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Sunday, December 3, 2023

Marketing Glossary

I would do anything for links, but I won’t do that [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘I would do anything for links, but I won’t do that’.

The WIX SEO Hub team says, “Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings?

Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website.

Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP.

We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast!”

I would do anything for links, but I won’t do that

I Used AI To Start A Billion Dollar Business Idea [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan.

The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time.”



I Used ChatGPT To Create A Brand Campaign In 30 Minutes [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used ChatGPT To Create A Brand Campaign In 30 Minutes’.

The HubSpot team says, “Will AI be a good creative partner? (and change the trajectory of marketing forever?)

Kipp and Kieran dive into the top 6 AI marketing hacks that will blow your mind. Learn more on how to use AI to build brand and email campaigns, how AI will be your new marketing strategiest/consultant, how these tools will improve the quality of execution for your marketing, and how these tools will significantly put you ahead of your competition.”


Is Your Digital Asset Management System Leading or Lagging the Technology Revolution?, November 29 [Webinar]

In today’s dynamic digital-first economy, the evolving landscape of customer expectations require businesses of all sizes to embrace new organizing principles, optimize content workflows, and leverage emerging technologies. Ignoring the significance of personalized experiences at scale is no longer an option.

Content Marketing Institute is hosting a webinar ‘Is Your Digital Asset Management System Leading or Lagging the Technology Revolution?’ on Wednesday, November 29, 2023, at 2.00 pm EST.

The CMI team says, “Join Adobe expert Marc Angelinovich as he demonstrates how a cutting-edge DAM can revolutionize content creation, expedite personalization efforts, empower your entire organization, and enhance content delivery across all channels.

You’ll learn:

  • What your DAM needs to meet today’s content demands and avoid a rupture in the customer experience.
  • Best practices for achieving alignment across all key organizational functions, including content architecture, content marketing, user experience, IT, design, product, and branding.
  • All about the latest Adobe innovations in workflow management, digital asset management, creative tools, and AI-powered automation.”

Is Your Digital Asset Management System Leading or Lagging the Technology Revolution?

Content Marketing Institute

Internet Marketing Success Tool Kit: become a successful internet marketer #ad

With Internet Marketing Success Tool Kit becoming a highly successful internet marketer may be much closer than you think.

Internet marketing can mean different things to different people.

For some people, especially beginners, internet marketing is practically synonymous with affiliate marketing, the process of selling products made by other people in order to earn a commission.

But internet marketing can be more than that, too. Internet marketing can include building a reputation on social media or building a website or a blog, then building a large audience for the platform(s) you build. Once you have the audience, you earn money from advertisements or selling your own products or affiliate products or all of the above.

The bottom line is that internet marketing means getting word out products or services on the web through one or more platform. To do that, you need to attract readers to your platform by creating great content.

The only problem is that very few people have any idea what makes the web tick. People want to start their own business selling crafts, or they want to start blogging, but they have no clue what their project entails.

In fact, even if you do know the basics of internet marketing, there’s a good chance that you don’t have all of the advanced skills you need to make your project into a major success.

That’s why Larry Kearney created Internet Marketing Success Tool Kit.

It is a step-by-step roadmap that shows you how to be a highly successful internet marketer.

With this guidance, you’ll be able to:
* Master the basics of internet marketing 101 even if you have no prior experience.
* Discover how to turn any idea or concept into a reality.
* Market any small business online. (Think of how many small businesses need someone to do this for them.)
* Learn how to use marketing tools that will make you highly valuable to businesses everywhere that are trying to go online and valuable for setting up your own business

Click this link now to learn more: Internet Marketing Success Tool Kit.

Is Education a Good Revenue Stream? [Video]

Neil Patel has published a new video ‘Is Education a Good Revenue Stream?’.

He says, “Education can indeed be a promising avenue for generating revenue, but the potential for profit depends on various factors and considerations. Here, we will delve into the complex relationship between education and income, exploring the advantages and challenges of education as a revenue stream.”

Is Social Media Even Worth It Anymore? [Answered]

Social media marketing can help brands connect with their audience, build a brand, increase sales, and drive traffic to a website.

Content Marketing Institute contributor Jodi Harris has published an article ‘Is Social Media Even Worth It Anymore?’ explaining the contribution of social media in today’s marketing.

She says, “Considering the current state of social, it’s a good time to take stock of what your content program stands to gain from this channel. These suggestions will help you decide on which platforms to spend resources (if any) and how to get the most out of your invested resources.

Experiment and diversify, but exercise caution

Because social media sites exist to make money for their parent companies (not your brand), the benefits of participating will remain volatile, says Adrienne Sheares, owner of ViviMae Labs. To mitigate the risks, she recommends you establish a strategy for investing in owned platforms (e.g., your blog, website, or email newsletters) where you have more control over what happens.

The goal, says LetterShop x KMC CMO Karen McFarlane, is to ensure the flow of communication between you and your audience, even if some members stray from a given channel.”

Is Social Media Even Worth It Anymore?

I Tried to Rank #1 on Google in 24 Hours to Prove a Point [Video]

Ahrefs has published a new video ‘I Tried to Rank #1 on Google in 24 Hours to Prove a Point’.

The Ahrefs team says, “I tried to rank #1 on Google in 24 hours with a simple, yet powerful SEO strategy. Watch to get an over the shoulder view of everything that happened.

If you’ve ever wanted to know what’s involved in ranking a page high in Google, then watch this video to get a behind the scenes look at what’s involved. You’ll learn the exact SEO tactics, strategies, and techniques that were used and the results.”


Is Speed, Not AI Technology, the Real Enemy in Marketing? [Answered]

Artificial intelligence (AI) can help marketers improve the customer experience, increase engagement rates, and increase conversion rates.

Content Marketing Institute contributor Robert Rose has published an article answering this question ‘Is Speed, Not AI Technology, the Real Enemy in Marketing?’.

He says, “Today, you rely more and more on technology – generative AI, content automation, digital asset management, performance tools, etc. – to execute and measure better content efforts. You are now encouraged (warned, really) to get good at technology or else.

But what does “get good” at technology even mean? Faster? Better?

Many value propositions of technology solutions seem to be about “empowerment.” You often see vendors pitch it as the primary benefit: “Our solution will empower marketers to _____________.” They fill in the blank with the marketing activity for which you are responsible. But whatever the activity, “empower” almost always means “do it faster than before.”

Technology brings speed and cynicism

The drive for speed and automation is terrible. Recent research finds marketers increasingly cynical about their ability to do anything other than deal with the fundamental changes in media and marketing technologies.”

Is Speed, Not AI Technology, the Real Enemy in Marketing?

Internal Links for SEO: An Actionable Guide [Guide]

Internal links are hyperlinks that point to pages on the same domain. They are different from external links, which link out to pages on other domains.

Ahrefs has published ‘Internal Links for SEO: An Actionable Guide’ explaining the importance of internal links in SEO.

Chris Haines says, “Internal links serve a practical purpose of getting your website’s visitors from A to B, but they have an important role when utilized for SEO.

When asked in a “Google SEO office-hours” video whether internal linking was still important for SEO, John Mueller said:

Yes, absolutely… Internal linking is super critical for SEO. It’s one of the biggest things you can do on a website to guide Google and visitors to the pages that you think are important… What you think is important is totally up to you.

John Mueller, Senior Search Analyst Google

So if internal links are used strategically in SEO, they can help boost the performance of the pages you’re linking to.

Internal links do this by directing the flow of PageRank around your site. Even though the PageRank toolbar disappeared in 2016, PageRank is still a signal that Google uses.”

Internal Links for SEO: An Actionable Guide