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Archive for the 'Facebook Demographics' Category
The latest article on ‘Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”. Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns around... [...]
The latest article on Business Insider is titled “Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers”. Cooper Smith says, “Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how... [...]