conversational language, their senses of humor, etc.

 

  1. Incorporating Visuals/Media

No blog post should ever be published without visuals. Why? Because walls of text are an immediate turnoff. People are in a hurry; they want to be engaged immediately, and they want to take in any message quickly.  And the more you can say with visuals, the better.

Research shows that the human brain processes visual information 60,000X faster than textual. And it retains visual information better. Photos, graphs/charts, drawings, and video are all effective ways to get your message across. And, like text, they, too, must be appropriate for your brand voice and your audience.

But make no mistake – visuals must be included in your posts. They are part of what will keep readers moving forward.

 

  1. Providing Interactions

One of the best ways to keep customers and potential customers engaged is to get them involved in your content. This can be done in a number of ways:

       Include surveys that let them express opinions on your content, your product/service, or related news items that might be a hot topic.

       Ask questions for discussion at the end of the post, and encourage readers to comment, interacting with one another. This helps to establish a “community” of sorts. Regular readers and commenters will also often bring in their friends who are also a part of your target audience. (of course, you have share buttons too)

 

  1. Using Your Audience for Brand Spread

Again, if you know your audience, you know where they hang out online. And many in their communities are similar in demographics. Ask them to share your posts with their friends and provide an incentive to do so.

  1. Leading Relationships to Purchases

Because you know your audience intimately, and because you have worked to develop relationships through your content, you are in a position to lead your audience to conversions.

Nudge them. Use small and subtle call-to-action phrases throughout your posts, even if it to subscribe to your blog via email (you then get that address), or to access a page on your website that provides additional information about your products or services. Use your blog as the beginning of a buying journey to new customers and as a return for existing ones.

Remember – It’s All About Them

Every post you create and publish must have one purpose in mind – how is this piece providing value to my audience? Am I educating, entertaining, and/or inspiring the people I have come to know so well?

If you can do this consistently, your following will grow. And as your following grows, so will your chance to establish real connections. Of course, as connections are established, people are willing to take your advice, see you as an expert, and begin their purchasing journey with your brand.

Author’s Byline:

Dorian Martin is a professional writer and content creator working with GrabMyEssay.com and WowGrade.com, among other companies. He’s also an essay contributor at BestEssayEducation.com, where he specializes in topics of health, fitness, and nutrition.


Keep Your Customers For Life #ad

If you need to discover how to retain and re-engage your customers for increased loyalty and repeat sales, check out the latest sale from Content Sparks: Keep Your Customers For Life

As with all the courses on sale (only through tomorrow), this one can help your own business, but is also designed for you to teach to other businesses, under your own name (there will be no mention of Content Sparks in your student materials or presentation slides), to build your expert credentials and to create a revenue stream for you.

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With this challenge, that is already built for you (just copy, add your own name, and paste), you can get up and running immediately. While you are preparing/customizing your main course, you can give your followers valuable information and motivation to use that information, and in the process, keep them interested in you and your training.

Today and tomorrow are the last days of the sale. Now is the time for action, here: Keep Your Customers For Life.