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Saturday, August 8, 2020

Marketing Glossary

Vertical Leap on How SEO Helped Businesses Survive COVID-19

The COVID-19 pandemic caused serious damage to many businesses worldwide. Several businesses have been hit severely due to this unprecedented challenge.

Vertical Leap’s Gemma Scarth has published an article on how SEO helped businesses survive COVID-19.

says, “When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled spending back by a larger 12% each.

Advertising spend is falling across most channels

Back in April, Marketing Week and Econsultancy conducted a survey of 447 brands in the UK and found that only 7% of businesses “seized the opportunity” to invest more in marketing during the outbreak.

The survey revealed that 29% of businesses planned to “stay the course” by maintaining their marketing budgets while 50% said they were making cuts in order to “fight another day”.

In times of crisis, brands tend to respond in one of two ways: they either go into crisis mode themselves and maintain/cut costs or they try to “seize the opportunity” left behind by other brands. Clearly, the majority of brands chose to take the former approach in response to the coronavirus outbreak”.

How SEO helped businesses survive COVID-19

Vertical Leap

Vertical Leap Shares 13 Steps to Building an International SEO Presence

An effective SEO strategy enables you to grow your online business by receiving more web traffic. By creating an international SEO plan, you can enhance your presence in multiple countries.

Vertical Leap contributor Dave Colgate has shared 13 useful steps to building an international SEO presence.

Colgate says, “International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets.

In this article, we look at the key strategic and technical steps you should take to help you build a lasting SEO presence in multiple countries.

1. Start again with market research

Hopefully, this one goes without saying, but every country represents a new market filled with unique audiences and opportunities. Even within the English speaking world, consumer habits in the UK, US and Australia, for example, vary greatly and this has to be reflected in your international SEO strategy.

For example, while clothes shoppers in the UK are searching for winter coats, people in Australia are looking for summer wear and international fashion retailers have to run very different campaigns in each location.

We’re talking about different purchase intents, keywords and product pages here”.

13 steps to building an international SEO presence

Vertical Leap

Visual Design for Non-Designers [Podcast]

Social Media Examiner has published a new podcast ‘Visual Design for Non-Designers’ featuring Michael Stelzner to help marketers learn how to venture into visual designing.

The SME team says, “Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?

To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast.

Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy.

Donna shares a number of tools and apps you can use to design visually compelling content. You’ll also find tips on how to get more visibility for your visuals”.

Visual Design for Non-Designers

Social Media Examiner

Veedyou’s 85+ Video Marketing Statistics for 2020

Video is the an essential part of your marketing strategy. By analyzing and understanding video marketing statistics you can improve your your marketing strategy.

Veedyou Media SRL has shared 85+ video marketing statistics you should need to keep in mind for 2020.

The Veedyou team says, “Compared to other marketing channels, video content is more popular, engaging, and memorable, which is why it’s the right tool to promote brand awareness.

Here are the numbers to back that up.

  • People will spend 88% more time on a website with video content.
  • 72% of consumers prefer video to text content while researching a product or service.
  • 53% of people engage with a brand after watching one of their videos on social media.
  • 68% of consumers prefer to engage with brands that use video.
  • 96% of people view explainer video to understand a product or service.

Bottom Line: The first and perhaps the most important influencer that drives the sales process is none other than Brand Awareness.

It isn’t enough that the customers know your name. Customers also want to know the values you stand for”.

85+ Video Marketing Statistics to Keep in Mind for 2020

Veedyou Media SRL

Voice Tweets & This Week’s Digital Marketing News [Podcast]

Search Engine Journal’s Christine Zirnheld has published a new podcast titled ‘Voice Tweets & This Week’s Digital Marketing News’.

Zirnheld says, “This week on Marketing O’Clock, we cover Twitter’s voice tweet feature, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more.

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here with a fresh new episode of Marketing O’Clock.

We talk about all the digital marketing news of the week and try to come up with a catchier name for Twitter’s new audio Tweets.

