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Tuesday, January 19, 2021

Marketing Glossary

Improve Your Video Rankings with These YouTube SEO Tools

Content Marketing Institute’s Aleh Barysevich has published an article highlighting 21 YouTube SEO tools to boost your video rankings.

He says, “When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is YouTube.

Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance.

That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working”.

21 YouTube SEO Tools to Boost Your Video Rankings

Content Marketing Institute

Intro to Affiliate Marketing, January 19 [Webinar]

SEMrush is hosting a webinar ‘Intro to Affiliate Marketing’ featuring Craig Campbell and Chris Palmer on Tuesday, January 19, 2021.

The SMT team says, “Craig Campbell is back and will be doing an ongoing series on affiliate marketing. The first episode will feature Chris Palmer and we will be introducing affiliate marketing and how you can get started. If you do SEO, you can do affiliate marketing, similar methods apply. Register today for an introduction to affiliate marketing and learn more about how you can earn money from the affiliate options that are out there”.

Intro to Affiliate Marketing

SEMrush

Investigating Traffic Upticks [Video]

MOZ has published a new Whiteboard Friday video ‘Investigating Traffic Upticks’ featuring Jo Cameron.

The MOZ team says, “In this week’s episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy”.

Investigating Traffic Upticks

MOZ

Instagram Enhances Reels, Stories, and Shopping Features [Podcast]

Social Media Examiner has published a new podcast episode ‘Instagram Enhances Reels, Stories, and Shopping Features’ featuring Natasha Samuel.

The SME team says, “Explore the newest creative and marketing tools rolling out to Instagram Reels and Stories with Michael Stelzner and Instagram expert, Natasha Samuel“.

Instagram Enhances Reels, Stories, and Shopping Features

Social Media Examiner

Intro to Affiliate Marketing, January 19 [Webinar]

SEMrush is hosting a webinar ‘Intro to Affiliate Marketing’ featuring Craig Campbell and Chris Palmer on Tuesday, January 19, 2021.

The SMT team says, “Craig Campbell is back and will be doing an ongoing series on affiliate marketing. The first episode will feature Chris Palmer and we will be introducing affiliate marketing and how you can get started. If you do SEO, you can do affiliate marketing, similar methods apply. Register today for an introduction to affiliate marketing and learn more about how you can earn money from the affiliate options that are out there”.

Intro to Affiliate Marketing

SEMrush

Improving Content Performance Using Free Images

SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content.

Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that will help you choose images that will enhance and be releveant to your content.

1. Creative Commons Search

Choose whether you want images to add to content for commercial reasons or select the box for free images that can also be adapted or modified. In the screenshot below, you can see all the license and public domain options; it is important that you know the difference between each.

11 Sites to Find Free Images For Your Content

Is It Time for SEOs to Adopt a Growth Mindset? [Podcast]

Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy.

Listen to this episode to learn:

  • How a growth mindset relates to SEO and how it opens new opportunity
  • What does a growth mindset in the context of SEO actually look like?
  • Why SEOs have not yet adopted the growth mindset.

Is It Time for SEOs to Adopt a Growth Mindset?

Rank Ranger

Improve Your SEO Performance with These SEO Metrics

SEO is the life and blood of your business. It helps you reach out to the right audience and grow your sales beyond boundaries.

Terakeet’s Jonas Sickler has published an article highlighting 15 most important SEO metrics to track performance.

He says, “Let’s look at the 15 most important SEO metrics you should be tracking on a regular basis.

1. New referring domains

Backlinks are one of the most important Google ranking factors. In most cases, relevant backlinks from high-quality domains will boost your domain authority. However, links from domains that have not linked to you previously tend to be more potent than additional links from websites that have already linked to you in the past.

In Google’s eyes, if a site has already linked to you it means they view you as a trustworthy authority. A second link from the same website will be slightly less valuable than one from a new, comparable domain.

By all means, track your overall backlinks and referring domains”.

Top 15 Most Important SEO Metrics to Track Performance

Terakeet

Instagram Enhances Reels, Stories, and Shopping Features [Video]

Social Media Examiner has published a new video titled ‘Instagram Enhances Reels, Stories, and Shopping Features’ featuring Michael Stelzner and Natasha Samuel.

The SME team says, “Explore the newest creative and marketing tools rolling out to Instagram Reels and Stories with Michael Stelzner and Instagram expert, Natasha Samuel”.

Watch the video here.

Social Media Examiner

Improve Your Content with These Proofreading Tips

Proofreading helps you to come out with quality content. Your content needs to be authentic and persuasive if you want to achieve better results.

Copyblogger’s Stefanie Flaxman has shared 10 content proofreading tips to help you improve content quality.

She says, “Here are 10 content proofreading tips that will help you publish with confidence.

1. Proofread backwards

Sonia Simone and I used to have a running joke.

Whenever I mentioned that proofreading your text from the last sentence of your content to the beginning is my favorite proofreading method, she would always quip:

“How about a tip that doesn’t take forever?”

At which point, I liked to explain why this technique is actually a time-saver. 🙂

We don’t always have a day to let our writing sit before we edit and proof it. That’s great advice in theory, but not realistic in a fast-paced content publishing environment.

“Proofreading backwards” helps you see your writing with fresh eyes, without first putting it aside for 24 hours”.

10 Content Proofreading Tips to Catch More Avoidable Goofs