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Thursday, March 28, 2024

Archive for the 'Rebranding TIps' Category

Is Rebranding A Good Idea? [Answered]

Rebranding is a marketing strategy that involves changing an established brand’s identity. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. In his new video Neil Patel has answered the question – ‘Is Rebranding A Good Idea?’. He says, “Rebranding is a complex process that can yield significant benefits or, if done haphazardly, result in unintended consequences. This text explores the various... [...]

Entrepreneur magazine offers rebranding tips from a 105-year-old company

Rebranding is a marketing strategy that leads to change in name, term, symbol, design of an existing brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. In the process of rebranding, carving out an altogether new brand is a big challenge for most business. To help organizations to handle the process of rebranding in an efficient manner Entrepreneur contributor Vanita D’souza has offered five tips keeping in mind Dale Carnegie, a 105 –year-old talent-management company. D’souza says, “Although Dale... [...]


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