Understanding your customers is the key to success. Customer analysis can help you learn more about your customers and treat them right. Semrush contributor Margarita Loktionova has published ‘The Complete Guide to (Effective) Customer Analysis’ to help you perform efficient customer analysis. She says, “Here are a few concrete reasons why you need to implement customer analysis, it: Enables you to shape your communications and marketing to address customers’ goals (and really speak their ‘language’). Lets you better target customers through segmentation and increase ROI... [...]