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Friday, February 3, 2023

Archive for the 'Holiday Marketing' Category

How the 2022 Holiday Season Went [Podcast]

eMarketer has published the latest episode of the Reimagining Retail podcast ‘How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings’. The eMarketer team says, “On today’s episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for “Pop-Up Rankings,” we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.” How the 2022 Holiday Season Went eMarketer  [...]

HubSpot Lists Top Holidays for Marketers

Holidays provide new opportunities for marketers to promote their products and services and increase sales. HubSpot contributor Flori Needle has published an article featuring the top marketing holidays of the year for which marketers prepare.  She says, “In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why. What holidays and annual events do marketers build strategies for? We asked marketers and advertisers about the holidays/annual events they plan to build marketing strategies for in the next 12 months.... [...]

Insights into the 2022 Holiday Season [On Demand Webinar]

This year’s holiday season brings new challenges with rising inflation rates, evolving consumer trends, supply chain disruptions and shifts in payment methods and technology. Leaders like you need to know how to navigate through these challenges as the biggest buying season quickly approaches. Markeing Dive’s ‘Insights into the 2022 Holiday Season’ webinar is available on demand. The MD team says, “Join Industry Dive’s expert team of journalists for an insightful virtual event to get the full scope of developments and trends leaders across a spectrum of industries... [...]

AWeber Shares 33 Free Holiday GIFs

AWeber contributor Kelly Forst has published an article announcing the release of 33 free holiday GIFs to spice up your email marketing campaigns. She says, “These free holiday GIFs aren’t available anywhere else. Use them for Christmas emails, holiday sale emails, or for New Year’s, Hanukkah or Kwanzaa. Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially... [...]

HubSpot Shares Eight Holiday Giveaway Ideas

According to NRF, the 2021 holiday sales grew 14.1% to a record $886.7 billion. This year, we can expect a greater boost to these numbers. HubSpot contributor Erica Santiago has published an article featuring eight holiday giveaway ideas to boost revenue. She says, “The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. Here are a few giveaway ideas... [...]

Developing a social media strategy for holidays

You need strong social media to plan to reach a wider audience during the holiday season. Search Engine Land contributor Erin Jones has published an article featuring seven tips for a holiday-ready social media strategy. She says, “Here are seven tips to make your social media strategy holiday-ready. 1. Be helpful Give your audience the info they’re looking for, earn their trust and, as a result, their attention. Simplify their experience by providing: Click-to-shop options directly from your social profiles. Direct links to products or booking information from your... [...]

Reminder- Sleigh the Holiday Shopping Season with These Strategies, November 3 [Webinar]

This is a reminder for a Social Media Today webinar to be held on November 3. ​Social Media Today is hosting a webinar ‘Sleigh the Holiday Shopping Season with These Strategies’ on Thursday, November 3, 2022, at 2.00 pm ET. The SMT team says, “In this must-watch webinar, retail experts share what small businesses should do right now to be ready for the holiday season. You will learn: The importance of managing your promotional calendar and planning your marketing activities in advance Why local stores and small businesses have an advantage this year Solutions for effective... [...]

How to Leverage Amazon Prime Day to Grow Sales [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘How to Leverage Amazon Prime Day to Grow Sales’ featuring Raj Nijjer. Loren Baker says, “Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.” Search... [...]

Grow holiday sales with the Microsoft Audience Network [Webinar Replay]

Microsoft Advertising webinar on ‘Grow holiday sales with the Microsoft Audience Network’ is available on-demand. The Microsoft team says, “Join us for part three of our three-part 2022 Holiday Special to get all the insights, tips and tricks for your holiday planning. Microsoft Advertising’s industry experts and product specialists will share the latest holiday insights and trends you need to know, and easy to adopt strategies to help you engage with holiday shoppers on their holiday journey (ugly sweaters are optional!). Grow Holiday Sales with Microsoft Audience Network Native... [...]

The Most Important Tips to Drive Holiday Success [Video]

It’s time to prepare for the 2023 holiday season. Every year, Black Friday brings us great opportunities to make many more sales. Watch Neil Patel’s video ‘Countdown to Black Friday: The Most Important Tips to Drive Holiday Success’ to explore some helpful Black Friday sales tips. He says, “Everybody knows Black Friday is the best sales peak opportunity of any given year. But are you prepared to make the most out of this event? Watch the webinar and find out from experts how to set your company up for success.” Neil Patel’s Blog  [...]