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Monday, September 27, 2021

Marketing Glossary

Improving YouTube SEO with Analytics

When it comes to getting your video content indexed in the search results, it is important to attach relevant keywords to your video content. Apart from this, in-depth analytics can also help you get better video views.

Yoast contributor Phil Nottingham has published a free guide ‘YouTube SEO: How to use analytics for your video strategy’ to help you make the most of your YouTube efforts.

It covers the following:

YouTube SEO: How to use analytics for your video strategy

Yoast

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark.

Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understanding your audience and their wants & needs”.

Importance of Understanding Your Audience

Search Engine Journal

Is A Subscription Service Right For Your Brand? [Answered]

The subscription-based services have flourished with much success so far. Whatever business you are into, it is important to find out whether you can also start a subscription service.

Merkle contributor Breanna Frerichs has answered this important question: Is A Subscription Service Right For Your Brand?

She says, “The subscription model has changed the way consumers receive everything from entertainment and news to their food, software, and workouts. And brands that can capitalize on the advantages of this new way of serving customers have an opportunity to see great success.

The Subscription Advantage

Subscriptions are a convenient and easy way for consumers to purchase products and receive services, but there are several business advantages for brands as well, including these four below.

1. Predictable and linear revenue: Once a customer subscribes, it’s much easier to predict their future revenue, and a repeatable purchasing model is often more sustainable for brands.

2. Customer data: Instead of solely gaining information at a single or occasional transaction, subscriptions provide greater opportunities for data collection and insights.”

Is A Subscription Service Right For Your Brand?

Improving Digital Strategy with Competitor Keywords

By knowing the marketing strategies employed by your competitors, you can work on sharpening your own strategy. Competitor Keyword Analysis helps you learn about the keywords used by your competitors.

Semrush contributor Connor Lahey has shared some useful tips to using competitor keywords to improve your own digital marketing strategy.

He says, “If you’ve already completed your own keyword research, you can do competitor analysis research to make the most out of your target keywords.

How to Find Your Competitors

Your search competitors can be very different from your business competitors. Some of your toughest business competitors might not actually be very competitive in terms of organic search.

That’s why the first step of your competitor keyword research is to know where you stand in relation to your search competitors. Search competitors are the websites that rank for the same or same type of keywords your website.

In order to find the top players in your niche, start with a simple Google search. You’ll often find that these competitors have the highest organic and commercial rankings. Choose the main keywords most relevant to your business to see who is dominating in your search “neighborhood.” You might be surprised to see who is competing for the same keywords as you!”

How to Use Competitor Keywords to Improve Your Digital Strategy

Semrush

Improve Your Social Media Marketing with These Courses

Social media platforms help you reach your audience and promote products and services. With a strong social media marketing strategy, you can grow your business exponentially.

HubSpot contributor Kayla Carmicheal has shared a list of 10 social media marketing courses marketers should take. 

She says, “In this blog post, we’ll cover some of the best social media marketing courses that are available today.

1. Social Media Certification

hubspot academy social media certification

Price: Free

Platform: HubSpot Academy

HubSpot’s Social Media Certification course is a robust program designed to help you attract customers and partners, and build brand loyalty. Because social media is the key to inbound marketing, this course ties in the two concepts seamlessly.”

10 of the Best Social Media Marketing Courses to Take Today

Ideas to SEO: Turn Blog Topic Ideas into Juicy Keywords [Video]

Keyword research is one of the most important processes when it comes to running successful SEO campaigns. It helps you find and target the right keywords to get more web traffic.

Content Marketing Institute has published a new video ‘Ideas to SEO: Turn Blog Topic Ideas into Juicy Keywords’ to help you create great blog topics that work as keywords.

Watch this video to learn:

  • How to creatively search for keywords using your existing ideas
  • How to create prompts for high-value keywords to inspire you
  • How to minimize copy editing time post-keyword research.

Content Marketing Institute

Instagram Reels Updates, Stories Updates, Retiring Swipe-Up, and More [Video]

Social Media Examiner has published a new video ‘Instagram Reels Updates, Stories Updates, Retiring Swipe-Up, and More’ featuring Natasha Samuel.

This video covers the following:

  • Instagram Reels Limit Now Up to 60 Seconds
  • Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement
  • How the Reels Ranking Algorithm Works
  • Instagram Removes “Swipe Up” Feature and Confirms Tests Letting Anyone Share a Link Sticker in Stories
  • Instagram Stories Drafts Are Now Available to All Users
  • Instagram Can Now Automatically Translate Text in Stories
  • Instagram Adds New DM Features
  • Instagram Testing Ad Revenue Share With Publishers via IGTV.

Social Media Examiner

Instagram Tips and Tricks for any Business [Video]

Watch this HubSpot video to discover some useful ways to manage Instagram for marketing and promotion.

The HubSpot team says, “In This video we will show you Instagram tips and tricks for your business in 2021. With 75% of all companies already on Instagram, how can you build your business’ brand presence and stand out among the crowd? Here are some everyday Instagram tips and tricks you wish you knew sooner to get your business the attention it deserves. No dedicated marketing team required”.

HubSpot

Importance of Content Marketing for Your Business

Content marketing gives wings to your business. It enables you to persuade your readers to take the desired action.

Entrepreneur magazine contributor Bhavik Sarkhedi has published an article highlighting the importance of content marketing for your business.

He says, “You’ve probably wondered how companies stay ahead and convert prospective customers into actual customers. The answer is content marketing. As a concept, content marketing means using original and engaging content to convey the quality of your products and services. Traditionally, marketing has been about pushing the customers to use a certain product. Content marketing pulls the customer instead. Here are several reasons content marketing is crucial to your business.

Content is king 

When every business is producing advertising products, the customer’s choice of buying narrows through the content with which the product is being marketed. Forms of content can be video, textual, image-based, or other means, but one original piece of content can be used to sell your services on multiple platforms and spaces.

When a user clicks on your ad and reaches your website or product page, there has to be something to keep them hooked and engaged, and the only way to achieve that is through content. When you market yourself with engaging content, there are bound to be positive results. It can link all your digital marketing elements and lead to a better integration by allowing you to use the created content for emails, blogs, social media, etc.”

Why Content Marketing Is Crucial to Your Business

Entrepreneur

Increase Your Sales Using These Ecommerce Marketing Strategies

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.

Semrush contributor Michelle Ofiwe has shared 10 Ecommerce Marketing strategies and tactics to improve your sales.

She says, “Here are 10 tips to help you with eCommerce marketing:

1. Maximize your Email Campaigns

Email marketing campaigns are a fantastic way to encourage direct contact between your company and your clientele. Customized emails provide a more personal reach than social media.

There are several strategies for email campaigns that can improve results.

  • Welcome emails: Let new customers know the benefits of subscribing to your emails.
  • Newsletter emails: Add a personalized touch with updates on the business as well as offers can improve traffic to your website.
  • Thank you emails: Since customers are likely checking for emails from you after a purchase, this is an ideal way to promote offers.”

10 Ecommerce Marketing Strategies & Tactics to Improve Sales

Semrush