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Monday, April 22, 2024

Archive for the 'E-Commerce' Category

What Merchants Should Avoid When Adding New Ecommerce Channels [White Paper]

E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age. Digital Marketing Depot has published a new white paper ‘What Merchants Should Avoid When Adding New Ecommerce Channels’. The DMD team says, “Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous... [...]

HubSpot’s List of 50 Ecommerce Statistics

In 2024, Ecommerce continues to surge, driven by advancements in technology and evolving consumer preferences, with virtual reality and augmented reality shopping experiences becoming increasingly prevalent. The landscape sees a blend of personalized recommendations, seamless checkout processes, and sustainable practices shaping the future of online retail. HubSpot contributor Flori Needle has published an article featuring 50 Ecommerce statistics for 2024. He says, “Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice,... [...]

5 AI-Powered Strategies for Ecommerce Personalization [White Paper]

Digital Marketing Depot has published a new white paper titled ‘5 AI-Powered Strategies for Ecommerce Personalization’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices... [...]

5 AI-Powered Strategies for E-commerce Personalization [White Paper]

E-commerce personalization is a process that online retailers use to create personalized experiences for customers. This can be based on a customer’s previous purchases, browsing behavior, geographic location, language, and other personal information. Digital Marketing Depot has published a new white paper titled ‘5 AI-Powered Strategies for E-commerce Personalization’. The DMD team says, “Check out 5 AI-Powered Strategies for E-commerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn: Why... [...]

Ahrefs Shares 14 Ways to Improve Ecommerce Product Pages for SEO

Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword research is an essential first step because the data can guide the order in which pages are optimized and how they are optimized. There are a few ways I usually do this, depending on the size of the site: Scraping product names and... [...]

Optimizing Internal Links to Boost E-Commerce Website Performance

In the dynamic realm of e-commerce, where online visibility and user experience play pivotal roles, mastering the art of internal linking emerges as a strategic imperative. A well-orchestrated internal linking strategy is akin to the backbone of an e-commerce website, influencing its performance and overall success. In his blog post, Neil Patel has shared some useful internal linking strategies for E-Commerce websites. He says, “Are you ready to become more intentional with your e-commerce internal linking efforts? Then read on! Essentials on Internal Links of E-Commerce Brands On-page SEO... [...]

Marketing and Retail Leaders on Navigating the Future of Commerce [Video]

Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to.” Adweek  [...]

7 Steps to Checkout Success [Webinar Replay]

Consumers in 2023 are web-savvy, discerning, and on-the-go. Successful ecommerce checkouts reflect the realities of today’s buyers. Practical Ecommerce has made available replay of its webinar ‘7 Steps to Checkout Success’. The Practical Ecommerce says, “In this 25-minute presentation, we’ll describe the critical components of a modern online checkout. We’ll explain: How to simplify a checkout for today’s (mobile) shoppers. Why a guest checkout option remains vital. The importance of trust signals, even for seasoned buyers. Multiple benefits of real-time... [...]

Three Way to Create Better Ecommerce Content

Ecommerce content is material that businesses create to attract and retain potential customers online. Well-drafted content can help you make more sales done. Search Engine Land contributor Dan Taylor has published an article featuring three ways to make your ecommerce content more helpful. He says, “Historically, content on ecommerce category pages hasn’t been great. Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being incorporated (depending on the product’s... [...]

Ecommerce SEO: A Simple Guide for Beginners [Guide]

Ecommerce search engine optimization (SEO) is the process of optimizing an online store to increase its visibility and sales. Semrush has published ‘Ecommerce SEO: A Simple Guide for Beginners’. Tushar Pol says, “Let’s see the exact tips you need to succeed with ecommerce SEO. 7 Tips for Successful Ecommerce SEO 1. Perform Keyword Research The first step of any ecommerce SEO campaign is to perform keyword research. Keyword research is the process of finding which words or phrases (keywords) people use to search for your products online. You need to use the same keywords to optimize... [...]

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