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Friday, August 14, 2020

Marketing Glossary

Instagram Launches Reels Globally to Take on TikTok [Video]

Instagram has launched Instagram Reels, a new way to create and discover short, entertaining videos on Instagram. Reels allows you to create fun videos to share with your friends or anyone on Instagram.

Social Media Examiner has published a new video titled ‘Instagram Launches Reels Globally to Take on TikTok featuring’ Jeff Sieh and Grace Duffy.

The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore the official rollout of Instagram’s TikTok competitor, Reels, with special guest, Rachel Pedersen.

We will also cover major enhancements to the Facebook Messenger chat plugin.

  • Intro
  • Instagram Reels
  • Facebook Messenger Chat Plugin Updates
  • More about Reels and TikTok”.

Watch the video here.

Social Media Examiner

Image Search & Stock Photography [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Image Search & Stock Photography’ featuring Jordan Koene and Benjamin Shapiro.

Episode Overview

At first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects such as contextual use. Yet developing trends from Google indicate stock photography will actually be evaluated for ranking quite soon. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about recent SEO news regarding stock photography and whether using stock images can actually affect your SEO ranking.

Image Search & Stock Photography


Improve Your Sales with These Copywriting Techniques

Effective copy can help you to grow you sales exponentially. By adding the element of persuasiveness, you can continue to win more and more customers.

Jeff Bullas has shared three persuasive sales copywriting techniques to grow your sales.

Bullas says, “Effective sales copy must be engaging, credible, clear, concise, and persuasive.

It’s one of the most powerful marketing skills out there. And over the course of this piece, I will give you 3 hefty sales copywriting approaches. Do them right, and you’ll be spinning gold in no time.

Without further ado, let’s get started:

1. Hypnotize readers with a compelling story

Everybody loves a good story.

In fact, telling stories is what sets us homo sapiens apart from other species. According to psychology today, stories are essential for human survival:

Stories help educate us. They shape our understanding of events.

They root us in an ongoing stream of history. Ultimately, helping us with our sense of belonging and establishing our identities”.

3 Coercive Sales Copywriting Techniques to Skyrocket Your Sales

Jeff Bullas’ Blog

Improving Content Marketing Performance with Trending Keywords

Your content marketing efforts need to be in synchronization with what is going around in the world. By integrating the current event information in your content, you can make it more relevant and popular. COVID-19 is the  current example for doing this.

Search Engine Watch contributor Gregg Schwartz has shared some useful tips on how you can improve content marketing by using trending keywords from current events.

Schwartz says, “Approaching serious current events in content marketing can be a tricky wire to walk. In 2020 alone, businesses and marketing teams everywhere have struggled to decide how to use keywords related to the COVID-19 crisis, the Black Lives Matter movement, Brexit, increasing climate change, and even a sighting of murder hornets. To avoid embarrassment and truly rank for important trending searches in an authentic way, follow these dos and don’ts.

Do: Question your motives

A national or global news story breaks, new keywords start trending immediately, and the first thing you think is…

If the answer was “Ooo I can use this”, then you may not have the best motives for adding that current event to your content marketing”.

How to use trending keywords from current events in content marketing

Search Engine Watch

Impact of Fresh Content on Your Google Rankings

The quality of your content is of utmost importance when it comes to achieving higher SEO rankings. By conducting in-depth research, you can make your content more useful for your audience – which is also liked by Google.

iPULLRANK contributor Jordan Leschinsky has published an article highlighting the impact of fresh content on your Google rankings.

Leschinsky says, “Like any of Google’s ranking factors, we’re never going to be completely sure how they work. And this is intentional – Google doesn’t want you to cheat in order to rank. But according to patents filed by Google, we’re able to make some assumptions on how Google ranks freshness:

  1. Inception Date scores freshness by the date Google first indexed or discovered a link to the page.
  2. Core Content Changes looks at the importance of the content that was changed.
  3. Percentage of Change bases freshness on how much of the content was updated.
  4. Frequency of Change examines how often the content gets changed.
  5. Amount of New Content scores freshness based on how much new content gets uploaded”.

How Fresh Content Influences Google Rankings


Improving Marketing Efficiency with an Agile Strategy

Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business.

DELVE has shared five ways you can enhance your marketing strategy with an agile marketing strategy.

The DELVE team says, “The opposite of a one size fits all approach, agile marketing relies on consistent testing and accurate real-time measurement to gauge results. As a result, marketing team members learn how to effectively balance competing priorities and run high-performing campaigns that drive results in real-time. This constant work-in-progress mindset is essential to results-driven project management and marketing effectiveness.

