Marketing Glossary
If Your Marketing Isn’t Bold Enough AI WILL Replace You [Podcast]
The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer.
This episode covers the following:
- Why the real threat to your brand isn’t AI — it’s being boring
- How concepts like the handicap principle and pratfall effect make content feel more real
- What a $1,500 pig can teach you about word-of-mouth marketing
- Why Liquid Death isn’t selling water — they’re selling marketing
- How to measure the ROI of audacity in a spreadsheet-driven world.
Inside the Rise of Agentic AI [Podcast]
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making and goal-directed behavior without constant human input. These systems can plan, act, and adapt dynamically, enhancing productivity across various domains.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.
The DMI team says, “In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.
- Why personalization beats automation in complex sales
- Tackling hallucinations: reliability and transparency of agents
- The shift from structured to unstructured marketing data
- Real-time decision-making and customer intent detection
- Automation vs. agents: what’s the real difference?
- How Zigment builds agentic customer journeys
- Why long buying cycles are ideal for AI agents“.
Impact of AI overviews on Google search
AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that can learn, reason, and make decisions. It powers applications like virtual assistants, recommendation systems, and predictive analytics across industries. Do you like this personality?
Search Engine Land contributor Edna Chavira has published an article highlighting how AI overviews are reshaping Google search.
She says, “Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025.
Drawing on 10M+ keywords and 200K+ clickstream queries, the report explores where AI Overviews are gaining traction, how they’re influencing zero-click behavior, and which industries and keyword types are most affected. Key takeaways include:
- Informational queries dominate AI Overviews—putting top-of-funnel content at risk
- Zero-click rates are high for AI Overviews, but aren’t consistently rising
- High-trust categories like health, science, and law are seeing the fastest growth”.
If Your Marketing Isn’t Bold Enough AI WILL Replace You [Podcast]
The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer.
This episode covers the following:
- The Concept of Audacious Marketing
- How to Out-Human the Machines
- How a $1500 Pig Became a Marketing Sensation
- Breaking Bad Rules for Good Reasons
- Creating Awe to Break the Pandemic of Dull.
I Wrote 21 Blog Posts in 30 Minutes. And They’re Good [Podcast]
The latest Ahrefs Podcast episode is titled ‘I Wrote 21 Blog Posts in 30 Minutes. And They’re Good’ featuring Eric Siu.
This episode covers the following:
- What AI can realistically replace in a marketing team (and what it can’t — yet)
- Why the future of marketing might be one-click campaigns — and why that’s both exciting and terrifying
- The real quality bottleneck in AI content creation (spoiler: it’s not the AI)
- What happens when everyone starts using the same AI workflows
- And whether AI-powered growth is actually sustainable.
Inside the Rise of Agentic AI [Podcast]
Agentic AI goes beyond passive tools by taking autonomous actions to achieve goals with minimal human input. It can plan, decide, and adapt, opening new possibilities for automation and intelligent systems. Ask ChatGPT
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.
The DMI team says, “In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automation to adapt, personalize, and optimize customer engagement in real time. He explains how this shift is affecting marketers today, how companies can start adopting it, and what roles are most impacted.”
Influencer Marketing: Focus on one thing [Podcast]
In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement.
The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’.
Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.
For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.
Now, that number has exploded.
Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.
But to find success, my next guest says – focus on one thing.
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents. Gidon manages a team of 25.
Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.”
Is AI Going to Take My Digital Marketing Job? [Answered]
Digital Marketing Institute contributor Emma Prunty has published an article answering the question, “Is AI Going to Take My Digital Marketing Job?”.
She says, “Let’s begin by looking at the impact of AI on the job market. While it’s hard to effectively predict the future as the technology continues to evolve – some of which we’re not even aware of yet – it’s clear that AI is causing displacement in the workforce.
Those feeling the most impact are recent graduates or entry-level workers. For example:
- According to a report by Oxford Economics, unemployment for recent college graduates has jumped to an unusually high 5.8%.
- The Federal Reserve Bank of New York warned that the employment situation for these workers had ‘deteriorated noticeably’.
What’s the immediate impact of AI?
So, what does this mean for the job market? This economic data shows that unemployment rates for college graduates have jumped, particularly in technical fields like finance and computer science, where A.I. has made faster gains. ”
I Challenged ChatGPT to Outsmart Me on SEO [Video]
Ahrefs has published a new video, ‘I Challenged ChatGPT to Outsmart Me on SEO’.
The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?
Along the way, you’ll see:
► How AI grades human SEO knowledge in real time
► Whether Sam gets stumped on expert-level Ahrefs-style questions
► Tactical walk-throughs of scenario-based SEO challenges
► Honest reactions and a final score to settle who reigns supreme: the expert or the AI?
Whether you’re a seasoned SEO or just starting out, this video is packed with valuable takeaways, expert insights, and a glimpse at the future of AI-assisted SEO”.
I Hate My Own Software! – Adam Robinson [Podcast]
The latest Ahrefs Podcast episode is titled ‘I Hate My Own Software!’ featuring Adam Robinson.
The Ahrefs team says, “Imagine running SaaS companies that do a combined $30M ARR and HATING your own software. Adam Robinson comes clean about why his businesses are underperforming, what he hates about them, and how he’s planning to turn it all around.”