Talk to Tweet with new Twitter feature

Twitter is testing a new feature that allows users to record a voice message to Tweet.

The feature is currently live for a select group of iOS users and will be rolling out to all iOS users soon”.

Voice Tweets & This Week’s Digital Marketing News

Search Engine Journal

VR Agency 360 creates stunning virtual walkthrough tours #ad

For several years, ever since internet technology has been available, real estate brokers have shown their properties online. Pictures and descriptive text have created a way of displaying houses online that have attracted prospective buyers to choose their top favorites so they invest their in-person time in just the few houses that are the best candidates.

For years, this has been a marketing tool agents have found helpful. But not to long ago, a new improved online technology was created, the virtual house tour. No longer do buyers have to see only static still pictures.

Now, there is motion video, and one of the best forms of this video is the 360 degree panorama. The visitor can move around a room by moving the cursor to look anywhere in the room that seems interesting, even making a full circle from wall to wall to wall, if they want.

This technology has a wider use than real estate, though. Every business is concerned with its profitability in these hard times, when many people do not want to venture out into crowds. To still market to these people, businesses need to be online since a lot of buying and selling is now done remotely.

To maintain a relationship with their customer, the business needs to give their website the feeling of their store, to give visitors a sense of familiarity. The 360 degree panoramic picture can show the whole store. And customers can imagine they are back where they belong again.

This technology allows businesses to showcase their offices, their showrooms, their car lots (or the inside of a car), etc, giving the customer a clear picture,even from the customer’s home.

Nearly any kind of local business can use this technology
► Gyms and spas
► Bed and Breakfast or (Airbnb) homes
► Home open houses
► Day care centers
► Car dealerships,
► Medical and dental practices
► Vacation rentals

The list is endless.

This weekend, new software that creates these 360 degree virtual tours was released to the public, called VR Agency 360.

If you own a business that would benefit from these virtual tours, this software is priced within the reach of even the smallest business.

If you have a marketing agency, this software lets you offer your video tour services to local businesses, thereby creating a new revenue stream for you while helping these businesses regain lost customer traffic.

You start building your tour with either a video or a succession of still pictures moving around the room or around the product you are highlighting.

If you use stills, VR Agency 360 can “stitch” them together to make a continuous panoramic view.

You can overlay interactive elements like calls to action, polls, quizzes, a logo, images, buttons, texts, optin pop-ups, sliders, timers and much more. If your Airbnb room, for example, has a Louis XIV armoire, add a label telling the viewer what it is.

Publish your virtual tours in any website or share them on social media and reap the benefits of a more immersive (a form of virtual reality, really) experience.

VR Agency 360 and the videos it creates are hosted in the cloud. All you need is to embed the link to your video wherever you need it. No download or configuration is needed.

Our readers get a collection of bonuses that work with this new software to build your automated marketing processes. See them all here: IM NewsWatch Bonuses for VR Agency 360.

See examples of the kind of videos you can produce with this new software and get your own access here: VR Agency 360.

By the way, the launch price is increasing daily, so if you want this software, don’t delay. You can use the promo code vr4 to get a $4 discount.

Finally, we just invested in this software ourselves because we have a large tudor house in Lexington KY that we are planning to sell. This software will help us sell it. (If anyone is looking for a house in Lexington, use the Contact Us form to drop me a note.)

Vertical Leap Shares Five Ways To Do Keyword Research

Effective keyword can help you to rank well in search engines for specific topics to drive traffic to your site and promote your products and services by enhancing your marketing effectiveness.

Vertical Leap contributor Dave Colgate has shared five clever ways to do keyword research.

Colgate says, “Basic keyword research isn’t enough to get you ranking high and winning ad auctions anymore. So, in this article, we’ve got five smarter ways to go about keyword research that will help you find new opportunities and become more competitive in search.

