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Tuesday, August 3, 2021

Marketing Glossary

Killer Paid Search Tactics That Every Marketer Needs to Know, August 10 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT.

The Martech team says, “In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Martech

Kevin Indig on The Demise of Amateur Content

Kevin Indig has published article importance of creating quality content. He has also talked about building a system that determines how deep an article goes into a subject sounds easy but is very difficult to build.

He says, “Let’s start with the outcome. The questions Google provides around the product reviews update give us an understanding of what its many algorithms are trying to achieve:

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?”.

The demise of amateur content

Kevin Indig’s Blog

Keys to Creating Great Webinar Content, March 24 [Webinar]

Content Marketing Institute is hosting a webinar ‘Keys to Creating Great Webinar Content’ on Wednesday, March 24, 2021 at 2.00 pm ET.

The CMI team says, “A great webinar doesn’t just deliver a presentation, it tells a compelling story. Regardless of format, successful webinars deliver engaging content experiences that help audiences get from point A to point B.

Join us for “Keys to Creating Great Webinar Content” and learn how to move from boring talking PowerPoint presentations to engaging, content-rich experiences that your audiences will love. In this interactive session, you will learn:
  • Step-by-step how to build engaging webinar presentations
  • How to match webinar formats to content goals
  • How to build multi-touch content experiences
  • How to create continuous content journeys”.

Keys to Creating Great Webinar Content

Content Marketing Institute

Kevin Fahey: The Essential 8, his top 8 marketing products #ad

The Essential 8 Combo Package consists of 8 of Kevin Fahey‘s most recent and best selling information marketing products. Our training is loved by over 25,000 customers including many top marketers and industry leaders.

You may have heard of Fahey. Over the past 14 years he has earned a reputation for creating high-quality information marketing products and training, which have reaped many accolades and awards.

The Essential 8 will give you (whether you are new or experienced) the knowledge, the tools, and the resources you need so you can:
• Scale your online business,
• Earn more while working less,
• Manage teams,
• Increase productivity,
• Have more successful launches,
• Build recurring income,
• Earn more from affiliate promotions.

You are getting the following 8 products for the price usually charged for a single one:

500K Training

This is a full-blown video training course with reports, charts, templates, guides and everything needed to evaluate your own business, identify where you are leaving money on the table, identify the biggest opportunities – take advantage of them, and scale your business.

20K Extra

Shows you how you should look at your business and help you identify hidden goldmines within and add an additional 20K in revenue per month.

15 Monetization Methods

Some of the overlooked ways that you can monetize your funnels and instantly increase your profits without any significant effort.

Commission Five

Step-by-step training that takes you by the hand and guides you through a confusing maze of affiliate marketing and arms you with all the knowledge you need to start generate at least 4 figures in commission from every promotion.

IM Product Launching 2.0

Inside IM Product Launching training Fahey reveals his personal process he uses to launch products every single month.

IM Productivity Hacks

How Fahey runs three successful membership sites, launches two new products every month, and more.

3X Your Profits Training Presentation

Six strategies Fahey uses to triple his profits with membership sites, product launches, affiliate promotions, webinar presentations and email broadcasts.

How to Setup an Online Marketing Funnel

Fahey shares his 5 Step Formula for creating bulletproof sales funnels. Then he takes you by the hand and show you how you can create one for your own business.

It’s Decision Time

If this is at all interesting, you should check it out now because he is raising the price daily and on Saturday, it will jump $20. Get your copy here: The Essential 8.

Keys to Creating Great Webinar Content, March 24 [Webinar]

Content Marketing Institute is hosting a webinar ‘Keys to Creating Great Webinar Content’ on Wednesday, March 24, 2021 at 2.00 pm ET.

The CMI team says, “A great webinar doesn’t just deliver a presentation, it tells a compelling story. Regardless of format, successful webinars deliver engaging content experiences that help audiences get from point A to point B.

Join us for “Keys to Creating Great Webinar Content” and learn how to move from boring talking PowerPoint presentations to engaging, content-rich experiences that your audiences will love. In this interactive session, you will learn:
  • Step-by-step how to build engaging webinar presentations
  • How to match webinar formats to content goals
  • How to build multi-touch content experiences
  • How to create continuous content journeys”.

Keys to Creating Great Webinar Content

Content Marketing Institute

Key Benefits of Inbound Marketing

Inbound marketing helps you to attract customers by creating valuable content and experiences tailored to them.

IMPACT’s Liz Moorhead has published an article explaining the key benefits of inbound marketing.

She says, “Inbound marketing is a digital marketing strategy in which a business organically earns the attention of their ideal buyers at different stages of their purchasing journey — awareness, consideration, and decision — rather than having to seek them out and competing for attention with traditional outbound marketing and advertising campaigns.

This sounds amazing, right?

Instead of duking it out for the attention of ideal buyers via traditional, outbound approaches, we earn the love and affection (and money🤞) of our ideal buyers. They come to us, without us having to chase them”.

Inbound marketing benefits explained (updated for 2021)

Kibo Code Quantum drop-shipping super-store is live #ad

If you haven’t done well in affiliate marketing or selling your own products, maybe it’s time to become a dropshipping entrepreneur with Kibo Code Quantum.

