Marketing Glossary
Is Having a Digital Marketing Certification Really Important? [Answered]
Certificates from reputed schools add value to your knowledge. But when it comes to digital marketing, do you really need a certificate?
Watch Neil Patel’s latest video ‘Is Having a Digital Marketing Certification Really Important?’ to get the answer.
He says, “Is having a digital marketing certification really important? Should you abandon the idea of getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? That’s a lot of questions that people have when it comes to getting started with digital marketing and making the wrong decision could mean wasting a lot of money or time. So let’s see whether or not this is something that’s worth considering to your own situation.”
Incorporating Website Health Into Your 2022 Marketing Strategy [Guide]
Marketers are facing increased competition online, rapid changes in consumer behavior, rising advertising costs, and new audience targeting restrictions on paid channels
Deepcrawl has published a new guide ‘Incorporating Website Health Into Your 2022 Marketing Strategy’ to heko marketers improve website marketing.
The Deepcrawl team says, “Here’s how to succeed in a search-first future by incorporating website health and SEO into your wider 2022 marketing strategies.
What’s inside:
- Why organic search matters as a marketing channel more than ever in 2022
- Why the best 2022 marketing strategies will prioritize SEO and website performance
- What are the 7 categories of website health and how do they influence SEO?
- What are the 3 types of SEO? How should you address all of the sub-categories of SEO in your marketing plan?
- What resources (people, tools, and planning) are needed to build a strong SEO plan in 2022?
- What are the best SEO tools and technical SEO platforms? How can an SEO tool build new efficiencies into your organic marketing workflows?
- A step-by-step guide to building your 2022 SEO and website health plans.”
The Ultimate Guide: Incorporating Website Health Into Your 2022 Marketing Strategy
Internal Linking and How to Do It
Internal linking is the process of hyperlinking to other pages on your website. It facilitates smooth navigation inside your website.
WordStream has published a guide titled ‘How to Do Internal Linking for SEO (With Examples)’ to help you learn and implement internal linking for SEO.
Manick Bhan says, “Internal linking is one of the SEO basics as they help communicate to web crawlers what pages are the most important, next important, and least important on your website.
Internal links are created using buttons, clickable images, and anchor text, or the clickable part of the hyperlink that links to the other page. Here’s an example of what anchor text looks like on both the front end and back end of a website.
There are several types of internal links that you likely have on your website right now. Understanding their differences is important, because they play a key role in your website visitors’ journey.
1. Menu/navigation links
The most important internal links on your website are those in your primary navigation menu.”
Instagram’s New Algorithm Update – Everything You Need to Know
When it comes to social media marketing, you need to put your creativity and consistency at work to produce attractive content. With quality content, Instagram brings enormous marketing opportunities.
HubSpot contributor Caroline Forsey has published an article highlighting
She says, “On April 20, Adam Mosseri, Head of Instagram, tweeted an announcement that Instagram is now ranking based off originality.
As he puts it, “If you create something from scratch, you should get more credit than if you’re re-sharing something you found from someone else. We’re going to do more to try and value original content more, particularly compared to re-posted content.”
On the surface, this seems like a fair deal. If a marketer goes through the trouble to create a unique, original infographic, for instance, she should be rewarded by getting her post ranked higher in the algorithm than someone who is re-posting her same infographic.”
iloveseo Shares 15 Ways to Optimize Link Anchor Text
In her June 2021 article, iloveseo.com contributor Carrie Powers shared seven tips for flawless anchor text SEO.
In her latest article, Powers has shared 15 more ways to optimize your link anchor text.
She says, “Anchor text is one of the most unique current ranking factors because it affects both the page it’s on and the page it’s pointing to.
So suffice it to say that anchor text is an integral part of SEO in the 2020s, and whether you’re an SEO beginner or a seasoned expert, it needs to be on your radar. If you play your cards right, it can help you achieve better rankings and net more visitors for the site you’re optimizing. Ahead, we’ll explain how.
1. Don’t Over-Optimize
If you’ve ever researched bad links or black hat SEO, then you already know there’s such a thing as too much (or even unscrupulous) optimization. From buying links to publishing duplicate content, there are a bevy of questionable techniques capable of getting sites into trouble with the powers that be. And as a major component of any SEO strategy, it’s a given that anchor text can be subject to over-optimization as well.”
Influencer Marketing for SEO and Authority [Video]
MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina.
The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.”
Investing in Long-Form Content
Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings.
MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content.
He says, “There are many reasons why long-form content can work well for a business, and brands rarely take advantage of all of them. We can often get so caught up with writing the actual content, that we forget about the related work we need to do, and lose sight of the benefits.
Let’s look at some of the reasons why long-form content can work so well, along with how we can get the most from it.
It’s copy-rich, and easy for Google to crawl and understand
Long-form, written content is very easy for Google and other search engines to understand. This can be a stark contrast to more complex content such as data visualizations or interactive infographics.”
Why SEOs Need to Invest More in Long-Form Content (and How to Do It)
Impact of Customer Reviews on SEO
Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well.
Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance.
She says, “Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively.
Here are five ways Sammis says marketers can help boost their rankings by leveraging customer reviews.
Emphasize off-site SEO
“Off-site SEO describes any actions you take to build up a digital footprint outside of your actual website,” said Sammis. “Whether it’s building credible backlinks to your page, staying active on social media platforms or even creating a profile on a third-party review platform.”
“Most businesses have an on-page SEO strategy to help with organic search, but fewer are spending significant energy on off-page opportunities,” she added.”
Improve Local SEO with These Expert Tips
Local SEO helps your business stand out and helps drive more traffic to your premises through online leads.
Search Engine Journal contributor Brooke Osmundson has shared nine local SEO tips from top experts.
She says, “Below are the top takeaways from each speaker and their respective session.
1. Write For Customers First and Google Second
Charli Hunt, ProofContent
Include local identifiers based on what customers are already searching for. Whether that’s neighborhood, county, city, etc.
Create dedicated pages for top FAQs from your customers. This alleviates the need to answer these questions again and again.
Identify your unique selling points (USPs). If you’re unsure of what these are, speak to your customers to help identify them.”
Importance of Understanding Your Audience [Podcast]
Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark.
Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understanding your audience and their wants & needs”.