#1: Target keywords by intent, not volume

The natural instinct in keyword research is to assume that queries generating the highest search volumes are the most valuable. This isn’t always the case though. Yes, they might generate a lot of traffic but they’re also going to be the most competitive and, more importantly, they often result in fewer conversions.

“Don’t underestimate less popular keywords. Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches. For example, a person searching for “shoes” is probably just browsing”.

Five clever ways to do keyword research

Vertical Leap

VidSpark: World’s Fastest Drag & Drop Video Builder #ad

Whether you are a product creator or an affiliate and whether you are selling physical products or online e-products or services, video is the key to more sales.

VidSpark is the world’s fastest system to build sales videos in minutes. Some users have even called it revolutionary.

It combines an innovative design with point-and-click simplicity in one powerful video solution for creating eye-popping, highly engaging marketing videos to attract leads and sales.

Here is how you create professional animated videos with VidSpark:
1. Enter your keyword. This will pop-up over 200 of high converting templates for you to choose from. Select any high converting template and get started.
2. Use Drag & Drop to easily add text, images, buttons, music, or even narration with point & click ease.
3. Publish your video wherever you need it in 1 click: on your website, your social media account, even in a product you might be building.

With VidSpark, you’re getting a Commercial License thrown in for no extra charge (for a limited time only). With this, you can not only create videos for your own marketing, but you can also quickly create unique, high-quality marketing videos for clients.

The launch is underway, but the price is rising soon. Check it out here: VidSpark.

Video Marketing: The Ultimate Guide [Guide]

A TechCrunch study has reported that people watch 1 billion hours of YouTube video per day. Video is an effective tools to promote your products and services.

Search Engine Watch contributor Himanshu Rauthan has published ‘Video marketing: The ultimate guide’ to help you improve your video marketing performance.

Rauthan says, “Video is accessible to everyone and any type of business, you only need the right strategy to kick-off. Whether you’re executing operations in the service team or the marketing team, the usefulness of video is apparent everywhere.

Let’s dig deep into the types of video you can create for the different marketing campaigns:

Types of marketing videos

You will be having different objectives for your marketing campaign and based on that you’ll choose the type of video you’re going to create. So, here is the list of top marketing video types to choose from:

1. Explainer videos

The primary purpose of explainer videos is to educate your audience whether it’s your product/service or some concept in your industry. They generally are short in length and it shouldn’t be more difficult than curating decks of slides in the presentation. It’s kind of a scripted journey of your customer’s problem and how they can resolve it”.

Video marketing: The ultimate guide (You’ll only need this)

Search Engine Watch

Video Resource Club: Tens of Thousands (& Growing) Video Resources #ad

Videos add spice to your marketing, causing people to stop look and (sometimes)listen to what you want to present.

Video Resource Club, a new service for marketers, offers you unlimited access and all the downloads you can use to Tens of Thousands Ever Growing Video Resources for One Affordable Price

This is one of the biggest video resource libraries on the web, housing tens of thousands of stock media and video resources, including
► Stock videos,
► Spokesperson videos,
► Niche video templates,
► Story video templates,
► Motion transitions,
► Motion animations,
► Motion backgrounds,
► Motion clip art,
► 4K resolution real effect videos,
► Logo animation templates and
► Many more.

You are getting access to all this video content for just a one time fee, and you get lifetime access and unlimited downloads from the library,

In addition, we have secured 6 white-label bonuses for our readers:

Stock Videos Collection 1

VideoCollection-1

Stock Videos Collection 2

Video-Collection-2

Stock Videos Collection 3

Video-Collection-3

Stock Videos Collection 4

Video-Collection-4

 

3600 Stock Photos Package

3600-Stock-Photos

500 Images with Transparent Background

500-Transparent-Photos

We will place a link to your bonuses in JVZoo. Get the using the “Affiliate Bonus” button.

The one-time fee is a part of the launch celebration and is valid for a very limited time only so you need to act quickly. Check it out here: Video Resource Club.

By the way, our bonuses are available until March 31, 2020, so if they are attractive to you, please download them before then.