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Tuesday, March 19, 2024

Marketing Glossary

I Used ChatGPT To Create A Marketing Plan In 30 Minutes [Podcast]

Using ChatGPT for marketing enables businesses to provide personalized and engaging customer interactions through automated chatbots, enhancing customer satisfaction and driving conversions. Leveraging ChatGPT’s natural language processing capabilities, companies can tailor messaging, provide real-time support, and gather valuable insights to refine marketing strategies effectively.

HubSpot has published the latest ‘I Used ChatGPT To Create A Marketing Plan In 30 Minutes’.

The HubSpot team says, “Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with the help of AI. Learn more on what works and what doesn’t, how ChatGPT can connect you to the brain of famous marketers, and how all of this can help you reach 1000 customers.”

HubSpot

If We Started a Business Today, Here’s How We’d Get 100k Leads/Month [Podcast]

Lead generation is the lifeblood of business, fueling growth and sustainability. Through targeted strategies and compelling content, businesses attract potential customers and nurture them into valuable leads. Effective lead generation cultivates relationships, converts interest into action, and drives revenue.

HubSpot has published the latest ‘If We Started a Business Today, Here’s How We’d Get 100k Leads/Month’.

The HubSpot team says, “What would you do if you were building a marketing engine right now? Kipp and Kieran dive into the cutting-edge tactics and bold strategies that could earn you 100k leads a month. Learn more on harnessing the power of YouTube’s short-form content, forming lucrative influencer partnerships, and leveraging AI not just to keep up, but to lead the marketing race.”

HubSpot

Identity Resolution Platforms: A Marketer’s Guide [Guide]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across various data sources.

Digital Marketing Depot has published ‘Identity Resolution Platforms: A Marketer’s Guide.

The DMD team says, “MarTech’s latest publication of the “Identity Resolution Platforms: A Marketer’s Guide” examines the market for identity resolution platforms and the considerations involved in implementation. The 54-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution platforms.
  • What you should look for in a identity resolution solution.
  • What trends are driving the adoption of identity resolution platforms.
  • About the capabilities identity resolution platforms provide.”

Identity Resolution Platforms: A Marketer’s Guide

Digital Marketing Depot

Instagram Lead Generation Strategy [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Instagram Lead Generation Strategy’ featuring Michelle Gifford.

The SME team says, “Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Explore Instagram lead generation strategy.”

Social Media Examiner

 

 

 

 

 

 

I Tested Viral SEO Tips on TikTok [Video]

Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’.

In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic.

Ahrefs

Introducing How Search Works [Video]

Google Search Central has published a new video ‘Introducing How Search Works’.

The GSC team says, “Demystify the world of Google Search with Gary Illyes, Engineer on the Google Search team, in this new series: How Search Works. What is crawling, indexing, and serving when it comes to Search? Subscribe and stay tuned for episode 2 on crawling!”

Is Your Data Ready for AI?, January 31 [Webinar]

By leveraging data effectively, marketers can create more meaningful connections with their audience, drive business growth, and navigate the complexities of today’s competitive marketplace.

Adweek is hosting a webinar ‘Is Your Data Ready for AI?’ on Wednesday, January 31, 2024, at 1.00 pm EST.

The Adweek team says, “First-party data is the fuel that makes your marketing run, and AI has the potential to turn that data into precision-targeted messages delivered at the perfect time. As a result, marketers are now faced with a challenge: break free from siloed and incomplete data, or risk losing out on AI-led acceleration.

Discover how to prepare your first-party data to supercharge your tech stack from leaders at Acxiom and Salesforce. You’ll find out: 

  • How to create a data foundation ready for AI
  • Ways to empower and enrich your first-party data
  • Actionable next steps and use cases to make the most of your technology”.

Is Your Data Ready for AI?

Adweek

Infusing Character into Your Content and Personas: A Guide

In a world inundated with information, the ability to produce content that is not only informative but also engaging and relevant has become a cornerstone of effective communication.

Content Marketing Institute contributor Andi Robinson has published an article featuring useful strategies to to bring personality to your content and personas.

She says, “Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But have you considered the personality of your audience?

Knowing your audience’s personality traits can help you better understand their behavior and preferences, which gives you an advantage in implementing your content marketing strategy.

For example, if the audience is highly conscientious and values efficiency, you could target them with messaging emphasizing the convenience and time-saving benefits of your product or service. On the other hand, if the audience is open to new experiences and values creativity, you could highlight the unique and innovative aspects of your offering.

By targeting your audiences based in part on personality traits, you can increase the effectiveness of your marketing.”

How To Bring Personality to Your Content and Personas

Content Marketing Institute

I would do anything for links, but I won’t do that [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘I would do anything for links, but I won’t do that’.

The WIX SEO Hub team says, “Where is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings?

Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website.

Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing results on the SERP.

We’re not golfing, but we’re definitely hitting the links today, as we clear up all the confusion related to link building on this episode of The SERP’s Up SEO Podcast!”

I would do anything for links, but I won’t do that

I Used AI To Start A Billion Dollar Business Idea [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Start A Billion Dollar Business Idea’ featuring Kipp Bodnar and Kieran Flanagan.

The HubSpot team says, “The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive into the ever-changing world of AI technology. In this episode, they use AI to generate a billion-dollar business that Warren Buffet would invest into. Learn more about AI-powered idea generation, customizing content for investors, and the dynamic process of iterating in real time.”

 

HubSpot