Larry Alton says, “It’s official: Americans now use more mobile devices than desktop to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, your competition will. Going mobile can cost as much or as little as you want, but you might have to get creative if you want to save money. In an ideal world, you’d hire a Web professional to ensure your online presence reads perfectly on every browser and... [...]

Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel Marketing Report 2014 found that the focus of marketers continues to shift from traditional to digital marketing channels”. Mobile advertising investment shows £1.9bn shortfall: report ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Mobile is now the main driver of global adspend growth: stats”. Christopher Ratcliff says, “Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet. Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets. These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will... [...]

The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018”. Matt Petronzio says, “The rise of mobile is still going strong, with cell tower-based data traffic growing 81% worldwide in 2013. In fact, last year’s mobile traffic was nearly 18 times the size of the entire Internet in 2000, according to a new report from Cisco. As part of the company’s Visual Networking Index, Cisco released its Global Mobile Data Traffic Forecast Update/. The report’s main data point: average mobile traffic per user around the world will grow... [...]

The latest post on ‘Mashable’ is titled “Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio”. Todd Wasserman says, “Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.That’s still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it’s larger than the $32.5 billion spent on radio advertising, a category that is contracting, not growing. “From 2015 to 2017, growth... [...]