A website customer journey is the process a customer goes through on a website to achieve specific goals. For example, an e-commerce customer journey might include searching for clothing, comparing items, adding items to a cart, and checking out. MOZ has published the latest episode of the Whiteboard Friday video ‘Use ChatGPT to Build a Customer Journey for Your Website’ featuring Grace Frohlich. The MOZ team says, “Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.” MOZ  [...]

MarTech has published a new episode in the MarTech Podcast Series ‘Where is the buyer’s journey headed?’ explaining how to achieve success in sales and marketing. Cynthia Ramsaran says, “Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways. Data will be the key to achieving success in this new reality. Tune into the podcast and learn: Where sales and marketing teams... [...]

An effective and well-planned customer journey helps you understand the customers well and treat them accordingly. Marketing Week Jonathan Harman contributor Jonathan has shared a comprehensive article on creating an ideal customer journey in the post-GDPR world. Harman says, “Customer journeys are increasingly complex, and few are the same. You will no doubt be devising strategies across several. At one end, it is about acquiring and then converting customers. Once on-board, you may wish to welcome them. You may be seeking to up-sell or cross-sell to them. Or they may be lapsed and you... [...]

Acquia’s ‘Adopting a Customer Journey Mindset: The Secret to Building Great Experiences’ webinar is available on replay. The webinar is presented by David Aponovich and Meagan White. Acquia team says, “It’s a customer-first world, and your brand is just living in it. Customer engagement happens everywhere – websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. Customers expect experiences – powered by digital, informed by data- to be tailored to their interests and needs. This is the new competitive... [...]

Brands and marketers have customer journey as one of the most important components on their list. With different tactics they try to make their  customers’ buying experience smooth. Econsultancy columnist Jeff Rajeck has shared three ways marketers try to improve the customer journey. Rajeck says, “Econsultancy, in association with Magento, recently held moderated roundtable discussions in Bangkok with dozens of client-side marketers.  There, brand marketers told us about some of the challenges they face when optimizing the customer journey and what they are doing to over come them.... [...]