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Saturday, June 6, 2020

Marketing Glossary

Improve Your SEO Performance with These Copywriting Tools

To achieve desired results from your SEO efforts, you need a strong strategy that can be execute with the right tools. With effective copywriting tools you can grow your your website traffic in an exponential manner.

Distilled contributor Anthony DeSordi has shared five important copywriting tools that can help you to strengthen your SEO.

DeSord says, ” I’ll share with you five important copywriting tools that ensure your title tags, headers, and on-page copy stand out from the crowd and attract your target audience.

1. Avoid any costly spelling mistakes – Grammarly

When writing, we can think of the most enticing and encouraging language to get users to click on our results. This is a goal that we should strive for, except when our titles or copy have egregious misspellings or hard-to-ignore grammatical errors.

A persuasive title with a spelling error is pretty much user-repellant.

Users are looking for results that display:

  • authority
  • expertise
  • trust

Misspellings and grammatical errors scream the opposite of authority. We need to make sure our content is cleaned up”.

5 Important Copywriting Tools Every SEO Pro Needs


Inc. Reveals Steve Jobs’ Marketing Secret

Inc. contributor Bill Murphy Jr. has published an article sharing Steve Jobs’ nine word marketing secret.

Murphy says, “Steve Jobs had only recently returned to Apple, and had been interim CEO for only a few weeks, when he stood in a small auditorium to reveal a groundbreaking marketing campaign.

Looking back at the video now from September 1997, it might be a nostalgic moment if you’re old enough to remember the campaign. But there’s something bigger to pull from Jobs’s presentation: one of the clearest explanations of effective marketing that you’ll ever find.

The video is at the end of this article. Nearly 25 years later, it’s both inspiring and instructive.

‘Think Different’

We’re talking about the “Think Different” campaign that Apple launched in September 1997″.

With Just 9 Words, Steve Jobs Revealed the 1 Crucial Secret of Great Marketing


Introduction to SEO by Neil Patel

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO).

When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back.

Patel plans to release more content marketing training. But this is a good place to start:

InstaBoss: Proven Instagram Software & Video Training #ad

Art Flair has just released InstaBoss.

Flair and his team are sharing the underground hacks and tricks they use to generate laser-targeted traffic on demand on autopilot from Instagram.

InstaBoss is based on a real-life experiment they ran to discover the best way to get traffic from Instagram.

Besides the training that shows you what they did and how to do it yourself, they are including software that automates the tedious, difficult tasks that are needed to implement their process. This is an all-in-one cloud-based Instagram app that helps drive precisely targeted traffic to gain followers and massive engagement.

With this traffic anyone can create high converting Instagram content that passively drives traffic, builds followings and achieves powerful engagement with that following.

This software makes the whole thing easy for you. Specifically, this software will:
► Create Viral Images (1-click editable and shareable)
► Create Carousel Image posts
► Create Video posts and Carousels
► Plug in to DFY templates in top 5 niches
► Uses ‘Trend Finder’ to help you post your viral trending content (trending in real time.)
► Time-saving Feature: All posts can be easily shared as clickable stories without creating a separate story.

You need to act fast. The price of the course starts going up soon. Flair says he plans to almost double the price

Check it out here: InstaBoss.

Internationalizing Your Marketing ft. Alessio Pieroni of Mindvalley [Podcast]

You can increase your business revenue by expanding your presence in multiple countries. For creating your presence in new environments you need to understand the mindset of the people who live their and their needs.

IMPACT contributor Kathleen Booth has published a new podcast episode ‘Internationalizing your marketing ft. Alessio Pieroni of Mindvalley’ to help you expand your business.

Booth says, “This week on The Inbound Success Podcast, Mindvalley head of marketing Alessio Pieroni talks about the company’s internationalizing strategy, and how entering new markets fueled dramatic growth.

From translating versus dubbing content, to what international expansion means for hiring, how your social media strategy needs to change, and what to consider when localizing your product, Alessio talks about all of the different dimensions of internationalization.

Check out the episode to hear more about the impact that internationalizing has had on Mindvalley’s business, and the advice that Alessio has for anyone thinking of entering new markets”.

