Internet Advertising Bureau (IAB) works to empower the media and marketing industries to thrive in the digital economy. It conducts studies and sets standards revolving around digital marketing and online advertising. IAB offers professional certification programs for media sales, ad ops, data solutions, and media buying and planning. columnist Andreas Rivera has published a short guide to help marketers learn and apply for the IAB certifications. On the importance of IAB certifications, Rivera says, “The IAB Professional Certification was developed by digital media experts... [...]