There are suppliers in the USA that are interested in having business people like you advertise their products in your online store. Whenever you make a sale, two things happen:
1. You collect the contact information of the customer so you can sell to them again and again.
2. The wholesale supplier will ship the product directly to your customer.

Kibo Code Quantum makes setting up your online store and making it a winner simple due to its:
▪ Free traffic
▪ Proprietary technology
▪ Done-for-you solutions
▪ Speed

You are not dependent on China suppliers, who would be shipping products from thousands of miles away. The suppliers you are hooked up with are right in the United States, for quick, reliable delivery.

► You are getting step-by-step directions for how to set up your store
► You are getting proprietary software to build and operate your store.
► You are getting access to a tool that filters through all the available products to find ones that are likely to be best sellers for you.
► You load the curated products into your store, using the included tools, and start selling.
► You are getting free high-quality traffic for your store.
► You are getting hands-free delivery of products by your suppliers.

That’s the kind of e-commerce business anyone can manage. And because of all the automation, management takes little time.

Get the whole story and be one of the early adopters here: Kibo Code Quantum.

Koozai Shares Analysis of Google’s Hidden Search Terms

Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms.

He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here.

In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had.

Our results have been analysed by looking at the ‘Search Terms’ report in Google Ads. We looked back at 6 months worth of data (June-November inclusive) and applied a segment for the month. This provides us with 3 months before and 3 months since the change in search term reporting. The main area to look at in your Google Ads account to see this information is right at the bottom of the search terms report where we see the ‘Totals’. We have compared the ‘Total: Search terms’ with the ‘Total: Omitted search terms’ (or ‘Total: Other search terms’). This essentially compares metrics where the search term has been recorded vs the metrics where the search term has been hidden”.

Analysis of Google’s Hidden Search Terms

Koozai

KDSpy: Your tool for successful Kindle sales #ad

KDSpy is a power tool for authors. It was designed for Kindle authors, but any author can benefit.

If you want to publish a book for the pleasure of seeing your name in print, you won’t need this tool. But, if you want to earn passive income by selling books, particularly on Kindle, this tool can be a life-saver.

What books should you publish for income? The answer is obvious: books that people want to buy.

How do you find out what books people want to buy? Spy on the current Kindle sales data to see what is selling. That’s whatKDSpy does for you, far better than you could do it for yourself.

In moments, it gives you all the data you need for making decisions about what books to write or to hire a ghostwriter to write. Specifically, it gives you:
➤ Revenue metrics for relevant published books,
➤ Keywords used to promote these books,
➤ In-depth competitor data,
➤ Book tracking,
➤ and more, all from a Google Chrome plug-in.

This is a rare tool; it is old (well, let’s say well-seasoned) but new. It was first released in mid-2014, but it has been upgraded many times since then. It’s currently in version 5, but even that was upgraded just last week. This is current, cutting edge technology.

An author has a simple task to start with: choose a topic to write about. To sell the most copies of your new book, you want a topic that many people are searching for, but, if possible, doesn’t already have a lot of competing books. Although this data is hard to pull together manually, these topics could become your key to a successful book. Fortunately, KDSpy supplies you this data.

Hear how two successful Kindle authors (who are twin brothers) use KDSpy to select their next book topic in this short video:

When you publish a Kindle book, Amazon handles the whole business for you:
✅ The Sales page
✅ The promotion
✅ Collecting the money
✅ Delivering the product.

That’s a real time-saver and frustration saver for you because:
✅ No website needed,
✅ No merchant account needed,
✅ No autoresponder needed

Think of the cost you save, besides the time you save.

But you have to go beyond cost reduction. You need to choose the right books to create and sell.

KDSpy:
• Lets you reverse engineer the best-sellers in any niche to learn their secrets.
• Shows you how many copies the top selling books sell in a day so you know how many you need to sell in a day to be at the top.
• Shows you the popular trends in any geo market, reveals the bestselling niches to go after
• Tells you the profit potential of any keyword and gives you lots of additional long-tail keyword suggestions
• Tracks the sales rank and estimated revenue of any Kindle book

When you have all this powerful information, you are no longer shooting in the dark when you publish a Kindle book. You have clear guidance on where to focus your efforts.

We have prepared a cheat-sheet of other tools for Kindle authors, all of them free, that will help you build your Kindle business. We are giving it as a bonus to smart authors who invest here:KDSpy.

If you want to be a successful author, try out this “seasoned but new” tool here: KDSpy.

Keyword Research: The Complete Beginner’s Guide

Blogging Wizard’s  David Hartshorne has published a new guide called ‘Keyword Research: The Complete Beginner’s Guide’.

This comprehensive guide covers the following:

  • What are keywords?
  • What are search queries?
  • Short tail vs long tail keywords
  • The keyword research process.

Hartshorne says, “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails?

In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog.

And once your research is done, you can start optimizing your content and landing pages for those keywords, so it appears in the top search results”.

Keyword Research: The Complete Beginner’s Guide