Marketing Glossary
Improve Your Marketing Performance by Tracking These Metrics
Ahrefs contributor Marc Thomas has published an article highlighting 25 marketing metrics we should be tracking.
He says, “A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.
Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business.
It’s better to pick a small set of meaningful numbers for any channel you work on and tie them to overall revenue goals.
But which metrics are right for each marketing channel, and how should you use them?
Here are 25 marketing metrics you should consider tracking:
Impact of Social Signals on Rankings
Your search engine rankings are influenced by several factors. By working on the ones that positively improve your SEO, you can get more traffic.
Search Engine Journal’s Julia McCoy has published an article highlighting five SEO misconceptions.
She says, “Here’s a quick roundup of the five biggest misconceptions about SEO I’ve seen spouted in the last year, and why they just aren’t true.
Recognize any?
Misconception #1: Social Signals Impact Ranking
Whether or not social signals impact SEO has been a hot topic for at least the last ten years.
It makes sense that the more followers you have, and the more traffic you divert to your site from social media… and therefore the better your search rankings.
Right?
John Mueller is on the record as far back as 2015 saying that no, social signals don’t directly impact your rank”.
Impact of Blog Posts on Leads and Purchases
Blogging is one of the most useful ways to improve your marketing and promotion efforts.
HubSpot contributor Pamela Bump has published an article covering the findings of a survey on the impact of blog posts on leads and purchases.
She says, “While the growth of other content strategies, like video marketing, might have you thinking that consumers will only buy products after seeing them on other platforms, you might be surprised by how consumers responded to our survey question.
When we asked, “Have you ever purchased something from a company after reading a blog post from them?”, a whopping 56% said, “Yes.”
While blogs are no longer the most commonly used type of marketing content, data like the small survey above reaffirms that blogging is still an effective way to market your brand and even sell products”.
Importance of Understanding Your Audience [Podcast]
Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark.
Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understanding your audience and their wants & needs”.
Instagram Reels Strategy: What Marketers Need to Know [Podcast]
Social Media Examiner has published a new podcast episode ‘Instagram Reels Strategy: What Marketers Need to Know’.
Michael Stelzner says, “Want to do more with Instagram Reels? Wondering how to enhance your Reels content?
You’ll discover a strategy to promote your products and services using Instagram Reels.
The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short-form video-based addition to that marketplace.
Reels has an edge over Stories for two reasons.
First, the editing features (music, disappearing text, effects, etc.) of Reels offer more creative options than Stories.
Second, live stories are shown only to people who follow you or those who tap on your Instagram profile to view your stories. Reels seem to be shown to people in their feeds regardless of whether they follow you so the discoverability factor is high. Additionally, the preview of your reel remains in your feed, rather than expiring”.
Improve Your Marketing with These Instagram Tools
Instagram has become one of the most used social media platforms for marketing.
Entrepreneur magazine contributor Rotem Gal has published an article highlighting 10 popular Instagram tools to help you improve your marketing.
He says, “For businesses running social media marketing campaigns and influencers looking to build their audience and get clients, just having a popular account is not enough. Instagram tools are an absolute must if you want to gain traction on the platform.
Building a successful social media presence requires both strong analytics to inform your campaigns and powerful automation that keeps your content fresh even if you don’t have the time to create and publish it yourself.
Your business is unique, and so is your audience. Thus, not every business is going to benefit from every Instagram tool on this list. As a matter of fact, your company may only need one or two of these Instagram tools to accomplish your goals”.
Instagram Tips For Better Engagement [Video]
Sue B. Zimmerman has published a new video ‘Instagram Tips For Better Engagement’ sharing some useful tips on improving engagement on Instagram.
She says, “When you post on Instagram™, are you getting any comments?
I know, you put so much effort into your posts and when you finally tap “post”, you are disappointed by little to no comments on this post that took you an hour to craft!
That’s why in my NEW YouTube video I’m sharing Instagram™ tips for better engagement… so your followers comment more”.
Improving SEO Performance with Link Building
There are several techniques to improve your search engine rankings. Backlinks help you to get achieve better search engine rankings.
Content Marketing Institute contributor Holly Rollins has published an article highlighting the basics of link-building to boost your SEO.
She says, “Many content marketers, though, find link-building to be a challenging task. If you fall into that category or are just looking for a refresher on legitimate link-building tactics, I’ve got you covered.
3 types of links
First, let’s look at the three categories of legitimate links:
- Backlink: An external website links back to one of your content assets (i.e., blog post, infographic) or your general site.
- Internal link: One page on your site includes a link to another page on your site. (Internal links are not as valuable as external links, but they help Google understand your site’s structure, which can be helpful for SEO. They also are crucial for on-site engagement and decreased bounce rates.)”.
Improve Your Marketing with These Trends
Digital marketing continues to evolve with the introduction of new tools and technology. Along with this, also that newer strategies adopted by marketers play an important role.
Entrepreneur magazine contributor Peter Daisyme has published an article highlighting four digital marketing trends to take advantage of.
He says, “Anyone who tries to follow the world of digital marketing must be suffering from a case of chronic whiplash. The field is ever-evolving, and that evolution is happening at a pace never seen before. Just because certain developments may have taken off in 2021 doesn’t mean that they’ll hold strong this year.
As fast as things move, there are still a few trends worth keeping your eye on. With each passing year, additional emphasis needs to be added on the “digital” in “digital marketing,” and 2021 is no exception. Here’s what you need to know.
1. Communicate brand positioning
With 2020 now ever so slightly in the rear-view mirror, brands need to have one clear takeaway: Consumers want to buy from companies that take a stand. Last year was one full of public health crises, economic despair, environmental destruction, and unprecedented social struggle — against that kind of a background, can any brand afford to remain neutral?”.
Improve Lead Generation by Combining SEO and CRO
By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business.
MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy.
She says, “Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business.
SEO and CRO: Why you can’t have one without the other
Being discoverable is more important than it’s ever been. If a prospective buyer can’t find your business online, there’s a good chance that you’re leading them right into the arms of your competitors.
By now, most businesses understand the importance of having a presence in organic search results. SEO is more than just a buzzword, it’s a given. And it’s critical to growing brand awareness and driving traffic to your website”.
How to Combine SEO and CRO for the Ultimate Lead Generation Strategy