Agile marketing helps you maximize ROI and optimize campaigns efficiently using real-time insights 

You can optimize your marketing budget by focusing on audience targeting. Audience targeting allows team members such as your analytics lead and your media lead to partner and define where your campaign ads should display. More importantly, audience targeting enables you to exclude specific audiences from your campaigns to prevent wasted budget spend on low-value customers.

You can also create personalized ads that focus on sending the right campaign messaging to the right person. Personalized creatives increase the likelihood of conversions of users from your target audience since messaging speaks to their particular interests”.

Five Ways Agile Strategy Supports Marketing Efficiency

Improving SEO Results with Social Media

Social Media SEO refers to how social media activities can improve your website’s organic traffic through search engines. Regular posting and the popularity of your social media content can be the driving force in enhancing your  SEO performance.

SEMrush contributor Moss Clement has shared seven ways to improve your SEO performance using social media.

Clement says, “Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. They add up and influence search engine optimization in six directions:

  1. Extensive content distribution
  2. Longer lifespan of your posts
  3. Improve online visibility and organic traffic
  4. Increase brand recognition.
  5. Enhance brand reputation
  6. Boosts local search engine optimization (SEO)

Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market”.

Social Media SEO: 7 Ways Social Media Can Improve Your SEO Results

Improving Customer Experience with WhatsApp Business Features

WhatsApp Business API allows businesses to include interactive components in their messaging for better communication with their customers.

ReadWrite‘s Aarti Nair has shared an article highlighting five five WhatsApp Business features to improve your customer experience.

Nair says, “WhatsApp Business Account users can now build two types of pre-defined buttons:

  1. Call-To-Action: The call-to-action button enables users to either call a phone number or visit a website.
  2. Quick-reply: The quick reply allows users to respond with a simple text message.

WhatsApp Business was rolled in 2018 for small to medium businesses, and WhatsApp Business API became accessible to WhatsApp trusted partners for building chatbots so enterprises could leverage automated conversation with their customers. A revolutionary step in the business engagement world. Let us look at some cool features of WhatsApp Business account, which makes it now the oxygen of business world:

Business Profile

The business profile gives the company a familiar “face” and identity that helps in gaining faithful customers. To have a “Verified” badge next to your company name, WhatsApp has to confirm first that this is a verified business account”.

5 WhatsApp Business features to Elevate Customer Experience

Instagram Algorithm And Your Content [Video]

By cultivating an in-depth understanding of the Instagram algorithm, you can create successful marketing campaigns.

Sue B. Zimmerman has published a new video ‘Instagram Algorithm And Your Content (Hacks to Boost Your Posts)’ to help you improve your Instagram marketing performance.

Zimmerman says, “The Instagram algorithm can be a great source of frustration when you are posting.

You might be thinking, why do I get only get X amount of likes per post or only X views on my videos? One of the reasons might be that you are not working with the algorithm.

When you take advantage of these 5 hacks, you are going to get more views on each of your posts — making your time spent on Instagram worthwhile, and increasing your business.

This video is one that you are going to want to bookmark and refer back to. Think of it as your posting checklist so you make the most out of all of your posts.

After you watch the video, don’t forget to comment below, and tell me which hack you are going to use first.

When you do, make sure you add your Instagram handle for a chance to get a shout-out in an upcoming video”.

Watch the video here:

Instagram Algorithm And Your Content

Improve Your Content with These Elements

Your content marketing performance depends on the quality of content you create. The elements such as authenticity, creativity and freshness make it more attractive.

Search Engine Land contributor Ashley Segura has shared four elements that can take your content to next level.

Segura says, “The four elements below make up those key pieces and will help your content go far, maybe even hit that virality you’ve been hoping for. When it’s time for you to create a new piece of content, make sure to define each of the following.

1. A topic that addresses consumer pain points

Whether it’s an ironic tweet or a blog post addressing recent issues, the topic can make or break your content piece. If you don’t connect with your audience from the topic, even the most entertaining content won’t generate results other than a like or perhaps a share. Content topics need to address consumer pain points and provide solutions for its audience.

Wynn does a great job of providing solutions and entertaining their audience with their email newsletter content during COVID-19 times. Their newsletter offers customers a way to still have an experience with Wynn without stepping foot in their hotel chain”.

4 elements every content medium needs to have

Search Engine Land