Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor Jodie Harris has published an in-depth article highlighting Google’s new rule on digital marketing and PR. Harris says, “Any link builder who has worked on a digital PR campaign will... [...]

With its rising customer base Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out millions in multiple ways weather you choose to work on ads or with the influencers. Buffer contributor Alfred Lua has shared a detailed article on how the Instagram algorithm works in 2018. Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works. Instagram revealed that there are three main factors that determine what you... [...]