HubSpot has published a guide called ‘The Straight-Forward Guide to Target Markets‘. It is aimed at helping the brands and marketers rightly target their prospects and make more sales online. HubSpot’s Sean Higgins says, “Every sales team and entrepreneur need to know their customer. Who is the ideal fit for your offering? What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of... [...]