Internationalizing your marketing ft. Alessio Pieroni of Mindvalley


Inside the Facebook Ads of Your Competitors [Podcast]

Facebook advertising enables you to promote your products and services to targeted audience on its network. With well-designed attention grabbing advertisements you can improve your sales.

Buffer team has published a new podcast episode ‘Inside the Facebook Ads of Your Competitors’ to help you improve your advertising efforts.

Dave & Heather-Mae says, “If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this episode!

We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We’ll share some specific tips on how to get meaningful Facebook ad results, and we’re hopeful you’ll leave with a list of ideas that you can test today”.

Inside the Facebook Ads of Your Competitors


Increase Your Traffic with These Content Tips

Quality content helps you to keep your rankings higher and attract more web traffic. By instilling right keywords and addressing your audience interests you can create great content.

Backlinko‘s Brian Dean has shared 17 tips to create content that helps you to get more website traffic.

Dean says, “So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies.

Let’s get started.

1. Publish “X vs. Y” Posts

2. Link to Social Profiles in Outreach Emails

3. Use The Animalz Revive Tool

4. Try The PBC Formula

5. Publish “Power Posts”

6. Write About Trending Topics

7. Include Native Content With Social Shares

8. Use Padlock Posts“.

17 Actionable Content Marketing Tips For More Traffic


Improve Your SEO Performance with These Link Building Strategies

Link building plays an important role in your search engine optimization efforts. Quality links help you to create a strong reputation for your site and improve organic traffic.

The Business 2 Community contributor Amanda Marra has shared five link building strategies that will work for you.

Marra says, “If you’re not including link building in your overall SEO strategy, you’re missing out on a huge opportunity for your business. In this article, we’ll show you five effective link building strategies you can start implementing today.

5 Link Building Strategies That Actually Work

1. Guest Posting

Put simply, guest posting is the process of writing a blog post that another website will feature. Guest posting is a highly effective link building strategy that many websites rely on heavily because it helps build relationships, exposure, and site authority. Google likes to see links leading back to your site. Think of it as a vote of confidence. If sites are linking to you, it means you’re providing valuable, interesting, and quality content”.

5 Link Building Strategies That Actually Work

Business 2 Community

Increase Your Online Reach with These Instagram Tricks

By extending your reach on Instagram you can grow your business online. Creating attention grabbing images and engaging videos can help you to get more followers.

Jeff Bullas has shared six Instagram growth hacks to help you improve your reach.

Bullas says, “If you aren’t active on Instagram you are missing out on a ton of marketing opportunities for your business. As it has over a billion users who can be reached better than on many other networks because of Instagram’s high engagement rate.

So, to help you grow your presence I have shared my top Instagram growth hacks below. Use them to generate engagement, traffic, and sales quickly.

#1. Create more videos

Images and carousel type posts still drive a good amount of engagement on Instagram, but if you really want to stand out you should be creating video content. As studies like this one show that videos drive the most engagement on Instagram.

videos drive the highest engagement instagram

Also, as Instagram is starting to hide likes, people will look to other metrics like views and comments to quickly determine the authority of your account”.

6 Instagram Growth Hacks You Should Try to Explode Your Reach

Jeff Bullas’ Blog

Improve Your SEO Performance with These Nine Tools

An effective search engine optimization (SEO) strategy enables you to grow your business by gaining a higher position in the search engine result pages (SERPs), which results in more people finding and visiting your site.

In the last few days, we have given you several ideas about how to improve your SEO strategy. The other piece of the puzzle is the tools to implement your strategy.

The Search Engine Land team has shared a list of nine tools that can help you to improve your SEO performance.

The SEL team says, “We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. 

To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a single dollar on them.

1. SEO PowerSuite

Key points: All-in-one SEO solution; desktop software; no limits on SEO functionality; free version available.

SEO PowerSuite aims to handle all of the SEO tasks in a single desktop-based package at an affordable price. Providing everything from an SEO crawler to a mobile-friendly test tool, SEO PowerSuite is a one-stop-shop”.

9 of the best SEO tools you can try for free

Search Engine Land